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Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. Define a fully authentic employee experience.

HR Tech to Elevate Your Virtual Candidate Experience

Rally Recruitment Marketing

We’ve always been a tech-focused team, but this year, we’ve learned even more about how technology can help elevate the virtual employee and candidate experience. How talent acquisition and the candidate experience have changed because of the pandemic. Hi Rally community!

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Tips for Creating a Positive Candidate Experience

JazzHR

A good candidate experience doesn’t just benefit the candidate — it can also be advantageous for recruiting teams and companies in the long run. . Candidates who have had positive experiences may send you referrals or contribute to your bottom line as clients or customers.

Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

The Future of Candidate Experience Transformation: A 2025 Outlook

ClearCompany Recruiting

Rising candidate controlled hiring environments are calling for complete shifts in how recruiters approach hiring. CareerBuilder surveyed companies across the globe to discover roughly 45% of businesses are unable to fill much-needed positions due to the dearth of qualified candidates; this is largely in part to the low unemployment rates coupled with heightened awareness among candidates in their power to examine a company’s employer brand. Candidate feedback.

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

Guest Blog – How Your Recruiting Strategy Influences Employer Branding

Ideal

Is it really possible for your recruiting strategy to impact your brand? Employer branding is a vital piece of the hiring puzzle when it comes to organically attracting talent. Targeted recruiting tactics can tap into pools of talent that best align with an organization’s culture and values. Your employer branding can make or break your ability to pick up the right people. Factoring in candidate experience.

Employer Branding and Revenues

NextWave Hire

Have you ever read the case study about how Virgin Media was losing over $5 million per year due to a poor employer brand? What they found was that 18% of their candidates were also customers. Unfortunately, because their candidate experience was so poor, 6% of their applicants choose to switch to a competitor after applying for a job. It’s pretty interesting how employer branding can effect your revenues more generally.

Here’s How Building Employer Branding Helps Recruiters

Manatal

And as we all know, branding is a very big aspect of the concept. Branding , by definition, is the unique identity that companies establish to deviate themselves in the market. Study shows that companies with solid employer branding exhibit a decrease in hiring costs by a whopping 43%

Enhancing the Candidate Experience with Workflows

JazzHR

Culture. Enhancing the Candidate Experience with Workflows. A candidate’s experience with your company’s hiring process is a reflection of your organization’s culture, mission, values, and people. If a candidate has an awful experience, they are unlikely to take a job with your company, let alone recommend your organization to people in their network. 58% said that employers never communicated how long the hiring process might take.

Why Your Employer Brand is More Than Just Job Clicks

Glassdoor for Employers

Lately we’ve been hearing a lot about what makes up a company’s employer brand. Or is it how candidates perceive you? You can’t measure employer brand on traffic to job listings or even to your company profile. Measuring employer brand by these factors is not only wrong, it means that you’re not leveraging your employer brand effectively to recruit the best talent. Employer brand management needs to be thoughtful and authentic.

Glassdoor Employer Branding Summit 2015 Recap

Glassdoor for Employers

The second Glassdoor Employer Branding Summit gathered 200 attendees in San Francisco 2015 and over 7,000 live stream attendees from countries around the world on September 25, 2015. The day was filled with thought-provoking insights and compelling data points that left attendees with the inspiration and motivation to activate and improve employer branding efforts at their own companies. The transparent culture at Zillow is demonstrated in Rascoff’s honesty.

Recruiting Feedback Case Study: The Recruiting Revenue Connection

Survale

In our latest recruiting feedback case study , Craft Brew Alliance (CBA) demonstrates that asking the right questions at the right time can dramatically affect overall recruiting effectiveness AND uncover powerful connections between recruiting and revenue generation. With highly regarded brands like Kona Island Brewing, Widmer Brothers, Redhook and more, Craft Brew Alliance is headquartered in Portland, Oregon. Gather hiring manager feedback from candidates after each interview.

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Culture comes first!

Teamtailor

You don’t want to bore candidates with too much information. We recently ran a poll on LinkedIn and asked our network of HR professionals and recruitment specialists what they deemed to be most important to showcase to candidates. Culture was the overwhelming favourite (64%)!

What Your Employer Brand Really Says To Candidates

Recruiting Daily

candidate vs. employer) and how each stacks up to the competition across the full spectrum of hiring, from sourcing to onboarding and beyond. I mean, sure, people may really love brands to the point of forming an emotional attachment to them, but most of the people I know and interact with daily would really rather get paid. Speaking of trades, sacrificing income for brand affiliation seems like a dud of a deal. Employer Branding Gone Bad.

Employer Brand Pros: Stop Worrying About Glassdoor

exaqueo

When it comes to your reputation as an employer, it can be hard to keep up with all of the online review sites. And, in a world where HR and Marketing want to control the message, these candidate-focused sites are outside your span of control. Candidates and employees are talking about you on sites like Quora and Reddit. During my time as an in-house employer brand practitioner, I had many conversations with the talent acquisition teams about review sites.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Nowadays though, the way we market our companies to candidates is becoming increasingly important. Long gone are the days of top talent beating a path to our door, nowadays the onus is on earning the best candidates’ attention. Companies can relay their culture and values through blogging, webinars, and social media to name just a few. Is employer branding important?

5 Employer Brand Steps for the Everyday Recruiter

NextWave Hire

Guest blog post by Christina Spadaro, Employer Brand Manager at Workhuman. Today’s workforce cares more about your organization’s mission, culture, and purpose than ever before – making a strong employer brand a key ingredient to attracting the right talent. . The tricky thing about building a strong employer brand is that it’s a long game that does require strategy and effort. Your EVP communicates what sets you apart from other employers.

Does Anyone Actually Care About Candidate Experience?

Recruiting Daily

Since we were already talking shop, I figured it made sense to ask him, as a recruiting leader, exactly what he thought about candidate experience. “Is candidate experience actually important to your company,” I queried, expecting some softball answer. Because, he assured me, they were already doing a pretty good job providing a world class experience for job seekers. Candidate Experience: If Your Company Doesn’t Care, Why Should You?

6 Touchpoints to Refine for a Positive Candidate Experience: A New Recruit’s Perspective

MyRecruitmentPlus

Clammy hands and an unsettled stomach lingers from the first ever encounter with the hiring manager, right up until the candidate walks through the office doors for the first time. What is the answer to creating a highly personalised candidate experience no matter the company size?

3 Ways to Turn Your Candidate Experience Around

CareerBuilder

Candidates have anxiety, and they are eager to be considered. We often forget that every candidate expects to get the job every time they interview. Candidates are so focused on doing well in front of you, the hiring manager or recruiter, that they rarely understand their surroundings. The candidate experience has to matter as a key component in your recruiting strategy. If everyone is hiring, the candidate experience becomes even more paramount.

Candidate Experience: Don’t Get High On Your Own Apply

Recruiting Daily

All consumers are potential candidates. Converting customers or candidates to a consumer or employer brand CTA depends almost entirely on user experience and interface. The purpose of marketing is to generate, develop and convert qualified leads. Ultimately, a crappy user experience is the same as a crappy candidate experience, and both are bad news for your brand or bottom line. Candidate Experience: A Call To Action.

6 Touchpoints to Refine for a Positive Candidate Experience: A New Recruit’s Perspective

MyRecruitmentPlus

Clammy hands and an unsettled stomach lingers from the first ever encounter with the hiring manager, right up until the candidate walks through the office doors for the first time. What is the answer to creating a highly personalised candidate experience no matter the company size?

No Quick Fix: Why HR Technology Can’t Fix A Broken Candidate Experience.

Recruiting Daily

There are a ton of tools out there that purport to be some kind of silver bullet for candidate experience. From enterprise platforms to point solutions, the concept of “candidate experience” has become increasingly commoditized, an organizational imperative reduced to a software sales pitch. If you can’t get these aligned, then there’s no tech on earth that can fix what’s really broken with your candidate experience.

3 New (And More Accurate) Ways to Calculate the ROI of Employer Branding

Beamery

How do you know your new Employer Brand program is working? How can you actually calculate the ROI of Employer Branding and share it with your team? The value of branding will always be hard to track, but in the long run, creating a brand that candidates remember and identify with will be hugely valuable to your company. Application number is the standard metric by which many Employer Branding programs are judged. Employer Branding

5 Quick Ways to Polish Your Company’s Online Employer Brand

Eightfold

Now more than ever, a strong online employer brand is a must. Improving a company’s online brand is a relatively simple task that can be achieved remotely. Decide What Traits Your Brand Will Highlight. Use Your Brand to Find Candidates.

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. Nowadays though, the way we market our companies to candidates is becoming increasingly important. Long gone are the days of top talent beating a path to our door, nowadays the onus is on earning the best candidates’ attention. Companies can relay their culture and values through blogging, webinars, and social media to name just a few. Is employer branding important?

Candidate Experience: Back to the Recruiting Basics

Recruiting Daily

If you think about the myriad steps required in full cycle recruiting, the fact that we’re so focused on that very small slice of stuff that happens before a candidate even actually applies underscores how much of the talent acquisition conversation seems misplaced. In fact, until a candidate is actually captured in an ATS (or proprietary database), it’s not recruiting – it’s marketing. This has resulted in an endemic of employers with the recruiting equivalent of FOMO.

Employer Branding: Why The Voice of the Employee Matters Most.

Recruiting Daily

Every employee at every level is increasingly expecting their voices to be heard – and are taking to channels like social media as an outlet to share stuff like labor practices, the candidate experience or company culture, and as every talent pro knows, when it comes to recruiting, word of mouth matters most. Brands, and featured panelists Michael Vandervort , Executive Director for CUE, Inc.; What’s Next for Non-Exempt: The Future of Employer Branding.

This is Why Job Candidates Hate Your Candidate Experience

Spark Hire

In fact, text-heavy job ads and unrelenting headhunters may do your brand more harm than good. . According to a recent study of more than 2,000 hiring decision makers by CareerBuilder, 82 percent of employers think there’s little to no negative impact on the company when a candidate has a less-than-stellar experience during the hiring process. The reality is that the majority of job candidates don’t take an outdated or poor experience lying down.

3 Ways to Measure Your Employer Brand

Indeed

Your employer brand: What people say about working for your company when the boss is not in the room. According to Edelman’s recent study, the word of your peer is trusted over the word of your company’s executive officer. Surveying your employees—both by asking formal questions and observing them in the wild—is a step in the right direction to understand your culture and reveal your employer brand. Employer Branding

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

Candidates have plenty of tools and resources to determine whether corporate communication matches the reality of business practices. In this post, we explore the value of being an ethical business and how such organizations can reveal their values and principles to candidates. . Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values.

3 Must-Haves for the Ultimate Candidate Experience

CareerBuilder

Up until recently, employers had the upper hand in the hiring process. On the heels of the Great Recession, employers were suddenly getting more applications than they knew what to do with, as millions of highly skilled workers found themselves out of jobs. Many companies took advantage of this and began devaluing candidates with lower-than-average salary offers for highly skilled jobs. The power has shifted back from the employer to the candidate.

Humanizing the Candidate Experience: SRSC 2019 in Review

Stories Incorporated

And technology, employer branding, and recruitment marketing help make this human experience the best it can be. During one of the pre-conference workshops hosted by Rally Recruitment Marketing’s Lori Sylvia, attendees created a candidate persona for a current opening in their organization. Once you stop talking to the masses, says Lori, you start creating content that actually builds a human connection with high-potential candidates. Reading Time: 9 minutes.

All You Need To Know About A Terrible Employer Brand Through Memes

Spark Hire

In a lot of ways, a company’s employer brand is like a meme. There are countless things that contribute to your employer brand. For example, a 2015 report by LinkedIn found that 83 percent of job seekers would change their mind about a company after a terrible interview experience. A strong employer brand speaks to talent and helps them relate to the organization. days for candidates to make it all the way through the interview process.

The Lies That Will Ruin Your Candidate Experience

CareerBuilder

They do the best they can to create the perfect employer brand that job seekers just can’t resist. The 2016 CareerBuilder Candidate Behavior study found that only 36 percent of job seekers apply for a job without looking into the organization first. Poor management, a less-than-stellar company culture, outdated benefits package, and more are all things they’ll sniff out before the interview. Understandably, candidates’ professional future is important to them.

5 Biggest Challenges Modern Recruiters Face

Social Talent

In today’s borderless global environment, companies face a vast array of challenges such as social & technological changes, cultural diversity, aging populations and political instability (Brexit!). Hiring the right candidate has never been more important as a company’s ability to find, attract, and ultimately recruit skilled talent is going to determine how successful they are in meeting their business growth objectives. What you can do: Focus on your employer brand.

3 Ways to Measure Your Employer Brand

Indeed

Your employer brand: What people say about working for your company when the boss is not in the room. According to Edelman’s recent study, the word of your peer is trusted over the word of your company’s executive officer. Surveying your employees—both by asking formal questions and observing them in the wild—is a step in the right direction to understand your culture and reveal your employer brand. Employer Branding

8 Ways to Improve Your Employer Brand

Recruiting Blogs

Having a poor employer brand can mean your company loses out on hiring the very best talent. But what exactly is an ‘employer brand’? . In this article we discuss eight things you can do to make you more attractive as an employer. What is an ‘employer brand’? Put simply, an employer brand is a company’s reputation as an employer. Why is it important to have a good employer brand? resource/employer-brand.

Making the Pitch: How To Craft The Perfect Company Overview

JazzHR

Good candidates always do their research before coming in for an interview. They ask friends and peers about your company, carefully study your website, and pore over reviews on third-party sites like Glassdoor. Providing a good company overview is a critical part of any interview because it allows you to craft the right narrative and explain what the company is really all about to prospective candidates. Clue them in on your culture. Tailor it to the candidate.

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