The Placebo Employment Brand

Fistful of Talent

Organizations are spending millions of dollars creating employment brands that are virtually the same as everyone else’s. “We deliver an authentic, nurturing employee experience that puts you and our customers first. There’s a ton of research done on placebos.

The Candidate Experience of Recruitment CRM

Talemetry

As recruitment marketers, we tend to split our disciplines into artificial segments like employer branding, candidate experience, recruitment CRM, candidate attraction, etc. CRM candidate experience

CRM 151

Webinar Recap: Improving the Candidate Experience with Employee Stories

Talemetry

Telling stories is one of the best ways to share information with talent or to convey something new in a way that will capture the hearts and minds of your candidates. candidate experience employee stories employer brand recruitment marketing content‘Tell me a fact and I’ll learn. Tell me the truth and I’ll believe. Tell me a story and it will live in my heart forever.’ This Native American proverb captures the essence of the power of story.

Webinar Recap: Improving the Candidate Experience with Employee Stories

Talemetry

Telling stories is one of the best ways to share information with talent or to convey something new in a way that will capture the hearts and minds of your candidates. candidate experience employee stories employer brand recruitment marketing content‘Tell me a fact and I’ll learn. Tell me the truth and I’ll believe. Tell me a story and it will live in my heart forever.’ This Native American proverb captures the essence of the power of story.

Employer Branding and Candidate Experience take center stage at #TMASRS

SmashFly

Last week, SmashFly helped underwrite the TMA Strategic Recruiting Summit in Miami, FL. There were a lot of learnings from last week’s event and we’ve put together a Storify where you’ll learn more on Employer Branding, Candidate Experience and Recruitment Marketing: [View the story “Employer Branding and Candidate Experience take center stage at #TMASRS” on.

The First Step in Recruitment Marketing

Fistful of Talent

One of the hottest topics in Talent Acquisition is around the concept of Recruitment Marketing. The biggest problem most TA shops and leaders have with recruitment marketing is flat out, how do we get started? Most of this confusion comes from the theory that as recruiters we now need to start thinking like marketers. It used to be we needed to think like sales people, but no one likes salespeople, so now it marketers! Candidates another.

Top UK Performance-Based Recruitment Marketing Channels

Recruitics

To succeed at recruitment marketing, HR and talent acquisition professionals need to find the right mix of job advertising methods such as free job postings, credits and performance-based advertising. This makes Adzuna one of our top performance-based recruitment marketing channels.

Engage Talent at Events by Creating a Consistent Candidate Experience

Rally Recruitment Marketing

And of course, this digital transformation has made its way to the recruitment and hiring process. Candidates can now complete every step of their journey digitally. It is in-person recruiting events. Instead, put yourself in the candidate’s mindset.

Right-now-culture content: fuel your employer brand infinity loop

Stories Incorporated

Recruitment marketers, we know you’re thinking about funnels that end in hire. Yes, the infinity loop extends your territory to the employee experience. It drastically improves your candidate attraction efforts. Align the candidate and employee experience.

3 Trends in Employer Branding and Job Advertising Strategy

Rally Recruitment Marketing

Did you know a major shift is happening in Recruitment Marketing? At Rally, we’ve observed this first-hand: In the past, most Recruitment Marketing teams have kept their employer brand and job advertising strategies separate.

How to Tell the Difference Between Employer Branding and Recruitment Marketing

SmartRecruiters

Both concepts are candidate-facing, but your company won’t reach top talent unless you integrate them with your overall TA strategy. Today’s job seekers have more employment options that ever before, empowering them to choose the right company based on fit. In response, businesses are moving away from traditional methods of candidate attraction (public job boards, cold outreach) in favor of more employer brand-focused efforts that target talent before they apply.

Fuzzy Math: What Employer Brand Metrics Should You Be Measuring?

Recruiting Daily

Brand is one of those business concepts that is difficult to define, much less measure. Employer brand is no different. Blog Posts News Recruitment Marketing advocacy candidate experience employer branding EVP guest post Recruiting Industry referrals Social Media social recruiting Tips tom laine

How to Streamline Your Application Process to Improve Your Candidate Experience

Rally Recruitment Marketing

Job seekers spend significant amounts of time looking at your careers site, checking out the Recruitment Marketing content you’ve created and deciding whether to apply for one of your available roles. Candidates increasingly use their mobile devices to search for and even apply to jobs.

Employer Branding: Definition, Process, Strategy and Resources

Beamery

Companies that consistently attract the best talent get one thing right: Employer branding. Instead of reading reviews on Amazon, candidates are turning to social media and to websites like Glassdoor to get the real scoop on companies. So, what is an Employer Brand?

Candidates “Ghosting” Job Interviews? Just More Proof of a Bad Candidate Experience.

Fistful of Talent

Here’s a hiring trend we could live without – job candidates who are “ ghosting ” ( aka , blowing off ) scheduled job interviews, or, failing to show up to work for new positions they had accepted. Last week, USA Today published a story that indicated that this new phenomenon was due to the strength of the job market and our near-record low unemployment. Maybe it’s payback for a bad candidate experience. Time for employers to get serious.

7 Ways Proactive Talent Can Help Build Your Employer Brand Strategy

Proactive Talent

Having an established employer brand is crucial to your talent acquisition efforts, especially if your company is interested in top-tiered candidates who can add value real value.

Glassdoor Employer Branding Summit: Top 10 Talent Takeaways.

Recruiting Daily

We’re gearing up for next week’s 2nd annual Glassdoor Employer Branding Summit and are so excited to spend the day learning from employer branding experts from companies including Zillow, Glassdoor, Salesforce, Dell and more!

Don’t Be Humble: Showcase Your Employer Brand Through Recruitment Marketing

Yello

Whether it’s a cafeteria stocked with free food or the opportunity to send humans to Mars, it’s easy to conjure up reasons candidates seek out careers with popular, newsworthy companies. Build a modern hiring experience.

Is Recruitment Marketing Only for Large Companies?

Undercover Recruiter

Most people think in order to have things in place like recruitment marketing, or a D&I specialist you need to be part of a large company or have an abundance of staff. Is Recruitment Marketing Only for Large Companies?

Elegant Experiences and Employer Branding

Recruiting Daily

When people talk about great meals, they traditionally call it a “dining experience” because it is just that – a real experience. The experience begins the second you walk in the front door and you’re greeted by a host. As ex-recruiters, we feel you!

Commanding the Candidate Experience: 3 Tactics You Haven’t Tried Before

SmashFly

The post Commanding the Candidate Experience: 3 Tactics You Haven’t Tried Before appeared first on SmashFly Blog. Candidate Experience Employer Brand Recruitment Marketing candidate experience employer brand recruitment marketingWhen I started my first job in social media, flash mobs were all the rage. Seriously, there were flash mobs for everything. Proposals, music videos, puppies and of.

15 Must Ask Questions For Aligning Talent Acquisition and Employer Branding

Recruiting Daily

Here’s a simple truth: Leading edge and “best place to work” companies recognize the critical need to synch up their talent acquisition strategy with their employer branding. To align your talent acquisition strategy and your employer branding, start by […]. Blog Posts News Recruitment Marketing best places to work candidate experience employer branding Johnny Torrance-Nesbitt talent acquisition

The New Candidate Experience Journey [INFOGRAPHIC]

SmashFly

It’s no secret that talent acquisition is evolving faster than it ever has and much of it has been due to candidate expectations of employers what we like to call the “consumerization of the candidate experience.”

A Lesson on How the Candidate Experience is Tied to Business Revenue

Rally Recruitment Marketing

The candidate experience that your company provides has quite the impact on a variety of factors. First, it affects how a candidate perceives your company and can also influence whether or not they apply for one of your open roles. From candidate to consumer.

Summer Brand Camp: When Consumer And Employer Brands Collide.

Recruiting Daily

I’m a conference skeptic, but in the first 15 minutes of Summer Brand Camp , they had me convinced this was going to be different — and it definitely delivered. Summer Brand Camp: Top 6 Takeaways. Your Culture Is Your Brand.

Making Job Descriptions Part of Your Recruitment Marketing Plan

Rally Recruitment Marketing

When you think of Recruitment Marketing, a variety of tactics might come to mind: Posting engaging content on social media, sending company information and job alerts via email, using automation tools like chatbots and text recruiting to better engage with candidates, and a whole lot more.

Bootstrap your Employer Brand

Jibe

Bootstrap your Employer Brand. The emphasis on employer brand is surging as companies realize that the candidate experience can make or break someone’s willingness to apply. Not long ago, employer branding may have been a fraction of a company’s marketing department, an afterthought of targeting buyers and clients. With or without knowing it, they are evaluating your employer brand. Creating the brand organically.

What Your Employer Brand Really Says To Candidates

Recruiting Daily

There are already thousands of talent acquisition technology startups focusing on reinventing, revolutionizing or reimagining recruiting, with hundreds of new platforms and providers appearing every year. Speaking of trades, sacrificing income for brand affiliation seems like a dud of a deal.

Want to build a great candidate experience? Listen, and learn.

ConveyIQ

But with the tightest job market in 50 years, even top industry leaders in talent acquisition can use a little help. ConveyIQ News & Updates Company Culture Recruitment Marketing Employer BrandingGreat minds love good challenges.

5 Best Recruitment Marketing Articles of the Week 2.28.15 to 3.5.15

SmashFly

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing and other recruitment trends. Continue Reading → The post 5 Best Recruitment Marketing Articles of the Week 2.28.15

Think Big, Act Bigger: The 2016 Recruitment Marketing Ideabook

SmashFly

In this changing landscape of talent acquisition — where candidates are the new consumers and the competition for great talent is getting fiercer every day —. Continue Reading → The post Think Big, Act Bigger: The 2016 Recruitment Marketing Ideabook appeared first on SmashFly Blog.

Candidate Experience & the Application Process: 4 Things You’re Doing Wrong

Social Talent

Building a great employer brand can be challenging for some companies, but successfully doing so can enhance a company’s ability to attract, retain and motivate talented individuals. The importance of optimising the candidate experience cannot go understated.

Candidate Experience: A Crash Course for Modern Recruiters

Jibe

Due to an unprecedented demand for more foundational candidate experience content, we’ve created the first-ever candidate experience crash course. Candidate Experience Definition. Improving Candidate Experience: Why You Should Care.

Humanizing the Candidate Experience: SRSC 2019 in Review

Stories Incorporated

Last week over 150 recruitment marketing and talent acquisition professionals took Philadelphia by storm with the goal of honing and expanding their social recruiting strategies. exaqueo CEO Susan LaMotte kicked off day two with a candidate experience overhaul.

Candidate Experience Mapping

Beamery

Recruitment marketing is, in a way, designed to hold the candidate’s hand and lead them right to your company. A great recruitment marketing campaign is one that finds its way to the most appropriate candidates. Why map the candidate journey?

Results of our 2019 Recruitment Marketing Job and Salary Survey

Rally Recruitment Marketing

We’ve got the exclusive, initial results of the Rally 2019 Job and Salary Survey for Recruitment Marketing. Our first-of-its-kind survey of more than 400 in-house Recruitment Marketing practitioners has revealed valuable insights about this emerging strategy and exciting career.

Survey 103

Critical Lessons from the 2019 Recruitment Marketing Benchmarks Report

SmashFly

Recruitment marketing isn’t a new concept. The best employers use recruitment marketing to differentiate themselves from the competition, connect with potential hires and create more compelling. The post Critical Lessons from the 2019 Recruitment Marketing Benchmarks Report appeared first on SmashFly Blog. It’s 2019.