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Building a Strong Employer Brand From the Inside Out

Rally Recruitment Marketing

In this second post, I’m going to change gears a bit and talk about where my attention has been focused during the first six months or so of my role as Employer Brand & Social Media Specialist for Indellient. This means that employee experience and employer branding go hand in hand.

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

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6 Reasons Your Employer Brand Is Struggling

McQuiag

A strong employer brand is viewed as a necessity for attracting, recruiting, and retaining good people in a competitive market. All those factors boil down to how a brand is perceived in terms of a potential place of employment to candidates. Recruitment Employer Brand

How Marketing Your Onboarding Process Attracts Talent

Rally Recruitment Marketing

Raise your hand if you, as a practitioner, spend time marketing your company, your employees, your teams, your culture and everything else in between. I’m talking about your onboarding process. Why is onboarding so important? Research from the Brandon Hall Group found that a comprehensive and solid onboarding process can improve new employee retention by as much as 82% ! On top of that, onboarding also helps improve their productivity by 70%.

What is Employment Branding?

Jobvite

One of the most powerful tools in your recruiting toolbox is your company’s employment brand, the impression that employees and potential new hires have of your organization. In fact, more than 75% of job seekers consider an employer’s brand before even filling out an application. “A company’s branding should be an identifier to the company’s culture. They’re applying to become a part of the culture.”. The post What is Employment Branding?

Hiring Staff Virtually? 4 Ways To Showcase Your Employer Brand

The Execu|Search Group

One such tool is a strong employer brand and knowing how to showcase it in a way that makes job seekers want to work for your company! By presenting an attractive employer brand, you increase your chances of being able to successfully onboard new talent. .

Hiring Staff Virtually? 4 Ways To Showcase Your Employer Brand

The Execu|Search Group

One such tool is a strong employer brand and knowing how to showcase it in a way that makes job seekers want to work for your company! By presenting an attractive employer brand, you increase your chances of being able to successfully onboard new talent. .

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets. Does every company need an employer branding lead? Too many companies let their corporate brand stand on their own. That’s your person to run employment brand.”

What Is Employment Branding?

Jobvite

One of the most powerful tools in your recruiting toolbox is your company’s employment brand, the impression that employees and potential new hires have of your organization. In fact, more than 75% of job seekers consider an employer’s brand before even filling out an application. “A company’s branding should be an identifier to the company’s culture. They’re applying to become a part of the culture.”. 7 Sins of Employment Branding.

Why Instagram is a Great Platform to Display Your Employer Brand

4 Corner Resources Staffing Blog

The platform turns ten years old this year and it has evolved from a fun outlet for sharing selfies into a full-fledged marketing and branding tool (though the selfies persist!). . use Instagram, making it a valuable outlet to include in your portfolio of employer branding strategies.

What Your Employer Brand Really Says To Candidates

Recruiting Daily

candidate vs. employer) and how each stacks up to the competition across the full spectrum of hiring, from sourcing to onboarding and beyond. I mean, sure, people may really love brands to the point of forming an emotional attachment to them, but most of the people I know and interact with daily would really rather get paid. Speaking of trades, sacrificing income for brand affiliation seems like a dud of a deal. Employer Branding Gone Bad.

How to do a developer-friendly employer brand overhaul for 2020

Stack Overflow

In order to win tech talent over from your competitors, you need to focus on revamping your employer brand to make sure it holds strong appeal to the software engineers you’re hoping to recruit. Here are some key elements of building a developer-friendly employer brand.

Company Culture: Hiring and Onboarding During a Pandemic

NPA Worldwide

Some of this reduction in activity allows recruiters and employers the time needed to hire, onboard, and showcase company culture in a completely new way. It is obviously difficult to show company culture even on live visits and tours of an office or facility.

How to Measure the Effectiveness of your Employer Brand

Hundred5

We’ve talked quite a lot about employer brand and employee value propositions lately at Hundred5, and for a good reason. If we’ve convinced you to pay more attention to your employer brand, it’s time to move on to the next step. Now that you’re working hard to become a more desirable employer, you should measure how well you’re performing. Why you should measure the effectiveness of your employer brand. Employer Branding

Balancing Act Part 2: When Negative Client Employment Brands Complicate Things

The Staffing Stream

In my last post , I discussed the importance of your own employer brand as well as that of your clients. Branding is a way staffing firms can differentiate themselves and create value. What about when a client’s brand is poorly perceived?

Employer Branding to Attract Talent

BirdDogHR - Recruitment

Employer Branding to Attract Talent. Branding for customers is common sense, but branding for applicants? Employer branding is the process of promoting a company or organization as the employer of choice to a desired target group they need to recruit and retain. Here are a few tips and tricks to make an employer brand stronger and attract desired talent. Employee happiness and employer branding strongly correlate.

How to build a remote work culture from scratch

Workable

That’s why defining your brand new culture should be one of your top priorities. Remote work culture – tips for HR and business leaders. Now that remote work is in the game, your employer branding will benefit from a tweak. Redesign your onboarding process.

EMPLOYER BRANDING 2.0: STOP TRYING TO ATTRACT EVERYONE

exaqueo

Employer brand. To our team of experts, employer brand is more than just a talent acquisition or human resources project or initiative. It’s how an employer (just like yours) messages, markets, and brings to life its full employment experience, both externally to candidates and internally to employees. Employer brand is a holistic strategy. ( <-- Click to tweet this! Recruitment marketing then becomes a subset of the employer brand.

How to Measure the Effectiveness of your Employer Brand

Hundred5

Why you should measure the effectiveness of your employer brand Even though many business owners think that employer brand is difficult to measure, it’s far from impossible. The main reason for measuring is to establish what is working and what is not and how much the employer brand has an effect on the most important hiring metrics. In this way, you’ll be able to see if your potential candidates belong to your desired age group or location.

Why Employee Experience Matters to Recruitment Marketing

Rally Recruitment Marketing

In this second post, I’m going to change gears a bit and talk about where my attention has been focused during the first 6 months of my role as Employer Brand & Social Media Specialist for Indellient. This means that employee experience and employer branding go hand in hand.

5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

That number is great considering that employer branding hasn’t been around all that long! For the other 60% of us, this might be an opportune moment to conduct research and finally put together our EVP messaging and employer brand platform.

The Surprising Way to Increase Careers Site Traffic

Rally Recruitment Marketing

When creating the content strategy for the Life at Capital One Blog, the team and I wanted to tell authentic stories of associates, showcase our incredible benefits and highlight our inclusive culture, using an Employee Value Proposition (EVP) and data-backed approach.

SEO 305

Why Artificial Intelligence is a Good Ambassador for Your Employment Brand

Eightfold

Artificial intelligence can help employers find new efficiencies, allowing them to focus on building and communicating their employment brand in order to recruit top candidates. See Branding More Clearly With Data Analysis. How well does your employment brand resonate with candidates? Brands exist to communicate with people and shape their behavior, which means that people remain essential to good branding, say Euan J.

How to create a culture that attracts talent [Interactive session]

Recruitee

Roland's journey with culture and employer brand3 big questionsThe company culture dilemmaHow to showcase your company cultureSeveral simultaneous cultures: what's the effect?Culture Culture & employer brand: interactionWho does the company culture actually belong to?Culture Culture in onboarding (and beyond)To group interview or not to group interview

5 Ways Employee Engagement Improves Company Culture

Glassdoor for Employers

It started small, with focus groups and feedback surveys to get a sense of how employees felt, what they wanted and what Criteo could do to make improvements. Concerns raised, such as no career path, lack of training, better onboarding, were addressed immediately. The democratization of company culture involves taking the risk of relinquishing control, and trusting employees to do the right thing. Employee Engagement Employer Branding Company Culture Criteo

Real-life Employer Branding Ideas That Work

Recruiting Blogs

Employer Branding ideas are essential for building a strong and attractive employer brand. Many firms have started investing more in their employer branding strategy so I decided write about some real-life employer branding ideas and strategies. HubSpot and Facebook have mastered their employer branding and recruitment marketing efforts, and here is how! Why is employer branding important?

SEC to Require Talent Metrics Reporting: What’s Your Talent Story?

Survale

Organizational culture. That said, Lisa Buckingham, executive vice president and chief people, place and brand officer at Lincoln Financial Group astutely recommends that organizations present the data as a story about what your talent makeup is. Surprise!

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How to Create a Winning Employer Brand

Recruiting Blogs

Employer brand is incredibly important in a competitive talent market. Top candidates want to work at a company whose brand is welcoming and inspiring. “If If your brand is not seen as a positive, your recruiting efforts will be doubled in terms of challenge, and the best talent will search for companies with better reputations, because they can” says Michael T. Denisoff , founder and CEO of Denisoff Consulting Group. The Basics of Employer Branding.

Top 5 Recruitment Marketing Priorities for 2019 (Plus, Resources to Turn Your Priorities into Action!)

Rally Recruitment Marketing

This type of approach will help candidates better understand your employer brand, assess their own values fit and encourage them to apply and ultimately say yes to that offer! Creating a lead nurture strategy is a cost-effective way to remind people who already know your brand that you have great opportunities available for them, rather than always depending on attracting new talent to our jobs. Cultures change as new employees join and tenured ones leave.

Company Culture: 5 Traits of Top-Rated Workplaces

Achievers - Recruiting

“Build a stronger company culture” may be on your strategic goals list for the coming year, but how do you translate that vague-sounding objective into action? What does “company culture” consist of, and how can you strengthen it? Improving your employer brand is not complex, but it does entail more than adding a ping-pong table and weekly boxes of donuts. They view company culture as a product. They hire for company culture.

How to Create a New Hire Onboarding Checklist

Yello

While bringing in a new teammate is exciting for recruiters and hiring managers alike, putting together an effective onboarding program can be quite a challenge. In fact, one in three organizations report an onboarding program that’s informal, inconsistent or reactive.

The Fit Bit: Does Hiring For Culture Fit Matter More Than Recruiting For Skills?

Recruiting Daily

Unlike many HR centered constructs, there is actually a clearly established business case for creating a strong organizational culture, and that hiring for culture fit has a direct impact on a company’s performance and bottom line results. The organization culture helps in measuring limitation to overcome performance measurement. The limitations shows that culture and employee performance shows negative correlation as employee performance is badly affected by it.”

How to Hire and Retain Top Tech Talent

JazzHR

I have had the opportunity to interview and work with great engineers, and while no two technologists are the same, I have found that the most talented software developers are typically looking for a workplace with the following characteristics: A Culture That Promotes Consistent Progress Toward Clearly Defined Goals. As Marty Cagan of the Silicon Valley Product Group has noted , “The vast majority of developers are passionate about solving real problems for real people.”

Jazz 152

How To Use Social Media for Employee Onboarding

Recruiting Daily

A full 54% of employers recently reported that they currently had open positions for which they have been unable to fill due to their inability to find qualified candidates, according to a recent Harris Poll conducted for CareerBuilder. These aren’t innovative, these aren’t new, but if every employer were doing just the basics of online recruiting, no way would more than half of them still be having a hard time finding candidates.

Top Recruitment Marketing Priorities for 2019 (Plus, Resources to Turn Your Priorities into Plans!)

Rally Recruitment Marketing

Often, we have multiple internal stakeholders wanting our “marketing magic” at the same time to improve the way their group attracts, hires and communicates with talent. This type of approach will help candidates better understand your employer brand, assess their own values fit and encourage them to apply – or say yes to that offer! A bonus with this approach is that organic content makes your Employer Brand feel more authentic and believable to candidates.

How to Nail the Top 5 Talent Acquisition Trends of 2017

Leoforce

Many employers don’t know a defined path to find, attract, and hire top-notch people who are open to this kind of work. Instead of recruiters spending their time on manual work and tedious tasks, automation picks up their slack and allows them to focus on the bigger tasks at hand like culture fit, employer branding, and measuring successful hires. Training and onboarding are a huge investment. All companies will invest in employer branding.

How to Nail the Top 5 Talent Acquisition Trends of 2017

Leoforce

Many employers don’t know a defined path to find, attract, and hire top-notch people who are open to this kind of work. Instead of recruiters spending their time on manual work and tedious tasks, automation picks up their slack and allows them to focus on the bigger tasks at hand like culture fit, employer branding, and measuring successful hires. Training and onboarding are a huge investment. All companies will invest in employer branding.

The Candidate Experience Starts with You!

Proactive Talent

Every company has its own tone and culture. As recruiters and sourcers, it’s important for us to know the culture and align our candidate communication. It’s important for recruiters and sourcer to know the culture of the company they are recruiting because those are the questions candidates ALWAYS ask. If they are going to spend more time at work than at home, the feel and culture needs to align with what makes them comfortable.

4 Ways That You Can Create a Great Candidate Experience in a Remote Environment

InFlight

However, a poor candidate experience can cause candidates to lose respect for you, both as an employer and as a brand, leading to a tarnished reputation. Though many companies only reach out to those getting interviews, this behavior can really tarnish your employer band.

The Financial Benefits of Becoming an Employer of Choice

Jobvite

Your employer brand is your reputation personified. For financial institutions, building a positive employer brand is imperative if you want to recruit and retain high-quality talent. Having a well-developed employer brand makes current employees proud of their positions.