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How I Landed My Dream Recruitment Marketing Job at Hubspot

Rally Recruitment Marketing

My name is Lauren Murray and I’m an Employer Brand Specialist with HubSpot , specializing in content strategy for our HubSpot Life social media channels. Most recently, I’ve pivoted sideways on this career climb, from marketing into Recruitment Marketing.

Social Media For Employer Branding: 7 Tips To Promote Your Employer Brand On LinkedIn

Proactive Talent

With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine. So where do you start with your employer brand on LinkedIn? Encourage Employee To Update Their Profiles An employee’s LinkedIn profile is a great opportunity to promote your company’s employer brand.

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4 Tips to Succeed in Your Recruitment Marketing Career

Rally Recruitment Marketing

My name is Georgia Smith and I’m a Recruitment Marketing Specialist at Delta Air Lines. I’ve been working in this industry for almost 5 years and today I’m going to share a little bit about my Recruitment Marketing career journey with you all. Recruitment Marketing

Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

Your first 100 days in an employer branding job: best content projects to start

Stories Incorporated

Start with one of these employee story content projects in your first 100 days in an employer branding job. They’re also great ideas if you’re looking to shake up your culture content library and talk to candidates in new ways!) . Learn more in the Loews Hotels case study.

3 Ways Hiring Managers Can Amplify Your Employer Brand

Social Talent

You’ve probably heard about how recruiting is becoming marketing. Employer brand has to be a part of your overall recruiting efforts in order to stay competitive in the war for talent. Harvard thinks CEOs should own the brand. While your marketing department has the skill set to help, their KPIs relate directly to revenue. Your hiring managers are the sleeping giants you’ve been hoping would wake up and help you build your brand.

Dell Technologies Case Study

Stories Incorporated

In our Dell Technologies case study, we share Stories Inc.’s ’s work to capture culture reflecting the employee experience both globally and regionally. Now, Dell Technologies is a worldwide leader in digital transformation and in building inclusive cultures.

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Philips Case Study

Stories Incorporated

More than a pivot: Innovating in the face of a pandemic…a Philips case study from Stories Incorporated. The Philips employer brand team wanted to create visually compelling and substantive employee story videos to support their Employer Value Proposition (EVP).

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Instagram Stories: The Employer Branding Tool Every Recruitment Marketer Needs

CKR Interactive

With 300 million daily active users since its launch in August 2016, and 59% of users being 18-29 year-olds , Instagram Stories has become a powerhouse in marketing, especially when targeting younger audiences. With Stories’ unique features including live video, interactive polling and clickable links, Instagram has outpaced Snap’s 166 million daily active users and is now the all-in-one employer brand platform every recruitment marketer should be using.

7 Actions Employers Must Take Now for Racial Equality

Rally Recruitment Marketing

Many employers have made public statements and pledged their support for the Black Lives Matter movement and against racial injustice. Studies have also shown that a racial pay gap still exists between Black (and other minority groups) and White employees.

Your Employer Brand Is Missing One Key Element — Your Employees

Spark Hire

A strong employer brand delivers value throughout the entire hiring process: from attracting the right talent, which makes candidate sourcing easy, to representing your company accurately during the interview process. But how do you bring your employer brand to the next level? We spoke to Lauryn Sargent and Mollie Delp to learn about the best tool to improve your employer brand — your employees. Cultural appeal attracts the right talent.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Nowadays though, the way we market our companies to candidates is becoming increasingly important. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Is employer branding important? Employer Branding is nothing new.

How to Use Instagram to Attract & Engage Campus Talent

Rally Recruitment Marketing

Lisa Kramer is the Director of Enterprise Campus Recruitment & Early Talent Programs at BMO. Hi Rally community, my name is Lisa Kramer and I’m the Director of Enterprise Campus Recruitment & Early Talent Programs at BMO. A post shared by BMO Campus Recruitment (@bmo_on_campus).

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What Your Employer Brand Really Says To Candidates

Recruiting Daily

There are already thousands of talent acquisition technology startups focusing on reinventing, revolutionizing or reimagining recruiting, with hundreds of new platforms and providers appearing every year. Getting a full view of the market landscape for this dynamic, constantly evolving industry represents a daunting challenge, even for the most seasoned analysts and experts focusing solely on this space. Employer Branding Gone Bad.

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. Nowadays though, the way we market our companies to candidates is becoming increasingly important. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Is employer branding important?

7 Ways to Build Your Employer Brand on Campus

Yello

07/28/2017 // By tracy kelly // Campus Recruiting. What matters most in campus recruiting? A study by the National Association of Colleges and Employers found employers consider branding the most important part of their university recruiting programs. Here are the top ways to build your brand on college campuses, to stand out to soon-to-be grads. Run every campus recruitment event with complete consistency and maximize ROI.

Dell Technologies veteran hiring case study

Stories Incorporated

developed veteran recruitment marketing content to support Dell Technologies’ veteran hiring initiative. ’s recruitment marketing content for Dell Technologies ‘ intern programs outperformed Dell’s expectations. Reading Time: 4 minutes Stories Inc.

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3 Ways to Measure Your Employer Brand

Indeed

Your employer brand: What people say about working for your company when the boss is not in the room. According to Edelman’s recent study, the word of your peer is trusted over the word of your company’s executive officer. Surveying your employees—both by asking formal questions and observing them in the wild—is a step in the right direction to understand your culture and reveal your employer brand. Employer Branding

Transform 2020 Recruitment Marketing Conference Recap

Stories Incorporated

For over five years now, Transform has brought together the brightest in talent acquisition and recruitment marketing with the goal of transforming an industry. ’s complete Transform 2020 Recruitment Marketing Conference recap. Reading Time: 11 minutes.

Employer Branding: Why The Voice of the Employee Matters Most.

Recruiting Daily

But in today’s constantly connected, increasingly interconnected world of work, it’s not just hard-to-fill or exempt workers whose voices matter when it comes to recruitment marketing. This One Time, At Brand Camp… If you’re among the unanointed, Summer Brand Camp is the can’t miss industry event for hospitality and food service leaders at some of the world’s biggest brands.

Recruitment Marketing Shouldn’t Have To Be PC.

Recruiting Daily

Striving to esteem the inner man above culture, wealth or pedigree. But what I don’t get is that, in both employment law and employment branding, race largely sets the stage for the larger diversity discussion. We studied to become teachers, nurses and lawyers. No matter if you majored in the liberal arts or the hard sciences, or whether you studied social work or sociology, everyone in the sorority was expected to excel at school, and we did.

Nothing Else Matters: Why Your Job Postings Are Your Employer Brand.

Recruiting Daily

The aspirational promise of using an algorithm for finding affinity is more or less the value proposition for both online recruiting and dating sites alike. It’s hard to imagine that when they were first launched, online recruiting was viewed largely with suspicion by the status quo; a Bloomberg Business story from 1998 asked of this new segment: “Job Boards: Professional Opportunity or Personal Scam?”. Disclaimer: Recruiting Daily was compensated by CareerBuilder for this post.

You’re Hiring? So Is Everyone Else! 4 Employer Brand Tips to Overcome Talent Challenges

exaqueo

Maybe it’s because I work in the industry of employer branding and my eyes are magnets for recruitment marketing. In this extremely competitive talent market you need to captivate candidates with a message that stands out. Is it truly an organizational challenge or is it the employment experience of one department? It's a holistic strategy behind how you attract, recruit, retain, and influence people.” (<--Click to tweet this!)

Top Recruitment Marketing Content Opportunities for 2020

Stories Incorporated

Some of the best recruitment marketing opportunities exist when your company does something different from the norm, that candidates also really care about. Here are four recruitment marketing opportunities (with employee story examples!) Promundo and Dove Men+Care study).

3 Ways to Measure Your Employer Brand

Indeed

Your employer brand: What people say about working for your company when the boss is not in the room. According to Edelman’s recent study, the word of your peer is trusted over the word of your company’s executive officer. Surveying your employees—both by asking formal questions and observing them in the wild—is a step in the right direction to understand your culture and reveal your employer brand. Employer Branding

“You need to give back to the community” Beamery’s take on successful employer branding in the crowded London tech scene

Stack Overflow

We spoke to Adam Rabinovitch, Global Technical Recruiting Lead and Evangelist at Beamery about how to do meaningful employer branding, how to be a successful recruiter in 2020 and how sometimes you do not hire a candidate, but might end-up teaching them something new.

Maximize your return-to-work plans for great recruitment marketing content

Stories Incorporated

Everyday, employers are deciding what return-to-work looks like for their company. Studies have shown* that the majority of employees want flexibility and the option to decide where they’ll work. Make no mistake, these decisions say a lot about culture.

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8 Ways to Improve Your Employer Brand

Recruiting Blogs

Having a poor employer brand can mean your company loses out on hiring the very best talent. But what exactly is an ‘employer brand’? . In this article we discuss eight things you can do to make you more attractive as an employer. What is an ‘employer brand’? Put simply, an employer brand is a company’s reputation as an employer. Why is it important to have a good employer brand? resource/employer-brand.

Top Recruitment Marketing Content Trends of 2020

Stories Incorporated

The best content opportunities for recruitment marketers exist when your company does something unique, that candidates really care about. Here are three key priorities for candidates in 2020 that are, in turn, thee top recruitment marketing content trends of 2020.

Video and Job Advertising: The Perfect Marriage

Social Talent

But how does this apply to recruitment? There have been big changes in the way companies attract talent and connect with candidates over the years and video represents a fantastic opportunity for recruiters to get more eyeballs on their job ads. Now video is the latest innovation transforming the recruitment landscape, enabling companies to communicate to talent pools/communities in a much more personal way. Gain an insight into the workplace culture.

How to Recruit Marketers

Glassdoor for Employers

The people on your marketing team can make a big difference in your company’s level of recognition—and directly affect sales. Marketing roles have become increasingly analytical and strategic as companies harness the myriad digital marketing techniques and tools to expand brand awareness. Digital marketing” is the 7 th most popular job search term on Glassdoor for marketing-related roles. Digital marketing manager” lands at number 9.

How 10 Companies are Leveraging Odd Perks to Boost Their Employer Brand

MightyRecruiter

How often do you examine your company’s employer brand? After all, your company’s reputation as a great place to work is more than just a way of retaining and engaging current employees; it can also be a powerful recruiting tool that you should be using to your advantage. Look no further than a recent study by Corporate Responsibility Magazine, which found that 69% of jobseekers would reject an offer from a company with a poor reputation.

Get Ready for Gen Z – the Next Wave of Talent

Fistful of Talent

In today’s “always-on” culture, both millennials and Gen Z aren’t afraid to answer emails off-hours or stay up late to finish projects. In fact, studies show they’re actually hungry for face-to-face interactions in the workplace. Move over, millennials. There’s a new kid in town.

Making the Pitch: How To Craft The Perfect Company Overview

JazzHR

They ask friends and peers about your company, carefully study your website, and pore over reviews on third-party sites like Glassdoor. And while it’s great that they’re often well-informed, in today’s highly competitive job market, you still need to take the time to sell your organization to them. Depending on what it is, your organization’s mission, values, and vision can be an excellent recruitment tool. Are you moving into new markets or opening new offices?

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5 Recruitment Marketing Hacks to Boost Candidate Engagement

Yello

Recruitment marketing is the key to showing candidates the unique aspects of your employer brand. Through engaging content that highlights your brand proposition , candidates can get a sense for the tone, personality, and perks extended to employees. That’s where tried-and-true techniques from your marketing team come into play. By acting like a marketer, recruiters can attract a wide range of candidates with highly targeted messages.

Employer Branding: Everything you need to know

Recruiting Blogs

Employer branding has grown in significance due to changes in job seeker behavior, and increased competition in the war for talent. It’s not wonder that 86% of HR Professionals would agree recruiting is becoming more like marketing, it’s a necessity to compete for the best people. Because the amount of research has increased so much in the past few years, employer branding strategy has become more and more important within your company’s overall recruitment process.

Using Employee Wellness Programs to Attract Talent

Rally Recruitment Marketing

In fact, earlier this year a study by Morneau Sheppell showed that 60% of employees polled would leave their current employer if they were offered less money but better support for personal well-being. Recruitment Marketing

Real-life Employer Branding Ideas That Work

Recruiting Blogs

Employer Branding ideas are essential for building a strong and attractive employer brand. Many firms have started investing more in their employer branding strategy so I decided write about some real-life employer branding ideas and strategies. HubSpot and Facebook have mastered their employer branding and recruitment marketing efforts, and here is how! Why is employer branding important?

How to Define Your Employee Value Proposition: The DIY Approach

Rally Recruitment Marketing

If you want to take charge of your company’s Employer Brand, a good place to start is by defining your Employee Value Proposition (EVP). A clearly defined EVP serves as the basis for your Employer Brand strategy and gives you a framework for creating authentic, compelling Recruitment Marketing content. Perhaps the greatest goldmine for easy insight into your company’s Employee Value Proposition is the anonymous employer review website Glassdoor.

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The Financial Benefits of Becoming an Employer of Choice

Jobvite

Your employer brand is your reputation personified. For financial institutions, building a positive employer brand is imperative if you want to recruit and retain high-quality talent. Less recruiting costs. Let Jobvite Help You Build Your Employer Brand.