2021 Outlook of Recruitment Marketing Agencies

Rally Recruitment Marketing

The past year has changed a lot of industries and disciplines, and Recruitment Marketing is no exception. While some employers were forced to slow down their recruiting efforts, others saw a surge in hiring and required new marketing strategies to attract talent.

7 Virtual Interview Guide Examples from Top Employers

Rally Recruitment Marketing

For years, companies have been thoughtfully improving their end-to-end candidate experience in order to make the right first impression and convert qualified talent. Amazon is providing tips for preparing for virtual interviews in an effort to improve the candidate experience.

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10 Actionable Takeaways from the 2020 Job Seeker Nation Report

Rally Recruitment Marketing

But this doesn’t necessarily mean that it’s become an employer’s job market. That’s why it’s important for us to stay informed on the latest industry data and recruiting trends so that we can stay ahead and communicate with candidates in an engaging and appropriate way.

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The Ultimate Recruiter’s Guide to Marketing (FREE Download)

Social Talent

Recruitment and marketing have consummated their relationship. Employers today are increasingly using consumer marketing techniques to attract and convert top talent as it has become more clear that strong recruitment is dependent on adapting to the evolving landscape. The marriage of recruitment and marketing has seen the birth of ‘recruitment marketing’, which primarily involves the tactics that are used to attract, engage and convert leads into qualified applicants.

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Cell Counts: Why Mobile Recruiting Matters for Candidate Experience

Recruiting Daily

The concept of candidate experience has become so ubiquitous to the recruiting conversation it’s become something of a cliché, a commoditized, catch all catch-phrase that’s grist for the content marketing and consulting mill. Which means it’s a lot like “mobile recruiting,” that other obnoxiously omnipresent talent technology trending topic. Which makes you wonder why recruiting still sucks so badly at both mobile and candidate experience.

Dialed In: Mobile Recruiting and The Candidate Experience.

Recruiting Daily

People use mobile for convenience, but for some reason, even in 2015, it’s often still a big pain in the ass, particularly since a surprising amount of sites seem to think “responsive design” means creating such a poor user experience that you can’t help but respond by being pretty pissed off and frustrated. Mobile Recruiting: Can You Hear Me Now? If you’re not asking for mobile recruiting solutions, you’re asking for trouble.

You Are What You Search: How to Write Job Posts from the Candidate’s Perspective

SmashFly

The post You Are What You Search: How to Write Job Posts from the Candidate’s Perspective appeared first on SmashFly Blog. Candidate Experience Career Site Optimization Recruitment Marketing SEO career site optimization career sites google jobs job posts job search SEO Career SitesThere are personality tests that will try to make you pick between an apple or orange, red or blue, all in an attempt to collect this series of.

Cell Counts: Why Mobile Recruiting Matters for Candidate Experience

Recruiting Daily

The concept of candidate experience has become so ubiquitous to the recruiting conversation it’s become something of a cliché, a commoditized, catch all catch-phrase that’s grist for the content marketing and consulting mill. Which means it’s a lot like “mobile recruiting,” that other obnoxiously omnipresent talent technology trending topic. Which makes you wonder why recruiting still sucks so badly at both mobile and candidate experience.

What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing

SmashFly

Last week, we shared a new report from Brandon Hall Group’s Kyle Lagunas on “Key Components of High-Performance Recruitment Marketing,” available for complimentary download here. The report has been very popular with our community, I think, because talent acquisition leaders are ready to take their Recruitment Marketing strategies to the next level.

The 4 C’s of Recruitment Marketing, Part 3: Taking Action Through Job Content

Recruitics

So far in this blog series, we’ve shown you how to orient yourself to think of recruitment as marketing and we’ve shown you how the marketing basics can best be applied to talent acquisition. Understanding how to adopt this marketing mentality is step one to performing proactive recruitment that drives business, but a mentality alone won’t get you to where you want to be. Editor’s Note: The following blog is Part 3 of a 3-part series.

How to Tell the Difference Between Employer Branding and Recruitment Marketing

SmartRecruiters

Both concepts are candidate-facing, but your company won’t reach top talent unless you integrate them with your overall TA strategy. In response, businesses are moving away from traditional methods of candidate attraction (public job boards, cold outreach) in favor of more employer brand-focused efforts that target talent before they apply. These brands find ways to take the internal narrative of satisfied employees and turn it into the external narrative that attracts candidates.

5 Key Steps Of Your “Digital” Candidate Experience

Ongig

When you think candidate experience, I bet you think “post-apply” process like interviews and follow-ups. But what about the “digital” or “pre-apply” candidate experience? Here are 5 steps of your “digital” or “pre-apply” candidate experience and the purpose they serve: 1. Tim Sackett nailed it on the head: How to judge if you’re awful at Recruitment Marketing?

The Surprising Way to Increase Careers Site Traffic

Rally Recruitment Marketing

In Recruitment Marketing, getting qualified candidates to apply to your roles is the name of the game. But how do you get more, and if not more, better, candidates to apply? However, none of them is a Recruitment Marketing channel that you have complete control over.

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Candidate Experience: The Curious Case of the Missing Metrics

Recruiting Daily

Every time I hear someone talk about anything involving stupid, specious concepts in recruiting, which is to say pretty much the entire response to that “join the conversation” cliché in our little industry, I get a little nauseous. Come on, recruiters. Hell, for most recruiters, the only mental calculation that most ever do on the job involves figuring out their cut after placing a candidate. Candidate Experience: Building A Better Benchmark.

5 Benefits of Taking a Marketer’s Approach to Your Recruiting Strategy

JazzHR

Best-in-class recruiters know that the talent acquisition process starts long before a candidate lands on the job listing on their website. They put on the marketer’s thinking cap and harness tactical marketing initiatives to attract, engage and eventually convert top talent.

ACTIVATE wins TalentCulture tech award for second time

Nas Recruitment

NAS is pleased to announce that our ACTIVATE® candidate attraction platform has been selected as a TalentCulture 2020 HR Tech Winner for the second time. TalentCulture, a leading media outlet and marketing consultancy, selected winning HR technologies based on a strict grid of requirements that included a demonstration of the technology’s power to successfully deliver on its promise and an analysis of user and employee comments on the product and brand.

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HR Check In: The Trifecta of Recruiting (Social Recruiting, Candidate Experience, Employer Brand)

Jibe

Unfortunately, talent acquisition teams that aren’t dedicating time and effort to these three recruiting concepts won’t be able to keep up with modern candidates. Your job seekers expect a positive candidate experience, availability and engagement from you on social tools, and the visibility into an attractive employer brand when they look for positions at your company. 4 Social Recruitment Blunders That Can Cost Your Business (HRN Blog).

Recruitment marketing: fad or future? The expert review

Beamery

‘Treat your candidates like your customers’ Recruitment marketing is a multi-faceted approach with huge potential to transform the recruitment process. Today’s candidates are far more subjective. They’re easily influenced by what they hear about your company from friends , what they read about you on Twitter – you need to make sure that you’re providing a great candidate experience. The best marketers know this.

What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing

SmashFly

Last week, we shared a new report from Brandon Hall Group’s Kyle Lagunas on “ Key Components of High-Performance Recruitment Marketing,” available for complimentary download here. The report has been very popular with our community, I think, because talent acquisition leaders are ready to take their Recruitment Marketing strategies to the next level. The report is packed with best practices that modern recruiting organizations can learn from.

Coca-Cola European Partners: Differentiating, Consolidating & Optimizing

CKR Interactive

And, while they are closely aligned from a business perspective – particularly when it comes to products and consumer marketing – they are different companies. So, in addition to traditional Employer Branding efforts, CCEP needed to make sure candidates first knew who they were as an employer before they could even start showing why they’re a great employer. So, keeping the candidate at the heart of the new mobile first design and navigation was essential.”.

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Recruitment Marketing: Important or Illusion? The Complete Expert Review

Beamery

‘Treat your candidates like your customers. Today’s candidates are far more subjective. They care about what they hear about your company from friends, they listen to the twittering of social networks, they’re interested in intangibles like ‘culture’ and ‘brand’ Recruitment marketing has emerged as a multi-faceted approach to attract, convert and engage candidates. Is Recruitment Marketing important? Marketing

Oldie but Goodie: The Future of Corporate Career Sites

SmashFly

On occasion we will share these posts to show how far we’ve come and how far we still have to go with recruitment marketing as an industry. Career Sites are no longer (or should no longer) be static job pages linked together by a single homepage but really act as your recruiting hub for engaging and interfacing with candidates about your company and employment opportunities. In what way should candidates consume the information on the career site?

HR Tech Vendors Offering Discounts to Support Employers

Rally Recruitment Marketing

To support Talent Acquisition professionals during this challenging time, many vendors and agencies in the Recruitment Marketing space have stepped up to offer free or discounted services. To sign up for our next COVID-19 recruiting webinar, you can reserve your seat here.

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Google Cloud Talent Solution’s Fix for Remote Job Seekers (and Why I Wish It Existed 10 Years Ago…)

SmashFly

Candidate Experience Career Site Optimization Recruitment Marketing SEO candidate experience career site optimization google jobs Google Talent Solution job matching job searchA decade ago, my workday usually started like this: 6 am: Wake up, throw on my shoes, and sprint out the door for a quick run 6:30 am: The post Google Cloud Talent Solution’s Fix for Remote Job Seekers (and Why I Wish It Existed 10 Years Ago…) appeared first on SmashFly Blog.

Do You Have this Massive “Drop-Off” From Career Site to Job Descriptions?

Ongig

My friend Eric Osterman (Recruitment Marketing Manager at CenturyLink calls it the “Hotel Lobby Theory” — the lobby needs to look pretty but if the room doesn’t look great, no one comes back! ATS’s Were Designed to “Track” (not “Attract”) Candidates. Ya see, your company career site page can be created from scratch with the full resources of your marketing team. Consistent Candidate Experience is One Problem.

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Which HR tool to invest in? ATS or Recruitment Marketing platform?

Recruiting Blogs

Talking with business owners, recruiters and other HR professionals, we have realized that many of them have the same two questions: “ Which recruiting tool should I buy? Recruitment Marketing software or ATS? ” Types of recruiting tools. Not every recruiting software is the same. Moreover, same types of recruiting software differ in their features and capabilities. Recruitment Marketing Software. Recruitment marketing is! .

The Important Role Google Cloud Jobs API Plays in Google for Jobs

CKR Interactive

In Google’s own words, “The Jobs API gives the industry plug and play access to Google’s search and machine learning capabilities, enabling company career sites, job boards, applicant tracking systems and staffing agencies to improve the experience of job seekers who visit their sites to find jobs.”. So SEO will still be very relevant. By now, you’ve probably seen a lot of media coverage about Google for Jobs and its upcoming launch.

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The Ultimate Template For Creating a Truly Great Job Ad

Social Talent

According to the most recent MRINetwork Recruiter Sentiment Study , many companies have failed to come to the realisation that they need to adjust their recruitment strategy for this new landscape. Despite being in a heavily candidate-driven market for several years, most companies still follow antiquated hiring practices, even for critical positions. They refuse to acknowledge that the market is candidate-driven,” said a recruiter from the study.

The Recruiting Strategy that Will Get You a Promotion In 2017

Jibe

We don’t necessarily want to be the ones to ever-so-bluntly say that your recruiting team is misallocating money, time, and other valuable resources. 45% of 2016 budget was allocated to job boards, advertising and recruitment agency costs— only 8% was allocated to employer branding. Without a doubt, it takes time to see the benefits of proactive recruiting strategies, but once you do you’ll be thanked (and hopefully rewarded) graciously. It’s about time we had a talk.

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Creating a New Company Career Site: The Definitive Guide

Ongig

It’s no secret that your company career site is one of the most important elements of your recruiting strategy. In fact, it’s a culmination of many initiatives: candidate experience, employer branding, recruitment marketing, diversity and inclusion. If you want to attract, engage and convert more candidates, optimizing your company career site is a must. Free up time for recruiters! Some candidates prefer using a search box.

[Infographic] Recruiting trends to watch in 2020

Teamtailor

See our infographic and article for insight into what we predict are the recruiting trends to watch in 2020 ??. Technological advancements and shifting recruitment expectations continue to disrupt recruitment. Candidates and recruiters will both benefit from AI.

Has Facebook Killed the Career Site?

MightyRecruiter

As Ben Gledhill , Employer Branding & Candidate Experience Manager at The Manchester Metropolitan University, puts it, “Your careers website should be your hub as that is intrinsically linked to where jobseekers make an application. Getting Found: Why Career Sites Hold More SEO Value. Facebook didn’t make the top search results, which matters a lot because, by some SEO experts’ estimations , the top five results on the page get roughly 70 percent of the clicks!

4 Major Challenges Marketing & Recruiting Share (and How to Overcome Them)

Jibe

People often claim that recruiting is digital marketing to some degree. The reason being, now that a vast majority of the candidate job search and application process takes place online, recruiters use many digital marketing tactics and strategies to meet them there. In this post we will discuss similarities among the challenges that they share—and how both marketers and recruiters can overcome them.

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The Bad and The Not So Beautiful: Film School for Recruiters.

Recruiting Daily

They were honestly happy with what was delivered, which in my mind, was 100k worth of wasted marketing spend, but the client was happy (another lesson I’ve learned well). Simply: if you are spending money or effort on recruitment marketing , forget “mobile” or “social” first. Think about that: adding a one minute video that’s more or less free and idiot proof could increase your candidate yield by more than one third.

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Traffic, Transparency & Talent Technology: The Future of Online Recruiting

Recruiting Daily

Innovation and competition have always gone hand in hand, and the recruiting technology industry has historically been no exception to this rule. Which might explain why we still suck at candidate experience. And during the dot com days, when job boards were still in their infancy, online recruitment was more or less dominated by three major players.

Refresh Your Careers Blog: 7 Examples to Inspire You

Rally Recruitment Marketing

Careers blogs are an important channel for communicating your Employer Brand and confirming candidate interest. Employee blogs provide important info at a key stage in the candidate journey to help candidates understand if your organization is the right fit for them. Arguably the biggest challenge that Recruitment Marketing bloggers face is content ideation: coming up with unique ideas to showcase the employee experience at your company.

Ask CKR: Do You Offer Simplified and/or Enhanced Job Posting Services?

CKR Interactive

The following experiences are greatly improved when establishing your framework. Candidate recruiting. For years we’ve been building enterprise-class career websites and a major part of our offering includes a pinpoint focus on the candidate experience, specifically in regard to job search and presentation. One of our philosophies is to focus on touch points and identify potential first stops in the candidate journey.

Employer Branding Content: The Top 10 Topics Candidates Care About

Jibe

Most recruiting teams have branched into content in some respect. But what types of content actually motivate candidates to apply? Recruiters focusing on content want to make sure the materials they produce have an impact. Survey results from The Talent Board’s 2015 North American Candidate Experience Research Report found that applicants first and foremost want to know if a company shares some of their values and objectives.

What?s top of the SocialTalent charts this month?

Social Talent

Course name: Recruitment SEO. In this course, learn tactical skills to instantly improve how candidates find and engage with your job advertising efforts, like how they appear on search engines, through to how we sell our open jobs to candidates.

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How to: Successfully Influence Candidates at EVERY Stage of their Decision-Making Process

Social Talent

The goal of all of your employer branding efforts should be to create differentiation and preference in the minds of both current and future employees within a desired target group – one which we want to recruit and retain from. But in order to create differentiation and preference in the minds of the candidates we’d like to employ, we first need to understand how candidates make decisions when it comes to deciding who they’d like to work for.