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Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. Check out Job Grader for this.

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. Check out Job Grader for this.

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A Complete List of Employer Branding Strategies for Job Descriptions

Ongig

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. So if you’re looking to build powerful, converting job postings you’ll really enjoy this list. Employer Branding on Job Descriptions vs Company Career Page. A lot of your candidates are coming from job boards like Indeed, Glassdoor and LinkedIn. Why Is Employer Branding Important on Job Descriptions?

Making Job Descriptions Part of Your Recruitment Marketing Plan

Rally Recruitment Marketing

When you think of Recruitment Marketing, a variety of tactics might come to mind: Posting engaging content on social media, sending company information and job alerts via email, using automation tools like chatbots and text recruiting to better engage with candidates, and a whole lot more. However, there’s one important element that many practitioners may not think is a huge piece of the Recruitment Marketing puzzle: Job descriptions. Think of the person, not the job.

Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

5 Free Employer Branding Strategies You Can Utilize Right Now

Proactive Talent

Embracing “employer brand thinking” is the next evolution to modern recruiting. It helps candidates understand not only what the job and the company is all about, it helps them see the likelihood that they will fit in and be a match to the company’s DNA. Before you can build your employer brand and a strategy that supports it, you have to be able to define what your culture is , so start there! They should be your “go-tos” as brand ambassadors.

How to Write a Job Description — Best Practices & Examples

Ongig

Writing Job Descriptions Best Practices. If you want to know how to write a job description, our report below is the most comprehensive one on the Internet (we know because we checked!). Writing job descriptions is clearly a skill talent leaders want to know about.

It’s Time for an Employer Brand Audit in 2020

JazzHR

A happy, healthy employer brand excites and engages jobseekers. But a bad brand? Your employer brand isn’t just your logo. It’s your reputation as a company and as a place to work; it should communicate your employer value proposition (EVP). . Here’s what to look out for and how to realign your brand messaging — and why it matters in 2020. Candidates Take Employer Brands Seriously. Auditing Your Employer Brand.

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

6 Reasons Your Employer Brand Is Struggling

McQuiag

A strong employer brand is viewed as a necessity for attracting, recruiting, and retaining good people in a competitive market. All those factors boil down to how a brand is perceived in terms of a potential place of employment to candidates. Recruitment Employer Brand

Attract the Best Candidates with Employer Branding

ViziRecruiter

In a candidate-driven market , it’s extremely important to hone in on your employer brand to attract the best talent. Quality candidates seek out employers and organizations that fit their skill set and also their values. Companies with a strong employer brand often attract the best and brightest talent because they clearly communicate who they are, and what they stand for. Check out your competitors’ websites, marketing materials and social media presence.

5 Tips on Writing Great Job Descriptions

Glassdoor for Employers

Today’s job seekers have a lot of choice for jobs. If your organization has open positions, your job descriptions (and job titles) need to be on point, easy to digest and sell not only your open positions but your organization and employer brand, too. That can be a tall order for equally busy hiring managers, who may default to simple cookie-cutter job descriptions that, unfortunately, undersell what makes their company and positions unique.

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets. Does every company need an employer branding lead? Too many companies let their corporate brand stand on their own. That’s your person to run employment brand.”

How to write a good job description

Workable

Your job description is your chance to connect with potential candidates. Effective job descriptions are engaging and inclusive, prompt the right people to apply and help you trim down your time-to-fill. To write a good job description, keep these pointers in mind: Use a clear job title. Non-traditional job titles (like “Rockstar Engineer” or “Unicorn Designer”) are unrealistic and potentially discriminatory. Monitor social media accounts.

The Death of the Common Job Description

Glassdoor for Employers

The way people consume content has changed dramatically and it’s not stopping with job descriptions. The hot talent you’ve been hunting for isn’t going to read a boring, long job description and actually decide to apply. If people are actually clicking on your jobs, that’s awesome. Here are a few ways to tweak your job descriptions, put your creative thinking cap on and update your job descriptions: Think like a search engine.

The Essential Guide to Employer Branding in 2020

SmartRecruiters

What Is Employer Branding? Employer branding is the act of cultivating an employer brand, which is essentially an identity or persona cultivated by an organization that is presented to the public. How Do You Develop a Strong Brand?

6 Steps Proven To Boost Your Employer Brand

GoodTime

Great compensation alone no longer tops the list of “must-haves” for job seekers. Today, it’s all about how candidates perceive your company’s culture, a.k.a. your employer brand… and whether or not they can visualize themselves being part of it.

New Report: The State of Employer Branding and Recruitment Advertising

JazzHR

JazzHR partnered with HR.com’s HR Research Institute to produce the “The State of Employer Branding and Recruitment Advertising.” Less than half of survey respondents said their employer brand does a good or excellent job of attracting qualified candidates.

Why Your Employer Brand is More Than Just Job Clicks

Glassdoor for Employers

Lately we’ve been hearing a lot about what makes up a company’s employer brand. Is it the colors and mission statement on your careers page or your social media sites? What it’s not, is simply the sum total of the clicks you get on your job listings. You can’t measure employer brand on traffic to job listings or even to your company profile. Employer brand management needs to be thoughtful and authentic. What makes an Employer Brand?

5 Simple Steps to Employer Branding Best Practices

Recruitee

Modern candidates have the freedom to pick and choose which employers and positions to pursue. There are sites like Glassdoor that offer anonymous employee reviews, social media platforms to post team photos on, and the other various nuances that make it seem hard to adopt employer branding best practices. An example of employer branding best practices is that of Google, voted the best company to work for – seven years in a row as of 2016.

Social media vs. job boards: which is right for you?

ViziRecruiter

Job board and social media recruitment provide advantages to hiring managers when seeking talent. Employer Branding. Creating interest in your brand should be an ongoing priority for your company to actively engage both active and passive candidates.

Your Job Descriptions Stink: Here’s How to Fix Them

Undercover Recruiter

There are a variety of ways to capture a job seeker’s attention today. From mobile marketing to rich media ads to video and social media, there’s no shortage of innovative ways to reach your target audience. But, you still need an enticing job description. Your Job Descriptions Stink: Here’s How to Fix Them. Hiring Recruiting audience Branding culture employer brand job ad job description Recruitment

Employer Brand: How to Remarket and Re-Engage Candidates

CareerBuilder

It is an accurate description of how candidates behave in the job search process, and how companies can (and should) continue to engage with those who have expressed some level of interest in their organization — even if they drop out of the application process at some point. Similar to a searching for a product, job seekers come across job openings through a variety of methods, including referrals from their personal/professional networks and online searches.

5 features to include in your Employer Brand

Rezoomo

Being generic these days is a death to branding. So how can you get out of generic employer branding mode and make yours more relevant? A strong employer brand aligns your business, culture, and reputation. It gives job seekers a glimpse into what it is like to work for your company. Here are Rezoomos 5 important things that you should include in your employer brand. Let employees help create an authentic branding message.

Audit Your Employer Brand Now to Get Ahead in 2020

Hireology

To stand out and attract top talent in today’s competitive hiring market, you need a strong employer brand. In fact, recent data found that 69 percent of job seekers would reject a job offer from a company with a bad employer brand. Hireology data also found that a strong employer brand can boost applicant-to-hire conversion tenfold, compared to organizations that don’t have an employer brand strategy in place. .

Your Dealership’s Checklist for Building a Strong Employment Brand

Hireology

A strong employment brand can help your dealership stand out from the competition and attract top candidates in today’s competitive job market. Your employment brand can even help you reach quality candidates who might not have otherwise been looking for a job – 84% of candidates would consider leaving their current company if another company with an excellent reputation or brand offered them a job. Job Descriptions That Stand Out.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Job applications are starting to receive the same scrutiny as any other purchasing decision. In this case, instead of reading reviews on Amazon, applicants are turning to social media and to websites like Glassdoor to get the real scoop on companies. Companies can relay their culture and values through blogging, webinars, and social media to name just a few. Employer Branding

Hiring Millennials? Start With The Right Job Description

ConveyIQ

The rise of the digital age places new emphasis on not only what you say to job seekers, but how and where you say it too. Now more than ever, organizations are realizing the importance of tapping into outlets like social media, and opening their budgets to improving candidate experience and employer brand. Job descriptions are now more than just a list of required skill sets and a boilerplate about your company — they’re a first impression.

5 Creative Ways to Tell Your Employer Brand Story

Indeed

Think about the way modern job seekers search for opportunities. They browse search engines, social media and career sites to find jobs. For top performing job seekers, the path is even less defined due to the sheer volume of recruiter outreach they are receiving. Top performers have many job options. Successful job content is no longer a requirements-based job description. Great storytelling separates your employer brand.

Write The Best Job Descriptions In 7 Easy Steps | Free Templates

Recruit CRM

A job description (JD) is the first impression you're creating on a potential candidate. The key to writing a perfect job description includes— inclusivity, defeating explicit and implicit bias, engaging and prompting the candidate to take immediate action.

How to communicate company culture changes: Recruitment marketing tips

Workable

Since the COVID-19 pandemic began, loads of businesses have experienced a culture shift. Transition to remote operations, forced layoffs, new health regulations and company policies – all these events have caused changes in company culture in a flash. Revisit your employer brand.

Siloed No More: How Ecolab Converged Its Media Strategy

Rally Recruitment Marketing

For example, many companies put employer branding in one bucket and job advertising in another. But with the rising importance of Recruitment Marketing, we’re here to suggest that it’s time to do away with this siloed thinking, and instead move toward converging employer branding and job advertising into one robust strategy that will boost your talent attraction efforts. Sponsored Jobs. Employer Branding Recruitment Marketing

Media 170

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. Job applications are starting to receive the same scrutiny as any other purchasing decision. In this case, instead of reading reviews on Amazon, applicants are turning to social media and to websites like Glassdoor to get the real scoop on companies. Companies can relay their culture and values through blogging, webinars, and social media to name just a few.

Your Employer Brand: A Priceless Asset – Or Weighing You Down?

SmartRecruiters

So when a job opens, I already have many candidates to choose from – each really psyched to hear from me and already in the know about our mission and values. Do you think I’d have to post many jobs? That’s the power of strong employer branding. If A-class candidates aren’t constantly chasing you down, then your employer brand isn’t working hard enough. That makes my job at SmartRecruiters so much easier – no more “spray and pray.”.

10 of the Best Job Descriptions in 2019

Ongig

If you look at the best job descriptions (below) you’ll notice a pattern. Good Employer Branding — Consistent color, font and perhaps even corporate messaging (especially helpful if a candidate comes from a job board and hasn’t seen the rest of your career site yet!). Extra relevant Content (beyond the job description text) — Do you really want to bet the farm on just your JD text? Powerful hero media. Hero media.

How to do a developer-friendly employer brand overhaul for 2020

Stack Overflow

While there are more than 223,000 open job listings for software developers in the United States alone, only 35,000 computer science majors are graduating from U.S. Here are some key elements of building a developer-friendly employer brand. Culture.

5 Creative Ways to Tell Your Employer Brand Story

Indeed

Think about the way modern job seekers search for opportunities. They browse search engines, social media and career sites to find jobs. For top performing job seekers, the path is even less defined due to the sheer volume of recruiter outreach they are receiving. Top performers have many job options. Successful job content is no longer a requirements-based job description. Great storytelling separates your employer brand.

Nothing Else Matters: Why Your Job Postings Are Your Employer Brand.

Recruiting Daily

While the whole job search is like dating metaphor has decidedly jumped the shark , the fact is that while this aphorism used to be something of a stretch, now, they’re pretty much the same exact exercise, albeit with a distinctly different call to action. Compare this to the 47% of job seekers who agree with the statement , “I can’t trust most of the job postings or advertisements I find listed online,” and you’ll see that both categories face a decidedly uphill battle.

How to Write a Job Description

Vervoe

But, on the other side of the hiring equation, job seekers are scrolling through dozens of job descriptions at lightning speed. On average, a job seeker spends 11 hours a week looking for a new job: reading career sites, clicking on open positions, and evaluating job descriptions. Formulaic job descriptions cause companies to miss out on top talent. Job descriptions aren’t generating excitement about the open roles.

How Your Employer Brand Differs From Your Consumer Brand

Glassdoor for Employers

If your company is more than a few years old, you’ve probably given a lot of consideration to your consumer brand. A strong consumer brand is essential for any product or service to differentiate itself from the competition and build a base of loyal users. The concept of branding has been around since nearly the beginning of commerce, when artisans would mark their product and farmers mark their livestock. Branding communication.