5 Ways Content Marketing Can Dramatically Boost Your Employer Brand
JUNE 23, 2016
Your employer brand is a critical element when it comes to establishing a competitive advantage in the labour market. Employer branding is the sum-total of what current and potential employees think of you as an employer and the goal is to create differentiation and preference in the minds of both of these types of employees. Therefore, investing in a strong employer brand will give you a major advantage in attracting top talent.