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How to Weave Your Employer Brand into Your Candidate and Employee Journey

Rally Recruitment Marketing

Since entering the Recruitment Marketing space, I’ve always used the analogy of a great band or restaurant to remind me of the importance of employer branding. The same can be said for employers. Realizing the employee story and candidate touchpoint gap.

Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. Define a fully authentic employee experience.

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Tips for Creating a Positive Candidate Experience

JazzHR

A good candidate experience doesn’t just benefit the candidate — it can also be advantageous for recruiting teams and companies in the long run. . Candidates who have had positive experiences may send you referrals or contribute to your bottom line as clients or customers.

Building a Great Candidate Experience in Hospitality

Hireology

At your hotel, you’re used to putting a great deal of thought into your guest experience, because it’s essential to your business operations. The candidate experience is more than just an easy application process. Employment in leisure and hospitality is down by 2.2

Dice 2018 Recruitment Automation Report

interact with candidates to the predictive analytics that identify professionals’. In Dice’s first-ever Recruitment Automation study, we asked nearly 450 recruiters how they are. experiment with these technologies, with a large. company money 19% Poor candidate.

4 Things That Are Hurting Your Employer Brand (+ Solutions)

Brazen Recruiting

You have what you believe to be a top-notch employer brand and an awesome open position that job seekers will surely flock to. Unfortunately, your employer branding efforts and creative job posts aren’t having the effect you thought (and hoped) they would. Employer brand plays a huge role in attracting top talent — but it can play an equally huge role in driving that talent away from your company. Is your employer brand in jeopardy?

Candidate Experience Benchmarking vs. Management

Survale

Candidate Experience Benchmarking vs. Management. When it comes to candidate experience benchmarking, theTalent Board’s CandE Research Program is the Gold Standard. It’s really about continuous candidate experience management. Candidate Experience

Candidates “Ghosting” Job Interviews? Just More Proof of a Bad Candidate Experience.

Fistful of Talent

Here’s a hiring trend we could live without – job candidates who are “ ghosting ” ( aka , blowing off ) scheduled job interviews, or, failing to show up to work for new positions they had accepted. Here’s how USA Today described it: “A growing number are ‘ghosting’ their jobs: blowing off scheduled job interviews, accepting offers but not showing up the first day and even vanishing from existing positions – all without giving notice.

The Future of Candidate Experience Transformation: A 2025 Outlook

ClearCompany Recruiting

Rising candidate controlled hiring environments are calling for complete shifts in how recruiters approach hiring. CareerBuilder surveyed companies across the globe to discover roughly 45% of businesses are unable to fill much-needed positions due to the dearth of qualified candidates; this is largely in part to the low unemployment rates coupled with heightened awareness among candidates in their power to examine a company’s employer brand. Video Interviews.

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

How to: Drastically Improve Your Candidate Experience

Social Talent

Because, in essence, candidates are our customers and if we fail to provide them with the hiring experience they expect, they will find someone else who can give it to them, just as Blockbuster’s customers did. And a staggering 18% of in-house recruiters admitted that there was no clear owner of the candidate experience in their organisation. What are the effects of a bad candidate experience? How to: Improve Your Candidate Experience.

TA Week Recap: Next-level TA, DEI, employer branding strategies

Stories Incorporated

TA Week — EBrandCon, SRSC, and Talent Sourcing Strategies — virtually brought together industry leaders from around the world for five info-packed days to discuss how practitioners innovated in the face of change, or how they doubled-down on what’s always true to connect and convert candidates.

Three Steps To A Great Candidate Experience

Social Talent

Last week, you might have read our blog post about the importance of a positive candidate experience for your company’s reputation, brand, and even revenue. Jennifer Mullen, Jennifer Mullen, head of global TA at Intuit has, on the SocialTalent platform, shared her experiences in revolutionising the way Intuit handles candidate care. Another option, which can actually help us understand more about the candidate, are performance based assessments.

Improve Candidate Experience to Boost Hiring Performance

The Hire Talent

As we mentioned a couple of times before, candidate experience is more than just a buzzword in HR; it is a business strategy with long-term consequences. What is Candidate Experience? Why Is Candidate Experience Important?

Why You Need an Employer Branding Strategy Right Now

The Hire Talent

Some companies hire the best talent on the market, while others struggle to attract qualified candidates. The former do at least one thing right: top-notch employer branding and an ongoing employer branding strategy. What Is Employer Branding?

Enhancing the Candidate Experience with Workflows

JazzHR

Enhancing the Candidate Experience with Workflows. A candidate’s experience with your company’s hiring process is a reflection of your organization’s culture, mission, values, and people. If a candidate has an awful experience, they are unlikely to take a job with your company, let alone recommend your organization to people in their network. 58% said that employers never communicated how long the hiring process might take. Case Studies.

Why Your Employer Brand is More Than Just Job Clicks

Glassdoor for Employers

Lately we’ve been hearing a lot about what makes up a company’s employer brand. Or is it how candidates perceive you? You can’t measure employer brand on traffic to job listings or even to your company profile. Measuring employer brand by these factors is not only wrong, it means that you’re not leveraging your employer brand effectively to recruit the best talent. Employer brand management needs to be thoughtful and authentic.

Glassdoor Employer Branding Summit 2015 Recap

Glassdoor for Employers

The second Glassdoor Employer Branding Summit gathered 200 attendees in San Francisco 2015 and over 7,000 live stream attendees from countries around the world on September 25, 2015. Lars Schmidt played the role of Summit MC for our stellar lineup of speakers and panelists, while Kris Dunn and Tim Sackett hosted the live stream, providing commentary and interviewing speakers. ” Jennifer Johnston , Head of Global Employer Branding at Salesforce.

6 Must-Knows for a Better Candidate Experience

CareerBuilder

We’ve talked before about how devastating ignoring candidates can be to your business — and guess what? If anything, as technology continues to be more and more intertwined in job seekers’ personal and professional existence and as their expectations of employers get higher, it’s all the more vital that you as an employer learn how to communicate with the people who want to work for you. Candidate experience can impact your bottom line.

Employer Brand Pros: Stop Worrying About Glassdoor

exaqueo

When it comes to your reputation as an employer, it can be hard to keep up with all of the online review sites. And, in a world where HR and Marketing want to control the message, these candidate-focused sites are outside your span of control. Candidates and employees are talking about you on sites like Quora and Reddit. During my time as an in-house employer brand practitioner, I had many conversations with the talent acquisition teams about review sites.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Nowadays though, the way we market our companies to candidates is becoming increasingly important. Long gone are the days of top talent beating a path to our door, nowadays the onus is on earning the best candidates’ attention. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply.

HR Check In: The Trifecta of Recruiting (Social Recruiting, Candidate Experience, Employer Brand)

Jibe

Unfortunately, talent acquisition teams that aren’t dedicating time and effort to these three recruiting concepts won’t be able to keep up with modern candidates. Your job seekers expect a positive candidate experience, availability and engagement from you on social tools, and the visibility into an attractive employer brand when they look for positions at your company. Ignoring candidate experience. Want a 90% candidate acceptance rate?

Guest Blog – How Your Recruiting Strategy Influences Employer Branding

Ideal

Is it really possible for your recruiting strategy to impact your brand? Employer branding is a vital piece of the hiring puzzle when it comes to organically attracting talent. Your employer branding can make or break your ability to pick up the right people. Factoring in candidate experience. If employees already affiliated with the organization feel a sense of disengagement, the need to woo potential candidates becomes even stronger.

3 Ways to Turn Your Candidate Experience Around

CareerBuilder

Candidates have anxiety, and they are eager to be considered. We often forget that every candidate expects to get the job every time they interview. Candidates are so focused on doing well in front of you, the hiring manager or recruiter, that they rarely understand their surroundings. The candidate experience has to matter as a key component in your recruiting strategy. If everyone is hiring, the candidate experience becomes even more paramount.

Does Anyone Actually Care About Candidate Experience?

Recruiting Daily

Since we were already talking shop, I figured it made sense to ask him, as a recruiting leader, exactly what he thought about candidate experience. “Is candidate experience actually important to your company,” I queried, expecting some softball answer. Because, he assured me, they were already doing a pretty good job providing a world class experience for job seekers. Candidate Experience: If Your Company Doesn’t Care, Why Should You?

6 Touchpoints to Refine for a Positive Candidate Experience: A New Recruit’s Perspective

MyRecruitmentPlus

Clammy hands and an unsettled stomach lingers from the first ever encounter with the hiring manager, right up until the candidate walks through the office doors for the first time. What is the answer to creating a highly personalised candidate experience no matter the company size?

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. Nowadays though, the way we market our companies to candidates is becoming increasingly important. Long gone are the days of top talent beating a path to our door, nowadays the onus is on earning the best candidates’ attention. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply.

6 Touchpoints to Refine for a Positive Candidate Experience: A New Recruit’s Perspective

MyRecruitmentPlus

Clammy hands and an unsettled stomach lingers from the first ever encounter with the hiring manager, right up until the candidate walks through the office doors for the first time. What is the answer to creating a highly personalised candidate experience no matter the company size?

No Quick Fix: Why HR Technology Can’t Fix A Broken Candidate Experience.

Recruiting Daily

There are a ton of tools out there that purport to be some kind of silver bullet for candidate experience. From enterprise platforms to point solutions, the concept of “candidate experience” has become increasingly commoditized, an organizational imperative reduced to a software sales pitch. If you can’t get these aligned, then there’s no tech on earth that can fix what’s really broken with your candidate experience.

This is Why Job Candidates Hate Your Candidate Experience

Spark Hire

In fact, text-heavy job ads and unrelenting headhunters may do your brand more harm than good. . According to a recent study of more than 2,000 hiring decision makers by CareerBuilder, 82 percent of employers think there’s little to no negative impact on the company when a candidate has a less-than-stellar experience during the hiring process. The reality is that the majority of job candidates don’t take an outdated or poor experience lying down.

Scary Movie: Mystery Applicants and Candidate Experience.

Recruiting Daily

The study, featuring the fictional job seeker Frank N. Stein , found that many major employers do not carefully read or review resumes – that is, the rare times they take the time to read them at all. Too many of the world’s biggest brands and most reputable businesses still treat candidates like The Invisible Man. The Candidate Experience Monster Is Alive. Most of the time, our fictional candidate never heard back at all.

Recruiting Feedback Case Study: The Recruiting Revenue Connection

Survale

In our latest recruiting feedback case study , Craft Brew Alliance (CBA) demonstrates that asking the right questions at the right time can dramatically affect overall recruiting effectiveness AND uncover powerful connections between recruiting and revenue generation. With highly regarded brands like Kona Island Brewing, Widmer Brothers, Redhook and more, Craft Brew Alliance is headquartered in Portland, Oregon. Gather hiring manager feedback from candidates after each interview.

Study 89

The Best Uses of Recruitment Marketing Technology from 3 Rally Award Winners

Rally Recruitment Marketing

Through the right tool, you can level up your Recruitment Marketing to attract talent in creative ways, increase your careers site conversion rate and better engage candidates in your talent database. The landing page for H2H candidates. Candidate Experience Recruitment Marketing

3 Ways to Measure Your Employer Brand

Indeed

Your employer brand: What people say about working for your company when the boss is not in the room. According to Edelman’s recent study, the word of your peer is trusted over the word of your company’s executive officer. Surveying your employees—both by asking formal questions and observing them in the wild—is a step in the right direction to understand your culture and reveal your employer brand. Employer Branding

Candidate Experience: Back to the Recruiting Basics

Recruiting Daily

If you think about the myriad steps required in full cycle recruiting, the fact that we’re so focused on that very small slice of stuff that happens before a candidate even actually applies underscores how much of the talent acquisition conversation seems misplaced. In fact, until a candidate is actually captured in an ATS (or proprietary database), it’s not recruiting – it’s marketing. This has resulted in an endemic of employers with the recruiting equivalent of FOMO.

Humanizing the Candidate Experience: SRSC 2019 in Review

Stories Incorporated

And technology, employer branding, and recruitment marketing help make this human experience the best it can be. During one of the pre-conference workshops hosted by Rally Recruitment Marketing’s Lori Sylvia, attendees created a candidate persona for a current opening in their organization. Once you stop talking to the masses, says Lori, you start creating content that actually builds a human connection with high-potential candidates. Reading Time: 9 minutes.

All You Need To Know About A Terrible Employer Brand Through Memes

Spark Hire

In a lot of ways, a company’s employer brand is like a meme. There are countless things that contribute to your employer brand. For example, a 2015 report by LinkedIn found that 83 percent of job seekers would change their mind about a company after a terrible interview experience. A strong employer brand speaks to talent and helps them relate to the organization. days for candidates to make it all the way through the interview process.

The Lies That Will Ruin Your Candidate Experience

CareerBuilder

They do the best they can to create the perfect employer brand that job seekers just can’t resist. The 2016 CareerBuilder Candidate Behavior study found that only 36 percent of job seekers apply for a job without looking into the organization first. Poor management, a less-than-stellar company culture, outdated benefits package, and more are all things they’ll sniff out before the interview. Understandably, candidates’ professional future is important to them.

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

Candidates have plenty of tools and resources to determine whether corporate communication matches the reality of business practices. In this post, we explore the value of being an ethical business and how such organizations can reveal their values and principles to candidates. . Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values.

5 Quick Ways to Polish Your Company’s Online Employer Brand

Eightfold

Now more than ever, a strong online employer brand is a must. Improving a company’s online brand is a relatively simple task that can be achieved remotely. Decide What Traits Your Brand Will Highlight. Use Your Brand to Find Candidates.