Leverage Employee Generated Content to Help Your Employer Brand

Rally Recruitment Marketing

By seeing, hearing from or communicating with existing employees in roles they’re interested in, candidates can more clearly envision themselves in those same roles and understand your company’s culture and values, which gives them the confidence they need to apply or accept your job offer. .

3 Ways to Use TikTok to Boost Your Employer Brand

Rally Recruitment Marketing

Gen Z and millennials make up 62% of TikTok’s audience , so it is a great channel for reaching and building brand awareness with students, new grads and early career audiences. To help you get started, here are 3 ways that you can use TikTok to boost your employer brand.

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Offboarding: The Best Last Impression of Your Employer Brand

Rally Recruitment Marketing

My name is Carrie Corcoran, and I’m a strategic talent attraction, Recruitment Marketing and employer branding leader experienced in driving organizational transformations and championing alignment between talent, leadership development and operations. Hi, Rally community!

4 Reasons You Should Focus On Your Employer Branding | ClearCompany

ClearCompany Recruiting

Your employer branding is a culmination of how you market your company to potential job seekers and how your employees review your company as a workplace. Check out these four reasons why you should be focusing on your employer brand in 2021. Hiring Employer Branding

What Makes the Cisco Employer Brand Team So Successful?

Rally Recruitment Marketing

The Employer Brand team at Cisco is doing something very right when it comes to their Recruitment Marketing strategy! Best Employer Brand Video. Best Use of Organic Social Media. A series of new employer brand videos featuring 120(!!!)

How Employer Branding Can Help Manage Risk During a Crisis

Rally Recruitment Marketing

As an employer brand professional, you can protect your company’s overall brand reputation and help to manage risk during this crisis. This can only happen though when we shift our mindset and think about employer branding beyond just a recruitment nice-to-have.

5 Ways PR Can Advance Your Employer Brand

Rally Recruitment Marketing

Additionally, it’s common for people to confuse PR with traditional crisis communications or media relations. However, PR is a field separate from digital marketing, and bigger than either crisis comms or media relations on their own. Why is PR useful for advancing your employer brand?

3 Ways for Employer Brands to Stay Agile

Rally Recruitment Marketing

We learned a lot from these thought leaders, in particular our closing keynote speaker — Kathryn Minshew , CEO & Founder of The Muse — who gave us smart advice on how we can stay agile as both professionals and employer brands. Employer Branding RallyFwd

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. 3) Get a presence on social media.

3 Key Features of Employer Branding Advocacy Tools

Rally Recruitment Marketing

Companies are increasingly investing in employer branding to attract better candidates, and for good reason: Organizations that invest in employer branding are three times more likely to hire quality candidates. To attract qualified talent today, you know that your company’s reputation as an employer can make or break your hiring goals. What are brand advocacy tools? Here are some of the key features most employer branding advocacy tools offer.

21 Ways to Lead With Your Employer Brand Now (RallyFwd Recap)

Rally Recruitment Marketing

But another reason, we believe, is that the conference theme — Lead With Employer Brand — is on the minds of a lot of HR, talent acquisition and Recruitment Marketing professionals right now. Chloé Rada , Director of Talent Administration, Technology & Branding at Sodexo.

3 Predictions for Employer Brands from Kathryn Minshew

Rally Recruitment Marketing

We learned a lot from these thought leaders, especially our closing keynote speaker— Kathryn Minshew , CEO & Founder of The Muse—who gave us smart advice on how we can stay agile as both professionals and employer brands. Employer Branding Recruitment Marketing

Social Media For Employer Branding: 7 Tips To Promote Your Employer Brand On LinkedIn

Proactive Talent

So where do you start with your employer brand on LinkedIn? Whether you’re working with little or no budget, or are looking to make a bigger investment this year, here are 7 LinkedIn features and tips you’ll want to know to help you stand out from your talent competitors and build your employer brand to attract, reach and hire the top candidates your company needs. A strong employer brand is good for your business too. Employer Branding Social Recruitin

14 Employer Brand Opportunities in the Candidate and Employee Journey

Rally Recruitment Marketing

Our employer brands are most often used to attract external talent to our organizations. However, activating your employer brand internally is just as integral (if not more so!) Stage: Employer Research. Employer Branding Recruitment Marketing

4 Expert Takes on Employer Branding for Executive Recruiting

Rally Recruitment Marketing

You may think that employer branding only influences candidates in mid-level or entry-level roles, but it also highly affects your ability to attract and recruit executives. Rally: How much do you think a company’s employer brand influences an executive’s decision to join?

16 Employer Branding Statistics We Learned at RallyFwd

Rally Recruitment Marketing

Recruitment marketers, talent acquisition practitioners and employer branding specialists from around the world gathered virtually on May 6, 2020, for the RallyFwd Virtual Conference. 61% of RallyFwd attendees said their CEOs know what an employer brand is but 28% were unsure.

Building a Strong Employer Brand From the Inside Out

Rally Recruitment Marketing

In this second post, I’m going to change gears a bit and talk about where my attention has been focused during the first six months or so of my role as Employer Brand & Social Media Specialist for Indellient. Enhance your employer brand with a Culture Design Canvas.

9 Best Employer Branding Examples That Are Unique & Inspiring

CuteHR

A company needs to create a powerful employer brand for attracting and retaining top talent. But how much time do you need to spend incentivizing the brand and its products/services? Why Is Employer Branding Important? Employer Branding Strategy.

Employer Branding vs. Recruitment Marketing

Employment Metrix

Employer Branding and Recruitment Marketing are no longer just a term being thrown around among HR professionals. Recruitment Marketing is the process of actually promoting a company’s Employer Brand. A good company with big goals and Employer Brand will be a success.

3 Easy Employer Brand Ideas

Valuehire

According to studies, about three quarters of job seekers research potential employers before applying for jobs. The answer depends on the strength of your employer brand. What is your company culture like? So how can you improve your employer brand?

6 Steps to Build a Killer Employer Branding on Social Media

Jobsoid

To attract the top talent to your company, you need great employer branding. According to the latest surveys, 75 percent of job seekers say they consider an employer’s brand before applying for a job. Employer Brand

Building an Employer Brand on LinkedIn

RecruitLoop

Building an employer brand on Linkedin is a cost-effective and powerful way to recruit the best professionals in your industry. Building Culture Employer branding Recruitment Social Media Talent acquisitionRead below for five tips on how best to use LinkedIn as a driver of your business’s recruitment strategy.

Social Media For Employer Branding: 7 Facebook Hacks You Need To Know

Proactive Talent

On Facebook, your employer brand starts with your Facebook page. It’s where you can share with potential candidates real, authentic stories about your company culture, work and people, engage and get them excited about the idea of working for your company, and build a community of top talent ready for hire when a role opens up. Video Storytelling People love watching videos, and they’re dominating social media and the web. Employer Branding Social Recruiting

6 of the Best Employer Brands on Snapchat Right Now!

Social Talent

As such it is now the perfect medium on which to promote your employer brand and have it seen by thousands of people. Yes, Aer Lingus (the budget airline) is (in my opinion) one of the best companies for showcasing the people behind their brand on Snapchat. In fact, they were the very first airline to start using Snapchat as part of their employer branding strategy. Our Talent Brand team mission statement is meant to empower our WeAreCisco tribe.

6 Ways to Tie Employer Branding to the Hiring Experience

Glassdoor for Employers

In this post, we explore methods to tie employer branding into the hiring experience; e.g., sourcing, recruiting, interviewing and onboarding top talent. Read more: 10 Ways to Get Started with Employer Branding ]. Eight Ways to Bring Your Employer Brand to Life.

7 of the Best Places to Promote Your Employer Brand

Social Talent

It’s official, 2017 will be the year of the employer brand. A whopping 80% of talent leaders agree that their organisation’s employer brand has a “significant” impact on its ability to attract and hire great talent. So, as the war for talent intensifies, employers need to do everything they can to create a differentiation and preference in the minds of both future and current employees. Therefore, it is just as critical to brand internally as externally.

How Organizations Are Using Social Media To Build Employer Brand

Allegis Global Solutions

Employer brand represents who an organization is and what they stand for. Employer brand can offer a glimpse into company culture and values, and can reinforce employee experience. Today, social media is a key element in building the employer brand. It sets the stage for interactions and expectations that current and future employees will have with the organization regarding what it is like to work there.

Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

Are You Delivering on Your Employment Brand?

ExactHire Recruiting

What is an employment brand? In short, it’s how employees and potential employees view you as an employer. Your employment brand is no different. How do you differentiate as an employer and are you actually delivering on that? The ultimate position for a company to be in is to be perceived by both current and potential employees in a desired manner–your employment brand. It’s easy to dream of yourself as an employer of choice.

4 Places Candidates Go to Research Your Employer Brand

Rally Recruitment Marketing

These touchpoints along the modern candidate’s journey are important channels where you can: 1) share your employer brand messaging, and 2) provide candidates with the information they need to decide if your company is the right fit for them. 2: Your Employer Profile on Job Boards & Talent Communities. Additionally, a best practice is to encourage your employees to leave honest feedback on employer review sites to give candidates the inside scoop.

How To Create Awesome Employer Brand Content Candidates Will Love

Proactive Talent

You need to proactively build your employer brand to attract and influence only the best (and right) talent to apply and work for your company. By sharing employer brand content that paints an authentic, accurate picture of what life is like and the work candidates might be doing if they joined your company, you can help candidates self-select and decide if they are a good fit. But creating effective employer brand content can be pretty hard.

How to win the war for tech talent with your employer branding

Devskiller

If you think job seekers aren’t doing their homework on your company’s employer branding. The way in which your company brands itself is directly linked with your company’s recruitment process. With your employer branding.

5 Steps to Writing Good Employer Brand Content

Proactive Talent

Employer brand content goes above a traditional op-ed piece on the latest in entertainment, politics, or gossip. The content published on employer sites represents not only your company but your employee's experience, workplace culture, and gives you the ability to humanize your brand through great storytelling. Below are some tips for writing good employer brand content that will center around just that. Employer Branding

Employer Branding Tips (From A Marketing Department)

Social Talent

For marketers (like the one writing this blog), it can be hard to let go of the company branding and messaging, to open it up to collaboration, but as businesses change and transform, employer branding has expanded it’s role to the entire business. There is so much that the SocialTalent marketing team has learned from recruiters when it comes to branding, so read on to benefit from our experience (and learn from our mistakes!).

How To Solve The Employer Brand Strategy Ownership Debate

Proactive Talent

There is a reason that the employer brand ownership is a never-ending debate that has been a topic of concern. This has a lot to do to the lack of understanding behind who controls the brand of a company, both internal and external. For many organizations, employer branding is a shared responsibility managed between HR, Recruiting, Marketing and Internal Communications with an ultimate ownership by the CEO, who sets the tone for the company’s mission and values.

How to build your employer brand

Stories Incorporated

Here’s how to build your employer brand and get internal buy-in for key employer branding and recruitment marketing projects. Employer branding and recruitment marketing is hard enough. Want to capture stories & bring your culture to life?

3 Important Reasons To Invest In Employer Branding

Valuehire

on Twitter , you will have noticed one of our most recent tweets declares “organizations that invest in employer branding are three times more likely to make a quality hire”. Are you properly investing in employer branding? If you follow Hire Value Inc.

Good on Paper: Employer Brand & The Candidate Experience

Employment Metrix

That’s what happens when your employer brand doesn’t match up with your candidate experience. Your brand is the date who’s good on paper. The next most important impact to your brand and burgeoning relationship is communication. Even this part is important to your brand.

Employer Brand: It’s Yours to Manage

Valuehire

What exactly is your employer brand? To put it as plainly as possible, your employer brand is your reputation. A strong employer brand is achieved if it is managed well. WestJet is known for its well-managed brand. While it is commonly understood that the airline’s pay rates are low, the company continues to attract top talent through their ability to showcase a strong company culture. Manage your social media presence.

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.