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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Start by looking in your job postings.

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How to Spend Your Recruitment Marketing Budget in 2023

Rally Recruitment Marketing

The start of a new year brings a new Recruitment Marketing budget for 2023. You may be excited that your Recruitment Marketing budget has been increased this year, or you may be feeling disappointed that you didn’t get approval for the budget you requested.

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5 Data Points that Prove Recruitment Marketing is Growing

Rally Recruitment Marketing

What Recruitment Marketing budget do practitioners need to do their best work and enable their companies to compete for top talent? What salary do recruitment marketers make and how is the effectiveness of their efforts measured? Recruitment Marketing teams are growing.

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3 Industries Providing Recruitment Marketing Inspiration

Rally Recruitment Marketing

More and more organizations are hiring Recruitment Marketing professionals and launching employer brand programs. One way to think outside the box and develop fresh recruiting content is by drawing inspiration from industries outside of the Recruitment Marketing space.

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5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

Many talent acquisition teams may be recruiting less than usual this summer as a result of COVID-19. After all, normally when we’re busy recruiting at full blast we’re often focused on immediate and urgent hiring needs. Develop a candidate/lead nurture strategy.

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Why Job Boards Are Partnering with AI Recruiting Vendors

Leoforce

In a market where it’s tougher to hire than ever before, organizations are under a lot of pressure to source the very best candidates from a limited talent pool. For traditional job boards, this has required a real step-change in their approach. With hundreds of job boards in operation and even more recruitment technology suppliers entering the market, there’s a lot of pressure to provide the most effective solutions.

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7 Tactics to Include in Your 2020 Recruitment Marketing Budget 

Rally Recruitment Marketing

As you brainstorm talent acquisition strategies, prioritize hiring goals and create your annual Recruitment Marketing Plan for 2020, you’ll inevitably find yourself facing the big B word: Budget. Programmatic Job Advertising. Dynamic job descriptions, like Vizi.

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5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

Many talent acquisition teams may be recruiting less than usual this summer as a result of COVID-19. After all, normally when we’re busy recruiting at full blast, we’re often focused on immediate and urgent hiring needs. Develop a candidate/lead nurture strategy.

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Recruitment Marketing Platforms 101: What you need to know

Rally Recruitment Marketing

The best job listing in the world isn’t worth a thing if you can’t get it in front of the right candidates. That’s why Recruitment Marketing has become so crucial in recruiting, yet many practitioners aren’t confident about which talent attraction strategies really work. In Rally’s 2019 Recruitment Marketing Job & Salary Survey results , we asked practitioners to tell us how well they can measure their Recruitment Marketing effectiveness.

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Navigating the Shecession: Bringing Women Back to Work

Rally Recruitment Marketing

Even with economic stimulus, there’s been very little financial or social support for working mothers and women who have left the workforce to become full-time caregivers over the past year or whose jobs in service industries have been disproportionately affected.

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7 Recruiting Trends in 2023 and strategies to handle them

Rally Recruitment Marketing

At our December 2022 RallyFwd Virtual Conference , Chris Forman, the founder and CEO of Appcast , delivered the keynote address on 2023 recruiting trends. What’s going on in the economy and the labor market? 7 recruiting trends for 2023 1. RallyFwd™ Recruitment Marketing

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6 Takeaways from Jobvite’s 2021 Job Seeker Nation Report

Rally Recruitment Marketing

Last year, employers from almost every industry had to scramble to adapt their recruiting processes to navigate the pandemic. To help find answers, we turned to the Jobvite 2021 Job Seeker Nation report, which reveals just how different the hiring landscape will look post-COVID. .

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9 High-Volume Recruiting Lessons to Take to Heart

Rally Recruitment Marketing

Bad news: many people still aren’t actively looking for jobs, with the unemployment rate at a near-record low. This doesn’t bode well for employers with roles to fill in general, but especially not for those with ambitious, high-volume recruiting goals.

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How to Weave Your Employer Brand into Your Candidate and Employee Journey

Rally Recruitment Marketing

Since entering the Recruitment Marketing space, I’ve always used the analogy of a great band or restaurant to remind me of the importance of employer branding. The pair must be synchronized through marketing and sales tactics. Candidate Experience Recruitment Marketing

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9 Recruitment Automation Tools When Applications Surge

Rally Recruitment Marketing

With unemployment at the highest rate in 70 years, many talent acquisition organizations are finding themselves overwhelmed with job applications as people apply to as many positions as possible to try to find work. So what recruitment automation tools could support you better right now?

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Spending Too Much on Jobs Boards? Here’s How Marketing Can Solve the Problem

Prominence

Recruitment agencies across the globe have felt the squeeze of job board advertising prices with in recent years. In the UK, Total Jobs has equally surprised their existing customers with many choosing to walk away from years-long contracts following price hikes earlier in 2022.

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Here’s Where You Need Recruitment Marketing Content — Outside of Your Careers Site

Rally Recruitment Marketing

Your careers site is certainly one of the biggest and most effective tools in your Recruitment Marketing toolkit. You likely put a lot of your time and effort as a practitioner into ensuring the site includes relevant information for job seekers, is frequently updated with content about your company and provides an excellent experience for candidates. They are still an incredibly vital part of any recruiting strategy.

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Soft Marketing for Recruitment Marketers: What is it and What’s the ROI?

Rally Recruitment Marketing

In traditional marketing, we sometimes talk about hard versus soft marketing techniques. This isn’t a topic I’ve seen explored much from a Recruitment Marketing perspective, but I think it’s worth talking about because it can be easy for organizations to prioritize hard marketing approaches at the expense of soft marketing – but both are really important! First off, what is hard and soft marketing? Leveraging programmatic job ads.

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3 Ideas to Turn Declined Candidates into Fans

Rally Recruitment Marketing

Thanks to research from the Talent Board, many Recruitment Marketers know that your candidate experience has a major impact beyond just your hiring team’s success. The risk is also greater when it comes to the declined candidate experience.

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Measuring Recruitment Marketing ROI

Talemetry

In general terms, we write a lot about recruitment marketing ROI. By centralizing your candidates (recruiting CRM), providing consumer quality candidate experiences online, auto distributing jobs to free and paid job boards and social networks, engaging and candidates over the long term, and analyzing and refining result, your company will be more effective in hiring. recruitment marketing ROI

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What's the Real Value of Recruitment Marketing?

Talemetry

In general terms, we write a lot about recruitment marketing. By centralizing your candidates (recruiting CRM) into a single database, providing consumer quality candidate experiences online, auto distributing jobs to free and paid job boards and social networks, engaging with candidates over the long term, and analyzing and refining results, your finance or insurance company will be more effective in hiring.

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10 Actionable Takeaways from the 2020 Job Seeker Nation Report

Rally Recruitment Marketing

But this doesn’t necessarily mean that it’s become an employer’s job market. And job seeker perceptions and behaviors are shifting quickly too. To help you make the most of these insights, we’ve gone through the report and identified 10 key Recruitment Marketing takeaways.

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Top UK Performance-Based Recruitment Marketing Channels

Recruitics

To succeed at recruitment marketing, HR and talent acquisition professionals need to find the right mix of job advertising methods such as free job postings, credits and performance-based advertising. And, while free job postings and credits are two important methods of advertising jobs online , neither are as important as your performance-based media. This makes Adzuna one of our top performance-based recruitment marketing channels.

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6 Highlights from RallyFwd’s Tech Showcase

Rally Recruitment Marketing

As we approach 2022, we’ve heard loud and clear from the Rally community that recruitment technology is something people are looking to explore and invest in. A proactive approach to recruiting with Appcast. Some of the job boards and channels included in Appcast’s network.

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Building a Stand-out Careers Site Experience Using Candidate Behavior Data

Rally Recruitment Marketing

Do you know what candidates think about your careers site? If hard-pressed, could you find definitive answers to any of these questions: What brand perceptions do candidates form after browsing your careers site? Are candidates getting everything they need when they visit your careers site? How do candidates navigate your careers site? Candidates are now automatically presented with the jobs closest to them when doing a search. Candidate surveys.

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Highlights from December’s RallyFwd (Part 2)

Rally Recruitment Marketing

Along with a record-breaking turnout, our diverse speaker panel of 9 talent leaders stole the show with their incredibly detailed accounts of the tactics and technology they’re using to win talent in today’s labor market. The Candidate Experience Trinity: Tech, Process and People.

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5 Careers Blog Tips from Rally Award Winners

Rally Recruitment Marketing

When researching your organization, candidates aren’t just looking for information on the role, they’re also interested in company culture and values. This reflects in the kinds of content that candidates are now interested in as well. Employer Branding Recruitment Marketing

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3 Sources of Data You Need For A Successful Employer Brand Launch

Rally Recruitment Marketing

Chris Fitzner, Recruitment Marketing Manager, Appian. My name is Chris Fitzner, I’m the Recruitment Marketing Manager at Appian where under the Employer Brand Team I lead the Recruitment Marketing efforts to attract top talent using a multi channel data driven approach.

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How to post to multiple job boards

Workable

It has never been easier to cast a wide net by posting jobs to multiple job boards. In this post we offer a refresher on the basics from writing great job descriptions to getting the right balance between premium and free job posting sites. The job ad title.

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The Dos and Don’ts of Recruitment Marketing

Hireserve

Businesses are finding it harder and harder to recruit top talent. It’s a candidate-driven market – for the first time in living memory, there are more job vacancies than there are unemployed people, with many choosing to leave the workforce altogether.

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The Candidate Experience Beyond the Application

ViziRecruiter

While the majority of candidate experience strategies focus on talent attraction and engagement, the steps that follow are equally, if not more important than your first point of contact. After you have used key recruitment marketing tactics like integrating visual job descriptions , social media recruitment and maximizing exposure on your careers page and job boards , it is time to develop ways to strengthen the next part of the process – the post-apply experience.

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The Surprising Way to Increase Careers Site Traffic

Rally Recruitment Marketing

In Recruitment Marketing, getting qualified candidates to apply to your roles is the name of the game. But how do you get more, and if not more, better, candidates to apply? However, none of them is a Recruitment Marketing channel that you have complete control over.

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Best Recruitment Marketing Articles 8.17 to 8.21

SmashFly

Content of the Week In anticipation of the fourth and final part in Chris Brablc’s series “Why We Don’t Need to Reinvent the ATS” Continue Reading → The post Best Recruitment Marketing Articles 8.17 Recruitment Marketing Big Data candidate experience content marketing content marketing institute Craig Fisher Fistful of Talent job boards Matt Charney Recruiting recruiting daily

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Best Recruitment Marketing Articles of the Week 5.18 to 5.22

SmashFly

You know what that means: Our weekly feature on the best articles in recruitment marketing and other talent acquisition trends. Content of the Week How to Be the Amazon of Recruitment: Know Your Candidates from SmashFly Technologies Who doesn’t want to be. Continue Reading → The post Best Recruitment Marketing Articles of the Week 5.18 YES—Friday is here again!

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4 Secrets to Improve the Candidate Experience with Digital Tactics

Spark Hire

The candidate experience is one of the most important and overlooked aspects of your hiring process. To deliver an excellent candidate experience, consider all of the aspects involved. When you’re focused on attracting talent , building your employer brand, talent sourcing , and everything in between, you’re directly impacting the candidate experience. It starts with the first interaction candidates have with your company.

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4 tips for evaluating your recruitment marketing metrics

Hireserve

Looking to improve and better understand your recruitment marketing metrics? It helps to start by evaluating the full candidate journey – from awareness to completed application. Widely used in general marketing practice is the marketing funnel.

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The Impact of COVID-19 on Recruiting Benchmarks

Rally Recruitment Marketing

Despite tens of millions of people currently unemployed, the cost of recruiting has skyrocketed. In January 2020, the average cost to attract a job seeker and convert them into a job applicant was $12. Video] 2020 Recruiting Benchmarks and the Impact of COVID-19.

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Why the Work Anywhere Workforce Has Changed Recruiting For Good

Rally Recruitment Marketing

Recruiting has gone digital, the candidate experience has gone virtual and the employee experience has become a remote experience for many people. Employers that just can’t accommodate remote workers (but still, does that really have to mean all jobs?

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Using Recruitment Marketing to Boost your Candidate Pipeline

BlueWave Resource Partners

The concept of Recruitment Marketing is one of the least talked about and least utilized concepts in the talent acquisition space right now. Recruitment Marketing is basically every part of the talent acquisition process that indirectly interacts with a candidate.

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Job Board Summit 2018: Most Valuable Tweets

Ongig

The Job Board Summit is an annual conference presented by Jobg8. Based on recruiting, The Job Board Summit looks into new technology, recruiting, recruitment marketing and much more. Recruiting market comparison UK bs USA #Jobg8Summit pic.twitter.com/1S5KGQ0jY6. Why not use this data to suggest specific jobs with Amazon? 71% of candidates start their job search online. Does this make me better at my job?