Attract the Best Candidates with Employer Branding

ViziRecruiter

In a candidate-driven market , it’s extremely important to hone in on your employer brand to attract the best talent. Quality candidates seek out employers and organizations that fit their skill set and also their values. Companies with a strong employer brand often attract the best and brightest talent because they clearly communicate who they are, and what they stand for. Do you often find you’re losing candidates to other companies?

The State of Candidate Experience in 10 Statistics

Recruiting Daily

With hundreds of employers voluntarily subjecting their hiring process to the intense scrutiny involved in being adjudicated by nearly 95,000 applicant responses, the 2014 Candidate Experience Awards did more than just open the recruiting books up at some of the world’s biggest brands. 10 Candidate Experience Statistics Every Recruiter Should Know. Your Values Are Your Employer Brand. of candidates received “specific and valuable feedback.”

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3 Ways to Leave the Employer Branding Up to Your Employees

CareerBuilder

Tim Sackett ( @TimSackett ) brought up a great point about employer branding in his post, “ How Fake is Your Employer Brand.” Tim said: I think most employment brands are completely fake. We, HR and executives, are the last people who really know what our employment brand truly is. Well, it depends on who you ask – 36 percent of HR departments manage the employer brand. The employer brand isn’t bound by office walls.

Tips for Tackling a Careers Site Revamp Project

Rally Recruitment Marketing

Are you ever embarrassed to send candidates to your careers site? In this webinar, experienced practitioners share the steps they took and the lessons they learned while updating their sites to provide a more user-friendly candidate experience. Although none of them have marketing experience, they were able to successfully partner with an agency to execute on a new careers site. More details on how to identify your candidate personas.

How to: Successfully Promote Your Employer Brand on Pinterest

Social Talent

In our Sourcing on Pinterest misson as part of the Expert Sourcing module on our Black Belt in Internet Recruitment online training course , we talk extensively about how to source for candidates on Pinterest, the types of candidates you’ll find there, how to x-ray search Pinterest, and how to go about contacting candidates once you’ve found them. Which is why we’d like to help you do just that today: promote your employer brand on Pinterest.

3 Industries Providing Recruitment Marketing Inspiration

Rally Recruitment Marketing

More and more organizations are hiring Recruitment Marketing professionals and launching employer brand programs. Sports. This video from ServiceNow does a fantastic job showcasing what their remote employee experience is like. Sports.

Siloed No More: How Ecolab Converged Its Media Strategy

Rally Recruitment Marketing

For example, many companies put employer branding in one bucket and job advertising in another. But with the rising importance of Recruitment Marketing, we’re here to suggest that it’s time to do away with this siloed thinking, and instead move toward converging employer branding and job advertising into one robust strategy that will boost your talent attraction efforts. by telling candidates: “You get the autonomy to create your schedule.”

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4 Tactics Your Hiring Team Can Learn from Army Recruiters

SmartRecruiters

For Army recruiters, this means participating in community events, sports games, and school functions to demonstrate they aren’t simply robots looking to fill quotas. Perhaps your company would consider sponsoring a youth sports team, or throwing a block party. Get to know your candidates and find out what they want in their career path in order to best sell your organization’s benefits and purpose. Nowhere are the stakes higher for recruiters than in the military.

Level Up Your Recruiting Like a No. 1 Best Place to Work

Spark Hire

You’ll learn Jen’s candidate experience strategy, goals, and the pillars to her hiring process. 15:50 Creating an award-winning employer brand. 19:34 Jen’s candidate experience strategy. It’s really been a great experience. What were some of the learnings from your staffing experience that you took with you to the corporate side? We provide a seamless digital ordering/payment and loyalty experience for these consumers.

Ace tech recruiting: advice from recruiters and candidates

Workable

On November 21, 2019, we collaborated with Hired on a webinar – which attracted more than 750 registrants – to discuss those challenges and hear the different perspectives of recruiters and tech candidates. Sourcing tech candidates. Market your employer brand.

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Pre-recorded video interviews: 4 best practices for success

Workable

Even before COVID-19 introduced itself to our world, video interviews were used by 70% of the employers in the list of Talent Board’s Candidate Experience award winners. The benefits of pre-recorded video interviews for employers and candidates are multifold.

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Discrimination, A Hairy Situation.

Fistful of Talent

The candidate was a delightful, ivy league educated black woman from South Carolina. Weeks passed, and I found out that another candidate that was identified during the interview process as “not having all of the skills that we desired,” had ultimately been selected for the role. I asked the recruiter why, and I was told that the feedback on the black woman was, “she did not embody our brand,” wink wink.

Common Fallacies in a Recruitment Process [checklist included]

Recruitee

A more detailed one would be “a process with five steps: 1) write a job description, 2) post it to job boards, 3) receive candidates, 4) interview, and 5) hire!” Step 1 – Set up for candidates (and success). Step 3 – Source candidates. Step 4.1 – Screen and track candidates. Step 4.2 – Interview candidates. Step 1 – Set up for candidates (and success). Convincing those candidates to apply for your jobs is your job. Step 3 – Source candidates.

How Lever is Reimagining the ATS

Recruiting Daily

But consider the current state of hiring technology: a company might have 2 million résumés sitting in its ATS and not be able to see if any of them—all previous candidates—might be right for their next hiring need. Which is why Leela, who has worked at LinkedIn, OpenTable, and Bain & Company, and is now CMO of Lever, is so excited about what Lever is doing: taking a new approach to mining talent that is candidate-centric and collaborative.

Turning Recruiting Inside Out: How To Build A Winning Culture of Referrals

Recruiting Daily

Compare that to “direct sourced” candidates – those ever elusive passives who form the focus of an increasingly inordinate amount of time and money at many recruiting organizations today. It’s more than likely on that 15% or so that come in through social media, employer branding, recruiting CRMs and marketing campaigns, not to mention the myriad of other strategies that fall under the sweeping umbrella of “direct sourcing.”. Internal candidate experience is everything.

5 Best Recruitment Marketing Articles of the Week 2.7.15 to 2.13.15

SmashFly

This week we’ll be covering high performance recruitment marketing, sports and HR, candidate experience, passive candidates and influencing on Twitter. Tweets of the Week: Fantastic @smashfly infographic demonstrates the importance of #employer #brands & touch points such as @Glassdoor pic.twitter.com/tTJQAdZCQS. I’m a sucker for sports analogies and here is a tremendous resource in how sports and HR intersect.

What Recruiting Leaders Can Learn From NBA Free Agency

Jibe

Recruiting Passive Candidates Is A Team Effort. Every recruiter has, at some point, come across that can’t miss, once in a lifetime candidate who could be a complete game-changer for his or her organization. In NBA free agency this year, that candidate was Kevin Durant. Recruiters need to be ready to try new things to get these candidates (who are often already employed somewhere else) to jump ship. Employer Branding Counts More Than You Think.

Building a culture of hiring

Social Talent

SocialTalent’s CEO and Co-Founder, Johnny Campbell, has always said that “ hiring is a team sport. ” Creating a better candidate experience . Boosting employer brand. And ultimately, helping you hire the best candidates.

Captivate Candidates Before They Even Apply

exaqueo

Tax time and candidate experience have something in common! You may be thinking, “What does this have to do with candidate experience?” After doing so, I couldn’t help but think about this from a candidate experience point of view. Recently, my teammate Shannon Smedstad posted a blog about A New Way To Think About Your Candidate Experience and the exaqueo CXmodel, shown below. If I were a candidate, what would captivate me?

Don’t Be a Candidate’s Second Choice

Bayard

We all experience value differently in our careers. Value proposition is as unique for candidates as it is for employers. To connect better, candidates and employers have to align on several points of ‘deep’ value. Defining and communicating the values you share with candidates creates a deeper emotional connection, which helps them feel a sense of understanding in the present moment. Companies expect transparency from candidates.

Hiring Success: Putting the Odds in Your Favor

SmartRecruiters

At Tipico, a global sports betting and casino company, setting odds is a part of doing business. There were few optimized processes in place for identifying candidates and little consistency in internal collaboration to make decisions. The company’s existing legacy applicant tracking system delivered a vague candidate experience at best and poor visibility for managers on job and hiring status.

Creative Interview Questions: Worthwhile or Waste of Time?

4 Corner Resources Staffing Blog

In a competitive market, you might be looking for any methods you can use to differentiate candidates from one another and allow the top contenders to rise above the rest. Do unique interview questions actually help you identify great candidates, or are they just a distraction from the important process of narrowing down the best choice for the job? Having a positive candidate experience contributes to a stronger overall employer brand, which can help you attract top talent.

How to Conduct a Virtual Interview

SmartRecruiters

Hiring quality candidates requires a highly effective interview process. A job interview is an integral part of the hiring process, highly relevant to the candidate experience, and important for employer branding/reputation. Research the candidate.

Big Company on Campus: Recruiting Tips to Stand Out From the Competition

Yello

Job openings hit a record high this spring, giving job seekers their pick of open roles, while many employers struggle to find and hire qualified employees. The 2018 Yello Recruiting Study found that nearly all students begin searching for jobs before graduation and many in-demand students have already accepted full-time offers with their internship employers before returning to campus senior year. By Jason weingarten, co-founder and ceo, yello.

Rockstar Recruiter Series: Constant Contact

Glassdoor for Employers

Since the economic recovery in 2009, the recruiting and staffing industry has been growing faster than the economy and other overall employment. Employers, recruiters, and candidates alike need to adapt to keep up with this ever growing and evolving industry. I’m impressed when a candidate: Engages us through one of our social media channels. I also personally love being challenged by candidates who ask tough, thoughtful questions.

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Jobvite Partners with Google to Improve the Job Search Experience

Jobvite

Candidate experience matters, particularly when starting a job search. It’s about making sure that your employer brand and open positions find the right candidates at the right time. That’s why we are excited to share that we’ve partnered with Google by enabling all of our customers’ job postings to appear in the new Google for Jobs search results, giving job seekers a much better search experience and our customers more access to great talent, on their turf.

How Building a Great Team is Both an Art and a Science

Hireology

In my experience, the reason that companies struggle with attracting and retaining a high-performing team is because they’re usually good at one aspect of recruitment, but not both. Your goal as the entrepreneur is to convince someone to leave their existing job for the promise of a better experience with your company. The entrepreneur and the candidate are both working hard to earn the trust of the other person, and the stakes are incredibly high.

A Recap of The Hiring Success 17 Conference

SmartRecruiters

At the end of the day, it’s important to remember that hiring is a team sport. With this extra effort, retention and overall candidate experience went up. He recommends “swim where the big fish swim” to find the best candidates. Also recommends that we focus on smaller sets of candidates who have performed well, as opposed to a wide net of many different candidates. It’s about speaking to the types of candidates you want to attract.

Shark Tank Meets HR Tech: Testing the Recruiting Waters at iTalent.

Recruiting Daily

Last week I attended the 2015 HRO Today Forum in the heart of historic Philadelphia, PA – birthplace of the American Revolution, cheese steaks and obnoxious sports fans – and came away from a pretty jammed packed itinerary full of meetings, presentations and conversations with quite a few ideas, observations and insights in mind (such as the repercussions of the growing contingent workforce ). The success and visibility of the Candidate Experience Awards underscores this.

What do experts think about the remote work trends in 2020?

Devskiller

It is far and away from the #1 request from candidates and tends to be a minimum requirement for top talent (especially in online sales and technical programming positions). If unable to offer flexible working arrangements, reaching as many passive candidates as possible is crucial.

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6 Books Every Recruiter Should Read in 2015

Social Talent

Well, as recruiters, we spend the vast majority of our day trying to move people to do things like; take a new job, consider employment with a new firm or apply for a certain role. If we understood why our candidates are motivated to do the things they do (i.e. Our verdict: If you’re looking to transform the way you communicate with candidates (and let’s face it, who isn’t?!), ‘The 10 Principles Behind Great Customer Experiences’ by Matt Watkinson.

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9 Need-to-Know Recruitment News Stories – 21st September 2015

Social Talent

Hired says it screens job candidates through a rigorous process combining algorithms and human curation, so employers don’t need to sift through a giant pile of résumés. Candidates are then wooed by the companies with “reverse cover letters,” they get transparency into compensation and they receive a $2,000 bonus from Hired if they accept a job. Once again, employer branding comes into play, as workers’ most trusted resource is their circle of friends and colleagues.

Shining a Spotlight on Jobvite Customers

Jobvite

Every day, thousands of customers in 160 countries use Jobvite to source the best talent on the market, grow employee referrals, create amazing candidate experiences, and lower recruiting marketing costs for their organizations. To continue its rapid growth, Brandwatch needed access to top candidates around the world. Talend Achieves Employment Brand Celebrity Status. And candidate quality has improved substantially along with a 36% increase in referrals.

Shining a Spotlight on Jobvite Customers

Jobvite

Every day, thousands of customers in 160 countries use Jobvite to source the best talent on the market, grow employee referrals, create amazing candidate experiences, and lower recruiting marketing costs for their organizations. To continue its rapid growth, Brandwatch needed access to top candidates around the world. Talend Achieves Employment Brand Celebrity Status. And candidate quality has improved substantially along with a 36% increase in referrals.

Jobvite Partners with Google to Improve the Job Search Experience

Jobvite

Candidate experience matters, particularly when starting a job search. It’s about making sure that your employer brand and open positions find the right candidates at the right time. That’s why we are excited to share that we’ve partnered with Google by enabling all of our customers’ job postings to appear in the new Google for Jobs search results, giving job seekers a much better search experience and our customers more access to great talent, on their turf.

4 Ways to Get People Pumped Up to Apply to Your Job Posting

Linkedin Talent Blog

The first time a prospective job candidate hears about your company it will most likely be through one of your job postings, LinkedIn data shows. It could be boring, as Nike could say it is simply looking to remain “the worldwide leader in sports apparel” and describe how the position relates to the goal of growing its business. The brand seeks achievers, leaders and visionaries. Step into a Nike Store or visit nike.com, and feel the energy, enthusiasm and passion for sport.

Indeed Interactive 2019: An Insider’s Guide

Indeed

This year our theme involves solving “The Talent Equation” — in other words, determining which factors candidates weigh most heavily in their employment search. To help you maximize your experience, we asked members of the Indeed team to share the inside scoop on the sessions they’re excited about. As a Senior Manager on the Employer Insights team, I have the distinct honor and pleasure to lead a team of talented and diverse Recruitment Evangelists.

Once In A (Recruiting) Lifetime: This is 40.

Recruiting Daily

I’m sure that, were things a little different, I’d be out there test driving sports cars, signing up for skydiving lessons or whatever the hell it is men of my age generally do when they hit the big 4-0. Whether that’s a new project to work on, a new tool to tinker with or a new position to close, I relish knowing that every req is a race to find a better candidate faster than anyone else out there.