How To: Use Great Employer Branding To Attract Excellent Candidates

Social Talent

Strong employer branding is one of the most effective ways of attracting excellent candidates. In fact, 83% of talent acquisition leaders say that employer branding significantly impacts their ability to hire great candidates according to the LinkedIn Employer Branding Playbook. Great employer branding starts from within. Employer Branding Blueprint. Recruiters say it again and again.

Here’s How Building Employer Branding Helps Recruiters

Manatal

And as we all know, branding is a very big aspect of the concept. Branding , by definition, is the unique identity that companies establish to deviate themselves in the market. Study shows that companies with solid employer branding exhibit a decrease in hiring costs by a whopping 43%

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The Candidate Experience of Recruitment CRM

Talemetry

As recruitment marketers, we tend to split our disciplines into artificial segments like employer branding, candidate experience, recruitment CRM, candidate attraction, etc. CRM candidate experienceOf course this is necessary in order to understand the building blocks of successful recruitment marketing. That said, these divisions don't really exist if you are practicing high level recruitment marketing.

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Employer Brand: Don’t be Different, Differentiate.

Beamery

What makes a strong employer brand? Strong brands stand out from the competition in our mind. Strong brands are not all different. The strength of a brand, its ability to stick to customers’ minds and to inspire positive attitudes, does not come from being different. That is more a consequence than a cause of a brand’s strength. Brands like Intel, Oracle or SAP are all in the top 30 of most valuable brands worldwide in 2017.

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets. Does every company need an employer branding lead? Too many companies let their corporate brand stand on their own. That’s your person to run employment brand.”

Get The Inside Scoop to Create Cracking Employer Branding Candidates Will Love

Social Talent

Strong employer branding is one of the most effective ways of attracting excellent candidates. In fact, 83% of talent acquisition leaders say that employer branding significantly impacts their ability to hire great candidates according to the LinkedIn Employer Branding Playbook. Great employer branding starts from within. Employer Branding Blueprint. Recruiters say it again and again.

5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

That number is great considering that employer branding hasn’t been around all that long! For the other 60% of us, this might be an opportune moment to conduct research and finally put together our EVP messaging and employer brand platform.

What is Recruitment Marketing?

Talemetry

Marketing, in all its online and offline forms, is about connecting your brand to the right people at the right time with the right message. employer branding CRM analytics career sites recruitment marketing job boards

The Evolution of the CRM: What is Candidate Relationship Management Today?

Avature

But, nowadays, with the landscape fundamentally changed – first by the rise of the candidate-driven market and then by the COVID-19 pandemic – a CRM has become a secret weapon. It was thanks to Avature CRM that: Mondelez was able to save $5.7

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The Rise of the Recruiting Suite

Fistful of Talent

A recruiting suite, foundationally, would then have the following technologies built within: Applicant Tracking System (ATS as the foundation) CRM or Candidate Relationship Management Communication tech (text, messaging, etc.) Pre-employment assessment tech Background screening. Employment branding Employee referral technology Full recruitment marketing beyond just CRM Candidate experience tech including survey Programmatic job advertising Etc.

Why You Need A Smarter CRM

Beamery

CRM software is the perfect tool to help the modern recruiter manage their growing workload, keep all of their hiring data in one place and to provide a candidate centric view. It isn’t just any CRM that makes sense though. You need a Smart CRM that does the heavy lifting, saves you time and lets you get back to the important stuff: speaking to great talent. Meet the Beamery Smart CRM. Our Smart CRM learns from your preferences to make more helpful suggestions.

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How to Improve Your D&I Hiring With “Hidden” Talent

Rally Recruitment Marketing

With the death of George Floyd and the Black Lives Matter movement placing our institutions under scrutiny, employers are making public commitments to create a more diverse, inclusive and equitable workplace. Salesforce is a very popular Customer Relationship Management (CRM) software.

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SCE’s Journey to Becoming a Next-Gen Energy Brand

SmashFly

Based on Leo’s mainstage session on SCE’s employer brand journey at Transform Live 2019. The post SCE’s Journey to Becoming a Next-Gen Energy Brand appeared first on SmashFly Blog. Employer Brand crm employee engagement employer branding recruitment marketing strategy recruitment marketing tranformationAccess the session recording here. Changing the world is hard work. Or perhaps it would.

Top 5 Recruitment Marketing Priorities for 2019 (Plus, Resources to Turn Your Priorities into Action!)

Rally Recruitment Marketing

Candidate Relationship Management (CRM) systems are becoming as widely adopted – and as essential – as Applicant Tracking Systems (ATS), but they are terribly underused. One major opportunity here is to use your CRM to activate the Recruitment Marketing content you’ve already created along the candidate journey. Using your CRM, you can ensure that candidates are delivered relevant content at each touchpoint in your company’s hiring process.

How to Overcome Search Limitations With Your CRM

Avature

Almost two-thirds (64%) of employers do not know how many qualified candidates are in their own applicant tracking system (ATS). Let CRM Software Source Your Most Promising Leads for You. Avature CRM also pioneered a feature called WebSources, which allows you to find candidates across multiple external applicant databases all at once by entering keywords or Boolean strings, geographical locations, recent profile updates, and other search criteria. CRM ATS

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4 Benefits of Partnering with a Recruitment CRM for Your Hiring Efforts

Hireology

When you think of a CRM, you likely picture technology specifically for managing interaction with current and prospective customers. But a CRM isn’t only for customer relationships and your team should also tap into a recruitment CRM to make your hiring efforts more efficient. And this relationship building can be made possible with a recruitment CRM. Below, we’ve outlined several benefits of partnering with a recruitment CRM in today’s competitive hiring market.

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Why You Need Recruitment Marketing in Your Firm

TrackerRMS

The main purpose of Recruitment Marketing is to improve your Employer Brand, or your reputation as an employer. Recruiting Technology Recruitment Marketing Content Marketing ATS platform Applicant Tracking Systems Recruitment CRM employer brandingAs you progress in 2019, it is important to focus on recruiting trends to make sure you don’t fall behind the competition.

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5 Ways a Recruitment CRM Platform Can Drive Improved Hiring Results Over Job Boards Alone

Hireology

This trend is making the hiring market highly competitive for employers across industry. To attract and hire top talent, many employers invest significantly in job boards. Tapping into job boards can help employers reach a wide range of job applicants, but in some cases, the capabilities end here. While job boards are a key ingredient to any employer’s hiring efforts, it’s important for your team to also think beyond job boards.

Critical Lessons from the 2019 Recruitment Marketing Benchmarks Report

SmashFly

The best employers use recruitment marketing to differentiate themselves from the competition, connect with potential hires and create more compelling. Candidate Experience Employee Engagement Employer Brand Recruitment Marketing candidate relationship management crm employer brand fortune 500 recruiting technology recruitment marketing talent nurtureIt’s 2019. Recruitment marketing isn’t a new concept.

ATS vs. CRM: Do You Need Both?

Jobvite

I see considerable confusion around sourcing tools and technology—which tools are needed and when, particularly the role of a CRM system vs. an ATS. Interestingly, many people believe they don’t need a CRM since they already have an ATS. A CRM is a sourcing engine that allows you to create a private talent pool and automate the nurturing of job candidates. The difference is simple: your ATS serves applicants while your CRM serves job seekers and candidates.

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10 Expert Tips for Building out Your 2019 Recruitment Marketing Plan

Rally Recruitment Marketing

Holland McCue is the Head of Global Employer Branding and Recruitment Marketing Programs at Delta Air Lines and our newest RallyRM Mentor. Prior to Delta, Holland was an Employer Brand Manager at Cox Enterprises and provided Recruitment Marketing services for an RPO. Some examples here might include updating your careers site or implementing a new ATS or CRM. Employer Branding Recruitment Marketing

CRM: What a Modern Recruiter Must Know to Win Over Candidates

Recruiting Blogs

Candidate relationship management, or CRM for short, is the process of building rapport and maintaining a good relationship with your candidates, leading to successful recruits. employer on average $4000 and 24 days to hire a new worker? Why Choose CRM software?

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ATS vs. CRM: Do You Need Both?

Jobvite

I see considerable confusion around sourcing tools and technology—which tools are needed and when, particularly the role of a CRM system vs. an ATS. Interestingly, many people believe they don’t need a CRM since they already have an ATS. A CRM is a sourcing engine that allows you to create a private talent pool and automate the nurturing of job candidates. The difference is simple: your ATS serves applicants while your CRM serves job seekers and candidates. .

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Top Recruitment Marketing Priorities for 2019 (Plus, Resources to Turn Your Priorities into Plans!)

Rally Recruitment Marketing

Candidate Relationship Management (CRM) systems are becoming as widely adopted – and as essential – as Applicant Tracking Systems, but they are terribly underused. One major opportunity here is to use your CRM to activate the content you’ve already created along the candidate journey. Using your CRM, you can make sure candidates are delivered relevant content at each touchpoint in your company’s hiring process. Employer Branding Recruitment Marketing

Recruitment Marketing Platforms 101: What you need to know

Rally Recruitment Marketing

a candidate relationship management (CRM) system to serve as a talent database and engagement tool. Practitioners add a Recruitment Marketing Platform to their TA tech stack because it’s an all-in-one solution that centrally manages the front-end of the recruiting process, enabling you to market jobs and your employer branding content to attract, engage and recruit talent and turn them into applicants and ultimately employees. CRM Recruitment Marketing

LinkedIn is Not a Dynamic Recruiting CRM. Stop Treating It Like One. - Part Two

TalentCircles

By Jessica Miller-Merrell Check out part 1 in this blog series on the CRM. While there’s no harm done in the long run since this decision was reversed, this occurrence provided a reminder to our industry that LinkedIn may be a frequently used tool for recruiters, but it is not a dynamic recruiting CRM. I mentioned in part one of this series that there are a number of obvious downfalls to using the social network as a CRM, but many recruiters are using it as such.

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How to communicate company culture changes: Recruitment marketing tips

Workable

First step: update your recruitment marketing efforts – how you promote yourself as an employer to attract future candidates. Revisit your employer brand. How do you think the changes in your business will impact your reputation as an employer ?

Product Q&A: How Yello’s CRM Helps Recruiters Build Stronger Relationships

Yello

I knew Yello worked with established and well-known brands, and as a technical product manager I get to have a direct impact in helping those companies find top talent, faster and more efficiently. Q: What is Recruitment CRM (Candidate Relationship Management) Software? A Recruitment CRM helps recruiters have more one-to-one, personalized interactions with candidates by tracking actions and sending engagements in one platform. Yello’s CRM is streamlined to help prevent that.

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Webinar Q&A: Hard-to-Fill Roles, Fulfilled!

Rally Recruitment Marketing

Kelly is responsible for recruitment, retention and employer branding at Northside Hospital , where she manages a team of 40. Jessica helps tell the Advocate Aurora Health employer brand story through social media, employee stories, employer ambassador activation, career site strategy and more. Our Advocate Health and Aurora Health Care brands both have corporate Instagram handles that showcase employees frequently and we see a ton of great engagement.

5 Key Components of High Performance Recruitment Marketing

SmashFly

When we talk about recruitment marketing and transformation in how employers look to strategically attract and engage the consumer-minded candidate, we often are scattered in where recruitment marketing fits into the overall talent acquisition strategy and the core elements that are needed to successfully bring marketing competency into the recruitment process and strategy. Candidate Relationship Management (CRM). Employer Brand Management.

Press Release: Hireology Transforms How Dealers Attract, Hire and Integrate Top Talent, Launching the First Recruitment CRM Platform at NADA 2019

Hireology

Hireology the leading recruitment CRM for multi-location, decentralized enterprises, has developed a full-stack recruitment management platform to help dealers build their best teams. Hireology’s Recruitment CRM creates a competitive advantage for dealers by transforming the recruitment journey from a transactional, ad-hoc process to a deliberate, ongoing talent-nurturing one that helps dealers see the greatest value from their greatest investment – people.

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3 Talent Acquisition Trends You Need To Know In 2016

Proactive Talent

Historically recruiting may have been impersonal and transactional, but today’s candidates expect more personalized communication, interaction and transparency from employers. And 34% of candidates would even turn to social media and publicly share their negative experiences on their networks, which can be extremely damaging to your company’s employer brand and recruiting efforts. Targeted Employer Branding & Talent Attraction Don’t try to be all things to all people.

Checklist: Employer Branding Tools and Tactics Every Modern Recruiter Should Know

Linkedin Talent Blog

This was my introduction to modern Employer Branding. . The field of Employer Branding had evolved into the fastest growing area of recruiting. 62% of global talent leaders say Employer Brand is their biggest priority for 2016. Many companies are building dedicated employer brand teams to help them shape and steer their employer brand narratives. Connecting Consumer and Employer Brand. Branded Giveaways.

5 Key Components of High Performance Recruitment Marketing

SmashFly

When we talk about recruitment marketing and transformation in how employers look to strategically attract and engage the consumer-minded candidate, we often are scattered. Content Marketing Employer Brand Innovation Recruitment CRM recruitment marketing Recruitment Marketing Concepts SEO Brandon Hall Group content marketing employer branding high performance recruitment marketing Kyle Lagunas

Why I Started Proactive Talent Strategies, LLC

Proactive Talent

Employer Branding and Talent Attraction Employer branding is maturing and the need to "consumerize" the way you market your culture is becoming as important as marketing your products and services. Social has made employer branding extremely complex, which means you need a dynamic content marketing approach to your talent attraction strategy. Employer branding today is all about content and conversations, so it's time for companies to tell their story!

Why a Recruitment CRM is Probably the Best Investment You’ll Make This Year

Beamery

I hope you’ll join me in offering him a warm welcome… When asked by a highly stressed Recruitment leader, with a finite investment budget, what will give them the ‘biggest bang for the buck’, without hesitation the answer is simple – invest in a Recruitment Candidate Relationship Marketing (CRM) system. Only an effective CRM can help us develop engaging strategies to make these things a reality. Charu Malhotra , Global EVP & Employer Brand Manager at Ferrero Rocher.

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Go Beyond Job Postings: 3 Effective Ways To Attract And Hire Top Talent

Proactive Talent

It's a passive strategy on the employer side because the only effort required of you really is to post the jobs then wait for candidates to apply. Posting a job should not be the primary or even first step but one of the last in your recruiting strategy when other sources for talent like your internal CRM, ATS, employee referrals, and sourcing efforts have failed. Do you need help with building or optimizing your recruiting, sourcing or employer brand strategy?

5 Key Components of High Performance Recruitment Marketing

SmashFly

When we talk about recruitment marketing and transformation in how employers look to strategically attract and engage the consumer-minded candidate, we often are scattered. Content Marketing Employer Brand Innovation Recruitment CRM recruitment marketing Recruitment Marketing Concepts SEO Brandon Hall Group content marketing employer branding high performance recruitment marketing Kyle Lagunas

What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing

SmashFly

Candidate Experience Career Site Optimization Content Marketing Digital Recruiting Employer Brand HR Tech Inbound Recruitment Job Distribution mobile recruiting Recruitment Analytics Recruitment CRM recruitment marketing Recruitment Marketing Platform SEO social recruiting content marketing employer branding Recruitment SEO

Best Recruitment Marketing Articles of the Week 4.20.15 to 4.24.15

SmashFly

Career Site Optimization Employer Brand Mobile Recruiting Recruitment CRM Recruitment Marketing Recruitment Marketing Platform employer value proposition Fistful of Talent HiringSolved Holland Dombeck LinkedIn mobilegeddon Recruiting star wars twilioIt’s that time again: Our weekly feature on the best articles in recruitment marketing and other talent acquisition trends (and this week, an extra something a little off-topic).