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10 Ways to Activate Your Employer Brand Internally

Rally Recruitment Marketing

Too often organizations spend precious time, money and resources on developing their employer brand or an EVP , only for it to just sit there and not get leveraged properly to drive results. Meet the experts: Charlotte Marshall, Global Employer Brand Leader, Danaher.

What Makes the Cisco Employer Brand Team So Successful?

Rally Recruitment Marketing

The Employer Brand team at Cisco is doing something very right when it comes to their Recruitment Marketing strategy! Best Employer Brand Video. Carmen Collins is the Employer Brand & Social Media Lead for Cisco’s Talent Brand team and the WeAreCisco social channels.

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5 Ways PR Can Advance Your Employer Brand

Rally Recruitment Marketing

For many of us, PR likely isn’t on the radar just yet for a number of reasons, including a lack of time, resources or awareness about the benefits of PR. . Why is PR useful for advancing your employer brand? Influence candidates’ perceptions about your company as an employer.

6 Ways to Tie Employer Branding to the Hiring Experience

Glassdoor for Employers

In this post, we explore methods to tie employer branding into the hiring experience; e.g., sourcing, recruiting, interviewing and onboarding top talent. Read more: 10 Ways to Get Started with Employer Branding ]. Eight Ways to Bring Your Employer Brand to Life.

Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

How To Solve The Employer Brand Strategy Ownership Debate

Proactive Talent

There is a reason that the employer brand ownership is a never-ending debate that has been a topic of concern. This has a lot to do to the lack of understanding behind who controls the brand of a company, both internal and external. For many organizations, employer branding is a shared responsibility managed between HR, Recruiting, Marketing and Internal Communications with an ultimate ownership by the CEO, who sets the tone for the company’s mission and values.

Employer Brand: It’s Yours to Manage

Valuehire

What exactly is your employer brand? To put it as plainly as possible, your employer brand is your reputation. A strong employer brand is achieved if it is managed well. WestJet is known for its well-managed brand. While it is commonly understood that the airline’s pay rates are low, the company continues to attract top talent through their ability to showcase a strong company culture.

6 Reasons Your Employer Brand Is Struggling

McQuiag

A strong employer brand is viewed as a necessity for attracting, recruiting, and retaining good people in a competitive market. All those factors boil down to how a brand is perceived in terms of a potential place of employment to candidates. Recruitment Employer Brand

Improving Employee Onboarding Experience From Day 1 | ClearCompany

ClearCompany Recruiting

This article on using the employee onboarding experience to create a resilient workforce was originally published in December 2014. Too often, organizations put employee onboarding on the back burner. And, the onboarding experience was often outdated and time-consuming.

How Marketing Your Onboarding Process Attracts Talent

Rally Recruitment Marketing

Raise your hand if you, as a practitioner, spend time marketing your company, your employees, your teams, your culture and everything else in between. I’m talking about your onboarding process. Why is onboarding so important? Research from the Brandon Hall Group found that a comprehensive and solid onboarding process can improve new employee retention by as much as 82% ! On top of that, onboarding also helps improve their productivity by 70%.

The value of employee stories for your employer brand

Stories Incorporated

We break down the value of employee stories for your employer brand and why you should champion an employee story project in your organization. Employee stories are essential for recruitment marketing and employer branding. You’ll need it for your employer brand journey.

What is Employment Branding?

Jobvite

One of the most powerful tools in your recruiting toolbox is your company’s employment brand, the impression that employees and potential new hires have of your organization. In fact, more than 75% of job seekers consider an employer’s brand before even filling out an application. It’s essentially your company’s value proposition, says Brad Stultz, a human resources coordinator at Totally Promotional. They’re applying to become a part of the culture.”.

Guest Blog – How Your Recruiting Strategy Influences Employer Branding

Ideal

Is it really possible for your recruiting strategy to impact your brand? Employer branding is a vital piece of the hiring puzzle when it comes to organically attracting talent. Targeted recruiting tactics can tap into pools of talent that best align with an organization’s culture and values. Your employer branding can make or break your ability to pick up the right people.

Remote Onboarding FAQs

Workable

Table of contents: How can a company adopt a virtual onboarding approach when it is not tech-savvy or/and doesn’t embody a learning culture? Can you share a sample agenda for a new hire for the first week of onboarding remotely? explaining company culture.

Top 5 Recruitment Marketing Priorities for 2019 (Plus, Resources to Turn Your Priorities into Action!)

Rally Recruitment Marketing

But already, the harsh realities are settling in: There are more business partners to support, critical improvement projects to spearhead, time needed to select the right vendors, new channels to try, and just overall increasing demands on our time, resources and budgets. Check out the list and then take a look at some of the resources we recommend to turn your priorities into plans! Cultures change as new employees join and tenured ones leave.

What Your Employer Brand Really Says To Candidates

Recruiting Daily

candidate vs. employer) and how each stacks up to the competition across the full spectrum of hiring, from sourcing to onboarding and beyond. I mean, sure, people may really love brands to the point of forming an emotional attachment to them, but most of the people I know and interact with daily would really rather get paid. Speaking of trades, sacrificing income for brand affiliation seems like a dud of a deal. Employer Branding Gone Bad.

What Is Employment Branding?

Jobvite

One of the most powerful tools in your recruiting toolbox is your company’s employment brand, the impression that employees and potential new hires have of your organization. In fact, more than 75% of job seekers consider an employer’s brand before even filling out an application. It’s essentially your company’s value proposition, says Brad Stultz, a human resources coordinator at Totally Promotional. They’re applying to become a part of the culture.”.

Why Instagram is a Great Platform to Display Your Employer Brand

4 Corner Resources Staffing Blog

The platform turns ten years old this year and it has evolved from a fun outlet for sharing selfies into a full-fledged marketing and branding tool (though the selfies persist!). . use Instagram, making it a valuable outlet to include in your portfolio of employer branding strategies.

How to communicate company culture changes: Recruitment marketing tips

Workable

Since the COVID-19 pandemic began, loads of businesses have experienced a culture shift. Transition to remote operations, forced layoffs, new health regulations and company policies – all these events have caused changes in company culture in a flash. Revisit your employer brand.

3 New (And More Accurate) Ways to Calculate the ROI of Employer Branding

Beamery

How do you know your new Employer Brand program is working? How can you actually calculate the ROI of Employer Branding and share it with your team? The value of branding will always be hard to track, but in the long run, creating a brand that candidates remember and identify with will be hugely valuable to your company. Application number is the standard metric by which many Employer Branding programs are judged. Employer Branding

Top Recruitment Marketing Priorities for 2019 (Plus, Resources to Turn Your Priorities into Plans!)

Rally Recruitment Marketing

Check out the list and then take a look at some of the resources we recommend to turn your priorities into plans! This type of approach will help candidates better understand your employer brand, assess their own values fit and encourage them to apply – or say yes to that offer! Creating a lead nurture strategy for this group is a cost-effective way to remind people who already know your brand that you have great opportunities available for them.

5 Ways You Can Use PR to Advance Your Employer Brand

Rally Recruitment Marketing

For many of us, PR likely isn’t on the radar just yet for a number of reasons, including a lack of time, resources or awareness about the benefits of PR. . Why is PR useful for advancing your employer brand? Influence candidates’ perceptions about your company as an employer.

Onboarding remote workers: SuperAwesome’s success story

Workable

Luckily enough, many businesses who have been successfully onboarding remote workers stepped up to share their wisdom. Below, you’ll find his remote onboarding best practices. Onboarding remote workers – the essentials. Prepare a structured remote onboarding plan.

EMPLOYER BRANDING 2.0: STOP TRYING TO ATTRACT EVERYONE

exaqueo

Employer brand. To our team of experts, employer brand is more than just a talent acquisition or human resources project or initiative. It’s how an employer (just like yours) messages, markets, and brings to life its full employment experience, both externally to candidates and internally to employees. Employer brand is a holistic strategy. ( <-- Click to tweet this! The goal is to build your authentic employer brand foundation.

How to build a remote work culture from scratch

Workable

That’s why defining your brand new culture should be one of your top priorities. Remote work culture – tips for HR and business leaders. Now that remote work is in the game, your employer branding will benefit from a tweak. Redesign your onboarding process.

5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

That number is great considering that employer branding hasn’t been around all that long! For the other 60% of us, this might be an opportune moment to conduct research and finally put together our EVP messaging and employer brand platform.

6 Points to Consider for Your 2017 Employer Branding Strategy

Jibe

In response to a disproportionate interest in our content on employer branding strategies and best practices, my team and I at Jibe launched our inaugural State of Employer Branding survey in Q3 2016. The survey inspected recruiters’ and marketers’ thoughts on employer branding as a business function and its interconnectedness with candidate experience. No Surprise: Employee Happiness and Employer Branding Are Closely Connected.

New Hire Onboarding is the Key to Retention

Jobvite

This past fall I made the exciting decision to leave my previous employer and join Jobvite’s Marketing Team. It would be the first time I joined a company and did all my onboarding virtually. Hiring and onboarding go hand in hand. Onboarding vs. Orientation.

Creating an Onboarding Program that Saves Time and Boosts Engagement

ClearCompany Recruiting

Onboarding. Retention, productivity, engagement… these all depend on making sure that your new employees are onboarded correctly. But not only does this take budget and resources, it takes planning and time. If you create standardized onboarding processes within your organization, you will experience 50% greater new hire retention. How To Create an Onboarding Program. Build your onboarding program so it begins before the first day.

The Surprising Way to Increase Careers Site Traffic

Rally Recruitment Marketing

When creating the content strategy for the Life at Capital One Blog, the team and I wanted to tell authentic stories of associates, showcase our incredible benefits and highlight our inclusive culture, using an Employee Value Proposition (EVP) and data-backed approach.

SEO 305

Why Artificial Intelligence is a Good Ambassador for Your Employment Brand

Eightfold

Artificial intelligence can help employers find new efficiencies, allowing them to focus on building and communicating their employment brand in order to recruit top candidates. See Branding More Clearly With Data Analysis. How well does your employment brand resonate with candidates? Brands exist to communicate with people and shape their behavior, which means that people remain essential to good branding, say Euan J.

Top HR & Recruiting Resources to Use in 2018

ClearCompany Recruiting

So, we’ve pulled together a curated list of our most sought after articles and resources. Take a look back at @ClearCompany's top blogs and resources from 2017 to improve your HR and #recruitment strategy this year! It helps them think with a wider breadth of perspectives, creates a more innovative culture, and gives them access to the potential revenue gains from employing people who can contribute different things to the bottom line.

SEC to Require Talent Metrics Reporting: What’s Your Talent Story?

Survale

The article recommends focusing on ISO 30414:2018 Human resource management — Guidelines for internal and external human capital reporting as a jumping off point. Organizational culture. When you recruit, find out what candidates think about your employer brand and culture.

Report 121

[#WorkTrends] Job Description Complexities: The Problems and Solutions

TalentCulture - Recruiting

HR Strategy Podcast Podcast Recaps #WorkTrends company culture Employer branding hiring HR strategy human resources job description job seeker Leadership Management onboarding work culture Workplace CultureLove it or hate it, the job description is a fact of business life… The problem with many job descriptions? Too often, they are written to benefit the hiring company […].

5 Core Aspects of The Human Resource Cycle

CandidateZip

Like other parts of life and business, human resources, or say HR, also has a unique life cycle. Below I am sharing the human resource life cycle stages that you need to pay attention to. Convey the organization's brand and values. Explain company culture.

Everything to know about Human Resource Management

CuteHR

With globalization, Human Resource Management or Personnel Management as it was called in earlier days has transformed. What is Human Resource Management? Human resource management (HRM) is the strategic approach towards effective people management in a company or organization such that it helps the business gain a competitive advantage. It is designed to maximize employee performance in the service of an employer’s strategic objectives. Virtual Human Resource.

How Smart Employers Market Remote Worker Training Programs

Rally Recruitment Marketing

Depending on the support and resources they receive in their new role, new hires will do a gut check to determine whether they’ve made the right career move. This is why candidates increasingly want to know about onboarding programs before they hit the ‘Apply’ button. And 70% of Muse users who applied for a job because of what they learned about an employer through The Muse believe that their employer accurately represented their culture during the hiring process.

Employer Brand: Breaking It Down In Order to Build It Up

Jibe

A company’s employer brand is in many ways a lagging indicator—one that’s influenced by hundreds, maybe thousands of variables. More likely, you will strategically work to improve one of the numerous areas that influence your employer brand. We advocate for professionals to think more strategically and less tactically before pouring resources into something. In other words, reverse engineer what comprises a strong employer brand.

6 Ways to Showcase your Company Culture through Social Messaging

Spark Hire

However, if you want to be sure to target today’s top talent you need to advertise your company culture through social media. Today’s top talent is interested in not only a good paying job, but a career with a company that has a welcoming culture. There are 6 ways to make sure you are clearly showcasing a positive company culture through social media. Get onboard with social media. This includes resources like whitepapers, eBooks, or industry specific reports.

5 Biggest Challenges Modern Recruiters Face

Social Talent

In today’s borderless global environment, companies face a vast array of challenges such as social & technological changes, cultural diversity, aging populations and political instability (Brexit!). What you can do: Focus on your employer brand. Your employer branding is the sum-total of what potential employees think of you as an employer and the goal is to create differentiation and preference in the minds of these people.