21 Ways to Lead With Your Employer Brand Now (RallyFwd Recap)

Rally Recruitment Marketing

But another reason, we believe, is that the conference theme — Lead With Employer Brand — is on the minds of a lot of HR, talent acquisition and Recruitment Marketing professionals right now. Chloé Rada , Director of Talent Administration, Technology & Branding at Sodexo.

3 Sources of Data You Need For A Successful Employer Brand Launch

Rally Recruitment Marketing

My name is Chris Fitzner, I’m the Recruitment Marketing Manager at Appian where under the Employer Brand Team I lead the Recruitment Marketing efforts to attract top talent using a multi channel data driven approach. Bonus and compensation structures.


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What is employer branding?


First, let’s define employer brand: it is a company’s reputation as a place to work. In other words, employer brand is how people perceive the company’s values and work environment. Therefore, employer branding is everything a company is doing – whether intentionally or not – to promote its unique identity as an employer among current and potential employees. Who’s responsible for employer branding? Employer brand vs. Company brand.

The 5 Key Benefits of A Strong Employer Brand


Establishing an employer brand that you and your staff are proud of should be a priority for every company, big or small, because it will set you apart from your competitors. . What is Employer Branding? . Your employer brand is essentially how your company is perceived by others, including your current employees. Here are the five key benefits of creating a strong employer brand. Raise Retention.

Tech Talent Ranks the Most Innovative Companies They'd Love to Work for and Why

Hired surveyed more than 4,000 tech workers to find out which companies rank as their most desirable employers and how other organizations can compete for their attention. Download this report to learn what tech talent values most in a potential employer and how to improve your employer brand.

How to Use Company Reviews to Enhance Your Employer Brand


For example, would you prefer to join a company with a bad reputation among its employers? Monetary incentives are not the deciding factor now; as a recent Gallup survey showed , 87 percent of Millennial employees valued self-development on the job as high as the compensation. In this guide, I’m going to show how you can use company reviews to create and maintain an excellent employer brand. What are Employees looking for in Employers? Higher retention rates.

Employer Branding: Fad or Future? The Expert Review


Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

5 Employer Brand Steps for the Everyday Recruiter

NextWave Hire

Guest blog post by Christina Spadaro, Employer Brand Manager at Workhuman. In the Workhuman 2019 International Employee Survey Report , meaningful work landed as the #1 most important factor – beating out compensation and perks. Today’s workforce cares more about your organization’s mission, culture, and purpose than ever before – making a strong employer brand a key ingredient to attracting the right talent. . Employer Branding

How to Build an Unforgettably Audacious Company Culture


While position requirements, salary and compensation packages, and career advancements are front of mind for candidates interviewing at your company, culture also matters. Culture Employee Retention Employer brandWhat is company culture, and why does it really matter? Culture is like a vapor that permeates nearly every. Read More. The post How to Build an Unforgettably Audacious Company Culture appeared first on Lever.

Employer branding: important or illusion? The expert review


Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

How to Create a Dynamic Employer Brand Using Your Employee Value Proposition


This includes more than just compensation, healthcare, and benefits. Employer branding has become an important area of focus for companies. Employer brand and EVP go hand in hand as quality candidates will be attracted to quality companies. Your brand, recruiting, and retention efforts should be built around your Employee Value Proposition. Employer BrandingWhat is an Employee Value Proposition?

Employer branding: the importance of benefits


Fifty years ago, companies could woo potential employees with the prospect of steady employment and a decent salary. Even more staggering is the fact that nearly 80% of workers would prefer new or additional benefits to a pay increase (Glassdoor Employment Confidence Survey, October 2015). Robert Half describes a benefit as a form of non-wage compensation that if not offered, employees would likely self-fund e.g. health insurance. Employer Branding Employers

Employer Branding Recruitment Strategy: How to Get It Right

Recruiters Lineup

Studies suggest that not only do businesses with a solid employer branding plan attract 3.5 This, alone, is a good reason for you to read ahead and try to adopt a few employer branding best practices. What Exactly is Employer Branding? All of this information collected will create a picture that leads to a positive or negative employer brand, and you have the power to control this narrative. Developing an Employer Brand Strategy.

Employer Branding to Attract Talent

BirdDogHR - Recruitment

Employer Branding to Attract Talent. Branding for customers is common sense, but branding for applicants? Employer branding is the process of promoting a company or organization as the employer of choice to a desired target group they need to recruit and retain. Here are a few tips and tricks to make an employer brand stronger and attract desired talent. Employee happiness and employer branding strongly correlate.

How to Screen for Retention in a Recession

Glassdoor for Employers

So it's critical to think about retention as early as when you're interviewing new candidates. Because attrition can have such a profound effect on your bottom line, it makes fiscal sense to prioritize retention. Compensation: Can you offer a competitive salary?

Harvard Study: Companies with Better Employer Brands Pay Less

NextWave Hire

Whatever the case may be, it’s certainly true that many of the most sought after employers are able to pay a discount to their competitors in terms of salary, because they are compensating their employees in other ways they care about. HBR came out with an interesting study a while back that showed companies with strong employer brands pay 10% less to their employees. For the most part, you get what you pay for in life. As an employee, it’s no different.

Don’t Forget: Your Interns Are Employer Brand Ambassadors


Did you know, there is higher retention rate among employees hired out of internship programs? This is how your interns can become employer brand ambassadors (official or unofficial) for your company. Doing so will help ensure they buy into your employer value proposition and sing your company’s praises at the end of their internship. A clear way to do this is through compensation, but that doesn’t necessarily mean you have to break the bank.

Employee Turnover: It’s Time to Focus on Retention


In a follow up report published this year by Work Institute , they found the following top reasons for employee turnover as stated by surveyed employees that had recently left their employers. These are listed by what contributed the most to an employee leaving an employer in ranked order. .

Workplace Fairy Tales: Why There’s No Such Thing as “Unlimited” PTO

Fistful of Talent

He said he believes it helps with attraction and retention of employees, whether they are mid-career or just out of college: “If your vacation policy for new hires is two or three weeks, they will wonder, ‘ What if I want more time?’ or 2 times the annual accrual amount, the payout at the end of the employment relationship can still be significant. Not every state, she noted, requires employers to pay out accrued vacation.)”

4 best tech recruitment and employee retention strategies


Recruitment and employee retention is a key challenge for most tech HR professionals. Employee retention is a challenge in tech. In other words, this makes employee retention really difficult. Unfortunately for you, almost three-fourths of already employed developers are interested in hearing about new job opportunities. Besides innovating your recruitment process, you also have to implement effective employee retention strategies.

3 Reasons Not to Botch Breaking Up

Fistful of Talent

Regardless, how their co-workers are treated on the way out is either an incredible retention tool, or they are already networking with your competitors. We’ve watched in disbelief as unemployment spikes to record highs – with over 20.5 million jobs lost in April.

3 Easy Ways to Measure Your Employer Brand (and Woo the Pants off Your CEO).

Breezy HR

Your employer brand matters. And that whether those comments are good or bad, they’re what really define your employer brand. We’ve already talked about how important it is to embrace a BS-free employer brand from top to bottom but if you’re in the unenviable position of working from bottom to top, you’re going to have to do some convincing. Either way, these comments can be a great way to take the temperature of your employer brand.

The Extreme Importance Of Making Your Employees Feel Valued


The strength of your employer brand heavily depends on how your staff members feel about coming into work every day. That doesn’t mean, however, that your workers shouldn’t be compensated fairly. Tori Fica of BambooHR believes that developing a compensation strategy is the most obvious indicator of how much an organization values an employee. “Of

Is Profit a Must for Great Culture?

Fistful of Talent

It’s true, a great manager cures a lot of employment ills. If you work for a marquee employer with top compensation, 100% company paid benefits, 4+ weeks of PTO, an in-house Starbucks, and free chef-prepared meals in your breakroom, congratulations! Culture Ed Baldwin Employee Engagement Employment Branding and Culture HR Learning and Development Retention Training and Development best places to work culture feedback invest in people profits

“Turnover” a new leaf with your Employee Retention Rate


No doubt this is a crucial piece in the recruitment puzzle, but employers should keep in mind there is also an often-overlooked piece that is more difficult to address: employee turnover. Perform competitive analysis research to see how your company’s compensation packages stack up to the competition. This will reinforce the employer brand internally and can help companies locate and hire the right people on the front end.

Why Employee Experience Matters In Talent Attraction


Employers from all industries tend to have the same thing in mind when it comes to recruiting new talent. Unfortunately, not all employers are aware their recruitment efforts are made or broken by their day-to-day interactions with their current employees. In the 90s, when employer branding started getting attention, it was something that came from the top down.”. Employers need to be mindful of just how influential their employees can be.

How to Communicate Compensation to Improve Employee Engagement 


Creating a compensation plan that rewards top employees is an excellent way to drive performance. It shows your most committed, dedicated team members that they are valued and appreciated, and that as long as their hard work and commitment continues, they will be fairly compensated. This is huge for driving ongoing engagement and boosting retention. Otherwise, they won’t know about it, and you’ll miss out on driving engagement, improving retention, and other benefits.

2021 Outlook of Recruitment Marketing Agencies

Rally Recruitment Marketing

While some employers were forced to slow down their recruiting efforts, others saw a surge in hiring and required new marketing strategies to attract talent. During 2020, recruiting strategies went digital, the candidate experience went virtual and employer brand storytelling went remote.

Webinar Q&A: Hard-to-Fill Roles, Fulfilled!

Rally Recruitment Marketing

Kelly is responsible for recruitment, retention and employer branding at Northside Hospital , where she manages a team of 40. Jessica helps tell the Advocate Aurora Health employer brand story through social media, employee stories, employer ambassador activation, career site strategy and more. Our Advocate Health and Aurora Health Care brands both have corporate Instagram handles that showcase employees frequently and we see a ton of great engagement.

The Startup Hiring Guide: Hiring for rapid growth from 5 to 50


We’ve spent the time to curate the best thinking on everything from employer branding and headhunting to the interview process. Building an attractive company: Employer branding. Workplace benefits and compensation. Building an attractive company: employer branding.

4 SMB Recruiting Best Practices for 2017


They will look at retention, hiring manager satisfaction, and time-to-fill to measure success. Talent leaders want to focus on branding. But recruiters identified “employer branding” as the top area in which they would like to invest more. Employer brand messaging should focus on culture and career growth. Here are four tips to get started: Focus on your brand. However, most SMBs only spend a small portion of their budgets on branding.

SMB 163

Cash Is King: How (And When) To Have That Compensation Conversation.

Recruiting Daily

Sometimes, companies will even come in well under what you’re currently making, with the hopes that you’ll trade compensation for the false hope of professional fulfillment. It’s appalling how many employers will come in with such outrageously low offers to candidates, and even more outrageous that most of them fully expect the candidate to take a step back in compensation for the promises of maybe someday taking some small step forward.

Report: 2016 Global Recruiting Trends for SMBs


SMBs focus recruiting efforts on younger candidates, but have found that their biggest roadblocks to landing talent are providing the desired compensation, losing candidates to competitors and lack of awareness or interest in their brand on the candidate’s end. In 2016, HR departments at SMBs across the globe plan to learn how to better utilize social and professional networks, grow their employer branding, and improve their sourcing techniques for passive candidates.

Attracting Candidates: It’s Not All About the Benjamins

Phenom People

Compensation isn’t the only thing that candidates are evaluating as they search for new opportunities in the market. However, it’s important to keep in mind that today’s candidates want more, and they deserve more from prospective employers. Employer Brand hiring recruiting retentionOf course, excellent health benefits and vacation time can go a long way.

Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]


This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. Employer Branding. Employer Branding. Benefits and Compensation. Glassdoor for Employers Blog. Employer Branding Blog.

Are Your Best Employees Leaving? Try These 5 Strategies to Boost Retention


Lack of people investment is the main reason that 91 percent of employees resort to looking elsewhere” rather than continuing to build with their current employer, says Izabela Lundberg , CEO of Legacy Leaders Institute. High performers prioritize learning and growth, both in their own careers and in the employers they choose, says Lisa Sterling , executive vice president and chief people and culture officer at Ceridian.

Why a Leaky Feedback Loop Could be Sabotaging Your Employer Brand: Lessons from Airbnb, Lyft, Kickstarter +


Hired recently released their annual Global Brand Health Report , a deep dive into which companies tech talent want to work for across 14 major tech hubs, and why. To further unpack how companies can attract the best and brightest, I moderated a series of panel discussions hosted by Hired, with experts from the top ranked brands from the report. During Hired’s panel discussions, I also asked panelists to share how they measure the success of their employer branding initiatives.

13 Must-Ask Exit Interview Questions

Glassdoor for Employers

For instance, if an employee indicates that they are leaving for higher pay, this could mean that your compensation package isn’t competitive enough. What could have been done for you to remain employed here? Obviously, this question isn’t aimed at fulfilling their request in order to keep them employed there, but it will help in the future. Higher engagement leads to higher employee retention.

Understanding Applicant Behavior During a Global Pandemic


The race for talent is intense, with understaffed organizations recruiting for many of the same roles and small employers going up against multinational corporations. Is it the possibility of generous compensation, great employee perks, on-the-job training, or opportunities to advance?

Prediction: A tight talent market will force differentiation in rewards


As the market tightens and rewards offerings become integral to your employer brand, prospective workforces will be demanding that your offerings include a focus on their well-being and productivity. Rewards will become crucial to the employment brand. An organization with a business model built on agility, meanwhile, might highlight its more frequent compensation review cycles and agile rewards offerings compared to organizations with a more typical year-end process.