Are You Leveraging Recruitment Marketing for Improved Candidate Experience?

HR Technologist - RB

Smashfly's 2020 Recruitment Marketing Benchmarks Report finds that not enough Fortune 500 companies are leveraging recruitment marketing.

Glassdoor + SmashFly Candidate Experience Webinar

SmashFly

SmashFly + Glassdoor: 5 Stages of the Candidate Experience from SmashFly Technologies SmashFly’s Chris Brablc and Glassdoor’s Kira Federer reveal an ugly truth: Candidates don’t need you as much as you need them! Candidate Experience Recruitment Marketing slideshare webinar

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The First Step in Recruitment Marketing

Fistful of Talent

One of the hottest topics in Talent Acquisition is around the concept of Recruitment Marketing. The biggest problem most TA shops and leaders have with recruitment marketing is flat out, how do we get started? Most of this confusion comes from the theory that as recruiters we now need to start thinking like marketers. It used to be we needed to think like sales people, but no one likes salespeople, so now it marketers! Candidates another.

SmashFly 2015 Recruitment Marketing Report Card: How Does Your Organization Compare?

SmashFly

Recruiters understand that the talent acquisition universe has changed. Candidates have more choices than ever before. The labor market has improved, unemployment is at a seven-year low and it’s taking 8% longer and costing 7% more to hire, according to Bersin. The result is a shift in control to candidates: they are the new consumers, Continue Reading → The post SmashFly 2015 Recruitment Marketing Report Card: How Does Your Organization Compare?

Recruitment Marketing Platforms 101: What you need to know

Rally Recruitment Marketing

The best job listing in the world isn’t worth a thing if you can’t get it in front of the right candidates. That’s why Recruitment Marketing has become so crucial in recruiting, yet many practitioners aren’t confident about which talent attraction strategies really work. In Rally’s 2019 Recruitment Marketing Job & Salary Survey results , we asked practitioners to tell us how well they can measure their Recruitment Marketing effectiveness.

Amazing Customers + Innovative Passion = SmashFly 15

SmashFly

Today we’re announcing a new version of SmashFly’s Total Recruitment Marketing Platform. We’re calling it SmashFly 15, to reflect all of the new product features and capabilities coming to SmashFly customers this year. At SmashFly, we believe that. Continue Reading → The post Amazing Customers + Innovative Passion = SmashFly 15 appeared first on SmashFly Blog.

3 Integral Ways to Better Personalize the Candidate Experience

SmashFly

This post was inspired by SmashFly’s latest release, SmashFly15. For years, recruiting organizations have used candidate data (resumes, profiles, assessments, etc.) Candidates applied, recruiters evaluated and decisions were made. Continue Reading → The post 3 Integral Ways to Better Personalize the Candidate Experience appeared first on SmashFly Blog.

How to Create a Recruitment Marketing Role at Your Organization

Rally Recruitment Marketing

My name’s Tricia, and I’ll be sharing insight into my journey as a new full-time Recruitment Marketer. Fun fact: This is my company’s very first Recruitment Marketing function! In this first post, I’ll share how to create a Recruitment Marketing role or function within your organization, based on the experience I went through. Employee and recruiter enablement (e.g., A Candidate Relationship Management (CRM) platform (e.g.,

Gerry Crispin, Kevin Grossman Answer Questions from Candidate Experience Webinar

SmashFly

We promised to answer the questions we didn’t get to from our latest webinar “What the CandE Winners Teach Us About Candidate Experience”―and here they are. Gerry Crispin of The Talent Board, Kevin Grossman of PeopleFluent and I all chime in on some interesting questions about starting, improving and measuring the candidate experience.

Q&A with Chief Product Officer: SmashFly’s New Referral Feature

SmashFly

Most in talent acquisition would agree that employee referrals are the most valuable external candidates their teams can get. Respondents in a recent SmashFly survey confirmed that notion: Referrals were ranked the highest quality candidate from more than 10 sources. Continue Reading → The post Q&A with Chief Product Officer: SmashFly’s New Referral Feature appeared first on SmashFly Blog.

WEBINAR: How the CandE Winners Improve Candidate Experience

SmashFly

A great candidate experience can be the key difference between making a life-long advocate for your organization―or your competitor’s next best hire. Do you truly know if you’re creating a positive, memorable experience for qualified candidates? Take a note from recent Candidate Experience Award winners. Continue Reading → The post WEBINAR: How the CandE Winners Improve Candidate Experience appeared first on SmashFly Blog.

SmashFly Technologies + Proactive Talent = Technology + Strategy

Proactive Talent

We think this partnership makes a great equation for building a modern recruitment marketing machine. Check out the post below by SmashFly's Director of Business Development, Lynne Foster, announcing our partnership. You can also read the original post on the SmashFly blog. Even better, I get to help SmashFly partner with these super smart companies and people ― from other technology vendors like HireVue to candidate-facing brands like Glassdoor and The Muse.

The Recruitment Marketing “Naughty & Nice” Lists

SmashFly

The post The Recruitment Marketing “Naughty & Nice” Lists appeared first on SmashFly Blog. SmashFly What's Happening 2018 ideas candidate experience employer brand recruitment marketingPeppermint hot chocolate. Cold spells. Saturday movie marathons. Car rides by that one house that goes all out with the holiday lights. The charms of December are in.

Best Recruitment Marketing Articles of the Week 6.15 to 6.19

SmashFly

Content of the Week The first step in attracting the ideal candidate is knowing who that ideal candidate is. Get our candidate. Continue Reading → The post Best Recruitment Marketing Articles of the Week 6.15 appeared first on SmashFly Blog. High five for Friday! Now do yourself a favor, take a break and take in some of the best articles of the week (that we spotted). It’s education and entertainment all at once.

Foggy Brands, Black Holes & More: The Horrors of Today’s Candidate Experience

SmashFly

It seems everywhere I turn lately (and let’s be real, for a long lately), the talk track focuses on the mysterious “candidate experience.” The post Foggy Brands, Black Holes & More: The Horrors of Today’s Candidate Experience appeared first on SmashFly Blog. Candidate Experience black hole in recruiting candidate experience recruitment marketing

10 (One-Sentence) Examples of Exceptional Candidate Experience

SmashFly

What separates an average candidate experience from an exceptional one? Gerry Crispin of The Talent Board, creator of the Candidate Experience Awards, outlined a few key characteristics in a recent webinar we hosted: Seek Feedback & Actually Listen Set Expectations & Stick to Them Allow Everyone a Chance at Bat Be Accountable They seem straightforward―so why.

Candidate Experience & the Application Process: 4 Things You’re Doing Wrong

Social Talent

The core component of a strong employer brand is a positive candidate experience which really defines how current and potential employees perceive you as a company. According to Christopher Brablc , Director of Marketing at SmashFly Technologies, the candidate experience can be defined as “all the interactions you have with candidates in the recruitment marketing and hiring process “ .

Top 10 Posts from the SmashFly Blog in 2014!

SmashFly

Before we get to the blog articles, I did want to promote our most popular content piece of the year which was “Your Buzzword Guide to the Recruiting Conference Season” This guide provides a great overview of the key trends and terminology being used in the talent acquisition marketplace and explains the significance of each. 3 Key Audiences for Communication in the Candidate Experience. Forward Thinking Recruiting Trends for 2014.

Commanding the Candidate Experience: 3 Tactics You Haven’t Tried Before

SmashFly

The post Commanding the Candidate Experience: 3 Tactics You Haven’t Tried Before appeared first on SmashFly Blog. Candidate Experience Employer Brand Recruitment Marketing candidate experience employer brand recruitment marketingWhen I started my first job in social media, flash mobs were all the rage. Seriously, there were flash mobs for everything. Proposals, music videos, puppies and of.

Think About These 3 Audiences for Better Candidate Experience

SmashFly

This post was inspired by the 2014 Candidate Experience Awards Symposium. “Regardless of the changes in technology, the market for well-crafted messages will always have an audience.” Continue Reading → The post Think About These 3 Audiences for Better Candidate Experience appeared first on SmashFly Blog.

What Millennials Want in a Candidate Experience (from an Actual Millennial)

SmashFly

Millennially speaking: What makes a great candidate experience? As a millennial who has spent a fair amount of time looking for a job, I’ve learned a ton about the candidate experience (maybe a little too much). Continue Reading → The post What Millennials Want in a Candidate Experience (from an Actual Millennial) appeared first on SmashFly Blog.

11 Ways Your Team Can Start Recruitment Marketing NOW

SmashFly

A candidate’s decision to take their career to your organization can involve as many as 12 touch points with your employer brand―from your career site to social media to a referral to an email. Continue Reading → The post 11 Ways Your Team Can Start Recruitment Marketing NOW appeared first on SmashFly Blog.

Webinar on the Candidate Journey: Glassdoor + William Tincup + SmashFly

SmashFly

If you open up a job req and run it up the nearest job board, will great candidates come running, punt or look elsewhere? Forrester reports that it can take as many as 12 touch points or interactions before a candidate decides to apply. Continue Reading → The post Webinar on the Candidate Journey: Glassdoor + William Tincup + SmashFly appeared first on SmashFly Blog.

Employer Branding and Candidate Experience take center stage at #TMASRS

SmashFly

Last week, SmashFly helped underwrite the TMA Strategic Recruiting Summit in Miami, FL. There were a lot of learnings from last week’s event and we’ve put together a Storify where you’ll learn more on Employer Branding, Candidate Experience and Recruitment Marketing: [View the story “Employer Branding and Candidate Experience take center stage at #TMASRS” on.

Best Recruitment Marketing Articles of the Week 9.21 – 9.25

SmashFly

It was a big week at SmashFly, and we’re using this Friday to celebrate some great knowledge sharing! We launched our second original research study, this one on how the 2015 Fortune 500 use recruitment marketing best practices. Continue Reading → The post Best Recruitment Marketing Articles of the Week 9.21 – 9.25 appeared first on SmashFly Blog.

Symphony Talent Announces its Acquisition of SmashFly Technologies

Recruiting Daily

“We believe that the experience we’re trying to solve for is the talent experience – from candidates to employees, from interns to retirement.” ” – Roopesh Nair, CEO of Symphony Talent Symphony Talent, one of the first companies to operationalize the candidate experience with a full-funnel recruiting solution, today announced its acquisition of SmashFly Technologies, […].

Recruitment Marketing Champion Series: Allyn Bailey & Pam McKnight, Intel

SmashFly

In light of the recent Olympic games, the first-ever Recruitment Marketing Conference, SmashFly Transform™, and our love of recruitment marketing pioneers everywhere, our Recruitment Marketing Champion Series will. The post Recruitment Marketing Champion Series: Allyn Bailey & Pam McKnight, Intel appeared first on SmashFly Blog. Candidate Experience Industry What's Happening allyn bailey intel pam mcknight transform

Your Questions on Recruitment Marketing: Answered

SmashFly

We recently sponsored a webinar with Brandon Hall Group on the “5 Key Components of High Performance Recruitment Marketing,” led by host Kyle Lagunas and our tremendous guests Marvin Smith from Lockheed Martin and Troy Heinritz from CDW. Continue Reading → The post Your Questions on Recruitment Marketing: Answered appeared first on SmashFly Blog.

Think Big, Act Bigger: The 2016 Recruitment Marketing Ideabook

SmashFly

In this changing landscape of talent acquisition — where candidates are the new consumers and the competition for great talent is getting fiercer every day —. Continue Reading → The post Think Big, Act Bigger: The 2016 Recruitment Marketing Ideabook appeared first on SmashFly Blog. What’s better than a book full of interesting ideas? A book full of interesting ideas you can actually use today (or tomorrow, if you need a little more time!).

5 Best Recruitment Marketing Articles of the Week 2.28.15 to 3.5.15

SmashFly

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing and other recruitment trends. This week we’ll be employer branding in the interview process, the 2014 Candidate Experience Awards report, a national recruiting association, employee value proposition, creative job ads and an Oscars prank. Continue Reading → The post 5 Best Recruitment Marketing Articles of the Week 2.28.15

The Buyer / Seller dynamic and how it affects Candidate Experience

SmashFly

This post was influenced in part by SmashFly CEO Mike Hennessy’s presentation at the HR Technology Conference. When I started at SmashFly and began building relationships in the HCM space, Twitter was my best friend. And the most important part is that we trust this content more than marketing messages. And the same is true in the candidate experience. Candidates are becoming increasingly savvy in understanding their skills and value in the marketplace.

Critical Lessons from the 2019 Recruitment Marketing Benchmarks Report

SmashFly

Recruitment marketing isn’t a new concept. The best employers use recruitment marketing to differentiate themselves from the competition, connect with potential hires and create more compelling. The post Critical Lessons from the 2019 Recruitment Marketing Benchmarks Report appeared first on SmashFly Blog. It’s 2019.

Recruitment Marketing: Today and Tomorrow

Recruiting Daily

Having spent over a decade sitting on both sides of the table in the recruiting and talent acquisition industry, I’ve seen the space evolve as both an end user and a solution provider trying to solve real challenges confronting real practitioners. This perspective has given me some interesting insight into the HR Technology landscape, one that, even with my experience, still leaves me a bit baffled. Forecasting the Future: Recruitment Marketing Tomorrow.

A Guide to the Ultimate Candidate Experience

Glassdoor for Employers

Today’s candidates require a more proactive, engaging, multi-touch approach in order to truly convert them into applicants and great hires. For years, marketers have used nurturing to communicate with top talent to build better relationships, influence them through the buyer’s journey and convert them into customers. Inserting a talent network form in the front-end of the apply process provides an option for candidates to opt in if they don’t complete the application.

Best of Recruitment Marketing Articles 9.28 to 10.2

SmashFly

We are, especially because we get to share some great perspectives this week on recruitment marketing and the candidate experience [it’s #CandE Awards week after all!]. Content of the Week A very interesting webinar topic from a dynamic recruitment marketing tag team: “Your ATS Alone Isn’t Enough.” ” Continue Reading → The post Best of Recruitment Marketing Articles 9.28 appeared first on SmashFly Blog.

How Transparent is Your Recruitment Marketing? [WEBINAR]

SmashFly

In fact, attracting candidates and retaining current employees is a lot like attracting and retaining customers. Continue Reading → The post How Transparent is Your Recruitment Marketing? WEBINAR] appeared first on SmashFly Blog. Employer Brand Recruitment Marketing candidate experience meghan m biro recruitment marketing talentculture webinar

Transform 2020 Recruitment Marketing Conference Recap

Stories Incorporated

For over five years now, Transform has brought together the brightest in talent acquisition and recruitment marketing with the goal of transforming an industry. ’s complete Transform 2020 Recruitment Marketing Conference recap. Reading Time: 11 minutes.

Career Sites: The Blank Canvas of Recruitment Marketing

SmashFly

One of the best parts about being a Customer Success Manager at SmashFly is being completely immersed in the recruitment marketing space. The post Career Sites: The Blank Canvas of Recruitment Marketing appeared first on SmashFly Blog. Career Site Optimization Employer Brand candidate experience career sites employer brand

Best Recruitment Marketing Articles 8.17 to 8.21

SmashFly

Content of the Week In anticipation of the fourth and final part in Chris Brablc’s series “Why We Don’t Need to Reinvent the ATS” Continue Reading → The post Best Recruitment Marketing Articles 8.17 appeared first on SmashFly Blog. Recruitment Marketing Big Data candidate experience content marketing content marketing institute Craig Fisher Fistful of Talent job boards Matt Charney Recruiting recruiting daily

A [Very Smart] Q&A on Recruitment Marketing Tips

SmashFly

SmashFly recently hosted Meghan M. Biro, Founder & CEO of TalentCulture, for a webinar on how recruitment marketing drives transparency in talent acquisition. Continue Reading → The post A [Very Smart] Q&A on Recruitment Marketing Tips appeared first on SmashFly Blog. Candidate Experience Recruitment Marketing candidate experience CDW CH2M Chris Brablc meghan m biro recruitment marketing platform talentculture