3 Ways to Use TikTok to Boost Your Employer Brand

Rally Recruitment Marketing

Gen Z and millennials make up 62% of TikTok’s audience , so it is a great channel for reaching and building brand awareness with students, new grads and early career audiences. To help you get started, here are 3 ways that you can use TikTok to boost your employer brand.

Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. Candidate Experience Employer Branding

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What Makes the Cisco Employer Brand Team So Successful?

Rally Recruitment Marketing

The Employer Brand team at Cisco is doing something very right when it comes to their Recruitment Marketing strategy! Best Employer Brand Video. Carmen Collins is the Employer Brand & Social Media Lead for Cisco’s Talent Brand team and the WeAreCisco social channels.

Spotlight Your Employer Brand Through Customer Stories

Rally Recruitment Marketing

As Recruitment Marketing practitioners, we often focus on producing a high volume of employee stories to raise employer brand awareness, communicate our company culture, and encourage candidates to be a part of our mission. Why customer stories are effective employer brand content.

5 Ways PR Can Advance Your Employer Brand

Rally Recruitment Marketing

These stories can be communicated through various strategies and channels including media and influencer placements, social media and content marketing, branded events and more. Why is PR useful for advancing your employer brand? Employer Branding Recruitment Marketing

Employer Branding Strategy: Why You Need One

Rally Recruitment Marketing

And while it can be hard to have full control over this reputation, you can better frame the narrative by creating an employer branding strategy. . What exactly is employer branding? It’s your reputation as a potential employer coupled with the promise you make — otherwise known as your employer value proposition (EVP) — to candidates and employees. Even if you haven’t actively created a strategy for it, you already have an employer brand!

EBrandCon Wrapup: Recruitment Marketing and Employer Branding Takeaways

Rally Recruitment Marketing

So I was delighted when I had the chance to kill three birds with one stone by attending GSMI’s Employer Branding Strategies Conference – more affectionately known as EBrandCon – in San Diego earlier in May. But what I came away with was incredibly valuable insight from some of the top employer branding and Recruitment Marketing practitioners that I cannot wait to put to the test in my own work. Want to generate awareness about your employer brand?

Does Employer Brand Affect Diversity?

Survale

Does Employer Brand Affect Diversity? Do you know if your employer brand affect diversity levels in your talent pool and, therefore, your employee population? But could the brand itself be a problem? Brand affinity by recruiting stage.

The truth about great employer brands (that everyone seems to miss)

Social Talent

Employer brands. Cash, conmen and coffee: the changing face of employer brands. The way I see it, employer brands have been on a bit of a journey. But that’s where it ended for the employer brand (And still does for a lot of businesses).

Employer branding competitive advantage: employee stories

Stories Incorporated

Employee story content is always an employer branding competitive advantage. This is an excerpt from our new ebook, Getting Buy-In for Your Employee Story Project, The Ultimate Guide to Employer Branding and Recruitment Marketing ROI. Reading Time: 4 minutes.

Employer Brand Is About the Business (Not Just Recruiting)

Proactive Talent

Not only did each of these people play a vital role in the hiring process, they were all aligned towards a common understanding of the employer brand, either by what they said, or how they impacted the candidate experience. Of course not. Those things happen because a company knows how to leverage its employer brand. It aligns every person to brand, weaving the brand into every element, encouraging people to understand and live out that brand.

6 of the Best Employer Brands on Snapchat Right Now!

Social Talent

As such it is now the perfect medium on which to promote your employer brand and have it seen by thousands of people. Yes, Aer Lingus (the budget airline) is (in my opinion) one of the best companies for showcasing the people behind their brand on Snapchat. In fact, they were the very first airline to start using Snapchat as part of their employer branding strategy. Our Talent Brand team mission statement is meant to empower our WeAreCisco tribe.

How to Build an Employer Brand

Glassdoor for Employers

How you’re viewed as an employer—by past, present, and future employees—is what is called an “employer brand,” and Glassdoor’s research shows it’s worth its weight in gold. But what exactly is an employer brand? This guide walks you through everything you need to know to build the best brand. . What Is an Employer Brand? Why Is Employer Branding Important? How to Build an Employer Brand.

4 Places Candidates Go to Research Your Employer Brand

Rally Recruitment Marketing

These touchpoints along the modern candidate’s journey are important channels where you can: 1) share your employer brand messaging, and 2) provide candidates with the information they need to decide if your company is the right fit for them. 2: Your Employer Profile on Job Boards & Talent Communities. Additionally, a best practice is to encourage your employees to leave honest feedback on employer review sites to give candidates the inside scoop.

Employer Branding Lessons From Beyoncé and Jay-Z

Fistful of Talent

But what I really heard was an employer brand album. Jay and Bey’s Employer Branding 101. And of course, the whole album touts The Carters’ success. ” This is who you’re going to be working for when you work for the Carters ( and SkillScout, of course ). The post Employer Branding Lessons From Beyoncé and Jay-Z appeared first on Fistful of Talent.

BRINGING THE SONY PICTURES EMPLOYER BRAND TO SCREENS EVERYWHERE

CKR Interactive

Our unified platform, augmented by rich data and deep industry expertise, is revolutionizing how employers attract and hire the talent they need. See how we created a rich, branded experience through integrated content and a job search customized to meet Sony’s needs.

7 careers page best practices to boost your employer brand

Workable

Careers page best practices for your employer brand. As an HR professional and employer, that’s why you need to double down on your careers page best practices. Keep a consistent brand and message. Your brand and message is not just in the language.

Expanding your employer brand reach with remote

HIRED

As such, insights from candidates in our 2020 Brand Health Report reveal that having a remote work policy or flexibility in how you manage your workforce will impact your employer brand and, further, how job seekers evaluate an opportunity with your company. .

Expanding your employer brand reach with remote

HIRED

As such, insights from candidates in our 2020 Brand Health Report reveal that having a remote work policy or flexibility in how you manage your workforce will impact your employer brand and, further, how job seekers evaluate an opportunity with your company.

The 5 Key Benefits of A Strong Employer Brand

Hireology

Establishing an employer brand that you and your staff are proud of should be a priority for every company, big or small, because it will set you apart from your competitors. . What is Employer Branding? . Your employer brand is essentially how your company is perceived by others, including your current employees. Here are the five key benefits of creating a strong employer brand.

Why your employer brand has never been more important (and how to improve it)

Social Talent

It’s easy to dismiss the concept of employer brand as a fluffy “nice to have” However, its implications reach far beyond its power to attract new talent to your company. Find out the truth about employer brands that everyone seems to miss.

6 Reasons Your Employer Brand Is Struggling

McQuiag

A strong employer brand is viewed as a necessity for attracting, recruiting, and retaining good people in a competitive market. All those factors boil down to how a brand is perceived in terms of a potential place of employment to candidates. Recruitment Employer Brand

How to Use Company Reviews to Enhance Your Employer Brand

CakeHR

For example, would you prefer to join a company with a bad reputation among its employers? Of course not, you would look for companies that learn what their workforce wants and give it to them. In this guide, I’m going to show how you can use company reviews to create and maintain an excellent employer brand. What are Employees looking for in Employers? A number of important factors affect employer branding. Employer Branding and Company Reviews.

How creating an Employee Value Proposition builds employer branding

Stories Incorporated

These values can then be used to help build or grow the employer brand. Employee Value Proposition and Employer Branding. The Employee Value Proposition is a great foundation for building an Employer Brand. Now, the employer brand showcases it.

7 careers page best practices to boost your employer brand

Workable

Careers page best practices for your employer brand. As an HR professional and employer, that’s why you need to double down on your careers page best practices. Keep a consistent brand and message. Your brand and message is not just in the language.

Why Storytelling Is So Important to Your Employer Brand

Recruiting Daily Advisor

Of course you have because that’s what a well-told story does to us. When you use storytelling in your employer brand—to tell your employees’ stories of challenges and triumphs—you give candidates the chance to feel and experience what it’s like to work for your company.

The best employer branding podcasts: listen and learn

Stories Incorporated

Start with some of our favorite employer branding podcasts. The Employer Branding Podcast. Of course, stories from employer brand innovators from leading companies are doubly our jam. Episode we love: How storytelling can humanize your employer brand.

The Buzz About Employer Branding

ERE

This month I took a look at Facebook’s recruiting on (of course) Facebook to learn from its efforts. More traditional than one might expect, its career site, which also links to a more traditional Facebook recruiting page , checks all the boxes for a great example of how employer branding can shape a candidate’s experience of your company. Branding Featured

Your first 100 days in an employer branding job: best content projects to start

Stories Incorporated

Start with one of these employee story content projects in your first 100 days in an employer branding job. Employer branding and recruitment marketing has grown as a field over the last ten years. Reading Time: 7 minutes.

How to Apply Storytelling to Employer Branding

Undercover Recruiter

Of course, you have. Want to know how to apply effective storytelling to employer branding and/or recruitment marketing? How to Apply Storytelling to Employer Branding Undercover Recruiter - Recruiting & Talent Acquisition Blog. Employer Recruiting Employer Branding Employer Branding Podcast Stories Incorporated StorytellingEver heard of the power of storytelling?

How to Build an Employer Brand Ambassadorship Program at Your Company

Fistful of Talent

If it’s been said once, it’s been said a million times: there is no better resource to build your employer brand and show candidates what life is like in your company than the talent you currently have working for you. But one major way you can leverage your current employees when building up your employer brand that many companies overlook or ignore (even those who are hitting the major points above) is by having employer brand ambassadors.

What is Employment Branding?

Jobvite

One of the most powerful tools in your recruiting toolbox is your company’s employment brand, the impression that employees and potential new hires have of your organization. In fact, more than 75% of job seekers consider an employer’s brand before even filling out an application. “A company’s branding should be an identifier to the company’s culture. Employment Branding Starts with the Job Posting. The post What is Employment Branding?

The best content for your employer brand

Stories Incorporated

This article on the best content for your employer brand originally appeared on the Symphony Talent blog. This year, unprecedented challenges have placed a heavy burden of proof on your employer brand to show how it supports its people. Reading Time: 9 minutes.

How Anyone Can Create A Great Employer Branding Video

Spark Hire

Yet many hiring professionals are still not including videos in their employer branding efforts. This is unfortunate considering how much video can improve your employer brand. Moreover, great branding videos are easy to make — even if you’re not a filmography expert. If you’re wary about recording employer branding videos, we’ve put together a guide that will help you create great content.

Employer Branding Budgets

NextWave Hire

If you’re asking yourself “How much should I budget for employer brand efforts”? ( And for the record, you should be budgeting for your employer brand efforts.) “What does a good employer branding strategy budget look like”? Or “How will my leadership even approve an employer branding budget”? The takeaway here is to tie your branding efforts to the metrics that define the success of your department.

Elegant Experiences and Employer Branding

Recruiting Daily

From the lights to the sound and, of course, the food – there are a million variables that create that one moment in time and impact just how memorable it is, for good or bad. When done well, this pre-meal experience is sometimes more impactful than the food (assuming the food isn’t horrible, of course). From the hiring of staff, creating uniforms and even down to the menu design – this is their brand, their name and their experience on the line.

PIC Reports – Employment Branding

PerformanceICreate

It seems like most medium to large towns have that “it” employer. And that in a nutshell is great employment branding. Successful employment branding is the phrase: “I’ve heard they are a great place to work ” or “Wow! Employment branding or recruitment marketing is a relatively new area of HR (maybe 10 years old) but can have a strong positive impact on your recruiting efforts. And of course, how can you try it out?

PODCAST: How Employer Branding Impacts Your Recruiting

Glassdoor for Employers

When SkilledUp reached out to me to do my first podcast on how employer branding impacts your recruiting, I pounced at the opportunity to discuss a topic I was so passionate about. Part of this is developing their brand as an employer, and part of that is who they hire to work for them and ultimately represent their product, values, and team. In this episode, we covered: The college experience and how you are able to apply seemingly unrelated courses to your career.

Here’s How Building Employer Branding Helps Recruiters

Manatal

And as we all know, branding is a very big aspect of the concept. Branding , by definition, is the unique identity that companies establish to deviate themselves in the market. Study shows that companies with solid employer branding exhibit a decrease in hiring costs by a whopping 43%

Has Your Employer Brand Lost Its Spark?

CKR Interactive

Of course, you don’t want too many cooks, but in this situation, you want to make sure your team’s priorities are aligned. Start the work with a goal in mind: Perhaps the whole reason your brand became stale is because someone viewed it as something to complete and then leave alone. Brands are never complete —they’re living things. Brand positioning doesn’t change that often (if ever) because it’s your DNA. First off, how do you even know the spark is lost?