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Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

7 Ways to Get Your Employer Brand in Front of Veteran and Military Hires

Rally Recruitment Marketing

Many employers have launched high-profile initiatives and public pledges to hire veterans and military spouses, backed by dedicated recruiting teams and specialized programs from apprenticeships to leadership development. Here are some ways to get your employer brand in front of veteran and military hires: 1. This can be a great place to introduce your employer brand to this demographic. They have a range of employer services to help with veteran hiring.

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It’s Time for an Employer Brand Audit in 2020

JazzHR

A happy, healthy employer brand excites and engages jobseekers. But a bad brand? Your employer brand isn’t just your logo. It’s your reputation as a company and as a place to work; it should communicate your employer value proposition (EVP). . Here’s what to look out for and how to realign your brand messaging — and why it matters in 2020. Candidates Take Employer Brands Seriously. Auditing Your Employer Brand.

How to Use Company Reviews to Enhance Your Employer Brand

CakeHR

For example, would you prefer to join a company with a bad reputation among its employers? Monetary incentives are not the deciding factor now; as a recent Gallup survey showed , 87 percent of Millennial employees valued self-development on the job as high as the compensation. Millennials want jobs to be development opportunities. In this guide, I’m going to show how you can use company reviews to create and maintain an excellent employer brand.

All You Need To Know About A Terrible Employer Brand Through Memes

Spark Hire

In a lot of ways, a company’s employer brand is like a meme. There are countless things that contribute to your employer brand. Everything from the wording in your job descriptions to your social media presence affects what talent thinks about your company as a place to work. For example, a 2015 report by LinkedIn found that 83 percent of job seekers would change their mind about a company after a terrible interview experience.

The Top 20 Job Boards for Diversity Hiring

Breezy HR

In fact, 71% of companies say they want an inclusive culture but only 12% have reached a level of diversity and inclusion that can be described as “mature”. We’re about to point you to the top 20 job boards that will help you fill your bench with all kinds of awesome. When we have a strong, homogeneous culture, we stifle the natural cognitive diversity in groups through the pressure to conform.” Job Sites for Minorities and Underrepresented Ethnic Groups 1.

Real-life Employer Branding Ideas That Work

Recruiting Blogs

Employer Branding ideas are essential for building a strong and attractive employer brand. Many firms have started investing more in their employer branding strategy so I decided write about some real-life employer branding ideas and strategies. HubSpot and Facebook have mastered their employer branding and recruitment marketing efforts, and here is how! Why is employer branding important?

5 Things Recruiters Need to STOP Doing in 2016

Social Talent

Talking about “EmployerBranding. When the concept of employer branding was first introduced, many companies couldn’t wait to start rolling out video after video, telling us how amazing they are and why it’s so wonderful to work for them. It’s ultimately forgettable, boring and it’s not representative of the brand – Mars are renowned for innovative, creative and funny advertising and this is just not it….

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Managing your Employer Brand on Glassdoor Like a Pro - Talentnow

Recruiting Blogs

That’s why, Marketing your brand as a desirable employer can go a long way in filling the vacant positions in your organization fast and easy. One way to do this is by managing your reputation on job boards and employer review sites. No employer serious about hiring quality talent can afford to neglect their reputation on such platforms. According to a recent study , 48% of job seekers consulted Glassdoor during their search.

Why Your Company Needs Employer Branding & How To Get Started

Recruiting Blogs

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at KeyInterval Research and Founder of HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice.

How to Nail the Top 5 Talent Acquisition Trends of 2017

Leoforce

Many employers don’t know a defined path to find, attract, and hire top-notch people who are open to this kind of work. Recruiters need to better understand who contractors are, where they are in their career paths, what they want out of their next job, and where they can be found. Arya provides an inside look at job intelligence, which includes a full universe of candidates that Arya’s A.I. Culture fit will be the number one goal for talent acquisition strategies.

How to Nail the Top 5 Talent Acquisition Trends of 2017

Leoforce

Many employers don’t know a defined path to find, attract, and hire top-notch people who are open to this kind of work. Recruiters need to better understand who contractors are, where they are in their career paths, what they want out of their next job, and where they can be found. Arya provides an inside look at job intelligence, which includes a full universe of candidates that Arya’s A.I. Culture fit will be the number one goal for talent acquisition strategies.

Go Beyond Job Postings: 3 Effective Ways To Attract And Hire Top Talent

Proactive Talent

Research shows that job boards on average gather 43% of all applications companies receive for new job openings. But while job boards may have the highest number of applications, their conversion-to-hire rates fall drastically behind other sources of hire like employee referrals and company career sites. Employee referrals may only account for 7% of all job applications, but they contribute nearly half of all actual hires.

8 Questions With Will Staney On Starting Proactive Talent Strategies & The Evolution Of Recruiting

Proactive Talent

If you’re a small or medium-sized company with very limited resources, what free tools can you use beyond LinkedIn and job boards to improve your recruiting efforts? Does your company have an employer brand and does it matter? How do you go about building a strong employer brand to help your company attract and recruit top talent? Our core products are recruiting optimization, employer branding and training services.

The Startup Hiring Guide: Hiring for rapid growth from 5 to 50

Workable

We’ve spent the time to curate the best thinking on everything from employer branding and headhunting to the interview process. Building an attractive company: Employer branding. How to write job descriptions. Where to post your jobs. The about-the-job part.

Careers Sites: Your Primary Recruitment Hub

MyRecruitmentPlus

If your careers site is just a couple of candid photos and a simple jobs list – you’re not doing enough! Over the past decade, the standard of corporate careers sites have skyrocketed, as companies do all they can to wow top-quality talent and stand out as an employer-of-choice.

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6 Unmissable Recruitment News Stories this Independence Day – 4th July 2016

Social Talent

In recruitment news this week: New LinkedIn Report Reveals the Latest Job Seeking Trends. The site asked over 33,000 people around the world about their job seeking habits and this is what they told them: An incredible 90% of global professionals are open to hearing from a recruiter about a new job opportunity. 27% of job seekers cite not understanding what’s expected of the role as another stumbling block. A large proportion (32%) still use job boards.

Careers Sites: Your Primary Recruitment Hub

MyRecruitmentPlus

If your careers site is just a couple of candid photos and a simple jobs list – you’re not doing enough! Over the past decade, the standard of corporate careers sites have skyrocketed, as companies do all they can to wow top-quality talent and stand out as an employer-of-choice.

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8 Pressing Recruitment News Stories We Need to Discuss this Week – 27th June 2016

Social Talent

The decision has since sparked nationwide and worldwide debate on the impact this will have on a variety of issues including employment, the economy and life in the UK. Recruitment & Employment Confederation. We need to ensure that British businesses continue to be able to get the people they need to fill the jobs available. A further, prolonged period of doubt will do little to encourage employers who have already delayed making hiring decisions to come off the fence.

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Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]

Ongig

This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. Company Culture. 35 More Team Building Activities To Create a Bulletproof Culture. Employer Branding. Employer Branding. Culture.

5 New Year’s Resolutions for Recruiters

Arya Recruiting Robotics

million , and 90 percent of these tech-savvy Americans will search for jobs on their phones. Of that 90 percent, about 44 percent will apply to jobs directly from their phones. More than one-third of companies have already taken steps to improve mobile recruiting, according to a study by the Society for Human Resource Management. Use this gender decoder tool to see if your job descriptions are subtly deterring one gender from applying. Construct your employer brand.

5 HUGE Lessons Recruiters Must Learn from 2014’s Biggest Outcomes

Social Talent

And the mobile phenomenon had quite the impact on the recruitment industry : Mobile changed job search. 3 in 5 job seekers used mobile devices to search for jobs. 68% of them were searching for jobs once a week and 30% were searching more than once a day. Peak times for job search also changed. Unlike desktop job searches that usually took place at 9AM, mobile usage began to peak after office hours at 8PM and was more consistent throughout the day.

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Social Recruiting Benefits: Why You Won’t See Many Without Culture Change

Jibe

An Aberdeen study showed that 73% of Millennials found their last job through a social network. Recruiters need to think outside the box, beyond just setting up an automated job requisition Twitter feed that no one follows or engages with. At its best, social media should be used as a means for building a sense of familiarity and relationships between recruiters, your employer brand, and candidates. This requires a cultural shift.

Common Fallacies in a Recruitment Process [checklist included]

Recruitee

A more detailed one would be “a process with five steps: 1) write a job description, 2) post it to job boards, 3) receive candidates, 4) interview, and 5) hire!” Step 2 – Post job ads. Before you jump into writing any job description, think about how you will display it, distribute it, and get candidates from it. Convincing those candidates to apply for your jobs is your job. Actually, a careers site is a powerhouse for your employer brand.

The Social Recruiting Round-Up: June 2015

Social Talent

Crystal is a brand new Chrome extension that analyses public data to tell you exactly how to communicate with different individuals. How to: Drastically Improve Your Job Ads SEO Using Google Trends. One of the simplest ways to ensure your job ad is more easily found by the right candidate, is to ensure it contains the most relevant keywords. Top 10 Job Hunting Mistakes to Avoid (Infographic). On the other hand, you’d go more miles for a job with an easier commute.

Event Recap: Key Takeaways from Elevate 2017

Hireology

Data from the 2017 Dealership Staffing study was presented by Isabelle Helms from Cox Automotive and found that dealers are facing declines in gross margin and this will likely continue. Company Culture Isn’t One-Size-Fits-All. In his opening session, Adam Robinson compared having the right company culture to a magnet – it can help you attract the right people and repel the wrong ones. But what works for one employee when it comes to culture might not work for another.

Enhancing the Candidate Experience with Workflows

JazzHR

Culture. A candidate’s experience with your company’s hiring process is a reflection of your organization’s culture, mission, values, and people. If a candidate has an awful experience, they are unlikely to take a job with your company, let alone recommend your organization to people in their network. 58% said that employers never communicated how long the hiring process might take. Once the workflow is connected to a newly created job, it can be customized.

Comparably: The New Glassdoor Alternative

Ongig

Comparably CEO Jason Nazar (pictured) answers Rob Kelly’s questions about employer branding, recruitment marketing, Glassdoor alternatives and more. If you’re a recruitment marketing or employer branding leader, you probably have tons of energy around company review sites like Glassdoor. I spent some time with Comparably CEO Jason Nazar to dig in on this important new part of the employer branding space. We give an unlimited number of jobs.

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8 Industry-Rocking Recruitment News Stories to Sink Your Teeth Into this Week – 20th June 2016

Social Talent

LinkedIn is keeping its branding and product, and it will become a part of Microsoft’s productivity and business processes segment. Across all industries and all jobs, it took employers an average of 29.3 The shortest average fill time is for employers in the resources industry, where it takes just 15.7 50% of Top UK Graduate Employers to Cut Grad Recruitment if Britain Leaves EU. a lower talent pool of EU graduates applying for jobs.

You’d Better Ask Somebody: Why Employee Referrals (Still) Matter in Hiring.

Recruiting Daily

I don’t blame her for anything other than poor judgement; the fact is, for better or for worse, we live in a feedback culture. In fact, the efficacy of referrals, if anything, only seems to be amplified by social sharing and review sites – as is their importance to every employer’s talent attraction strategy. ”), referrals can be the most reliable way to determine culture fit and predict quality of hire. Stop Writing Job Descriptions That Suck.

7 New Ways Videos Can Improve Your Recruiting

Spark Hire

Employer brand videos. A report by Brandemix found 80 percent of respondents believe effectively building an employer brand helps them be successful in a variety of ways — including attracting skilled job seekers. But my company doesn’t have a brand,” you might say. Creating brand videos allows you to craft the message your way and show off for job seekers. The best company culture videos showcase what makes the company special.

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Recruiting Videos Don’t Have To Suck.

Recruiting Daily

There’s a ton of talk out there about how important it is for recruiters and employers to incorporate video into their talent attraction strategies , but the truth is, there’s no competitive advantage when everyone’s doing the same thing – and recruiting videos have quickly moved from the margins to the mainstream, from cutting edge to cliche.

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Why Accountability is Key to Effective Recruiting

Entelo

A 2013 study by the American Management Association found that 11 percent of managers and 50 percent of workers avoid responsibility. Disengagement is a result of bad culture and, much like accountability, is an organizational failure. But fixing your culture isn’t impossible, and the payoff is worth the effort. A strong culture of accountability and ownership is what keeps employees and organizations happy and productive. Recruiting Company Culture employer brand

What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing

SmashFly

Here’s a snapshot along with my key takeaways: Content Marketing – If you just promote jobs, candidates may lose interest. Instead focus on creating and sharing news articles, viral videos, research, infographics and photos to go along with your job content in order to attract and engage talent. Relevant content is what helps build and nurture lasting relationships and ultimately inspires candidates to apply for or share open jobs.

9 Companies Getting Branding Right and What Talent Teams Can Learn From Them

Entelo

In fact more than 62% of people say that’s the most important criteria when they consider whether or not to take a job. Your brand identity is priceless. Here's what you can learn from nine organizations with stellar branding – vividly illustrating their employees’ story, instilling interest in potential candidates, spotlighting company culture and the importance of their values. Brands don’t get much more ubiquitous than UPS.

Star People: How To Build A World Class Employee Referral Program.

Recruiting Daily

A recent study from job board stalwart CareerBuilder found fully 82% of employers with formalized referral programs consider this to be their best return for their recruiting investment. Another 88% of employers surveyed reported that candidates generated through referrals consistently outranked all other sources of hire when it came to quality of candidate, too. Job Seeker Recruiting Advice Tips

Checklist for Creating a Stand-Out Career Page

Yello

Most of your potential employees have come in contact with it, even if they applied through a job board. What do current candidates want to know about your employer brand and open roles? According to the 2019 Yello Recruiting Study , more than half of Gen Z candidates value career websites when searching for jobs. According to a Pew Research Center study, 43% of smartphone users have used their phone to seek out information about a job.

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The Current State of Talent Acquisition at ERE's Fall Conference

Proactive Talent

In the past decade or so, the role of a talent acquisition leader has evolved from your traditional butts-in-seats focus to someone now in charge of building an external employer brand and being a true business partner to business leaders. The Evolution of Candidate Expectations What used to be a world consumed by job boards, applications, automation, and job hunters is now a place of social recruiting – one where referrals, analytics and integrated recruiting strategies rule.

Get Ready for the Return of the Candidate-Driven Market

Recruiting Daily Advisor

As the vaccine slowly starts to lower COVID-19 rates and the economy begins to get back on track, hiring is also expected to pick back up, which means employers should start planning for the return of the candidate-driven market. COVID-19 Shapes Employment Decisions Permanently.

9 Tips to Nail Digital Recruiting in 2021

Teamweek

If you’re not already on board, by the end of this article, you will be. Let’s start with a definition from Study.com : “Digital Recruitment occurs when hiring managers and human resources professionals use technology as a tool to attract and hire the best talent for an open job listing.”.