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How to Use Company Reviews to Enhance Your Employer Brand


For example, would you prefer to join a company with a bad reputation among its employers? Monetary incentives are not the deciding factor now; as a recent Gallup survey showed , 87 percent of Millennial employees valued self-development on the job as high as the compensation.

New Survey: Company Mission & Culture Matter More Than Compensation

Glassdoor for Employers

While high salaries and unique perks may have once been the keys to attracting top talent, a new survey from Glassdoor shows that a company’s mission and culture matter most to job seekers. Interestingly enough, culture matters even more to millennials and younger adults.

The Ultimate Guide to Employer Branding


Much like consumers with purchasing decisions, applicants are now in charge of making the hiring decisions. Instead of reading reviews online, job candidates are looking into what their potential employers have to offer and what makes a company stand out. What is employer branding?

4 Eye-Opening Insights About Employer Branding


The Employer Brand Manifesto by branding and recruitment marketing expert James Ellis provides a clear vision for the role of employer branding in recruiting, identifies five essential values for employer brand professionals and establishes an 11-point bedrock of employer branding truths.

How to improve your employer brand


Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. Hiring notable faculty.

Employer Branding Recruitment Strategy: How to Get It Right

Recruiters Lineup

Studies suggest that not only do businesses with a solid employer branding plan attract 3.5 times more applicants per job, but they can also reduce the cost-per-hire by 50%. What Exactly is Employer Branding? Developing an Employer Brand Strategy.

Employer branding: important or illusion? The expert review


Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see.

Employer Branding: Fad or Future? The Expert Review


Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Companies can relay their culture and values through blogging, webinars, and social media to name just a few. Is employer branding important? Employer Branding is nothing new.

Inbound and Down: How Hubspot Hacked Employer Branding.

Recruiting Daily

Hell, it’s rare that we even hire for PR; most of the time, this function operates with a certain degree of anonymity in any large organization, as they’re the one group that’s probably more powerful – and more enigmatic – than their HR counterparts.

Employer Branding to Attract Talent

BirdDogHR - Recruitment

Employer Branding to Attract Talent. Branding for customers is common sense, but branding for applicants? Employer branding is the process of promoting a company or organization as the employer of choice to a desired target group they need to recruit and retain.

3 Steps to Transforming Negative Reviews into Employer Branding Opportunities


Much of this comes down to jobseekers caring about a company’s employer brand , which is your reputation as an employer. It doesn’t hurt either that 62 percent of Glassdoor users agree their view of a company improves after seeing an employer respond to a review.

Employer Branding to Attract Top Talent


The impact employer branding has on your recruitment strategy is becoming more and more apparent every day. John was going to be a great hire. To increase the chances of a candidate being the right fit for your organisation, it is vital to effectively manage your employer brand.

Improving Workplace Culture


Any work environment that thrives and promotes real growth needs to acquire a positive and fulfilling workplace culture. As an organization improves their “culture” the productivity increases, morale is lifted, and revenues increase. Compensate based both on time and accomplishments.

Employer Branding: A Key Tool For Hiring Talent

The Execu|Search Group

Rather than relying on job offers to attract new hires, the smartest companies are turning inward by focusing on employer branding. This is why your employer branding is key to attracting millennials. . Remember, authenticity is also key when hiring millennials.

Fit Happens: How To Hack Hiring For Culture.

Recruiting Daily

Company culture, supposedly the end-all be-all of recruitment marketing and employer branding, the single most critical competitive differentiator when it comes to attracting and hiring top talent, is one concept we all agree is important. Talk about a culture gap.

Get Ready for Gen Z – the Next Wave of Talent

Fistful of Talent

Here’s what hiring pros need to know to get ready for this independent, pragmatic, super-connected, and somewhat anxiety-ridden next generation of talent. How to Hire Them. Move over, millennials. There’s a new kid in town.

Real-life Employer Branding Ideas That Work

Recruiting Blogs

Employer Branding ideas are essential for building a strong and attractive employer brand. Many firms have started investing more in their employer branding strategy so I decided write about some real-life employer branding ideas and strategies.

Workplace Fairy Tales: Why There’s No Such Thing as “Unlimited” PTO

Fistful of Talent

He said he believes it helps with attraction and retention of employees, whether they are mid-career or just out of college: “If your vacation policy for new hires is two or three weeks, they will wonder, ‘ What if I want more time?’ or 2 times the annual accrual amount, the payout at the end of the employment relationship can still be significant. Not every state, she noted, requires employers to pay out accrued vacation.)”

8 Employer Brand Tips To Spice Up Candidate Experience


More arenas acknowledge that talent is the basic commodity in tech recruiting, and considering individual talent as the basic goal of recruiting, and not just filling spaces, is what’s going to set companies up for successful hiring. One savvy tech recruiter noted that despite everything else lining up, chemistry is critical, and it’s certainly an ingredient we can’t keep refrigerated in the cloud until hiring time. 5) Your Employer Brand Matters. Secret Sauce.

Employer Brand: Breaking It Down In Order to Build It Up


A company’s employer brand is in many ways a lagging indicator—one that’s influenced by hundreds, maybe thousands of variables. More likely, you will strategically work to improve one of the numerous areas that influence your employer brand.

How to Create a Winning Employer Brand

Recruiting Blogs

Employer brand is incredibly important in a competitive talent market. Top candidates receive similar offers from a great variety of companies and thus compensation packages and interesting work are often not enough on their own to seal the deal. The Basics of Employer Branding.

Why Pay Transparency Is Your Best Recruitment Tool

Glassdoor for Employers

All of our other differentiators are a product of our employees, so having a compelling employment narrative is critical to attracting high-end talent that might otherwise be drawn to bigger brand-name firms. Obviously, we’re transparent about compensation.

Tools 95

13 Must-Ask Exit Interview Questions

Glassdoor for Employers

For instance, if an employee indicates that they are leaving for higher pay, this could mean that your compensation package isn’t competitive enough. How would you describe the culture of our company? What could have been done for you to remain employed here?

Why Candidate Experience is More Important Now Than Ever

Namely - Talent

When it came to hiring, the employer used to have the upper hand. Employers feel pressure to offer the most enticing combination of compensation, benefits, and company culture to attract (and retain) top talent. Talent Employee Experience Recruiting Employer Brand

Why a Leaky Feedback Loop Could be Sabotaging Your Employer Brand: Lessons from Airbnb, Lyft, Kickstarter +


Hired recently released their annual Global Brand Health Report , a deep dive into which companies tech talent want to work for across 14 major tech hubs, and why. At Square, Amy shared that follower growth on Linkedin is a helpful performance indicator for an employer brand campaign.

“New Collar” Jobs are all the Rage. How to Win the War for New Skilled Labor.

Fistful of Talent

Some companies have already designed their own initiatives to prepare workers for technical jobs within their companies, such as apprenticeships or train-to-hire programs. Know your values and compete on culture. In order to do that, you need to understand your own values and then compete on culture , rather than compensation or something else. Today, every company is a technology company. No doubt, you’ve heard the phrase before.

Dispelling HR Police Mythology

Fistful of Talent

In practice, HR is not the police; and when done properly, HR is an organization’s most valuable tool in analyzing its culture and determining how to maintain high engagement, low turnover, and strong morale. HR is also charged with matching the right talent to the right jobs, maintaining compliance, and making sure that leadership is versed in the legal aspects of employment to reduce the legal risks. HR is responsible for assessing an organization’s overall culture (i.e.,

Why Employee Experience Matters In Talent Attraction


Employers from all industries tend to have the same thing in mind when it comes to recruiting new talent. Unfortunately, not all employers are aware their recruitment efforts are made or broken by their day-to-day interactions with their current employees.

How to Communicate Compensation to Improve Employee Engagement 


Creating a compensation plan that rewards top employees is an excellent way to drive performance. It shows your most committed, dedicated team members that they are valued and appreciated, and that as long as their hard work and commitment continues, they will be fairly compensated.

Not a Whole “Lotto” Thought Went Into That Decision, United

Fistful of Talent

An HBR article highlighted organizations who are making the shift to “agile HR” when it comes to thinking about talent practices, like teams and compensation. Compensation: DigitalOcean redesigned its rewards to ensure equality and promote a culture of collaboration. “To personalize compensation, the firm maps where people are having an impact in their roles and where they need to grow and develop.

4 SMB Recruiting Best Practices for 2017


A new year means a new budget, and for many small and mid-sized businesses, it also means new hires. The majority of SMB leaders (59 percent of small businesses and 54 percent of mid-sized) say hiring will increase. Talent leaders want to focus on branding.

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The Basics Of Peer-To-Peer Recognition Programs [Slideshare]


Employers know that good compensation and benefits are great motivators to help ensure they hire the best and the brightest. Yet not as many employers fully understand the value that the recognition of their peers can have for motivating their employees. Building Culture Employer branding Infographic Leading People Startups

6 Unmissable Recruitment News Stories this Independence Day – 4th July 2016

Social Talent

But the good news is both of these issues are easily fixable on our end if we start paying more attention to our employer branding efforts at each stage of the candidate decision-making process: 34% of job seekers cite not knowing what it’s really like to work at the company as a stumbling block.

What Is An Employee Value Proposition (And Why Do You Need One)?


When it comes to promoting the benefits of a company to the external workforce, we usually bring up words like employer brand or recruitment marketing. Candidates will go on Glassdoor to learn more about your culture. As hiring gets harder, EVPs will be requirements.

HR Recruitment Trends to Watch in 2020


Over the past few years, HR trends have shifted focus to creating a positive candidate experience, strengthening employer branding and embracing social recruitment. Consider how candidates interact with your brand in terms of technology and content. The employer brand.

Make Hiring Great Again: Why You Suck At Recruiting (And What To Do About It).

Recruiting Daily

You Don’t Have An Employer Brand. I know, you’re probably as sick of hearing about the importance of building and maintaining a strong employer brand as I am talking about it, but let’s face the facts.

ANOTHER BUMPER EDITION: 9 Juicy Recruitment News Stories – 29th June 2015

Social Talent

The employment rate considers the percentage of the UK population aged between 16-64 currently in work. The total figure of people presently employed is at 31.05 Ultimately, this was about empowering the recruiters and HR managers with tools for how to hire.

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Hiring for Small Business: The Best Tools & Strategies

Glassdoor for Employers

Owners often don’t know much about hiring aside from what they learned as an employee of someone else’s business—which may have been years ago, or never. Here’s a short list of quick, easy, and proven tools and strategies for fast, efficient hiring on a shoestring. Hire Digital Help.

8 Recruitment News Stories to Get You Thinking This Week – 27th October 2015

Social Talent

Talent Branding Expands the Candidate Pool by 10X. It’s been 4 months since the launch of the new LinkedIn Pulse app on our iOS and Android devices, but last Tuesday marked a milestone in the app’s history: it’s first appearance on a brand new device, namely the Apple watch.

The Social Recruiting Round-Up: June 2015

Social Talent

Crystal is a brand new Chrome extension that analyses public data to tell you exactly how to communicate with different individuals. 66% like to consume premium brands. A look at a hiring company search results page.