4 Reasons You Should Focus On Your Employer Branding | ClearCompany

ClearCompany Recruiting

Your employer branding is a culmination of how you market your company to potential job seekers and how your employees review your company as a workplace. Check out these four reasons why you should be focusing on your employer brand in 2021. Hiring Employer Branding

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. They still have a place in your employer branding.

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Diversity, inclusion and employer brand

Stories Incorporated

Prove that your that your company’s diversity, inclusion and employer brand are fully integrated through reall employee stories. Candidates want to know a potential employer is wholly committed to diversity and inclusion. Reading Time: 4 minutes.

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. They still have a place in your employer branding.

The Placebo Employment Brand

Fistful of Talent

Organizations are spending millions of dollars creating employment brands that are virtually the same as everyone else’s. ” The one thing we are constantly warned against is to not have a fake employment brand! Well, Tim (you idiot) if you have a fake employment brand your employees will know and that will cause turnover, immediately, and cancer! So, what are the steps to making your placebo employment brand real?

4 Expert Takes on Employer Branding for Executive Recruiting

Rally Recruitment Marketing

You may think that employer branding only influences candidates in mid-level or entry-level roles, but it also highly affects your ability to attract and recruit executives. Rally: How much do you think a company’s employer brand influences an executive’s decision to join?

Gandhi as Your Employment Brand Writer

Fistful of Talent

We are all authoring our employment brand, and trying to one-up our competitors. And a lot of that work revolves around understanding and then documenting/describing our culture. Culture is such an ambiguous and challenging thing to describe (regardless of medium) that most people don’t know what the hell we are talking about. I started thinking about how to describe company culture using words and phrases that we use every day in our lives, not just at work.

Get leadership on board with employer branding

Stories Incorporated

Here’s how to communicate the impact of talent branding problems, get leadership on board with employer branding, and achieve buy-in for your projects. Your organization will eventually learn what it needs to develop a strong employer branding and recruitment marketing function.

The ROI of employer branding (and a calculator!)

Stories Incorporated

The ROI of employer branding is the story of what happened to the money spent to solve an employer branding problem and how employer brand awareness and recruiting were impacted. ROI of employer branding. Reading Time: 7 minutes.

4 Reasons to Stop Procrastinating on Building Your Employer Brand Strategy

Proactive Talent

Building a strong Employer Brand is vital to the long-term success of any business. If you haven’t started proactively constructing your Employer Brand strategy, now is the time. Here are the four key reasons to stop procrastinating and start building a robust Employer Branding program. The Economy The strong US economy is great for the job seeker, but not so great for the employer. Employer Branding Culture

Politics, activism and employer brand

Stories Incorporated

co-founder Scott uses Coinbase’s new policy on workplace activism and politics to examine the importance of aligning all aspects of an employer brand—from mission to brand messages to cultural norms. An employer brand is the sum of all touchpoints.

TribePod: Do Companies Really Care About Diversity?

Proactive Talent

A conversation about the recent controversy over at Basecamp morphed into an intense debate over employer brand and what makes for a unique work culture in this post pandemic world? tribepod podcast tribe pod diversity diversity equity and inclusion dei

Employer Branding Strategies for the COVID Era

Recruiting Daily Advisor

The employer brand is an essential component of your recruiting and talent acquisition process. A company’s brand helps define the type of culture that’s in place and showcases what it’s like to work there. Creating a COVID-Friendly Employer Brand in 2020.

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

Winning Recruitment Marketing Campaign for Diversity, Inclusion & Belonging

Rally Recruitment Marketing

They give candidates a picture of what it’s like on the inside of a company, and allow you to define and share your brand story, while supporting your business and hiring goals. This has helped us build brand awareness and support our ongoing recruitment goals.

BRINGING THE SONY PICTURES EMPLOYER BRAND TO SCREENS EVERYWHERE

CKR Interactive

Our unified platform, augmented by rich data and deep industry expertise, is revolutionizing how employers attract and hire the talent they need. See how we created a rich, branded experience through integrated content and a job search customized to meet Sony’s needs.

6 Steps Proven To Boost Your Employer Brand

GoodTime

Today, it’s all about how candidates perceive your company’s culture, a.k.a. your employer brand… and whether or not they can visualize themselves being part of it. To foster a healthy company culture full of happy employees, start by listening.

4 Best Practices For Diversity Sourcing | ClearCompany

ClearCompany Recruiting

The following article discussing workforce diversity was originally published in October 2015. Higher revenue, better job performance, a more trusted employer brand, and an increased customer base are just a few of the benefits of a diverse workforce.

Diversity & Inclusion is Not an Employer Brand Strategy

Change State Blog

For many good reasons, diversity and inclusion (D&I) has become one of the hottest topics in human resources in recent months, and is likely to remain so for the foreseeable future. Questions about how to define a strong employer brand value proposition?

Unlikely Employer Brand winner + Career aspirations from a 9 year old + The working parent COVID life + Instagram recruiting + Employee models

Uncubed

Last week, I got the scoop on where everyone’s head was at in terms of cost for a headline employer brand video. READ THIS (EMPLOYER BRAND VIDEO): One of my favorite trends is the movement of consumer brands to utilize employees as part of their marketing efforts.

The best content for your employer brand

Stories Incorporated

This article on the best content for your employer brand originally appeared on the Symphony Talent blog. They need hard evidence of your employee experience and culture. They’re interested in how your culture has held up or changed. Reading Time: 9 minutes.

What is the difference between Employer Branding and Recruitment Marketing?

Stories Incorporated

Reading Time: 7 minutes The way to attract talent has changed, and the key lies in understanding what is employer branding. And so, employer branding and recruitment marketing were born. . What is an employer brand? The official brand your company creates.

The value of employee stories for your employer brand

Stories Incorporated

We break down the value of employee stories for your employer brand and why you should champion an employee story project in your organization. Employee stories are essential for recruitment marketing and employer branding. You’ll need it for your employer brand journey.

How Anyone Can Create A Great Employer Branding Video

Spark Hire

Yet many hiring professionals are still not including videos in their employer branding efforts. This is unfortunate considering how much video can improve your employer brand. Moreover, great branding videos are easy to make — even if you’re not a filmography expert. If you’re wary about recording employer branding videos, we’ve put together a guide that will help you create great content.

Bootstrap your Employer Brand

Jibe

Bootstrap your Employer Brand. The emphasis on employer brand is surging as companies realize that the candidate experience can make or break someone’s willingness to apply. Not long ago, employer branding may have been a fraction of a company’s marketing department, an afterthought of targeting buyers and clients. This year in particular, issues core to an employer brand have been brought to the forefront in social movements and political upheaval.

A breakup poem + Remote engagement tools + A special D&I moment + Employer branding don’ts

Uncubed

READ THIS (CULTURE): Rest in Peace to Jessica Vollman, a NYC based CEO of Fluent City and former Mediabistro employee, who died tragically last month when she was hit by a truck. READ THIS (EMPLOYER BRANDING): Some say brands need to treat candidates like customers.

Glassdoor Employer Branding Summit 2015 Recap

Glassdoor for Employers

The second Glassdoor Employer Branding Summit gathered 200 attendees in San Francisco 2015 and over 7,000 live stream attendees from countries around the world on September 25, 2015. The day was filled with thought-provoking insights and compelling data points that left attendees with the inspiration and motivation to activate and improve employer branding efforts at their own companies. The transparent culture at Zillow is demonstrated in Rascoff’s honesty.

5 Simple Steps to Employer Branding Best Practices

Recruitee

Modern candidates have the freedom to pick and choose which employers and positions to pursue. There are sites like Glassdoor that offer anonymous employee reviews, social media platforms to post team photos on, and the other various nuances that make it seem hard to adopt employer branding best practices. Employer branding is the process by which a company creates an internal and external face of the company, focusing on a target audience comprised of prospective hires.

5 Ways To Make Your Employer Branding Video Shine

Social Talent

So, you’ve been tasked with creating an employer branding video and you don’t know where to start. at SocialTalent we love to create content based on our company culture (and how much we all like it here) so we’ve picked up a few tips and tricks along the way. Here are our top 5 tips for creating an employer branding video. Know your brand. Show your culture. Great culture starts with diversity.

What You Won’t Hear At The Diversity Task Force Meeting

Fistful of Talent

Diversity, Inclusion & Equity extends far deeper than rhetoric. But we will rarely talk about some of the experiences that leave us with a healthy amount of skepticism that things are likely to change unless the focus is shifted to a cultural reset of sorts.

How to Use Instagram to Build Your Employer Brand

Glassdoor for Employers

What was a surprise to us, however, was how useful it has been in building our external employment brand. Below is a summary of what Jess Webb on our marketing team and Melissa Obleada from our culture team did to make HubSpot’s Instagram a star player in our employee engagement and recruiting branding efforts. Additionally, here are some tips for your company to better use Instagram to build your employer brand: 1. HubSpot’s employment brand.

Diversity–Are We There Yet?

Fistful of Talent

Though not uncommon, moments like this continue to disrupt my comfort zone, in a good way, because I am reminded that there are miles to go before we reach the diversity promise land. Is it possible that a black man in an HR leadership capacity is uncommon in his line of work in a day and age where diversity is every organization’s middle name? Diversity, what does that even mean? Conceptually, diversity encompasses acceptance and respect. Sexual Diversity.

Be Real About Diversity and Your Employer Brand

exaqueo

Diversity Noun | di·ver·si·ty | də-ˈvər-sə-tē, dī- The condition of having or being composed of differing elements and “the inclusion of different types of people (such as people of different races or cultures) in a group or organization.” As a woman of color, I’ll admit, I cringe whenever I hear the phrase “diversity initiative” -- and I’ve heard it a lot throughout my 20-year career in recruiting and employer branding.

33 Companies define their promise to employees + Spotify’s remote work plan + Employee wellbeing + Being an ally + Improve your employer brand

Uncubed

Soon, they’ll be savvy enough to avoid employers that put on a good show, but don’t mean it (like this company ). READ THIS (DIVERSITY HIRING): I had a nice call with the Commissioner for NYC Dept. Employer Branding & DE&I.

Why you need stories in employer branding right now

Stories Incorporated

At Stories Inc, we are often asked why we focus so intently on stories in employer branding. However, the impact of stories in employer branding and recruitment marketing reveals why stories are our vocation and passion. Reading Time: 6 minutes.

How to improve your employer brand

Workable

Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. This is the single easiest way to improve your employer brand strategy: Don’t try to be cool. Building a good employer brand means learning what employees want. How companies build strong brands.

How to improve your employer brand

Workable

Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. This is the single easiest way to improve your employer brand strategy: Don’t try to be cool. Building a good employer brand means learning what employees want. See also: What is employer branding ?

4 Steps to Developing and Maintaining Your Employer Brand

Spark Hire

Having a strong employer brand is critical to not only recruiting top talent – but attracting and retaining talent which is even more important. So how can you build and maintain a strong employer brand? Create a presence on Glassdoor and become an engaged employer. Give your employees incentive to write positive reviews on Glassdoor by creating a positive culture and providing them with a great place to work. Hire people who fit with your culture.

5 Signs Your Employer Brand Needs an Update

CKR Interactive

very clear signs that your employer brand may need a mild tuck, lift or refresh (not necessarily a Dolly Parton re-do, but we have that ability if that’s what you’re into). Your employer brand needs an update now more than ever. And this is for two reasons: you need to tell them the news so they can decide how to feel about you as a brand and an employer, but you also need to hire new and different talent (see point #5), like burrito chefs!

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Companies can relay their culture and values through blogging, webinars, and social media to name just a few. Is employer branding important? Employer Branding is nothing new.