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5 Ways Content Marketing Can Dramatically Boost Your Employer Brand

Social Talent

Your employer brand is a critical element when it comes to establishing a competitive advantage in the labour market. Employer branding is the sum-total of what current and potential employees think of you as an employer and the goal is to create differentiation and preference in the minds of both of these types of employees. Therefore, investing in a strong employer brand will give you a major advantage in attracting top talent.

2018 Social Media Changes & Trends

JWT Inside

As with all things digital, social media changes quickly. Keep up to speed with these predictions and upcoming trends in the way candidates engage with social platforms. That means people will expect to see videos telling them stories when it comes to just about every facet of their media diet. This includes candidates who will expect to be seeing what your culture is like in full living-color moving across their screens.


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A Complete List of Employer Branding Strategies for Job Descriptions


Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. Employer Branding on Job Descriptions vs Company Career Page. A lot of your candidates are coming from job boards like Indeed, Glassdoor and LinkedIn. Companies tend to focus the bulk of their employer branding efforts on their careers page. Why Is Employer Branding Important on Job Descriptions? Job Page Branding.

5 Ways To Keep Candidates Engaged During The Interview Process


In this candidate-driven market, companies are now investing more in attracting top talent to open opportunities. But once you’ve got great candidates in the door, how can you keep them interested and engaged with your company as they move through your hiring process? We’ve put together five ways you can build your talent pipeline, engage with passive candidates, and provide a candidate experience that will last well beyond that final interview: Have A Strong Career Portal.

Blogging for Recruiters: 8 Practical Tips To Get You Started

Social Talent

” Well yes, it is but you can also get in on the fun and start generating awareness for your employer brand, showcasing your current talent and solidifying your position as a thought leader in the industry. Are you looking to use your blog as an employer brand awareness tool? A good template for defining your audience is to create candidate personas which are idealistic versions of the candidates you want to attract and ultimately apply to your company.

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5 Recruitment Marketing Hacks to Boost Candidate Engagement


Your company may offer any or all of these enticing workplace benefits, but if there’s no way for candidates to discover them, they’re merely a skipped-over footnote in an application that was never filled out. Recruitment marketing is the key to showing candidates the unique aspects of your employer brand. Through engaging content that highlights your brand proposition , candidates can get a sense for the tone, personality, and perks extended to employees.

5 Biggest Challenges Modern Recruiters Face

Social Talent

In today’s borderless global environment, companies face a vast array of challenges such as social & technological changes, cultural diversity, aging populations and political instability (Brexit!). Hiring the right candidate has never been more important as a company’s ability to find, attract, and ultimately recruit skilled talent is going to determine how successful they are in meeting their business growth objectives. What you can do: Focus on your employer brand.

Want Better Social Media Engagement? Add Some Sparkle!

The Searchologist

Want better candidate engagement? If you want to improve your candidate response rate you need to look like somebody. The post Want Better Social Media Engagement? Human Resources / Recruitment Candidate Attraction Employer Brand LinkedIn Personal Brand Social Recruiting twitterIn the same way that you can share too much of the wrong stuff, you can share too little of the right stuff!

Employer Branding: Definition, Process, Strategy and Resources


Companies that consistently attract the best talent get one thing right: Employer branding. Instead of reading reviews on Amazon, candidates are turning to social media and to websites like Glassdoor to get the real scoop on companies. It’s up to recruiting departments to make sure candidates like what they see. This is where a carefully planned employer branding strategy becomes critical. So, what is an Employer Brand?

Video and Job Advertising: The Perfect Marriage

Social Talent

There have been big changes in the way companies attract talent and connect with candidates over the years and video represents a fantastic opportunity for recruiters to get more eyeballs on their job ads. From newspaper classified job advertising to going online in the 90’s, and now the transformational shift of social media and online engagement. A simple rule is to think of your job as a product and you’re trying to sell it to candidates.

8 Recruitment News Stories to Kick-Off the New Month – 2nd November 2015

Social Talent

Have marketing help you with your employer brand. “AXA Global Resourcing and Employer Brand Manager, Hannah West, says that often a tight budget means looking to other departments within your company for help. Specifically, West said she’s worked extensively with AXA’s marketing team to help build out the company’s employer brand.” Twitter Unveils A New Set Of Brand-Centric Analytics. Top 12 Best Employment Brands are Revealed.

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6 Recruitment News Items to Capture Your Imagination this Week – 30th March 2015

Social Talent

In the news this week: Caliber Debuts Business Messaging App: Reinvents Networking & Candidate Engagement. But the app doesn’t barrage users with requests the minute they come in like most social apps do. Then, unlike on LinkedIn or Facebook or most other social networks, all the unanswered requests just disappear after a week’s time. How can you use Layout as an extension of your Instagram employer branding efforts?

6 Secrets for Hiring Top Manufacturing Talent


Following are six secrets every recruiter in manufacturing needs to move candidates through the pipeline more efficiently and effectively — whether you’re dealing with 10 requisitions or 100. Brand like you mean it. Corporate marketing likely has a bigger branding budget than you do.

Webinar Q&A: Hard-to-Fill Roles, Fulfilled!

Rally Recruitment Marketing

If you couldn’t attend the webinar last week, you can get a recap of some of the key points on our blog post, Top 7 Ways to Attract Candidates to Your Hard-to-Fill Roles. Kelly is responsible for recruitment, retention and employer branding at Northside Hospital , where she manages a team of 40. Jessica Summerfield, Social Media Specialist. Social Recruiting & Content . Who takes the lead on social recruiting at your organization?

The Deadly Sins of Social Recruiting.

Recruiting Daily

There’s been quite a bit of hype about social media. Social media is self perpetuating; networks are echo chambers that magnify their own importance. This is why no matter how successful you feel social media has been for your recruitment efforts, it’s important to take a step back and ask yourself a few critical questions. Are you really generating regular client inquiries and business development opportunities on social media?

3 Takeaways from the 2021 CareerArc Future of Recruitment Study

Rally Recruitment Marketing

It’s no question that hiring looks different in 2021, but how do actual job seekers and employers plan to navigate the coming year ahead? Takeaway #1: Employer brand is a top motivating factor for passive and active candidates. Social media and social recruiting software.

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How to communicate company culture changes: Recruitment marketing tips


How do teammates socialize working from distributed areas? As a result, uncertainty levels rose both for candidates and in many cases employees, too. So what can you do to avoid scaring off stellar candidates and bring great talent to your company’s threshold?

Social Talent and Glassdoor Webinar: The Power of Purpose

Social Talent

Johnny Campbell our chief ninja here at Social Talent will be joining Kirsten Davidson , Head of Employer Brand at Glassdoor , to talk about The Power of Purpose and What It Can Do For Your Company. In this webinar, Johnny and Kirsten will be exploring how you can bring true purpose to your brand and empower your company to attract the best potential employees. You can also follow the discussion on Twitter by using #SocialTalent.

Social Media Hiring Q&A with Recruiting Expert Katrina Collier


It’s no secret that social media is a hiring leader’s El Dorado, laying claim to millions of active and engaged potential candidates. According to a study by the Society for Human Resource Management (SHRM), 84 percent of organizations already recruit via social media and 43 percent already use channels like Facebook, Twitter, and LinkedIn to vet potential candidates. Social Media Hiring Q&A with Recruiting Expert Katrina Collier.

5 Marketing Trends Shaping The Future of Recruitment

Social Talent

But now, with new technology and changes in candidate behaviour, recruiting is using modern marketing tactics to fill open positions. The current state of the job landscape is very much symptomatic of this recent behavioural transformation of candidates, with many recruiters realising the importance of ‘inbound recruitment’ and technology. But today, employers are increasingly using consumer marketing techniques to attract top talent. The Rise of Your Employer Brand.

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The Cure: 6 Hiring Problems Recruiting Content Can Actually Solve.

Recruiting Daily

Content gets people to pay attention and become aware and engaged with your company and your ads. The question isn’t whether or not content works, but if you are going to going to use content by being a media purchaser, or if you are going to make your own content to draw those eyes your way. Just Like Heaven: Recruiting Content Tells Candidates Why They Should Work for You. And for those elite candidates who you really want, it answers their question, “What’s in it for me?”.

Evolving Your Social Recruitment Vocabulary


This post will focus on deciphering the terminology behind social recruitment. The term social recruitment was first used as early as 2009, but started to become part of conventional recruitment strategy around 2011 [1]. Social recruitment has now become mainstream and many vendors now offer social recruiting and marketing products in addition to their core recruitment management system (RMS) offering. Engagement. Social Sharing. Talent Brand.

How You Can Use Instagram for Recruiting


In B2B Marketing, it’s difficult to get budget and while pictures are a great way to get candidates engaged in what it looks like to work for your company, I wasn’t sure that many users would follow brands. Sure, HUGE brands, but what about staffing agencies and small startups? Today, as Instagram talks about 60-second video options for brands, it’s a much easier leap from fun little photo app on my phone, to real life employer branding tool.

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Social Recruiting Round-Up: October 2015

Social Talent

Welcome to the October edition of our Social Recruiting Round-Up – a selection of the best, most shared blogs, infographics, webinars and recruitment news stories from the Social Talent blog in the last month. The strength of a recruiter’s candidate pool is only as strong as their network. Therefore, in order to build a great candidate pool, you need to build a strong LinkedIn network. How to: Drastically Improve Your Candidate Experience.

Social Recruiting Strategy: from Good to Great


Using social media improves the quality of candidates that land in your pipeline by 49%. It makes sense- candidates trust a human voice more than a corporate logo, and learn more about a company through social media than through careers pages and job descriptions. And yet, only 45% of Fortune 500 companies include a link to social media on their careers page. Is it inconsistent across all your social pages? Employer Branding

Why We Can’t Ignore Our Talent Engagement Strategy

Rally Recruitment Marketing

Job advertising, employer branding, careers sites, social media, recruiting events—there’s a never-ending amount of Recruitment Marketing initiatives that we’re juggling. But let me put you on the spot: How much effort do you invest into talent engagement? When I say talent engagement, I’m not speaking about employee engagement, although we need that in order to entice new employees to join our company. What is Talent Engagement?

Social Recruiting: You’re Doing It Wrong.

Recruiting Daily

The Social Recruiting Saga: Our Tale Begins. Speaking on behalf of candidates, social recruiting involves two way engagement with candidates before they ever submit a resume or access a career site. Without two way engagement, ideally in real time, it’s just regular old recruiting using the latest cool toys.”. — Karen Siwak. This is a true story about social recruiting. But forget the future of social recruiting for a second.

Talent42: Why The Future of Tech Recruiting Does Not Suck.

Recruiting Daily

This year, unlike last, I wasn’t a passive attendee, but rather, was flattered to be asked to lead one of the sourcing roundtables offered during the breakout sessions, which quickly turned into the kind of tool time hack-a-thon that geeks like myself (and anyone else whose idea of fun involves sourcing and slating candidates). Larson, whose account, @Tea_Addict13 , is one he’s a big fan of, and took a little bite off the shame at losing his social crown.

Top Talent Acquisition and Recruitment Marketing Conferences to Attend in 2020

Rally Recruitment Marketing

This December our conference focus is “See The Future of Candidate Experience,” and we’ll be hearing from an amazing line-up of speakers, on a range of candidate experience topics that can help you level up your approach in 2020. . Stand-out sessions include: “Bears, Goldilocks and AI: Getting Candidate Experience ‘Just Right,’” delivered by Kristen Magni, Vice President of Talent & Culture at Bozzuto. Bringing Your Candidate Experience to Life,” delivered by Kevin W.

6 Winning Recruiting Strategies for Tech Startups


Startups should highlight the career growth opportunities it can offer and how the candidate’s career would look different at their startup compared to at a big company. If a candidate puts salaries and benefits as their top priority, they are a wrong fit and don’t belong at a startup. First, check the alignment of where the candidate would like to go in their career and where the startup plan to go. Get your candidates involved to level up candidate experience.

Best Practices in Social Recruiting


Using Social Recruiting to Build Your Candidate Pipeline. For those of you recruiting passive candidates regularly, this may seem like a no brainer, but social media can be a recruiter or HR manager’s best friend. New to social media? Social media allows you to target specific groups of people and promote your employer brand in a meaningful way that lets candidates engage with your culture — and its free.

It’s Time to Rethink the Role of the Hiring Manager (and the Immediate Impact It Will Have)


Get crystal clear on what the HM wants, and how you can sell the candidate. The hiring manager – your window to the right candidate fit. – What features of the company’s culture might appeal to the candidate? Candidates can be wary of recruiters, and you’ve probably found that an HM carries more clout in the eyes of a prospect – so harness that! After all, they have a vested interest in getting the best candidate for the role.

Candidate Experience for Dummies.

Recruiting Daily

Everyone seems to be talking about candidate experience these days, and the noise surrounding this perennial talent trending topic has become deafening, even though most of that banter ultimately falls on deaf ears throughout the recruiting universe. After all, I’m not sure anyone’s really an “expert” on candidate experience, but I’m damn sure that I’m by no means any sort of definitive authority on this subject. Know Thy Candidates, Know Thyself.

How Negative Viral Publicity Can Hurt Your #EmployerBrand and What You Can Do About It


What happens when bad news goes viral especially in employer brand, recruiting and hiring? It can threaten the company image and negatively impact your brand. Articles, candidate feedback on review sites and even tweets from employees can cause a loss of business, rattle consumer confidence, rattle existing employees faith in the company and potentially decimate the talent pool of prospective candidates seeking employment.

The Current State of Talent Acquisition at ERE's Fall Conference

Proactive Talent

In the past decade or so, the role of a talent acquisition leader has evolved from your traditional butts-in-seats focus to someone now in charge of building an external employer brand and being a true business partner to business leaders. The Evolution of Candidate Expectations What used to be a world consumed by job boards, applications, automation, and job hunters is now a place of social recruiting – one where referrals, analytics and integrated recruiting strategies rule.

33 Candidate Experience Lessons Shared by RallyFwd™ Speakers

Rally Recruitment Marketing

At our first virtual conference, Let’s RallyFwd to Humanize the Candidate Experience , the Rally community was fortunate to have amazing speakers share their hard-earned candidate experience lessons with us. I hope their lessons provide you with the inspiration to continue improving the candidate experience at your organization! Treat candidates like you would treat your mother. Remove what makes it hard to be a candidate. Differentiate your brand.

Want Better Recruiting? Add These 25 Recruitment Leaders to Your Feed


Twitter’s fast-paced, of-the-moment approach makes it a great way to keep up with the news and influencers in the recruitment and hiring fields. By following recruitment professionals on Twitter, hiring managers and recruiters can build connections and stay current on news and tips in recruitment. To see what’s happening, add these 25 recruitment Leaders to your Twitter feed. Bill Boorman is the organizer of the The Recruiting Unconference and a social recruiting expert.

10 Powerful Recruiting Tools For Modern Recruitment Teams


These challenges include inefficient candidate searches, inconsistent candidate engagement, disorganized recruitment metrics, negative candidate experiences, and ineffective branding practices. Engagement and productivity for new hires.

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The Bad and The Not So Beautiful: Film School for Recruiters.

Recruiting Daily

The Rodgers of the world (now finding a new calling as “social media gurus,” it seems), and the PAs, and the crazy casting ladies and the back and forth on clearances and E&O insurance with hired gun lawyers with nothing to do but sit there and make sure that you only used the part of the Dave Koz song you paid for. Our goal on set: take a really boring subject matter and try to turn it into content that’s at least engaging and tolerable.

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Recruitment Marketing 2021: Tips to Get Top Talent to Notice You

Pragna Technologies

The first thing that comes to mind when we hear the term “Recruitment marketing” is probably various methods used to attract active and passive candidates to build a pipeline. It’s quite alike to how marketers engage and convert clients. Engage.