Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

How to Build an Employer Brand Ambassadorship Program at Your Company

Fistful of Talent

If it’s been said once, it’s been said a million times: there is no better resource to build your employer brand and show candidates what life is like in your company than the talent you currently have working for you. What is any employer brand ambassador?

Elegant Experiences and Employer Branding

Recruiting Daily

From the hiring of staff, creating uniforms and even down to the menu design – this is their brand, their name and their experience on the line. In employer branding, it’s common to be considered an appetizer to marketing rather than actual recruiting.

5 Simple Steps to Employer Branding Best Practices

Recruitee

Modern candidates have the freedom to pick and choose which employers and positions to pursue. Employer branding is the process by which a company creates an internal and external face of the company, focusing on a target audience comprised of prospective hires.

4 Guidelines for Optimal Job Application Conversion Rates

ExactHire Recruiting

Despite your efforts to write engaging job descriptions, post them far and wide and publicize your amazing corporate culture, your click-to-apply ratio is dismal. Employer thinks: If someone wants to work here badly enough, they’ll jump through whatever question “hoops” we present.

The Best Photos for Employer Branding and Recruitment Marketing

Stories Incorporated

With these three guidelines, you’ll be on your way to capturing authentic and engaging photos that help candidates visualize themselves working at your organization. . Share photos that give insight into your culture. . Does a photo really speak a thousand words?

Want Better Glassdoor Reviews? Improve Your Company Culture

Recruiting Daily Advisor

Online job boards, like Glassdoor, are a great way for companies to check out what employees have to say about the culture, pay, and overall experience of working at that specific company. Blind’s Breach Creates Potential Nightmare for Employers and Employees.

How to Create a Winning Employer Brand

Recruiting Blogs

Employer brand is incredibly important in a competitive talent market. Top candidates want to work at a company whose brand is welcoming and inspiring. “If A poorly managed employer brand can cost you access to top talent. . The Basics of Employer Branding.

Fit Happens: How To Hack Hiring For Culture.

Recruiting Daily

Company culture, supposedly the end-all be-all of recruitment marketing and employer branding, the single most critical competitive differentiator when it comes to attracting and hiring top talent, is one concept we all agree is important. Talk about a culture gap.

How To Fix a Crappy Company Culture

Recruiting Daily

Every company these days seems pretty preoccupied with the concept of corporate culture; you can’t simply get away with providing a steady job or living wage for workers, it seems. The Strange Customs of Company Culture. Managing Company Culture By Example.

How to Tell If A Recruiter Can Be Your Next HR Manager

Fistful of Talent

One strong opinion I have is this—if you aren’t recruiting as an HR Generalist, you’re an administrator, subject to being outsourced at your employer’s whim in the future.

Why Your Company Needs Employer Branding & How To Get Started

Recruiting Blogs

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. If you’re not proactively making an effort to manage and join in on the conversation around your company’s employer brand, you can bet that someone else is.

How To: Unlock The Power of Employee Advocacy

Social Talent

When it comes to amplifying your employer brand, there are 3 areas that you can invest in: Your brand channels (marketing). Your employees provide ready-made communities for your brand which can help you in attracting and engaging the top talent.

How to Reach Candidates on a ‘Glocal’ Scale

JWT Inside

There are lessons we can draw from here as we think about how best to share your employer brand story and how candidates might best experience your employer brand channels when engaging globally. It’s part of your company’s unique DNA and culture.

Glassdoor Myth Busters: Setting the Record Straight

Glassdoor for Employers

If you are an employer assessing Glassdoor’s value, the following myth-busting points, compiled by the Glassdoor team, will help: 1. In fact, positive reviews are plentiful, heralding healthy cultures, supportive leadership and meaningful benefits.

Checklist: Employer Branding Tools and Tactics Every Modern Recruiter Should Know

Linkedin Talent Blog

Working for a non-profit in a highly competitive and complex market forced me to find new ways to attract the right talent by sharing our employee experience, culture, and talent - and fundamentally changed how I thought about recruiting. This was my introduction to modern Employer Branding.

Majority of Businesses Monitor Online Reviews, Survey Finds

Recruiting Daily Advisor

Providing a great company culture is a surefire way to attract top talent. When a company doesn’t provide a good culture or doesn’t live up to expectations, current and former employees will turn to Glassdoor to air their grievances and share their experiences.

8 Questions With Will Staney On Starting Proactive Talent Strategies & The Evolution Of Recruiting

Proactive Talent

Does your company have an employer brand and does it matter? How do you go about building a strong employer brand to help your company attract and recruit top talent? If you’ve been thinking about these questions, read on for his answers and top tips on how you can tackle these challenges to help your company take your recruiting and employer branding efforts to the next level. The candidates are thinking about employers in the same way.

Workplace Wellbeing. Nice to have or a necessity?

Rezoomo

It is commonly known that being in employment and having a sense of purpose positively impacts your health and wellbeing, with research showing that employed people tend to be happier and healthier than those out of work. . It is an ongoing goal to create a culture and environment in which our employees will become healthier because of working for us. . This is achieved via education, clear policies and guidelines. Healthy culture.

Who in Your Org Should Own Glassdoor?

Glassdoor for Employers

As an employer, how is your company attracting candidates searching for jobs on Glassdoor? They are also typically up-to-date on new messaging, brand guidelines and approved company stats, which can come in handy when managing a Glassdoor profile.

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CEO Robert Hohman Talks About the Glassdoor Mission

Glassdoor for Employers

There was plenty of information online about what jobs were available, but there was almost nothing about the culture of a company, or how much they paid, or how their interview process worked.

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ANOTHER BUMPER EDITION: 9 Juicy Recruitment News Stories – 29th June 2015

Social Talent

The new LinkedIn Group member messaging guidelines are as follows: You can now only send a total 15 free 1:1 group messages to fellow group members each month. The employment rate considers the percentage of the UK population aged between 16-64 currently in work.

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How to Uncover Your Company Values and Use Them to Attract Talent

Rally Recruitment Marketing

Though they have likely had a heavy hand in building the company and hiring the people who form the culture, every individual brings their own set of values to the organization. Questions to ask your people: What are three words or short phrases that describe our culture?

A 5 Phase Guide to Uncover and Activate Your Employee Value Proposition (Project Plan Included!)

Rally Recruitment Marketing

Getting your employee value proposition defined is also vital because without knowing your employee value proposition, your content won’t resonate as well, and you won’t be able to build an effective employer brand that’s rooted in the reality of your employee’s everyday experiences.

The Social Recruiting Round-Up: June 2015

Social Talent

Crystal is a brand new Chrome extension that analyses public data to tell you exactly how to communicate with different individuals. 66% like to consume premium brands. Employer Brand More Important Than Ever in Gaining Job Seeker Interest.

A Recruiter’s Handbook Guide to Instagram

Social Talent

O’Donnell , believes that if companies are to stop their top talent being stolen from them in 2015, they need to start properly investing in employer branding, or as she calls it; “ the single most disruptive recruitment technique we’ve seen in 2 decades ”.

Candidate Experience: The Ultimate Guide to Creating Your Brand Aesthetic

Recruiting Daily Advisor

It’s becoming increasingly clear that employer branding is a huge part of the recruiting process. Candidate’s today want an employer that showcases its brand in the best possible light. If you had to boil down the feeling of your brand, how would you encapsulate it?

Social Recruiting Strategy: from Good to Great

Beamery

And unless you are a household brand or a hot, up-and-coming tech unicorn, you might not expect more of your own social pages. It will impact every marketing decision you make, starting with your employer brand. And what is your corporate brand? Employer Branding

Why Social Recruiting Is Everyone’s Job.

Recruiting Daily

If you’re like most employers, you’ve probably already set up some sort of social media presence dedicated to careers and hiring. They need to see what makes your company so special, and why you’re an employer of choice worth choosing. Lead With Culture.

Social Recruiting Round-Up – April 2015

Social Talent

Employer branding is one of the most important aspects of candidate attraction in 2015. The true story behind the girl with the whiteboard and why recruiters and employers alike, need to stand up and pay close attention is revealed! Lynda.com CEO Lynda Weinman described the combination as a “ perfect cultural fit ” and discussed how it should help them continue to rarify the skills gap in the marketplace.

Why Everyone’s Embracing Employee Advocacy

JWT Inside

It makes it easy for brands to source, curate and distribute content by allowing employees to receive and post company-approved content to their social networks. Rather, the programs help employees to grow not just their companies’ brands, but also their own personal brands, giving them an opportunity to become advocates, contributors and thought leaders. Employer Branding advocacy employee advocacyNot that long ago people were skeptical about Employee Advocacy.

Optmizing Your Social Properties for Recruiting

Proactive Talent

Fostering a strong employer brand can be new territory for many well established organizations. It’s common for a new team to dedicate significant time and effort into developing an employer brand strategy to only trip at the finish line, which is communicating it to the broader talent marketplace. Seek Resources If employer branding and social media optimization is in it’s infancy within recruitment, set up cross functional meetings to source ideas and resources.

Optimizing Your Social Properties for Recruiting

Proactive Talent

Fostering a strong employer brand can be new territory for many well-established organizations. It’s common for a new team to dedicate significant time and effort into developing an employer brand strategy to only trip at the finish line, which is communicating it to the broader talent marketplace. Seek Resources If employer branding and social media optimization is in its infancy within recruitment, set up cross functional meetings to source ideas and resources.

The false economy of unpaid internships

Workable

They can devalue work, breed monoculture workers and undermine companies’ employer brands. The US Department of Labor lists six guidelines that profit-driven companies need to follow. This guideline may seem ridiculous (and US-specific).

Why Companies Need A Strong Employee Referral Program

ConveyIQ

A strong employee referral program can improve quality-of-hire, company culture and retention. Referred candidates often come in already knowing a thing or two about your company, and if they’re interested in a position, that means you’re going above and beyond with your employer brand.