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The 3 Most Effective Ways to Differentiate Your Employer Brand

Rally Recruitment Marketing

The idea of the “untapped channel” is exciting to us recruitment marketers, especially in today’s noisy, competitive talent market. But in my experience, while new channels can certainly play a part in differentiating you as an employer, the effect always wears off as everyone inevitably comes to know the same channels.

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The Candidate Experience Beyond the Application

ViziRecruiter

While the majority of candidate experience strategies focus on talent attraction and engagement, the steps that follow are equally, if not more important than your first point of contact. One of the most effective ways to contribute to a positive candidate experience is to have open and proactive communication throughout the process.

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Why You Should Create a Candidate Journey Map ASAP (Template Included!)

Rally Recruitment Marketing

Candidate journey maps are a tool that you can start using right away to create more thoughtful content to grab your target candidate’s attention and drive them to action. Here’s the scoop on what candidate journey maps are and how they can help you create better Recruitment Marketing content: What is candidate journey mapping?

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3 Focus Areas for Updating Your Careers Site

Rally Recruitment Marketing

James is the author of Talent Chooses You: Hire Better with Employer Branding and The Employer Brand Handbook Vol 1 and 2. Belinda is Head of Enablement – Recruitment Marketing at Clinch. Belinda Cawthorne Head of Enablement – Recruitment Marketing, Clinch. Belinda Cawthorne.

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Social Recruiting Benefits: Why You Won’t See Many Without Culture Change

Jibe

To understand the change in culture, it can be helpful to take a page from the digital marketer’s handbook. The best digital marketing teams eat, sleep, and breathe social media—so to speak. In this case, reallocation refers to taking budget from traditional forms of marketing like billboards and TV ads.

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Talent Pipelines: Definition, Strategy, Benefits & Tactics

Beamery

56% of organizations are currently struggling to find candidates that fit their diversity requirements – pipelines give them the capacity to identify diverse prospects and build a relationship with them, instead of just hoping that they’ll come across their job postings. Better candidate experience.

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Recruitment Revamp: Boosting Success With Email Marketing In Talent Acquisition

Recruiting Daily

Recruitment marketing strategies with email focus on increasing brand awareness, generating interest in job openings, nurturing candidates in the decision-making phase, and encouraging leads to apply through job boards or career sites. Increasing Brand Awareness Emails work great for making your brand known.