Offboarding: The Best Last Impression of Your Employer Brand

Rally Recruitment Marketing

My name is Carrie Corcoran, and I’m a strategic talent attraction, Recruitment Marketing and employer branding leader experienced in driving organizational transformations and championing alignment between talent, leadership development and operations. Hi, Rally community!

4 Reasons You Should Focus On Your Employer Branding | ClearCompany

ClearCompany Recruiting

Your employer branding is a culmination of how you market your company to potential job seekers and how your employees review your company as a workplace. Check out these four reasons why you should be focusing on your employer brand in 2021. Hiring Employer Branding

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10 Ways to Activate Your Employer Brand Internally

Rally Recruitment Marketing

Too often organizations spend precious time, money and resources on developing their employer brand or an EVP , only for it to just sit there and not get leveraged properly to drive results. Meet the experts: Charlotte Marshall, Global Employer Brand Leader, Danaher.

What Makes the Cisco Employer Brand Team So Successful?

Rally Recruitment Marketing

The Employer Brand team at Cisco is doing something very right when it comes to their Recruitment Marketing strategy! Best Employer Brand Video. Carmen Collins is the Employer Brand & Social Media Lead for Cisco’s Talent Brand team and the WeAreCisco social channels.

5 Ways PR Can Advance Your Employer Brand

Rally Recruitment Marketing

These stories can be communicated through various strategies and channels including media and influencer placements, social media and content marketing, branded events and more. Why is PR useful for advancing your employer brand? Employer Branding Recruitment Marketing

14 Employer Brand Opportunities in the Candidate and Employee Journey

Rally Recruitment Marketing

Our employer brands are most often used to attract external talent to our organizations. However, activating your employer brand internally is just as integral (if not more so!) Stage: Employer Research. Stage: New Hire Onboarding.

6 Ways to Tie Employer Branding to the Hiring Experience

Glassdoor for Employers

In this post, we explore methods to tie employer branding into the hiring experience; e.g., sourcing, recruiting, interviewing and onboarding top talent. Read more: 10 Ways to Get Started with Employer Branding ]. Eight Ways to Bring Your Employer Brand to Life.

3 Features of Digital Onboarding Software that will Elevate your Employer Brand

MyRecruitmentPlus

If so, you need to implement digital onboarding software. Here at MyRecruitment+ , we believe that the onboarding process can determine whether a new employee feels displaced in their new role, or feels a sense of belonging from their first day. What is an employer brand?

5 Steps To Assess Employer Brand For Small Biz Owners

ExactHire Recruiting

As a leader of a small business, you are likely familiar with the importance of brand as it relates to your business’s profitability and growth. Your consumer brand represents who you are as a business to your customers and prospective customers; this includes how you stand apart from similar businesses, and what your goals are in delivering your product or service. But what about your employer brand? Your Employer Brand Right Now.

Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

3 Features of Digital Onboarding Software that will Elevate your Employer Brand

MyRecruitmentPlus

If so, you need to implement digital onboarding software. Here at MyRecruitment+ , we believe that the onboarding process can determine whether a new employee feels displaced in their new role, or feels a sense of belonging from their first day. What is an employer brand?

How To Solve The Employer Brand Strategy Ownership Debate

Proactive Talent

There is a reason that the employer brand ownership is a never-ending debate that has been a topic of concern. This has a lot to do to the lack of understanding behind who controls the brand of a company, both internal and external. For many organizations, employer branding is a shared responsibility managed between HR, Recruiting, Marketing and Internal Communications with an ultimate ownership by the CEO, who sets the tone for the company’s mission and values.

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

5 Ways Your Employee Onboarding Helps Define Your Employer Brand

RecruitLoop

Here are 5 strategies that you can implement during the employee onboarding process to build the bedrock of a robust employer brand. Building Culture Candidates Employer branding

Employer Brand: It’s Yours to Manage

Valuehire

What exactly is your employer brand? To put it as plainly as possible, your employer brand is your reputation. A strong employer brand is achieved if it is managed well. WestJet is known for its well-managed brand. While it is commonly understood that the airline’s pay rates are low, the company continues to attract top talent through their ability to showcase a strong company culture.

How To Attract Top Talent With An Unknown Or Misunderstood Employer Brand

Proactive Talent

Are you a startup or a small and medium-sized business with an unknown brand? Or even if you’re a big and established corporation, perhaps you have a misunderstood brand where the market perception is different from your actual company culture and employee experience? Having an unknown or misunderstood brand actually presents both an interesting challenge and advantage for your company. You want show it through authentic employer brand storytelling.

How Marketing Your Onboarding Process Attracts Talent

Rally Recruitment Marketing

Raise your hand if you, as a practitioner, spend time marketing your company, your employees, your teams, your culture and everything else in between. I’m talking about your onboarding process. Why is onboarding so important? Research from the Brandon Hall Group found that a comprehensive and solid onboarding process can improve new employee retention by as much as 82% ! On top of that, onboarding also helps improve their productivity by 70%.

6 Reasons Your Employer Brand Is Struggling

McQuiag

A strong employer brand is viewed as a necessity for attracting, recruiting, and retaining good people in a competitive market. All those factors boil down to how a brand is perceived in terms of a potential place of employment to candidates. Recruitment Employer Brand

Why Culture is Key to Building a Strong Employer Brand

HR Technologist - RB

As the war for talent intensifies, building a strong employer brand is key to standing out as an employer of choice. We speak to Robert Glazer, CEO at Acceleration Partners and winner of a Glassdoor Employees’ Choice Award about the role of culture in building a winning employer brand. Recruitment & Onboarding

Improving Employee Onboarding Experience From Day 1 | ClearCompany

ClearCompany Recruiting

This article on using the employee onboarding experience to create a resilient workforce was originally published in December 2014. Too often, organizations put employee onboarding on the back burner. And, the onboarding experience was often outdated and time-consuming.

What is Employment Branding?

Jobvite

One of the most powerful tools in your recruiting toolbox is your company’s employment brand, the impression that employees and potential new hires have of your organization. In fact, more than 75% of job seekers consider an employer’s brand before even filling out an application. “A company’s branding should be an identifier to the company’s culture. They’re applying to become a part of the culture.”. The post What is Employment Branding?

The value of employee stories for your employer brand

Stories Incorporated

We break down the value of employee stories for your employer brand and why you should champion an employee story project in your organization. Employee stories are essential for recruitment marketing and employer branding. You’ll need it for your employer brand journey.

How to Craft a Strong Remote Employer Brand When You Recruit and Hire Online

Eightfold

When the COVID-19 pandemic forced millions of people into remote-work arrangements, it also forced thousands of employers to rethink their recruiting and hiring strategies. How, then, can employers craft a strong brand when their recruiting and hiring have moved online?

6 Steps For Onboarding During a Crisis

ClearCompany Recruiting

Paperless employee onboarding is now a necessity as many organizations are dealing with work from home requirements, an uneasy workforce and candidate pool, and frequent interruptions. Since COVID has impacted the economy, employers are facing new challenges.

Guest Blog – How Your Recruiting Strategy Influences Employer Branding

Ideal

Is it really possible for your recruiting strategy to impact your brand? Employer branding is a vital piece of the hiring puzzle when it comes to organically attracting talent. Targeted recruiting tactics can tap into pools of talent that best align with an organization’s culture and values. Your employer branding can make or break your ability to pick up the right people.

Hiring Staff Virtually? 4 Ways To Showcase Your Employer Brand

The Execu|Search Group

One such tool is a strong employer brand and knowing how to showcase it in a way that makes job seekers want to work for your company! By presenting an attractive employer brand, you increase your chances of being able to successfully onboard new talent. .

Remote Onboarding FAQs

Workable

Table of contents: How can a company adopt a virtual onboarding approach when it is not tech-savvy or/and doesn’t embody a learning culture? Can you share a sample agenda for a new hire for the first week of onboarding remotely? explaining company culture.

Stop Employee Turnover with Better Onboarding

JazzHR

Stop Employee Turnover with a Better Onboarding System. The high turnover rate is often attributed to employees leaving for greener pastures, but in most cases it’s because they weren’t happy with the onboarding process. Perhaps they didn’t feel supported, empowered, or part of the community, and there are plenty of talent onboarding solutions that managers can use to minimize this impactful phenomenon. Immerse New Hires in the Culture.

Employer Brand Pros: Stop Worrying About Glassdoor

exaqueo

When it comes to your reputation as an employer, it can be hard to keep up with all of the online review sites. And, some ratings and reviews can negatively impact your company’s reputation, your employer brand, and your ability to hire new employees and even retain customers. On the other hand, candidates posting a positive experience strengthens the organization’s employer brand in the marketplace and enhances the organization’s recruitment efforts.”

Why Your Employer Brand Should Inform About Job Postings

HR Technologist - RB

Every piece of content is a chance to bring your employer brand to life. When it comes to job postings, you have a unique opportunity to communicate directly with potential candidates about your company’s mission, vision, and culture. Recruitment & Onboarding

Hiring Staff Virtually? 4 Ways To Showcase Your Employer Brand

The Execu|Search Group

One such tool is a strong employer brand and knowing how to showcase it in a way that makes job seekers want to work for your company! By presenting an attractive employer brand, you increase your chances of being able to successfully onboard new talent. .

What’s the real difference between employer brand and recruitment marketing?

exaqueo

Is there a difference between product marketing and consumer brand? Is there a difference between recruitment marketing and employer brand? In fact, there’s still quite a bit of uncertainty between: Workplace Culture Employer Value Proposition (EVP) Employer Brand Recruitment Marketing At exaqueo , we believe there is a difference between all four. For the sake of this post, let’s focus squarely on the employer brand and recruitment marketing.

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets. Does every company need an employer branding lead? Too many companies let their corporate brand stand on their own. That’s your person to run employment brand.”

What Is Employment Branding?

Jobvite

One of the most powerful tools in your recruiting toolbox is your company’s employment brand, the impression that employees and potential new hires have of your organization. In fact, more than 75% of job seekers consider an employer’s brand before even filling out an application. “A company’s branding should be an identifier to the company’s culture. They’re applying to become a part of the culture.”. 7 Sins of Employment Branding.

The 7 Essentials of Successful Team Building Activities for Onboarding

Lever

Onboarding is a fundamental piece of the candidate transition process. In today’s fluid marketplace of knowledge workers, organizations that wish to not only recruit, but retain, top talent must ensure that new hires at all levels are thoroughly well-versed in the norms and expectations which define a particular workplace culture. Employer brand

What Your Employer Brand Really Says To Candidates

Recruiting Daily

candidate vs. employer) and how each stacks up to the competition across the full spectrum of hiring, from sourcing to onboarding and beyond. I mean, sure, people may really love brands to the point of forming an emotional attachment to them, but most of the people I know and interact with daily would really rather get paid. Speaking of trades, sacrificing income for brand affiliation seems like a dud of a deal. Employer Branding Gone Bad.

4 Eye-Opening Insights About Employer Branding

Yello

The Employer Brand Manifesto by branding and recruitment marketing expert James Ellis provides a clear vision for the role of employer branding in recruiting, identifies five essential values for employer brand professionals and establishes an 11-point bedrock of employer branding truths. Here are four eye-opening insights from a top thought leader in the employer branding space: 1. Your Brand Comes from Within.

Why Instagram is a Great Platform to Display Your Employer Brand

4 Corner Resources Staffing Blog

The platform turns ten years old this year and it has evolved from a fun outlet for sharing selfies into a full-fledged marketing and branding tool (though the selfies persist!). . use Instagram, making it a valuable outlet to include in your portfolio of employer branding strategies.

How to communicate company culture changes: Recruitment marketing tips

Workable

Since the COVID-19 pandemic began, loads of businesses have experienced a culture shift. Transition to remote operations, forced layoffs, new health regulations and company policies – all these events have caused changes in company culture in a flash. Revisit your employer brand.

3 New (And More Accurate) Ways to Calculate the ROI of Employer Branding

Beamery

How do you know your new Employer Brand program is working? How can you actually calculate the ROI of Employer Branding and share it with your team? The value of branding will always be hard to track, but in the long run, creating a brand that candidates remember and identify with will be hugely valuable to your company. Application number is the standard metric by which many Employer Branding programs are judged. Employer Branding