Employer Brand Optimization: How HR Can Help

JazzHR

Branding has many uses beyond marketing. A strong employer brand attracts quality talent, thus reducing the resources necessary to source candidates in the marketplace. HR leaders should take an active role in employer branding management to optimize the recruitment pipeline.

The 16 Employer Brand Attributes

Undercover Recruiter

People want purpose, they want culture, they want to make friends, the way to innovate, they want to learn and all in all, they just want to be themselves at work. That’s what your employer brand is all about. Your employer brand encompasses all those.

How a Healthy Company Culture Can Affect Your Employer Brand

Proactive Talent

In today’s strong economy, employers are struggling to set themselves apart from the competition. Companies, now more than ever, need to focus on building a strong workplace culture, which is increasingly more important for job seekers as they weigh their numerous options.

7 of the Best Places to Promote Your Employer Brand

Social Talent

It’s official, 2017 will be the year of the employer brand. A whopping 80% of talent leaders agree that their organisation’s employer brand has a “significant” impact on its ability to attract and hire great talent. Employer Branding employer brand employer branding

Employer Branding: Employer Branding Without Employee Advocacy is a Chocolate Teapot

Speaker: Charu Malhotra, Global Head of Talent Attraction and Employer Branding, Ferrero

Employer Branding without employee advocacy is simply advertising, candidates and consumers are demanding more for their attention in this increasing fragmented,noisy digital world.

Employer Branding Lessons From Beyoncé and Jay-Z

Fistful of Talent

But what I really heard was an employer brand album. Jay and Bey’s Employer Branding 101. The post Employer Branding Lessons From Beyoncé and Jay-Z appeared first on Fistful of Talent.

Social Media For Employer Branding: 7 Tips To Promote Your Employer Brand On LinkedIn

Proactive Talent

So where do you start with your employer brand on LinkedIn? Encourage Employee To Update Their Profiles An employee’s LinkedIn profile is a great opportunity to promote your company’s employer brand. A strong employer brand is good for your business too.

Are You Delivering on Your Employment Brand?

ExactHire Recruiting

What is an employment brand? In short, it’s how employees and potential employees view you as an employer. Your employment brand is no different. How do you differentiate as an employer and are you actually delivering on that?

How To Improve Employer Branding Through Recruiting (Infographic)

Social Talent

Having a strong employer brand is of the utmost importance for any company. Ultimately, attracting the best talent will allow you to grow as a company so having strong employer branding is well worth it in the long run.

5 Steps To Assess Employer Brand For Small Biz Owners

ExactHire Recruiting

As a leader of a small business, you are likely familiar with the importance of brand as it relates to your business’s profitability and growth. A bad brand is a bad business; where one goes, the other will quickly follow–most business owners understand this.

Is Employer Branding Killing Corporate Culture and Employee Engagement?

Fistful of Talent

In the context of the real world “employer branding” is fairly new. According to Wikipedia it was first defined in the Journal of Brand Management in 1996 as an attempt to connect consumer brand management techniques to human resources.

Employer Branding: The New Front-Line

Speaker: Philip Black, Head of Strategy, Omobono

Meanwhile, research shows that those who create a thriving culture and establish an authentic employer brand have a significant advantage over organizations who don’t. Globalization. Digital Transformation. Increased competition. New skillset requirements.

Bootstrap your Employer Brand

Jibe

Bootstrap your Employer Brand. The emphasis on employer brand is surging as companies realize that the candidate experience can make or break someone’s willingness to apply. Not long ago, employer branding may have been a fraction of a company’s marketing department, an afterthought of targeting buyers and clients. This year in particular, issues core to an employer brand have been brought to the forefront in social movements and political upheaval.

Where Should You Start with Employer Branding?

Undercover Recruiter

It’s becoming more and more common within recruitment, but not many recruiters know where to start when it comes to employer branding. Many recruiters still believe employer branding lies within the marketing space, and don’t feel it suits their natural ability.

5 Free Employer Branding Strategies You Can Utilize Right Now

Proactive Talent

Embracing “employer brand thinking” is the next evolution to modern recruiting. Before you can build your employer brand and a strategy that supports it, you have to be able to define what your culture is , so start there!

How to Link Employer Brand with Company Performance

Undercover Recruiter

Employer brand is a powerful tool in shaping corporate culture and helping employees to internalize corporate values; and is invaluable in engaging employees and aligning talent management with business strategy.

4 Ways to Humanize Your Employer Brand

JWT Inside

With all of these technology advancements, it’s easy to get caught up in the automation of things, but we can’t lose sight of what employer brands need now more than ever—humanization. Humanization is what makes your employer brand approachable, reachable and relatable.

17 Features Every ATS Must Have

Built By Recruiters for Employers The Complete Guide to Buying an Applicant Tracking System Newton Software, Inc. © | 415-593-1189 | sales@newtonsoftware.com What is an ATS? your hiring strategy, and builds a stronger employer brand. employer brand.

Are you hiring more for culture or employer brand?

Recruiting Daily

In the last decade or so, we’ve had a lot more research and thought leadership emerge around topics like employer branding, internal culture, candidate experience, and the like.

4 Reasons to Stop Procrastinating on Building Your Employer Brand Strategy

Proactive Talent

Building a strong Employer Brand is vital to the long-term success of any business. If you haven’t started proactively constructing your Employer Brand strategy, now is the time. Thankfully, 70% of senior execs see the need for increased efforts into Employer Branding.

5 Ways To Make Your Employer Branding Video Shine

Social Talent

So, you’ve been tasked with creating an employer branding video and you don’t know where to start. at SocialTalent we love to create content based on our company culture (and how much we all like it here) so we’ve picked up a few tips and tricks along the way.

Maximizing Your Employer Brand for Recruiting

Jobscience

As a result, many companies are discovering that updating their employer brand is an essential part of their plans for long-term growth. Building an exceptional reputation as an employer in today’s labor marketplace takes a strategic approach and advanced tools.

Your Hidden Weapon: 9 Best Practices for Working with Third-Party Recruiters

Not only do you need to find a candidate with the right skills, but that candidate also needs to be a culture fit and within your. If all of this makes it sound like employers are in a bind. Perhaps a new employer branding. employed but open to new opportunities.

Why Employer Brand Videos Work

Glassdoor for Employers

Employer Branding Branding Employee Reviews Employer Brand Videos Workplace CultureThe explosion in online video thanks to high-speed data connections on smartphones has radically shifted consumption away from text- and image-based content.

3 Ways Hiring Managers Can Amplify Your Employer Brand

Social Talent

Employer brand has to be a part of your overall recruiting efforts in order to stay competitive in the war for talent. Harvard thinks CEOs should own the brand. Your hiring managers are the sleeping giants you’ve been hoping would wake up and help you build your brand.

What is Employment Branding?

Jobvite

One of the most powerful tools in your recruiting toolbox is your company’s employment brand, the impression that employees and potential new hires have of your organization. In fact, more than 75% of job seekers consider an employer’s brand before even filling out an application.

How to Use Company Reviews to Enhance Your Employer Brand

CakeHR

For example, would you prefer to join a company with a bad reputation among its employers? In this guide, I’m going to show how you can use company reviews to create and maintain an excellent employer brand. What are Employees looking for in Employers?

The Complete Guide to Buying an Applicant Tracking System

Built By Recruiters for Employers The Complete Guide to Buying an Applicant Tracking System Newton Software, Inc. © | 415-593-1189 | sales@newtonsoftware.com What is an ATS? your hiring strategy, and builds a stronger employer brand. employer brand.

How to Humanize Your Employer Branding through Storytelling

Undercover Recruiter

In this interview, Lauryn Sargent of Stories Incorporated talks about what makes a good story and gives examples of story content that effectively communicate concepts like culture and values. Employer Employer Branding inc lauryn sargent stories story Storytelling

The Cost of an Employer Brand

Glassdoor for Employers

As candidates gain more insight into what it’s like to work at an organization through reviews and ratings and sites like Glassdoor , employers have started to put a larger emphasis on employer branding strategies. And what strategies will help you launch your brand?

What Role Does Storytelling Have to Play in Employer Branding?

Undercover Recruiter

Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. We’ve heard about the power of storytelling – but how does it fit into your employer brand strategy?

How to Use Employer Branding to Showcase Your Company & Culture as a Bootstrapped Startup

Proactive Talent

Todd Hsieh of Zappos once said, “Business often forget about the culture and ultimately they suffer for it because you can’t deliver good service from unhappy employees.” So how does a startup whose bootstrapped showcase their culture in a cost-effective way?

Employer Branding: The No-Fluff Culture Conversation

Speaker: Kirsten Davidson, Senior Partner, Employer Branding, Employera

If you feel like you’re banging your head against the wall driving your culture and employer brand efforts forward, you’re not alone.

To Create or Curate? Five Employer Branding Experts Reveal Their Content Best Practices

Indeed

Employer branding is a relatively new discipline within talent attraction. As Director of Employer Brand at Indeed I’m lucky enough that I get to think about these possibilities every day and call it work. Noelle Holdsworth , Employer Brand Manager at T-Mobile.

20 Ways To Destroy Your Employer Brand

RecruitLoop

It can take years to build your employer brand credibility and just seconds to destroy it. Here are 20 simple ways to completely destroy your employer brand. Building Culture Employer branding Hiring Talent Leading People

The Secret to Getting a Passive Candidate’s Attention: Employer Branding 3.0

Social Talent

She say s, “ By telling stories that showcase how a company operates and what makes it special, brand awareness is created. When those stories focus on things potential candidates desire in an employer, it becomes Employment Branding.

Who Is Your Employer Brand Actually For?

Jibe

Employer brand has become one of the most buzz-worthy terms in the world of HR professionals. In order to compete as an attractive company to work for, companies must create and maintain an awesome employer brand. How Current Employees Affect Your Employer Brand.

How To Create Awesome Employer Brand Content Candidates Will Love

Proactive Talent

You need to proactively build your employer brand to attract and influence only the best (and right) talent to apply and work for your company. But creating effective employer brand content can be pretty hard. Employer Branding Recruiting Social Recruiting

Elegant Experiences and Employer Branding

Recruiting Daily

From the hiring of staff, creating uniforms and even down to the menu design – this is their brand, their name and their experience on the line. In employer branding, it’s common to be considered an appetizer to marketing rather than actual recruiting.

Employer Branding: Definition, Process, Strategy and Resources

Beamery

Companies that consistently attract the best talent get one thing right: Employer branding. This is where a carefully planned employer branding strategy becomes critical. So, what is an Employer Brand? Why does employer branding matter?

What Role Does Social Media Play in Employer Brand?

Undercover Recruiter

Social media and employer branding go hand in hand nowadays. It affords businesses of all sizes the ability to showcase their culture, their people, and more importantly, their employer brand. What Role Does Social Media Play in Employer Brand?

6 Reasons Why Employer Branding Is Important

WebRecruit

Employer branding is one of those terms that gets thrown around a lot in recruitment. There are plenty of blog posts and articles out there which talk about employer branding and how companies can improve their brand. A good employer brand can reduce your costs.

6 Points to Consider for Your 2017 Employer Branding Strategy

Jibe

In response to a disproportionate interest in our content on employer branding strategies and best practices, my team and I at Jibe launched our inaugural State of Employer Branding survey in Q3 2016. all contribute to the health of your employer brand.