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Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

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Guest Blog – How Your Recruiting Strategy Influences Employer Branding

Ideal

Is it really possible for your recruiting strategy to impact your brand? Employer branding is a vital piece of the hiring puzzle when it comes to organically attracting talent. Targeted recruiting tactics can tap into pools of talent that best align with an organization’s culture and values. Your employer branding can make or break your ability to pick up the right people.

Employer Brand Pros: Stop Worrying About Glassdoor

exaqueo

When it comes to your reputation as an employer, it can be hard to keep up with all of the online review sites. And, some ratings and reviews can negatively impact your company’s reputation, your employer brand, and your ability to hire new employees and even retain customers. On the other hand, candidates posting a positive experience strengthens the organization’s employer brand in the marketplace and enhances the organization’s recruitment efforts.”

What Your Employer Brand Really Says To Candidates

Recruiting Daily

candidate vs. employer) and how each stacks up to the competition across the full spectrum of hiring, from sourcing to onboarding and beyond. I mean, sure, people may really love brands to the point of forming an emotional attachment to them, but most of the people I know and interact with daily would really rather get paid. Speaking of trades, sacrificing income for brand affiliation seems like a dud of a deal. Employer Branding Gone Bad.

3 New (And More Accurate) Ways to Calculate the ROI of Employer Branding

Beamery

How do you know your new Employer Brand program is working? How can you actually calculate the ROI of Employer Branding and share it with your team? The value of branding will always be hard to track, but in the long run, creating a brand that candidates remember and identify with will be hugely valuable to your company. Application number is the standard metric by which many Employer Branding programs are judged. Employer Branding

7 Tips for Onboarding Remote Employees

Achievers - Recruiting

As your company recognizes the efficiency that a remote workforce offers, it’s likely that you’ll hire and onboard some of your new people at a distance. When you create a strong onboarding process, it sets the tone for the employee’s entire experience with your company.

Five Onboarding Tips New Hires Will Thank You For

SmartRecruiters

Getting your new hires up to speed takes time, but without a positive onboarding experience, many employees lose interest. You’ve still got to onboard. However, positive employee onboarding experiences can be a crucial first step for everyone you welcome into your organization. But before you drop a payload of paperwork on your new hire all at once, here are five ways to maximize your onboarding, and keep new employees happy and excited about their career decision.

Why Artificial Intelligence is a Good Ambassador for Your Employment Brand

Eightfold

Artificial intelligence can help employers find new efficiencies, allowing them to focus on building and communicating their employment brand in order to recruit top candidates. See Branding More Clearly With Data Analysis. How well does your employment brand resonate with candidates? Brands exist to communicate with people and shape their behavior, which means that people remain essential to good branding, say Euan J.

How to Brand Your Candidate and Employee Experience

InFlight

Both your candidate experience and employee experience send a strong message about your employer brand. That is why activating your employer brand across the entire employee lifecycle is crucial to engaging your current employee base. Corteva Case Study.

Real-life Employer Branding Ideas That Work

Recruiting Blogs

Employer Branding ideas are essential for building a strong and attractive employer brand. Many firms have started investing more in their employer branding strategy so I decided write about some real-life employer branding ideas and strategies. HubSpot and Facebook have mastered their employer branding and recruitment marketing efforts, and here is how! Why is employer branding important?

5 Biggest Challenges Modern Recruiters Face

Social Talent

In today’s borderless global environment, companies face a vast array of challenges such as social & technological changes, cultural diversity, aging populations and political instability (Brexit!). What you can do: Focus on your employer brand. Your employer branding is the sum-total of what potential employees think of you as an employer and the goal is to create differentiation and preference in the minds of these people.

How to Create a Winning Employer Brand

Recruiting Blogs

Employer brand is incredibly important in a competitive talent market. Top candidates want to work at a company whose brand is welcoming and inspiring. “If If your brand is not seen as a positive, your recruiting efforts will be doubled in terms of challenge, and the best talent will search for companies with better reputations, because they can” says Michael T. A poorly managed employer brand can cost you access to top talent. .

How to Show Your Authentic Employee Experience

Rally Recruitment Marketing

A study by the Futurestep division of Korn Ferry revealed that 90% of executives say between 10% and 25% of new employees leave their organizations within the first 6 months. Employee experience vs. company culture. The first thing to know is that the employee experience isn’t the company culture. The culture is part of and supports the experience that team members have within your organization. Employee Storytelling Employer Branding

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Managing your Employer Brand on Glassdoor Like a Pro - Talentnow

Recruiting Blogs

That’s why, Marketing your brand as a desirable employer can go a long way in filling the vacant positions in your organization fast and easy. One way to do this is by managing your reputation on job boards and employer review sites. No employer serious about hiring quality talent can afford to neglect their reputation on such platforms. According to a recent study , 48% of job seekers consulted Glassdoor during their search.

3 Examples of Great Organizational Culture You Can Learn From

Indeed

Many organizations struggle to create a memorable and magnetic workplace culture, and it’s no wonder. Culture is tricky to define, and takes time and effort to build. Michael Watkins defines organizational culture as a moving target made up of the patterns of behavior; shared process of “sense-making”; and the stories, values and rituals that take hold within organizations. One thing is clear: strong organizational culture is a powerful talent attractor.

How to Create a New Hire Onboarding Checklist

Yello

While bringing in a new teammate is exciting for recruiters and hiring managers alike, putting together an effective onboarding program can be quite a challenge. In fact, one in three organizations report an onboarding program that’s informal, inconsistent or reactive.

The Fit Bit: Does Hiring For Culture Fit Matter More Than Recruiting For Skills?

Recruiting Daily

Unlike many HR centered constructs, there is actually a clearly established business case for creating a strong organizational culture, and that hiring for culture fit has a direct impact on a company’s performance and bottom line results. The organization culture helps in measuring limitation to overcome performance measurement. The limitations shows that culture and employee performance shows negative correlation as employee performance is badly affected by it.”

Should I Invest in Onboarding?

Recruiterbox

Retained employees represent a great return on the many investments that employers make on their workforce, and onboarding is a solid, yet often overlooked aspect of those investments. According to a 2013 Aberdeen Report , organizations that were rated best-in-class in the category of onboarding retained 91% of employees within the first year. Industry-Average onboarding programs show retention rates of 70%, and laggard programs show retention rates as low as 30%.

How To Use Social Media for Employee Onboarding

Recruiting Daily

A full 54% of employers recently reported that they currently had open positions for which they have been unable to fill due to their inability to find qualified candidates, according to a recent Harris Poll conducted for CareerBuilder. These aren’t innovative, these aren’t new, but if every employer were doing just the basics of online recruiting, no way would more than half of them still be having a hard time finding candidates.

Why Your Company Needs Employer Branding & How To Get Started

Recruiting Blogs

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at KeyInterval Research and Founder of HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice.

How to Nail the Top 5 Talent Acquisition Trends of 2017

Leoforce

Many employers don’t know a defined path to find, attract, and hire top-notch people who are open to this kind of work. Arya searches multiple sources at one time including job boards, internal systems, professional sites, social databases, and other global talent sources to find the best of these types of workers – studying their history, their behavior, and what they want for their future. Training and onboarding are a huge investment. We’re over halfway through 2017.

How to Nail the Top 5 Talent Acquisition Trends of 2017

Leoforce

Many employers don’t know a defined path to find, attract, and hire top-notch people who are open to this kind of work. Arya searches multiple sources at one time including job boards, internal systems, professional sites, social databases, and other global talent sources to find the best of these types of workers – studying their history, their behavior, and what they want for their future. Training and onboarding are a huge investment. We’re over halfway through 2017.

Guide to Onboarding Remote Employees

Recruiting Blogs

Employee onboarding matters more than we think it does. A successful employee onboarding program helps improve retention, employee engagement, satisfaction, and boost employee productivity levels. . Why is employee onboarding important? Onboarding helps reduce stress.

3 Examples of Great Organizational Culture You Can Learn From

Indeed

Many organizations struggle to create a memorable and magnetic workplace culture, and it’s no wonder. Culture is tricky to define, and takes time and effort to build. Michael Watkins defines organizational culture as a moving target made up of the patterns of behavior; shared process of “sense-making”; and the stories, values and rituals that take hold within organizations. One thing is clear: strong organizational culture is a powerful talent attractor.

Employee Engagement 101: What Does Your Culture Value?

SmartRecruiters

What’s the distance between your company culture and your brand? A company culture that’s authentic and deep will translate through the employer brand, conveying the same tone, the same mission, the same values to job seekers and new hires that it does to fully entrenched (and hopefully engaged) employees. . We’ve spent more than $720 million according to a Bersin study. Companies like Apple and Google clearly align employer brand with workplace culture.

The Financial Benefits of Becoming an Employer of Choice

Jobvite

Your employer brand is your reputation personified. For financial institutions, building a positive employer brand is imperative if you want to recruit and retain high-quality talent. Having a well-developed employer brand makes current employees proud of their positions.

Brandon Hall Group’s New Research Study to Uncover How Some Organizations are Winning the War for Talent

Brandon Hall

They do this by being better at sourcing, screening and onboarding than anyone else. This new study will identify organizations’ talent-acquisition practices and correlate them with increases in key performance indicators to identify best and next practices in talent-acquisition strategies. One of the first major steps employers should take is implementing a more objective approach in their battle for talent, and aggressively eliminating human error.

What Benefits Do Employees Value The Most?

Valuehire

When employers are on the hunt for new talent, it’s important they remember their quests always need to begin at home. It’s all about growing and nurturing a positive company culture. Studies have shown that most Canadian workers prefer perks over cash. In other words, ensuring the happiness and success of current employees is a key to attracting candidates to the job postings a company publishes.

The Startup Hiring Guide: Hiring for rapid growth from 5 to 50

Workable

We’ve spent the time to curate the best thinking on everything from employer branding and headhunting to the interview process. Building an attractive company: Employer branding. Building an attractive company: employer branding. The culture fit.

Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]

Ongig

This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. Company Culture. 35 More Team Building Activities To Create a Bulletproof Culture. Employer Branding. Employer Branding. Onboarding.

6 Secrets for Hiring Top Manufacturing Talent

Jobvite

Brand like you mean it. Applicants want to know what you stand for — and more importantly, they want to see a consistent, authentic brand identity across every channel. Corporate marketing likely has a bigger branding budget than you do.

5 New Year’s Resolutions for Recruiters

Arya Recruiting Robotics

More than one-third of companies have already taken steps to improve mobile recruiting, according to a study by the Society for Human Resource Management. Create profiles for your company and interact with potential job candidates in order to build your employer brand, and spend extra time on social media advertising in order to attract fresh talent. Construct your employer brand. Consider making recruiting videos to help showcase your company culture.

When Open Source And HR Collide

Glassdoor for Employers

This idea of openness is often applied to areas like employer branding — sharing culture openly to help organizations more effectively draw talent that aligns with their culture and organizational values. Our culture is built on the foundation of a passionate, egoless team having fun and building something bigger than ourselves, free to find new ways to share and give back to our respective communities, including HR. Transparency.

You’ll Be Amazed What HR and Recruitment Can Achieve When They Work Together!

Social Talent

In fact, a study by McKinsey highlights this point when it notes that by 2020 there will be a demand for 166 million to 168 million high-skill workers and a supply of only 150 million high-skill workers. Although the imagery of war might seem overly dramatic, it is nonetheless accurate since employers are going toe-to-toe in a virtual battle to find suitable job candidates. Another study says that the best job candidates are taken off of the market within 10 days.

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7 Ways to Create an Unbeatable Employee Experience

Achievers - Recruiting

Here are seven ways to make your employer brand compelling to future and current workers: 1. Improve the Onboarding Process. Each workplace has its own style and demands, and effective training is one of the key factors in successful onboarding. While employer reviews on Glassdoor or LinkedIn are not always easy to read, Deloitte’s report on employee experience reminds HR professionals that these critiques provide a valuable perspective.

Comparably: The New Glassdoor Alternative

Ongig

Comparably CEO Jason Nazar (pictured) answers Rob Kelly’s questions about employer branding, recruitment marketing, Glassdoor alternatives and more. If you’re a recruitment marketing or employer branding leader, you probably have tons of energy around company review sites like Glassdoor. I spent some time with Comparably CEO Jason Nazar to dig in on this important new part of the employer branding space.

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7 New Ways Videos Can Improve Your Recruiting

Spark Hire

Video can be a great — and easy — way to engage potential employees, take them through the onboarding process, and help them perform their day-to-day tasks. Employer brand videos. A report by Brandemix found 80 percent of respondents believe effectively building an employer brand helps them be successful in a variety of ways — including attracting skilled job seekers. But my company doesn’t have a brand,” you might say. Onboarding.

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How I Landed My Dream Recruitment Marketing Job at Hubspot

Rally Recruitment Marketing

My name is Lauren Murray and I’m an Employer Brand Specialist with HubSpot , specializing in content strategy for our HubSpot Life social media channels. I started my career in real estate marketing right out of college, before moving into non-profit brand management.

No Quick Fix: Why HR Technology Can’t Fix A Broken Candidate Experience.

Recruiting Daily

The thing many employers don’t seem to get is that no matter what tools they choose to use, any candidate experience initiative is going to fail without the right people and processes in place, first. Knowing what’s really driving those consumer decisions means really listening to what your candidates really think about your employer brand; every organization has an employer brand, whether or not you actually have an employer branding strategy.