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How to Weave Your Employer Brand into Your Candidate and Employee Journey

Rally Recruitment Marketing

Since entering the Recruitment Marketing space, I’ve always used the analogy of a great band or restaurant to remind me of the importance of employer branding. The same can be said for employers. Realizing the employee story and candidate touchpoint gap.

3 Trends in Employer Branding and Job Advertising Strategy

Rally Recruitment Marketing

At Rally, we’ve observed this first-hand: In the past, most Recruitment Marketing teams have kept their employer brand and job advertising strategies separate. Over the past year, however, we’ve noticed that more and more leading practitioners are starting to combine their employer brand and job advertising approach to see better overall results. Trend one: Sharing employer brand-led content to attract talent to jobs.

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Employer Branding Strategies for the COVID Era

Recruiting Daily Advisor

The employer brand is an essential component of your recruiting and talent acquisition process. A company’s brand helps define the type of culture that’s in place and showcases what it’s like to work there. 71% of HR professionals use job boards to promote open positions online.

Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

4 Reasons to Care About Your Candidate's Experience

ClearCompany Recruiting

The importance of the candidate experience is a trending focus among businesses today. Yet, nearly 60% of candidates have had a poor candidate experience when applying for jobs. Courting candidates is not easy, but it certainly becomes even more challenging if candidates are having poor experiences. Here’s how to audit your candidate experience. Measuring the candidate experience goes beyond analyzing the interviews.

Attract the Best Candidates with Employer Branding

ViziRecruiter

In a candidate-driven market , it’s extremely important to hone in on your employer brand to attract the best talent. Quality candidates seek out employers and organizations that fit their skill set and also their values. Companies with a strong employer brand often attract the best and brightest talent because they clearly communicate who they are, and what they stand for. Take a look at their career page or job listings as well.

8 Employer Brand Tips To Spice Up Candidate Experience

SmartRecruiters

We’re finding scopey, tastier, far more effective strategies for recruiting tech talent and engaging our candidates. . Given the gap between more jobs we need to fill and less talent we need to fill them , tech candidates in particular are well aware of that. We’re getting better at due diligence when it comes to recruiting, doing a better job researching our candidates, and personalizing our approach. 5) Your Employer Brand Matters. Secret Sauce.

Need Help Building Your Employer Brand? Here's Why You Should Hire Proactive Talent Strategies

Proactive Talent

Employer branding is one of the most powerful recruiting and retention tools a company has, but if yours is underdeveloped or unsuccessful, it can actually be more of a curse than a blessing. We’ve seen time and time again that all the elements that make up an employer brand - online presence, reputation, social responsibility, career website - have an enormous impact on candidates’ decisions to apply or accept an offer.

A Complete List of Employer Branding Strategies for Job Descriptions

Ongig

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. So if you’re looking to build powerful, converting job postings you’ll really enjoy this list. Employer Branding on Job Descriptions vs Company Career Page. A lot of your candidates are coming from job boards like Indeed, Glassdoor and LinkedIn. Why Is Employer Branding Important on Job Descriptions?

The State of Candidate Experience in 10 Statistics

Recruiting Daily

With hundreds of employers voluntarily subjecting their hiring process to the intense scrutiny involved in being adjudicated by nearly 95,000 applicant responses, the 2014 Candidate Experience Awards did more than just open the recruiting books up at some of the world’s biggest brands. 10 Candidate Experience Statistics Every Recruiter Should Know. For job seekers, search is clearly beating the pants off social. Your Values Are Your Employer Brand.

How to Tell the Difference Between Employer Branding and Recruitment Marketing

SmartRecruiters

Both concepts are candidate-facing, but your company won’t reach top talent unless you integrate them with your overall TA strategy. Today’s job seekers have more employment options that ever before, empowering them to choose the right company based on fit. In response, businesses are moving away from traditional methods of candidate attraction (public job boards, cold outreach) in favor of more employer brand-focused efforts that target talent before they apply.

The Ultimate Guide to Employer Branding

Hundred5

Candidates now have a wider choice of employees, and it’s up to companies to persuade them that they have the workplace of their dreams. Instead of reading reviews online, job candidates are looking into what their potential employers have to offer and what makes a company stand out. As a secret weapon for hiring better quality candidates, innovative companies are dedicating time and resources to building a great employer branding strategy.

Need Help Building Your Employer Brand? Here's Why You Should Hire Proactive Talent Strategies

Proactive Talent

Employer branding is one of the most powerful recruiting and retention tools a company has, but if yours is underdeveloped or unsuccessful, it can actually be more of a curse than a blessing. We’ve seen time and time again that all the elements that make up an employer brand - online presence, reputation, social responsibility, career website - have an enormous impact on candidates’ decisions to apply or accept an offer.

4 Secrets to Improve the Candidate Experience with Digital Tactics

Spark Hire

The candidate experience is one of the most important and overlooked aspects of your hiring process. To deliver an excellent candidate experience, consider all of the aspects involved. When you’re focused on attracting talent , building your employer brand, talent sourcing , and everything in between, you’re directly impacting the candidate experience. It starts with the first interaction candidates have with your company.

Candidate Experience: A Crash Course for Modern Recruiters

Jibe

Due to an unprecedented demand for more foundational candidate experience content, we’ve created the first-ever candidate experience crash course. This article is designed to help beginner recruiters better understand and utilize candidate experience best practices across the recruiting lifecycle. Candidate Experience Definition. Improving Candidate Experience: Why You Should Care. Always listen to your candidates first.

9 Steps to Improving the Candidate Experience 

Jobvite

Revisit your candidate experience now to hire the best later. Now more than ever, people tend to talk about their experiences with a company. That means a poor candidate experience can negatively impact a business’s reputation and their ability to acquire top talent. .

9 Steps to Improving the Candidate Experience 

Jobvite

Revisit your candidate experience now to hire the best later. Now more than ever, people tend to talk about their experiences with a company. That means a poor candidate experience can negatively impact a business’s reputation and their ability to acquire top talent. .

5 Careers Blog Tips from Rally Award Winners

Rally Recruitment Marketing

When researching your organization, candidates aren’t just looking for information on the role, they’re also interested in company culture and values. This reflects in the kinds of content that candidates are now interested in as well. Employer Branding Recruitment Marketing

6 Takeaways from Jobvite’s 2021 Job Seeker Nation Report

Rally Recruitment Marketing

Last year, employers from almost every industry had to scramble to adapt their recruiting processes to navigate the pandemic. To help find answers, we turned to the Jobvite 2021 Job Seeker Nation report, which reveals just how different the hiring landscape will look post-COVID. .

This is Why Job Candidates Hate Your Candidate Experience

Spark Hire

What worked in attracting job applicants ten years ago isn’t going to work in today’s highly competitive job market. In fact, text-heavy job ads and unrelenting headhunters may do your brand more harm than good. . According to a recent study of more than 2,000 hiring decision makers by CareerBuilder, 82 percent of employers think there’s little to no negative impact on the company when a candidate has a less-than-stellar experience during the hiring process.

Candidate Experience – Measure what you want to Improve!

GoHire

Candidate Experience is a term being used quite a bit in talent acquisition and recruiting teams, but what exactly is a “candidate experience”? What is Candidate Experience? So Why does Candidate Experience matter, and why now?

Candidate Experience: The Curious Case of the Missing Metrics

Recruiting Daily

In this industry, it’s conventional wisdom (at least in third party recruiting) that the number of outgoing phone calls made to candidates (before they’re even qualified, which is the point of said calls) is one of the most crucial predictive indicators of success, this seems to be a pretty silly thing to spend a whole lot of time worrying about. Hell, for most recruiters, the only mental calculation that most ever do on the job involves figuring out their cut after placing a candidate.

All You Need To Know About A Terrible Employer Brand Through Memes

Spark Hire

In a lot of ways, a company’s employer brand is like a meme. There are countless things that contribute to your employer brand. Everything from the wording in your job descriptions to your social media presence affects what talent thinks about your company as a place to work. For example, a 2015 report by LinkedIn found that 83 percent of job seekers would change their mind about a company after a terrible interview experience.

ATS As An Important Part Of Your Employer Brand

Newton Software

To attract top talent to your company, you need a strong employer brand. Recruiting for an open position these days involves much more than simply listing it on your website or a job board. selling the perks, benefits, and company culture you have with as job seekers as possible. One tool that can drastically improve your employer branding is an Applicant Tracking System (ATS). The Candidate Experience.

How to: Successfully Promote Your Employer Brand on Pinterest

Social Talent

In our Sourcing on Pinterest misson as part of the Expert Sourcing module on our Black Belt in Internet Recruitment online training course , we talk extensively about how to source for candidates on Pinterest, the types of candidates you’ll find there, how to x-ray search Pinterest, and how to go about contacting candidates once you’ve found them. Which is why we’d like to help you do just that today: promote your employer brand on Pinterest.

How to level up your hiring strategy through anonymous candidate surveys

Workable

Candidate surveys are essential tools for HR and recruiting professionals to gather valuable feedback from candidates and track their progress through key steps of the hiring process. They experience your hiring process first-hand and can readily share your strategy’s pros and cons.

The Surprising Way to Increase Careers Site Traffic

Rally Recruitment Marketing

In Recruitment Marketing, getting qualified candidates to apply to your roles is the name of the game. But how do you get more, and if not more, better, candidates to apply? Let’s face it: Increasing your careers site traffic can feel overwhelming… should you concentrate on job boards?

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How to Get a Job Quickly: 20 Tips to Get Hired Fast | ClearCompany

ClearCompany Recruiting

This article with advice on how to get a job quickly was originally published in January 2017. Getting a job quickly seems like a formidable task, especially given that time-to-hire can take as long as four weeks. Get specific with your job search. Make your resume job-specific.

Improving Employer Branding Online

Recruiting Blogs

The concept of employer branding has nowadays become an important trend for companies to attract best talent and also retain their employees via the organisation’s reputation and its value proposition. Getting the right message : a proper job description clearly stating your organisation’s mission, vision, and values is the first step to take into account. What are our goals and how attractive are they in the eyes of the candidates we want to target?

This Job Crunch is our Least Favorite Form of Exercise

Fistful of Talent

For four straight months this year, the number of open jobs outnumbered the people out of work in the U.S. There are no signs that this trend will slow down soon, which is great news for workers but makes our jobs even more difficult and crucial. Job boards, referrals, and even LinkedIn are all less effective than they used to be. Deploying “brand ambassadors” to websites where candidates hang out, and. Behold the brand ambassador. Have you heard?

Careers Sites: Your Primary Recruitment Hub

MyRecruitmentPlus

If your careers site is just a couple of candid photos and a simple jobs list – you’re not doing enough! Over the past decade, the standard of corporate careers sites have skyrocketed, as companies do all they can to wow top-quality talent and stand out as an employer-of-choice.

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3 Industries Providing Recruitment Marketing Inspiration

Rally Recruitment Marketing

More and more organizations are hiring Recruitment Marketing professionals and launching employer brand programs. Ambassadors lead on and off-campus events and are showcased in other touchpoints, including via social media, video content and on the college website.

Defining A Passive Job Seeker

Valuehire

73 percent of candidates are passive job seekers. On TheUndercoverRecruiter.com , he states that passive candidates make up closer to 80 percent of the workforce. Targeting such individuals is what employer brand and recruitment marketing are all about.

5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

That number is great considering that employer branding hasn’t been around all that long! For the other 60% of us, this might be an opportune moment to conduct research and finally put together our EVP messaging and employer brand platform.

10 Actionable Takeaways from the 2020 Job Seeker Nation Report

Rally Recruitment Marketing

But this doesn’t necessarily mean that it’s become an employer’s job market. And job seeker perceptions and behaviors are shifting quickly too. We hope this information is helpful as you continue to optimize your candidate experience and talent acquisition strategy in 2020.

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HR Recruitment Trends to Watch in 2020

ViziRecruiter

Over the past few years, HR trends have shifted focus to creating a positive candidate experience, strengthening employer branding and embracing social recruitment. Create a consumer-level experience. The employer brand.

The 10 Real Reasons Your Recruitment Strategy is Failing

Social Talent

For example, your recruitment marketing campaign could be fantastic at attracting candidates but when they arrive on the careers site, the application process is sh*t! For example, an objective for your recruitment strategy could be to increase employer brand awareness, while a specific goal relating to that objective could be to increase traffic to your careers site from social media by X%. Your Employer Brand. Using Social Like Job Boards.

5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

That number is great considering that employer branding hasn’t been around all that long! For the other 60% of us, this might be an opportune moment to conduct research and finally put together our EVP messaging and employer brand platform.

Real-life Employer Branding Ideas That Work

Recruiting Blogs

Employer Branding ideas are essential for building a strong and attractive employer brand. Many firms have started investing more in their employer branding strategy so I decided write about some real-life employer branding ideas and strategies. HubSpot and Facebook have mastered their employer branding and recruitment marketing efforts, and here is how! Why is employer branding important?

Here’s Where You Need Recruitment Marketing Content — Outside of Your Careers Site

Rally Recruitment Marketing

You likely put a lot of your time and effort as a practitioner into ensuring the site includes relevant information for job seekers, is frequently updated with content about your company and provides an excellent experience for candidates. But what if I told you that not every candidate actually looks at the pages of your carefully constructed and well-maintained careers site? . Social media. Employer Branding Recruitment Marketing