The Placebo Employment Brand

Fistful of Talent

Organizations are spending millions of dollars creating employment brands that are virtually the same as everyone else’s. “We deliver an authentic, nurturing employee experience that puts you and our customers first. There’s a ton of research done on placebos.

What is Employer Branding and Recruitment Marketing?

Stories Incorporated

As candidates are acting more and more like consumers, employers have had to adapt. Creating a positive work environment has become essential to attract and retain talent, and communicating that fact to candidates and the community at large is necessary to stay competitive. .

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The Candidate Experience of Recruitment CRM

Talemetry

As recruitment marketers, we tend to split our disciplines into artificial segments like employer branding, candidate experience, recruitment CRM, candidate attraction, etc. CRM candidate experience

CRM 149

Webinar Recap: Improving the Candidate Experience with Employee Stories

Talemetry

Telling stories is one of the best ways to share information with talent or to convey something new in a way that will capture the hearts and minds of your candidates. candidate experience employee stories employer brand recruitment marketing content‘Tell me a fact and I’ll learn. Tell me the truth and I’ll believe. Tell me a story and it will live in my heart forever.’ This Native American proverb captures the essence of the power of story.

Recruitment Marketing: More Than Revamping Your Career Sites

Speaker: Matt Alder, Host & Producer, The Recruiting Future Podcast

Talent acquisition functions are fixated on developing an authentic employer brand. However, that's not the be-all and end-all. When it comes to attracting candidates, you need to have targeted recruitment content at every stage of the candidate journey where they may interact with your company - your careers page, job descriptions, and social media.Join Matt Alder, Producer and Host of The Recruiting Future Podcast, to learn how to refresh your recruitment marketing efforts and set yourself apart from competitors.

The First Step in Recruitment Marketing

Fistful of Talent

One of the hottest topics in Talent Acquisition is around the concept of Recruitment Marketing. The biggest problem most TA shops and leaders have with recruitment marketing is flat out, how do we get started? Most of this confusion comes from the theory that as recruiters we now need to start thinking like marketers. It used to be we needed to think like sales people, but no one likes salespeople, so now it marketers! Candidates another.

Webinar Recap: Improving the Candidate Experience with Employee Stories

Talemetry

Telling stories is one of the best ways to share information with talent or to convey something new in a way that will capture the hearts and minds of your candidates. candidate experience employee stories employer brand recruitment marketing content‘Tell me a fact and I’ll learn. Tell me the truth and I’ll believe. Tell me a story and it will live in my heart forever.’ This Native American proverb captures the essence of the power of story.

Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

Top UK Performance-Based Recruitment Marketing Channels

Recruitics

To succeed at recruitment marketing, HR and talent acquisition professionals need to find the right mix of job advertising methods such as free job postings, credits and performance-based advertising. This makes Adzuna one of our top performance-based recruitment marketing channels.

How to Tell the Difference Between Employer Branding and Recruitment Marketing

SmartRecruiters

Both concepts are candidate-facing, but your company won’t reach top talent unless you integrate them with your overall TA strategy. Today’s job seekers have more employment options that ever before, empowering them to choose the right company based on fit. In response, businesses are moving away from traditional methods of candidate attraction (public job boards, cold outreach) in favor of more employer brand-focused efforts that target talent before they apply.

Fuzzy Math: What Employer Brand Metrics Should You Be Measuring?

Recruiting Daily

Brand is one of those business concepts that is difficult to define, much less measure. Employer brand is no different. Blog Posts News Recruitment Marketing advocacy candidate experience employer branding EVP guest post Recruiting Industry referrals Social Media social recruiting Tips tom laine

Is Recruitment Marketing Only for Large Companies?

Undercover Recruiter

Most people think in order to have things in place like recruitment marketing, or a D&I specialist you need to be part of a large company or have an abundance of staff. Is Recruitment Marketing Only for Large Companies?

Candidates “Ghosting” Job Interviews? Just More Proof of a Bad Candidate Experience.

Fistful of Talent

Here’s a hiring trend we could live without – job candidates who are “ ghosting ” ( aka , blowing off ) scheduled job interviews, or, failing to show up to work for new positions they had accepted. Last week, USA Today published a story that indicated that this new phenomenon was due to the strength of the job market and our near-record low unemployment. Maybe it’s payback for a bad candidate experience. Time for employers to get serious.

Glassdoor Employer Branding Summit: Top 10 Talent Takeaways.

Recruiting Daily

We’re gearing up for next week’s 2nd annual Glassdoor Employer Branding Summit and are so excited to spend the day learning from employer branding experts from companies including Zillow, Glassdoor, Salesforce, Dell and more!

Candidate Experience & the Application Process: 4 Things You’re Doing Wrong

Social Talent

Building a great employer brand can be challenging for some companies, but successfully doing so can enhance a company’s ability to attract, retain and motivate talented individuals. The importance of optimising the candidate experience cannot go understated.

Employer Branding: Definition, Process, Strategy and Resources

Beamery

Companies that consistently attract the best talent get one thing right: Employer branding. Instead of reading reviews on Amazon, candidates are turning to social media and to websites like Glassdoor to get the real scoop on companies. So, what is an Employer Brand?

Engage Talent at Events by Creating a Consistent Candidate Experience

Rally Recruitment Marketing

And of course, this digital transformation has made its way to the recruitment and hiring process. Candidates can now complete every step of their journey digitally. It is in-person recruiting events. Instead, put yourself in the candidate’s mindset.

5 Truths About the Future of Candidate Experience

Rally Recruitment Marketing

No matter your role in Recruitment Marketing, Talent Acquisition or HR, we are all focused on people — how do we attract them to our company, how do we recruit them to our roles and how do we keep them engaged to stay. Recruitment Marketing

Build It & They Will Come: Employer Branding

Rezoomo

Build it and they will come… Building an effective employer brand is increasingly essential in attracting talent. Building a strong employer brand allows you to educate your audience about your company and tell your story resulting in candidate generation.

3 Trends in Employer Branding and Job Advertising Strategy

Rally Recruitment Marketing

Did you know a major shift is happening in Recruitment Marketing? At Rally, we’ve observed this first-hand: In the past, most Recruitment Marketing teams have kept their employer brand and job advertising strategies separate.

15 Must Ask Questions For Aligning Talent Acquisition and Employer Branding

Recruiting Daily

Here’s a simple truth: Leading edge and “best place to work” companies recognize the critical need to synch up their talent acquisition strategy with their employer branding. To align your talent acquisition strategy and your employer branding, start by […]. Blog Posts News Recruitment Marketing best places to work candidate experience employer branding Johnny Torrance-Nesbitt talent acquisition

Summer Brand Camp: When Consumer And Employer Brands Collide.

Recruiting Daily

I’m a conference skeptic, but in the first 15 minutes of Summer Brand Camp , they had me convinced this was going to be different — and it definitely delivered. Summer Brand Camp: Top 6 Takeaways. Your Culture Is Your Brand.

Elegant Experiences and Employer Branding

Recruiting Daily

When people talk about great meals, they traditionally call it a “dining experience” because it is just that – a real experience. The experience begins the second you walk in the front door and you’re greeted by a host. As ex-recruiters, we feel you!

7 Ways Proactive Talent Can Help Build Your Employer Brand Strategy

Proactive Talent

Having an established employer brand is crucial to your talent acquisition efforts, especially if your company is interested in top-tiered candidates who can add value real value.

3 Concrete Ways Recruitment Marketers Can Improve the Job Application Process

Rally Recruitment Marketing

Did you know that if your job application process takes more than 15 minutes to complete, candidates are 365% more likely to drop off before clicking submit? They are already employed and are busy working long shifts. Infuse your employer brand throughout your apply process .

Commanding the Candidate Experience: 3 Tactics You Haven’t Tried Before

SmashFly

The post Commanding the Candidate Experience: 3 Tactics You Haven’t Tried Before appeared first on SmashFly Blog. Candidate Experience Employer Brand Recruitment Marketing candidate experience employer brand recruitment marketingWhen I started my first job in social media, flash mobs were all the rage. Seriously, there were flash mobs for everything. Proposals, music videos, puppies and of.

Don’t Be Humble: Showcase Your Employer Brand Through Recruitment Marketing

Yello

Whether it’s a cafeteria stocked with free food or the opportunity to send humans to Mars, it’s easy to conjure up reasons candidates seek out careers with popular, newsworthy companies. Build a modern hiring experience.

How to Streamline Your Application Process to Improve Your Candidate Experience

Rally Recruitment Marketing

Job seekers spend significant amounts of time looking at your careers site, checking out the Recruitment Marketing content you’ve created and deciding whether to apply for one of your available roles. Candidates increasingly use their mobile devices to search for and even apply to jobs.

What Your Employer Brand Really Says To Candidates

Recruiting Daily

There are already thousands of talent acquisition technology startups focusing on reinventing, revolutionizing or reimagining recruiting, with hundreds of new platforms and providers appearing every year. Speaking of trades, sacrificing income for brand affiliation seems like a dud of a deal.

Is Your Talent Welcome Experience a Candidate Experience Blind Spot?

Rally Recruitment Marketing

Blind spots are in your candidate experience right now. Even though you try to design an ideal candidate experience for your company, the integration of people and technology isn’t always perfect, and you can be sure there are problems that are out of view.

5 Best Recruitment Marketing Articles of the Week 2.28.15 to 3.5.15

SmashFly

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing and other recruitment trends. Continue Reading → The post 5 Best Recruitment Marketing Articles of the Week 2.28.15

Think Big, Act Bigger: The 2016 Recruitment Marketing Ideabook

SmashFly

In this changing landscape of talent acquisition — where candidates are the new consumers and the competition for great talent is getting fiercer every day —. Continue Reading → The post Think Big, Act Bigger: The 2016 Recruitment Marketing Ideabook appeared first on SmashFly Blog.

Right-now-culture content: fuel your employer brand infinity loop

Stories Incorporated

Recruitment marketers, we know you’re thinking about funnels that end in hire. Yes, the infinity loop extends your territory to the employee experience. It drastically improves your candidate attraction efforts. Align the candidate and employee experience.

Bootstrap your Employer Brand

Jibe

Bootstrap your Employer Brand. The emphasis on employer brand is surging as companies realize that the candidate experience can make or break someone’s willingness to apply. Not long ago, employer branding may have been a fraction of a company’s marketing department, an afterthought of targeting buyers and clients. With or without knowing it, they are evaluating your employer brand. Creating the brand organically.

Nobody Messing With My Click: A Recruitment Marketing Call To Action.

Recruiting Daily

Blog Posts Featured News Recruitment Marketing Resources Technology candidate experience employer branding hr technology Job Seeker matt charney Recruiting recruitment marketing sponsored content symphony talent Tips webinar

Making Job Descriptions Part of Your Recruitment Marketing Plan

Rally Recruitment Marketing

When you think of Recruitment Marketing, a variety of tactics might come to mind: Posting engaging content on social media, sending company information and job alerts via email, using automation tools like chatbots and text recruiting to better engage with candidates, and a whole lot more.

Recruitment Marketing: Today and Tomorrow

Recruiting Daily

Having spent over a decade sitting on both sides of the table in the recruiting and talent acquisition industry, I’ve seen the space evolve as both an end user and a solution provider trying to solve real challenges confronting real practitioners.