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4 Reasons to Stop Procrastinating on Building Your Employer Brand Strategy

Proactive Talent

Building a strong Employer Brand is vital to the long-term success of any business. If you haven’t started proactively constructing your Employer Brand strategy, now is the time. Here are the four key reasons to stop procrastinating and start building a robust Employer Branding program. The Economy The strong US economy is great for the job seeker, but not so great for the employer. Employer Branding Culture

6 Steps Proven To Boost Your Employer Brand

GoodTime

Great compensation alone no longer tops the list of “must-haves” for job seekers. your employer brand… and whether or not they can visualize themselves being part of it. Employer brand starts with employee value proposition.

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New Survey: Company Mission & Culture Matter More Than Compensation

Glassdoor for Employers

While high salaries and unique perks may have once been the keys to attracting top talent, a new survey from Glassdoor shows that a company’s mission and culture matter most to job seekers. Glassdoor’s Mission & Culture Survey 2019 found that over 77% of adults across four countries (the United States, UK, France, Germany) would consider a company’s culture before applying for a job there, and 79% would consider a company’s mission and purpose before applying.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

How to improve your employer brand

Workable

Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. This is the single easiest way to improve your employer brand strategy: Don’t try to be cool. Building a good employer brand means learning what employees want. See also: What is employer branding ?

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

How to do a developer-friendly employer brand overhaul for 2020

Stack Overflow

In order to win tech talent over from your competitors, you need to focus on revamping your employer brand to make sure it holds strong appeal to the software engineers you’re hoping to recruit. Here are some key elements of building a developer-friendly employer brand.

What Job Seekers Really Think of Your Diversity Stats

Glassdoor for Employers

Workplace diversity has been a hot topic this year as several tech companies have released their diversity numbers for the first time. In the Glassdoor Diversity Hiring Survey, we turned to our community to find out the importance of diversity when deciding where to work, and if employers are doing enough to foster a diverse workforce. It’s not just compensation job seekers are looking at. Employees aren’t aware of diversity initiatives.

Get Ready for Gen Z – the Next Wave of Talent

Fistful of Talent

Heralded as the most diverse, best-educated generation yet — it’s clear that the Generation Z population (those born after the mid-90s) is much more than simply the “little brother” as they start trickling into the workplace. Jobvite’s latest survey of workers shows that career growth is the most important factor when looking for a new job, toppling even compensation. Move over, millennials. There’s a new kid in town.

Workplace Diversity: Does Your Company Have What Women Expect?

Yello

Waiting to play catch-up is not an option for employers when half the talent pool is on the line. The tightest labor market in decades demands employers step up their games now, with targeted strategies that align with and reflect women’s preferences about workplace diversity and recruiting.

7 Fascinating Recruitment News Stories to Start August – 4th August 2015

Social Talent

New Research Proves Job Ads are the Doorway to Your Employer Brand. The findings from LinkedIn’s latest research study , suggests that if you care about your employer brand – what people think working at your company is like – you should REALLY care about your job postings. That means your job postings are your doorways to your employer brand, as only after a candidate sees the posting will they research the rest of your company.

4 SMB Recruiting Best Practices for 2017

JazzHR

LinkedIn recently published a recruiting trends report based on survey responses from more than 2,600 corporate talent acquisition leaders at SMBs in 35 countries. Talent leaders want to focus on branding. But recruiters identified “employer branding” as the top area in which they would like to invest more. Employer brand messaging should focus on culture and career growth. Future trends to watch: diversity and screening automation.

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6 Unmissable Recruitment News Stories this Independence Day – 4th July 2016

Social Talent

In an effort to understand what it takes to make candidates jump from one company to another, LinkedIn have conducted one of the largest surveys of professionals globally. But the good news is both of these issues are easily fixable on our end if we start paying more attention to our employer branding efforts at each stage of the candidate decision-making process: 34% of job seekers cite not knowing what it’s really like to work at the company as a stumbling block.

5 Recruiting Tips To Increase Diversity In the Workplace

Ideal

A new Deloitte survey finds companies’ interest in diversity in the workplace is focused on bias in recruiting and the use of new tools to reduce this bias. 68% of companies they surveyed measure and monitor diversity and inclusion in their recruiting. The appeal of diversity in the workplace is recognized by both sides of the recruiting equation. Diversity and inclusion in the workplace: A definition. The benefits of diversity in the workplace.

The problem with employee wellness programs

Workable

Eighty-one percent of large employers (with 200 or more workers) and 49 percent of small employers offer some type of wellness promotion programs. Employers often promote these programs and their financial incentives as optional, but in some workplaces, there’s a non-participation fee: higher health premiums. Half of employers who offer wellness programs don’t formally evaluate them, according to an employer survey by the RAND Corporation.

13 Must-Ask Exit Interview Questions

Glassdoor for Employers

You can conduct exit interviews face-to-face, build an exit interview form or exit interview template using a service like Survey Monkey, or encourage company reviews on Glassdoor. For instance, if an employee indicates that they are leaving for higher pay, this could mean that your compensation package isn’t competitive enough. What could have been done for you to remain employed here? Related: Guide to Diversity in the Workplace ].

Embracing Gender Diversity in the Workplace for a better tomorrow

Pragna Technologies

Diversity is imperative to all workplaces. In each case, the customers are more diverse than the people serving them, which don’t bode well for understanding their needs. To better serve your customers, it’s important to cultivate gender diversity within the work. Gender diversity doesn’t imply that an organization should have a 50/50 mix of males and females for every position in the company.

Why Your Career Site Isn’t Working

Glassdoor for Employers

Well it may be time to keep this in mind if you find your employer brand has low awareness or you’re not getting the candidate pipeline you hoped. The good news is that 89% of job seekers say they find the employer perspective important when researching jobs and companies, according to a new survey out from Glassdoor today. Careers Sites Don’t Offer Full Details on Culture, Compensation, Benefits & More. Employer Branding Career Site eBook Glassdoor

Embracing Gender Diversity in the Workplace for a better tomorrow

Recruiting Blogs

Diversity is imperative to all workplaces. In each case, the customers are more diverse than the people serving them, which don’t bode well for understanding their needs. To better serve your customers, it’s important to cultivate gender diversity within the work.

Comparably: The New Glassdoor Alternative

Ongig

Comparably CEO Jason Nazar (pictured) answers Rob Kelly’s questions about employer branding, recruitment marketing, Glassdoor alternatives and more. If you’re a recruitment marketing or employer branding leader, you probably have tons of energy around company review sites like Glassdoor. I spent some time with Comparably CEO Jason Nazar to dig in on this important new part of the employer branding space. We at Comparably get survey data.

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Prediction: A tight talent market will force differentiation in rewards

Bersin

As the market tightens and rewards offerings become integral to your employer brand, prospective workforces will be demanding that your offerings include a focus on their well-being and productivity. Rewards will become crucial to the employment brand. An organization with a business model built on agility, meanwhile, might highlight its more frequent compensation review cycles and agile rewards offerings compared to organizations with a more typical year-end process.

Embracing Gender Diversity in the Workplace for a better tomorrow

Recruiting Blogs

Diversity is imperative to all workplaces. In each case, the customers are more diverse than the people serving them, which don’t bode well for understanding their needs. To better serve your customers, it’s important to cultivate gender diversity within the work. Gender diversity doesn’t imply that an organization should have a 50/50 mix of males and females for every position in the company.

Why Events Are the Backbone of Any Diversity and Inclusion Strategy

Avature

Even though events are a well-known strategy for some roles, such as recruiting programmers or recent graduates, they are somehow overlooked for other TA challenges like sourcing diverse talent. There is growing consensus worldwide that workforce diversity and inclusivity (D&I) drive company performance. The idea that diversity improves decision-making, operation, and results is leading companies to seek talent with diverse experiences in various areas, like veteran status.

8 Recruitment News Stories to Get You Thinking This Week – 27th October 2015

Social Talent

Talent Branding Expands the Candidate Pool by 10X. It’s been 4 months since the launch of the new LinkedIn Pulse app on our iOS and Android devices, but last Tuesday marked a milestone in the app’s history: it’s first appearance on a brand new device, namely the Apple watch. That’s why LinkedIn surveyed 5,000+ millennials across the world – to help you understand what motivates this generation and find out how and why they switch jobs.

6 Takeaways from Jobvite’s 2021 Job Seeker Nation Report

Rally Recruitment Marketing

Last year, employers from almost every industry had to scramble to adapt their recruiting processes to navigate the pandemic. Rally note: Jobvite surveyed 1,500 adults in the U.S. Takeaway #1: Candidate are prioritizing workplace safety and diversity .

5 Keys To Creating Compelling Candidate Communications (Without Boring Them To Death)

Recruiting Daily

This means, more and more, the best candidates expect enough information from prospective employers at the start of the process to make an informed decision about their relative interest in your company and careers before ever actually applying. In their most recent survey, “What Makes Companies Attractive to Candidates?,” Compensation closely followed, with 70% reporting that they wanted detailed information on salary and benefits before beginning the application process.

6 Takeaways From RallyFwd to Evolve Your Recruiting and Recruiting Marketing Strategy

Rally Recruitment Marketing

At RallyFwd on May 5, 2021, we heard from an outstanding group of practitioners who persevered through adversity to come out the other side with better employer branding, candidate experiences, technology, DEI, workforce communication, Recruitment Marketing content and so much more. .

Consumer Marketing for Recruiting: How To Win Applicants and Influence Candidates.

Recruiting Daily

In fact, according to a recent recruitment marketing survey , 86 percent of HR professionals agree that recruitment is becoming more like marketing and 72 percent agree that CRM tools should live within a talent acquisition system. Employers need real-time metrics on who’s applying, how far along they are in the process, and how the company brand is performing at attracting candidates who end up applying for open positions. A business doesn’t grow by accident.

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We asked recruiters to give their biggest pains in tech recruitment

Devskiller

Employer marketing. Form of employment. Employee brand. Diversity. Total compensation. Lack of diversity awareness from the hiring managers. Brand awareness|convincing. Online survey. Employer Branding. Diversity.

Overcoming the Auto Industry Branding Problem

Hireology

While many aspects of the current hiring crisis are out of your control, the auto branding problem is something you can address and overcome. Follow these steps to give your dealership an employer brand overhaul today: Talk to Your Employees.

6 Stages of the Employee Life Cycle: Excelling in Each

Achievers - Recruiting

Generally composed of 5 to 6 stages encompassing initial attraction to eventual separation, the employee life cycle model is an excellent tool for solidifying HR’s grasp on how employees engage with their employers at different points in their career trajectory. Employee life cycle surveys.

In the Era of Low Unemployment, Here’s How to Find the Right Candidate

Newton Software

million as of the close of May: enough openings to employ all those actively seeking jobs and, perhaps, then some. The Conference Board has been conducting CEO surveys to assess their main business challenges and pressure points since 1999. CareerBuilder’s Annual Employment Forecast notes five employer trends to watch in 2018: Capturing New Talent Early. Boosting Compensation. Passive candidates are people not actively searching for employment.

What is a people team?

Workable

This team maintains a holistic approach: it’s not only about hiring procedures, HR paperwork or office management; it’s all of these together, along with many more functions such as training and development, succession plans, diversity and inclusion, and employer branding. For example, an employee could be responsible for all diversity and inclusion efforts across the organization, e.g. in terms of hiring and payroll.

What Applying To 140 Jobs Taught Us About The Candidate Experience At North American Banks

Ideal

In addition, diversity and inclusion is a priority across industries. For financial institutions, there’s an especially strong incentive for their workforces to reflect the diversity of their customer base. “Our research suggests that diversity is moving up the boardroom agenda – nearly three-quarters of the FS industry leaders taking part in PwC’s 18th Annual global CEO survey have a strategy to promote diversity and inclusiveness (59%) or plan to adopt one (14%).”

10 Ways to Improve Employee Mental Health and Why It Matters

4 Corner Resources Staffing Blog

Some employers have reported a growing reluctance from staff to come back to the office, and after prolonged periods of isolation and uncertainty, an increasing number of people are faced with mental health issues that were not present in their lives before COVID-19 arrived. Employers

Quick-Start Guide to Your Glassdoor Free Employer Profile

Glassdoor for Employers

Glassdoor's Free Employer Profile is a powerful tool for building your brand as an employer, and we've created 6 simple steps for how to get the most from your Free Employer Profile - fast. First: Explore the Employer Center. Site Survey, November 2019.

College Dropout: Why We Need To Rethink College Recruiting.

Recruiting Daily

Not that they’re happy about it, either, as over 60% of fully employed college graduates report to being even somewhat satisfied with their current jobs or career paths, a drop of around 20% in the last five years alone. A 2015 College Board survey, in fact, revealed about 3 in 4 fully employed recent college graduates report that job security and stability were among their most significant drivers when looking for a job.

Get Ready for 2021: Leveraging HR Tech for the Remainder of the Pandemic and Beyond

Recruiting Daily Advisor

Deloitte Digital’s “2020 Human Capital Trends Report,” which draws on the insights of nearly 9,000 survey respondents from 119 countries, recognizes HR as a “core piece of the organizational fabric” and a driving force in shaping the future of the enterprise and the future of work. .

Top 10 Out-Of-The-Box Recruiting Strategies for 2020

CuteHR

The Recruiting Strategies that you use can either strengthen your employer branding or break the image. Improving Employer Branding. Employer branding is an important factor that significantly impacts sourcing, hiring and retaining the candidates.

6 Essential Facts About Recruiting For Financial Institutions

Ideal

Compensation is still a key driver for candidates. A strong employer brand is a competitive differentiator. A big competitor differentiator that’s emerged from this increased access to information is employer brand. A strong and clear employer brand is one that communicates your unique employee value proposition. Within a year, RBC’s ranking as an employer among tech talent in Canada jumped 25 positions. Diversity remains a top priority.