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Does Employer Brand Affect Diversity?

Survale

Does Employer Brand Affect Diversity? Do you know if your employer brand affect diversity levels in your talent pool and, therefore, your employee population? But could the brand itself be a problem? Brand affinity by recruiting stage.

Employer Branding Strategies for the COVID Era

Recruiting Daily Advisor

The employer brand is an essential component of your recruiting and talent acquisition process. A company’s brand helps define the type of culture that’s in place and showcases what it’s like to work there. 70% of jobseekers value a commitment to diversity in potential employers.

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Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

How to level up your hiring strategy through anonymous candidate surveys

Workable

Candidate surveys are essential tools for HR and recruiting professionals to gather valuable feedback from candidates and track their progress through key steps of the hiring process. Candidate surveys: what can you track – and how? Candidate experience.

What is the difference between Employer Branding and Recruitment Marketing?

Stories Incorporated

Reading Time: 7 minutes The way to attract talent has changed, and the key lies in understanding what is employer branding. As candidates act more like consumers, you must adapt your talent attraction and engagement strategies. . What is an employer brand?

3 Proven Strategies to Localize Your Global EVP

Rally Recruitment Marketing

While you can create local versions of your EVP to achieve this, that approach can be a time-consuming and costly process if you have a presence in a significant number of markets, and it may create a disconnect with your global employer brand. Candidate Experience Employer Branding

Glassdoor Employer Branding Summit 2015 Recap

Glassdoor for Employers

The second Glassdoor Employer Branding Summit gathered 200 attendees in San Francisco 2015 and over 7,000 live stream attendees from countries around the world on September 25, 2015. The day was filled with thought-provoking insights and compelling data points that left attendees with the inspiration and motivation to activate and improve employer branding efforts at their own companies. ” Jennifer Johnston , Head of Global Employer Branding at Salesforce.

A Complete List of Employer Branding Strategies for Job Descriptions

Ongig

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. Employer Branding on Job Descriptions vs Company Career Page. A lot of your candidates are coming from job boards like Indeed, Glassdoor and LinkedIn. Companies tend to focus the bulk of their employer branding efforts on their careers page. Why Is Employer Branding Important on Job Descriptions? Job Page Branding.

Does Your Hiring Process Impact Diversity Recruiting?

Survale

Whether your hiring process impacts your diversity recruiting results is a question every recruiting leader is, or should be, asking themselves these days. Is your talent pool diversity reduced because of how diverse candidates experience your recruiting process?

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Nowadays though, the way we market our companies to candidates is becoming increasingly important. Long gone are the days of top talent beating a path to our door, nowadays the onus is on earning the best candidates’ attention. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply.

HR Check In: The Trifecta of Recruiting (Social Recruiting, Candidate Experience, Employer Brand)

Jibe

Unfortunately, talent acquisition teams that aren’t dedicating time and effort to these three recruiting concepts won’t be able to keep up with modern candidates. Your job seekers expect a positive candidate experience, availability and engagement from you on social tools, and the visibility into an attractive employer brand when they look for positions at your company. Ignoring candidate experience. Want a 90% candidate acceptance rate?

What is Employer Branding and Recruitment Marketing?

Stories Incorporated

As candidates are acting more and more like consumers, employers have had to adapt. Creating a positive work environment has become essential to attract and retain talent, and communicating that fact to candidates and the community at large is necessary to stay competitive. . And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer. What is employer brand?

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. Nowadays though, the way we market our companies to candidates is becoming increasingly important. Long gone are the days of top talent beating a path to our door, nowadays the onus is on earning the best candidates’ attention. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply.

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

Candidates have plenty of tools and resources to determine whether corporate communication matches the reality of business practices. In this post, we explore the value of being an ethical business and how such organizations can reveal their values and principles to candidates. . Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values.

What Job Seekers Really Think of Your Diversity Stats

Glassdoor for Employers

Workplace diversity has been a hot topic this year as several tech companies have released their diversity numbers for the first time. In the Glassdoor Diversity Hiring Survey, we turned to our community to find out the importance of diversity when deciding where to work, and if employers are doing enough to foster a diverse workforce. We broke down that data, and as you might expect, a diverse workforce is more important to minority groups.

What Applying To 140 Jobs Taught Us About The Candidate Experience At North American Banks

Ideal

Candidate Experience at North American Banks. In 2019 we struggled to find current research on the candidate experience at North American banks, so we conducted our own! We wanted to understand exactly what today’s candidates experience at every step of the job search. To close, this article also summarizes examples of great candidate experiences and areas for improvement. Includes a chatbot component that candidates can interact with.

7 Virtual Interview Guide Examples from Top Employers

Rally Recruitment Marketing

For years, companies have been thoughtfully improving their end-to-end candidate experience in order to make the right first impression and convert qualified talent. Amazon is providing tips for preparing for virtual interviews in an effort to improve the candidate experience.

How to Create a Seamless Candidate Experience in a Post-COVID World

GoodTime

Finding the perfect job candidate can feel like trying to find a needle in a haystack. That’s why many employers are surprised to learn that oftentimes, job seekers are having an equally difficult time finding a well-fitting job. A seamless candidate experience.

Expert Q&A: How to Capture Remote Employee Stories

Rally Recruitment Marketing

Alation, a company in the data analytics space, partnered with The Muse to update and capture new employer brand stories through an organic video strategy. I first want to ask, what type of Recruitment Marketing content is working for employers right now?

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5 Biggest Challenges Modern Recruiters Face

Social Talent

In today’s borderless global environment, companies face a vast array of challenges such as social & technological changes, cultural diversity, aging populations and political instability (Brexit!). Hiring the right candidate has never been more important as a company’s ability to find, attract, and ultimately recruit skilled talent is going to determine how successful they are in meeting their business growth objectives. What you can do: Focus on your employer brand.

Employer Branding Content: The Top 10 Topics Candidates Care About

Jibe

Talent acquisition is now coordinating employee-written testimonials, posting updates on social media, and even hiring writers, designers and videographers to produce stories about their employer brand. But what types of content actually motivate candidates to apply? Survey results from The Talent Board’s 2015 North American Candidate Experience Research Report found that applicants first and foremost want to know if a company shares some of their values and objectives.

How to Create Authentic Employee Testimonial Videos That Support Your Employer Brand

Change State Blog

With the unexpected acceleration of remote work in the wake of the COVID-19 pandemic, talent acquisition teams are rightly focused on new ways of using technology to promote their employer brands and enhance the candidate experience.

5 Employer Branding Mistakes to Stop Making Right Now

Jibe

Employer branding, simply put, is the way job seekers perceive a company as a place to work. Tons of recruiters are asking themselves how candidates perceive their company as a place to work, but few are doing anything about it. Of course the structure of employer brand is complex. It’s comprised of many things like employer happiness, your corporate image, your candidate experience —they all play a role. Diversity/Cultural Information.

8 Ways to Improve Your Employer Brand

Recruiting Blogs

Having a poor employer brand can mean your company loses out on hiring the very best talent. But what exactly is an ‘employer brand’? . In this article we discuss eight things you can do to make you more attractive as an employer. What is an ‘employer brand’? Put simply, an employer brand is a company’s reputation as an employer. Why is it important to have a good employer brand? resource/employer-brand.

5 Key Ways You Can Future-Proof Your Employer Brand

MightyRecruiter

Building and protecting your brand should be a priority for every business, and this extends far beyond the advertising, logo design, and social media that most businesses immediately think of when brand is mentioned. These represent what is called corporate brand. But all too often companies forget the other half of brandingemployer branding, which is the way employees and jobseekers feel about working at your organization.

5 Key Ways You Can Future-Proof Your Employer Brand

MightyRecruiter

Building and protecting your brand should be a priority for every business, and this extends far beyond the advertising, logo design, and social media that most businesses immediately think of when brand is mentioned. These represent what is called corporate brand. But all too often companies forget the other half of brandingemployer branding, which is the way employees and jobseekers feel about working at your organization.

How to Prioritize Candidate Experience Problems

Survale

How to Prioritize Candidate Experience Problems. Most organizations I talk with are very good at guessing what their candidate experience problems are. Some are good at identifying exactly what their candidate experience problems are (mostly Survale clients).

5 New Year’s Resolutions for Recruiters

Arya Recruiting Robotics

Aside from using social media to search for high-quality candidates, make a resolution to step up your social media game. Create profiles for your company and interact with potential job candidates in order to build your employer brand, and spend extra time on social media advertising in order to attract fresh talent. Strive for diversity. Overall, diverse groups have been found to complete tasks better than non-diverse groups do.

The Top Issues Facing Manufacturing Recruiters in 2021

Jobvite

Leveraging mobile technology to source and screen candidates. In our 2020 Recruiter Nation Survey , almost half (49%) of recruiters in manufacturing named a lack of skilled/qualified candidates as a top hiring challenge. Lack of an employer value proposition.

Here’s Where You Need Recruitment Marketing Content — Outside of Your Careers Site

Rally Recruitment Marketing

You likely put a lot of your time and effort as a practitioner into ensuring the site includes relevant information for job seekers, is frequently updated with content about your company and provides an excellent experience for candidates. But what if I told you that not every candidate actually looks at the pages of your carefully constructed and well-maintained careers site? . Employer Branding Recruitment Marketing

3 ways AI can benefit both candidates and recruiters in 2020

Teamtailor

At Teamtailor, we’re massive advocates of the importance of a positive candidate experience in any recruitment process. But how can candidates and recruiters both benefit from AI? With instance answers, candidates don’t have to wait for hiring teams to get back to them.

Employer Value Proposition v. Team Value Proposition: So What?

ViziRecruiter

Conversely, if you are a member of a company’s talent acquisition team with aspirations to recruit those job hunters, which methods are you using when marketing your company to make it desirable to these potential candidates? Two essential value propositions include: Employer Value Proposition and Team Value Proposition. Employer Value Proposition. Having the right Employer Value Proposition is paramount in marketing recruitment. Be the employer who wins them over.

Level Up Your Recruiting Like a No. 1 Best Place to Work

Spark Hire

You’ll learn Jen’s candidate experience strategy, goals, and the pillars to her hiring process. 15:50 Creating an award-winning employer brand. 19:34 Jen’s candidate experience strategy. It’s really been a great experience. What were some of the learnings from your staffing experience that you took with you to the corporate side? We provide a seamless digital ordering/payment and loyalty experience for these consumers.

Talent and HR News Weekly Update: Employer Brand Strategies for 2017

exaqueo

As you and your team look ahead to the New Year, here are five articles to help you best approach your employer brand strategy. 1) 3 WAYS TO ELEVATE YOUR EMPLOYER BRAND STRATEGY IN 2017 from exaqueo It’s nearly 2017 and employer branding is more mainstream than ever. Active employer brand management is no longer considered a fad. You have: executive buy-in, well-defined brand pillars and even an employer brandline.

11 Talent Engagement Takeaways from RallyFwd

Rally Recruitment Marketing

99% of attendees surveyed would recommend the event to a colleague! At RallyFwd, we heard 11 practitioners share their expert insight on Talent Engagement strategies across social media, employer branding, text recruiting, recruitment events, careers sites, micro talent networks, and much more. People — including candidates — are suffering from “information fatigue.” There are many tools that employers can use to communicate this new language.

How to Create a Strong Diversity Recruiting Strategy

Yello

What Is a Diversity Recruitment Strategy? A diversity recruitment strategy defines goals, accountabilities, action items and success measures for attracting, engaging, assessing and hiring diverse talent to drive business success. A diversity recruitment strategy can help. .

Checklist: Employer Branding Tools and Tactics Every Modern Recruiter Should Know

Linkedin Talent Blog

My past experience included ‘traditional’ recruiting leadership roles at companies including Ticketmaster, Magento, and Intersperse. Working for a non-profit in a highly competitive and complex market forced me to find new ways to attract the right talent by sharing our employee experience, culture, and talent - and fundamentally changed how I thought about recruiting. This was my introduction to modern Employer Branding. . Connecting Consumer and Employer Brand.

5 Noteworthy Pieces of Sourcing News – 13th October 2014

Social Talent

” I hear you ask, well, simply put, Facebook knows more about us (and your potential candidates) than Google does and can make more informed decisions about when to serve us ads – especially those intended more for brand-building than commerce (employer branding aficionados take note). Workers employed by staffing firms now account for 2.1 For more information on the brand new product offering and how you can start using it, click here.

Consumer Marketing for Recruiting: How To Win Applicants and Influence Candidates.

Recruiting Daily

An aspect of strategic planning that is still new to many organizations however is assessing what data best applies to effectively hiring high-quality candidates in pace with your business needs. By today’s demands and standards, this also includes candidate relationship management (CRM) tools to boost connectivity and applicant attraction. An incredible 94 percent of job seekers are likely to apply to a job if the employer actively manages the company’s employment brand online.

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Why Facebook, Bozzuto Group, and AT&T Have Award Winning Candidate Experiences

Linkedin Talent Blog

Talent Board, the non-profit dedicated to promoting real, hardy research on companies nailing quality candidate experience, recently released their list of 50 companies demonstrating candidate experience excellence. Winners were determined based on a blind data analysis of their candidate survey scores. Candidate responses varied between “likey to apply again” to “likely to refer a friend.” For the candidate, it’s the anticipation.