Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. Candidate Experience Employer Branding

Employer Branding Strategy: Why You Need One

Rally Recruitment Marketing

And while it can be hard to have full control over this reputation, you can better frame the narrative by creating an employer branding strategy. . What exactly is employer branding? It’s your reputation as a potential employer coupled with the promise you make — otherwise known as your employer value proposition (EVP) — to candidates and employees. Even if you haven’t actively created a strategy for it, you already have an employer brand!

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The 5 Key Benefits of A Strong Employer Brand

Hireology

Establishing an employer brand that you and your staff are proud of should be a priority for every company, big or small, because it will set you apart from your competitors. . What is Employer Branding? . Your employer brand is essentially how your company is perceived by others, including your current employees. Here are the five key benefits of creating a strong employer brand. Raise Retention.

Why your employer brand has never been more important (and how to improve it)

Social Talent

It’s easy to dismiss the concept of employer brand as a fluffy “nice to have” However, its implications reach far beyond its power to attract new talent to your company. Find out the truth about employer brands that everyone seems to miss.

How to Use Company Reviews to Enhance Your Employer Brand

CakeHR

For example, would you prefer to join a company with a bad reputation among its employers? Of course not, you would look for companies that learn what their workforce wants and give it to them. In this guide, I’m going to show how you can use company reviews to create and maintain an excellent employer brand. What are Employees looking for in Employers? A number of important factors affect employer branding. Higher retention rates.

Here’s How Building Employer Branding Helps Recruiters

Manatal

And as we all know, branding is a very big aspect of the concept. Branding , by definition, is the unique identity that companies establish to deviate themselves in the market. Study shows that companies with solid employer branding exhibit a decrease in hiring costs by a whopping 43%

The 5 Pillars of Employer Branding

Glassdoor for Employers

In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employer brand. We not only help employees find companies they love by publishing reviews and salary information from people “on the inside,” but we also help employers join the conversation and highlight the benefits of working at their companies. In fact, it’s hard to find any literature that simplifies Employer Branding.

Employer brand, the Chris Moyles of recruitment?

BroadBean Technology

Of course, this fantastic success had to come to an end at some point, with the show wrapping up for good on the 14 th September 2012. Employer brand continues to become more and more prevelant, with increasing organisations turning to it as the silver bullet in their staff retention, recruitment, engagement and general market perception. Personally I think the answer lies in how seriously you take your employer brand. EMPLOYER BRAND!

5 Employer Brand Steps for the Everyday Recruiter

NextWave Hire

Guest blog post by Christina Spadaro, Employer Brand Manager at Workhuman. Today’s workforce cares more about your organization’s mission, culture, and purpose than ever before – making a strong employer brand a key ingredient to attracting the right talent. . The tricky thing about building a strong employer brand is that it’s a long game that does require strategy and effort. Your EVP communicates what sets you apart from other employers.

Build Your Employment Brand

FlashPoint

Recently I spoke to a group of CEOs about their recruiting and retention woes. I shared with them a solution: building a better employment brand. We discussed how only those employers with a positive employment brand are attracting – and will continue to attract – more than “their share” of qualified candidates. Let’s look at some of these touch points and consider ways you can use them to shape your employment brand.

How to build your employer brand online and offline

Workable

Employer branding is not about advertising that you’re a good employer. Companies with strong employer brands recruit good employees faster and retain them in the long-run. Here are some strategies for building your employer brand, with examples from companies that do it well: How to build your employer brand online. Use the feedback you receive from Glassdoor or your own candidate experience survey to construct your employer brand.

Quantifying the ROI of a Strong Employer Brand

Change State Blog

We’ve written at length about the value of an employer brands to an organization, yet the project of quantifying the ROI of a strong employer brand remains frustratingly elusive. This is partly because employer brands influence a business’s bottom lines in many indirect ways, perhaps most notably by supporting their consumer brands. An easier question to ask is how an employer brand specifically influences talent acquisition costs.

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values. The Shared Characteristics of Ethical Employers. Employees want their employers to care about the societies and environments in which their businesses operate. . Consequently, employees and candidates want their employers to provide opportunities for them to make a difference. .

Why Every Recruiter Needs To Take A Digital Marketing Course

NextWave Hire

I saw this slide… I was beaming because only a few hours earlier my boss had given me the green light on my attending a Digital Marketing Course through General Assembly. Of course, I realized I was not a unicorn, I was just an HR guy who needed some training! Taking a digital marketing course will allow you to think of your recruitment function with the mindset of a marketer. Recruitment Marketing Uncategorized Employer Branding hr learning recruiter

Harvard Study: Companies with Better Employer Brands Pay Less

NextWave Hire

Whatever the case may be, it’s certainly true that many of the most sought after employers are able to pay a discount to their competitors in terms of salary, because they are compensating their employees in other ways they care about. HBR came out with an interesting study a while back that showed companies with strong employer brands pay 10% less to their employees. For the most part, you get what you pay for in life. As an employee, it’s no different.

5 Key Ways You Can Future-Proof Your Employer Brand

MightyRecruiter

Building and protecting your brand should be a priority for every business, and this extends far beyond the advertising, logo design, and social media that most businesses immediately think of when brand is mentioned. These represent what is called corporate brand. But all too often companies forget the other half of brandingemployer branding, which is the way employees and jobseekers feel about working at your organization.

Talent and HR News Update: Employer Brand and Employee Engagement

exaqueo

Here at exaqueo, we believe that a strategic employer brand is pulled across the entire employee lifecycle, from pre-hire to alumnus. The employer brand not only impacts talent attraction, but influences employee engagement and retention, too. 2) Employers Go Further to Hold Onto Employees from Bloomberg BNA Employers will need to work harder to retain top employees as the labor market tightens, consultants say.

5 Key Ways You Can Future-Proof Your Employer Brand

MightyRecruiter

Building and protecting your brand should be a priority for every business, and this extends far beyond the advertising, logo design, and social media that most businesses immediately think of when brand is mentioned. These represent what is called corporate brand. But all too often companies forget the other half of brandingemployer branding, which is the way employees and jobseekers feel about working at your organization.

Employer Branding: Everything you need to know

Recruiting Blogs

Employer branding has grown in significance due to changes in job seeker behavior, and increased competition in the war for talent. Because the amount of research has increased so much in the past few years, employer branding strategy has become more and more important within your company’s overall recruitment process. It’s worth noting that employer branding is really geared towards the top tier of talent. Employer brand defined.

Treating Employees Well Helps To Secure Business Success

Valuehire

Over the course of the past couple of years, the Hire Value Inc. It’s your present team members who make the best promoters of your brand. Employee Retention Employee Satisfaction Employer Branding Employer Reputation Onboarding employee retention employee satisfaction employer brand employer branding retention retention strategy treat employees well

Can Robots Predict Employee Retention?

Recruiting Daily

The issue of employee retention and turnover have always been important, but in tighter labor markets, like the one we seem to be entering now, especially for jobs within engineering and technical fields, it becomes paramount. To work, of course, algorithms require data. Senior managers treat these employee retention numbers like credit scores. The best strategy, of course, is to minimize the number of employees who grow dissatisfied in the first place.

4 best tech recruitment and employee retention strategies

Devskiller

Recruitment and employee retention is a key challenge for most tech HR professionals. Employee retention is a challenge in tech. In other words, this makes employee retention really difficult. Unfortunately for you, almost three-fourths of already employed developers are interested in hearing about new job opportunities. Besides innovating your recruitment process, you also have to implement effective employee retention strategies.

SEC to Require Talent Metrics Reporting: What’s Your Talent Story?

Survale

To this end the SEC has issued a new rule requiring organizations to report any material HCM metrics regarding employee attraction, development, retention, diversity and inclusion, engagement, employee satisfaction, and health and safety. Or benefits satisfaction to retention. Surprise!

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The Extreme Importance Of Making Your Employees Feel Valued

Valuehire

The strength of your employer brand heavily depends on how your staff members feel about coming into work every day. Of course, value extends beyond dollar signs alone; however, if your compensation is lagging behind the rest of the market, then your employees will feel undervalued and dissatisfied,” she writes, “Your organization should do the work to understand where you fit within the job market and where employees land on the compensation scale for their positions.”.

Should You Call Your Co-Workers Family? Depends on the Family.

Fistful of Talent

indeed, we are being sued, but we will stay the course together, as a family), or uses the term to blow off handling conflict (i.e., Business Development Career Advice Dawn Burke Employee Coaching Employee Communications Employment Branding and Culture Engagement and Satisfaction Leadership Managing People Retention Work Life Balance Workplace Flexibilty boundaries culture fit work relationships work-familyMike : We’re all family here. Archie : Don’t remind me!

5 Employee Retention Strategies That Work

The Execu|Search Group

As a result, it’s important that employers implement effective employee retention strategies to help their top talent feel engaged and happy with their work. While you can’t prevent every star employee from leaving, there are many elements of retention that are in your control. While looking at your competitors and their efforts to increase employee retention may help, the most beneficial thing you can do is listen to and be attentive to your employees’ needs.

5 Employee Retention Strategies That Work

The Execu|Search Group

As a result, it’s important that employers implement effective employee retention strategies to help their top talent feel engaged and happy with their work. While you can’t prevent every star employee from leaving, there are many elements of retention that are in your control. While looking at your competitors and their efforts to increase employee retention may help, the most beneficial thing you can do is listen to and be attentive to your employees’ needs.

How to Throw a LinkedIn Profile Makeover Party (and Boost Your Employer Brand in the Process)

Linkedin Talent Blog

When you’ve got a great employer brand, every aspect of talent acquisition from sourcing and outreach to engagement and retention gets easier. The data backs it up: our Global Recruiting Trends 2017 found that 80% of talent and HR managers around the world believe a great brand makes it easier to recruit top talent. One of the surest ways to boost your employer brand is through your employees. They’re your best brand ambassadors.

4 SMB Recruiting Best Practices for 2017

JazzHR

They will look at retention, hiring manager satisfaction, and time-to-fill to measure success. Talent leaders want to focus on branding. But recruiters identified “employer branding” as the top area in which they would like to invest more. Employer brand messaging should focus on culture and career growth. Here are four tips to get started: Focus on your brand. However, most SMBs only spend a small portion of their budgets on branding.

SMB 163

Exiting Employees: Gone Today, Here Tomorrow

SmartSearch

In a 2016 article published on SHRM.org, Stay in Touch with Former Employees; One Could Be Your Next Hire the author describes some of the dos and don’ts as to what companies can and should do to protect their brand image when employees leave an organization and further why there is value in keeping a line of communication open… in some instances. At a higher level comes the perception of the employment value proposition and then a black mark against your employer brand.

Attracting Candidates: It’s Not All About the Benjamins

Phenom People

Of course, excellent health benefits and vacation time can go a long way. However, it’s important to keep in mind that today’s candidates want more, and they deserve more from prospective employers. Employer Brand hiring recruiting retentionCompensation isn’t the only thing that candidates are evaluating as they search for new opportunities in the market.

What HR can learn about Employee Retention from Customer Success

Breezy HR

But only because companies haven’t found a scalable approach to development and retention, and they’re in a panic over it (don’t even get them started on Centennials). Well, there is no silver bullet, but my decade of both building and growing teams and HR Software-as-a-Service (SaaS) businesses has shown me that there’s a fundamental parallel between Customer Success and employee engagement and retention — Employee Success. Opinion Employee Retention

Virtual ways to recognize employees

Stories Incorporated

Of course, our former in-person methods must be updated with creative virtual ways to recognize employees. . we assist our clients in creating first-class virtual employe recognition videos. And, it improves retention, too. Blog Post employer branding content

Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]

Ongig

Ongig, of course, has its own recruiting blog — you’re reading it right now! This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. Employer Branding. Employer Branding. Employer Brand.

The Startup Hiring Guide: Hiring for rapid growth from 5 to 50

Workable

We’ve spent the time to curate the best thinking on everything from employer branding and headhunting to the interview process. Building an attractive company: Employer branding. Building an attractive company: employer branding.

Culture comes first!

Teamtailor

Of course, salary and perks are still very important, but candidates are not simply looking to land a job with the highest bidder. Retention and engagement. Candidate Experience Employer Branding career site company culture culture poll Recruitment

Evolution of a company retreat: from product updates to breaking bread

Workable

That, of course, was an easy thing to plan for. However, if you had met that person over a beer or gone swimming with them on the beach, and had become friends, and they know you’re a nice guy, Nikos says, “of course they’re going to help you.”. He adds that a similar phenomenon takes place – to a lesser degree, of course – when you have remote teams working together from different locations, communicating via email and other digital media.

Balancing Act: How to Prioritize Your Client’s Brand With Your Own

The Staffing Stream

How important is it for staffing firms to understand and promote a client’s brand when it comes to recruiting efforts? And more importantly, for contract hires, how do you prioritize a client’s brand alongside your own? The Powerful Role You Play in Employer Branding.

Diversity is Critical in Healthcare — How Jobvite Can Help You Get There

Jobvite

Employment in healthcare is projected to grow 15% through 2029 — much faster than the average for all occupations. A diverse healthcare workforce brings countless benefits for employers, staff, and patients, including: . Increased employee morale and retention.

The Thrill is Gone: How To Avoid A Bad Recruiting Breakup.

Recruiting Daily

The launch of Elevated Careers (still in beta) promises to use eHarmony’s proven algorithm to match employers with potential new hires based on stuff like skills, culture and personality fit. I’m completely making those numbers up, of course, but I can safely say this because – confession time – that’s about the same time as I allotted when I was an in-house recruiter, and trained my recruiters to allocate their efforts accordingly.