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3 Key Features of Employer Branding Advocacy Tools

Rally Recruitment Marketing

Companies are increasingly investing in employer branding to attract better candidates, and for good reason: Organizations that invest in employer branding are three times more likely to hire quality candidates. To attract qualified talent today, you know that your company’s reputation as an employer can make or break your hiring goals. And the benefits aren’t limited to your recruiting efforts. What are brand advocacy tools?

Social Media For Employer Branding: 7 Tips To Promote Your Employer Brand On LinkedIn

Proactive Talent

With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine. So where do you start with your employer brand on LinkedIn? Encourage Employee To Update Their Profiles An employee’s LinkedIn profile is a great opportunity to promote your company’s employer brand.

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4 Places Candidates Go to Research Your Employer Brand

Rally Recruitment Marketing

These touchpoints along the modern candidate’s journey are important channels where you can: 1) share your employer brand messaging, and 2) provide candidates with the information they need to decide if your company is the right fit for them. Here are 4 recruiting channels where candidates will look when researching your company (and some tips on what you should share on each!): #1: Your Careers Website. 2: Your Employer Profile on Job Boards & Talent Communities.

Talent Attraction: What it is and Things to Think About

Proactive Talent

Talent attraction is a term used in the Human Resources and Talent Acquisition field to describe luring the most desirable of passive candidates to a specific employer and incentivizing them to apply for work with implied and envisioned benefits.

Elegant Experiences and Employer Branding

Recruiting Daily

From the hiring of staff, creating uniforms and even down to the menu design – this is their brand, their name and their experience on the line. The First Course: Recruiting Meets Marketing. In employer branding, it’s common to be considered an appetizer to marketing rather than actual recruiting. Where we diverge strictly into the recruiting world is along the nonlinear candidate journey; every touchpoint is an opportunity to create an impact.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. In this case, instead of reading reviews on Amazon, applicants are turning to social media and to websites like Glassdoor to get the real scoop on companies. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. That’s your employer brand.

Social Recruiting Round-Up – April 2015

Social Talent

No, not THAT “time of the month” sillies – it’s time for our monthly social recruiting round-up; a collection of the most popular blog posts, the most talked about infographics and the biggest recruitment and sourcing news stories of the last month. Enjoy and Happy Friday Recruiters!: Grid your loins recruiters! 5 Twitter Sins Recruiters Need to STOP Committing. 5 Incredible Recruiting Hacks to Boost Your Productivity STAT!

The Social Recruiting Round-Up: June 2015

Social Talent

At the start of June we decided to dedicate most of the month’s blog content to helping you guys make the most of all of the excellent recruitment/HR conferences that were taking place around the world in June (and the months to come). We also gave you a heads up on some of the hottest topics being discussed at these conferences, like the issue of unconscious bias and the deadly affect it can have on the recruitment process. Contractors and temp recruiters rejoice!).

Why Social Recruiting Is Everyone’s Job.

Recruiting Daily

If you’re like most employers, you’ve probably already set up some sort of social media presence dedicated to careers and hiring. A recent study showed fully 94% of recruiters reported using at least one social network for sourcing or talent attraction in 2015, evidence that this emerging technology has already moved from the recruitment margins to the mainstream. Scoring Net Promoters: 3 Keys for Social Recruiting Success.

Employer Branding: Definition, Process, Strategy and Resources

Beamery

Companies that consistently attract the best talent get one thing right: Employer branding. Instead of reading reviews on Amazon, candidates are turning to social media and to websites like Glassdoor to get the real scoop on companies. It’s up to recruiting departments to make sure candidates like what they see. This is where a carefully planned employer branding strategy becomes critical. So, what is an Employer Brand? Social media.

Social Recruiting Strategy: from Good to Great

Beamery

Using social media improves the quality of candidates that land in your pipeline by 49%. It makes sense- candidates trust a human voice more than a corporate logo, and learn more about a company through social media than through careers pages and job descriptions. And yet, only 45% of Fortune 500 companies include a link to social media on their careers page. Is it inconsistent across all your social pages? And what is your corporate brand? Employer Branding

5 Employer Branding Mistakes to Stop Making Right Now

Jibe

Employer branding, simply put, is the way job seekers perceive a company as a place to work. Tons of recruiters are asking themselves how candidates perceive their company as a place to work, but few are doing anything about it. Of course the structure of employer brand is complex. It’s comprised of many things like employer happiness, your corporate image, your candidate experience —they all play a role. Diversity/Cultural Information.

2016 social recruitment trends forecast

Workable

Social recruitment seems to have almost slavishly followed the stages of the Gartner Hype Cycle. We know that social recruitment isn’t going to replace everything else we’ve been doing but promoting your jobs to your most engaged audience makes sense. How to recruit employees effectively on social media. A quarter of all job seekers use social media as their primary tool for job searching. Recruiters will naturally go where great candidates are.

9 Major Social Recruiting News Stories this Week – 27th July 2015

Social Talent

In the news this week: LinkedIn Reveal the “7 Deadly Sins of Recruiting” In a post on their Talent Blog site last week, LinkedIn Influencer, Paul Petrone, revealed the seven recruiter philosophies that “lead to a pattern of errors that will end in a ruined employer brand, a bunch of frustrated people and a company that’s devoid of top talent” 1. Treating rejected candidates poorly kills your employer brand and can even hurt your sales.

How Social Recruiting Helps Target Quality Talent

TalentHQ

Chances are that your company is turning to social media more and more to recruit the talent it needs. In 2013, according to recruiting professionals surveyed by Bullhorn, social media ranked third as the most successful source of qualified candidates behind existing candidates from applicant tracking systems and referrals from previous successful placements. Looking to launch a social recruiting program? Think of yourself as a unique employer brand.

Social Recruiting – How to Attract and Connect With Top Candidates

Spark Hire

One of the best talent acquisition strategies continues to go underutilized — social recruiting. You want candidates to feel wanted and for them to understand how they fit into the prospective role as well as your culture. Social media is perfect for expanding your employer branding and connecting with candidates on a more human level. I am culture coach at hrcoaching.com. Make sharable content focused on your culture.

6 Ways to Showcase your Company Culture through Social Messaging

Spark Hire

There are many different ways to go about recruiting candidates. However, if you want to be sure to target today’s top talent you need to advertise your company culture through social media. Today’s top talent is interested in not only a good paying job, but a career with a company that has a welcoming culture. There are 6 ways to make sure you are clearly showcasing a positive company culture through social media. Get onboard with social media.

Social Recruiting Benefits: Why You Won’t See Many Without Culture Change

Jibe

Social recruiting is much easier said than done. Although sites like Twitter and LinkedIn may be far down on the top source of hire list in 2015, companies seem to be more interested in experimenting with social recruiting than ever before. An Aberdeen study showed that 73% of Millennials found their last job through a social network. So, why not meet them there, on their own social turf? This requires a cultural shift. It’s part of their culture.

Employer Branding: Everything you need to know

Recruiting Blogs

Employer branding has grown in significance due to changes in job seeker behavior, and increased competition in the war for talent. It’s not wonder that 86% of HR Professionals would agree recruiting is becoming more like marketing, it’s a necessity to compete for the best people. That means they are going to your careers page, checking out your social media, posts on review sites, jobs descriptions, etc. Employer brand defined. A great culture.

4 Tips on How to Use Social Media to Attract Top Talent: Social Recruiting

CakeHR

The social media revolution led by Facebook made us more connected to each other than ever — at least virtually. Here are some of the top areas of our lives that social media changed over the years. The Impact of Social Media on Our Day to Day Lives. #1. Social media is now our source of news. Social media gives us the power to follow people, pages, channels, and groups that interest us. Social media has changed how we meet and connect with people.

8 Questions With Will Staney On Starting Proactive Talent Strategies & The Evolution Of Recruiting

Proactive Talent

What is social recruiting and what does an effective strategy look like? If you’re a small or medium-sized company with very limited resources, what free tools can you use beyond LinkedIn and job boards to improve your recruiting efforts? Does your company have an employer brand and does it matter? How do you go about building a strong employer brand to help your company attract and recruit top talent?

Employer Brand: Breaking It Down In Order to Build It Up

Jibe

A company’s employer brand is in many ways a lagging indicator—one that’s influenced by hundreds, maybe thousands of variables. More likely, you will strategically work to improve one of the numerous areas that influence your employer brand. We advocate for professionals to think more strategically and less tactically before pouring resources into something. In other words, reverse engineer what comprises a strong employer brand.

Go Beyond Job Postings: 3 Effective Ways To Attract And Hire Top Talent

Proactive Talent

But what these stats do show is that, if you want to attract and hire top talent more efficiently, you need to diversify your recruiting strategy and go beyond job postings. Let’s take a look at a few more reasons why a job posting shouldn’t be your sole recruiting tactic: Reason #1: Job Posting Is A Passive Strategy No, I don't mean a strategy that attracts passive candidates. Here are three things you can do that will help improve your recruiting results.

The Ultimate Guide To Job Posting

Workable

And this is why employers who accept mobile applications are twice as likely to get high quality candidates as those that don’t. There is no magic bullet in recruiting. The next step is to take advantage of social media to spread the word that you’re hiring.

3 Ways to Get Results from Social Recruiting

SmartRecruiters

Using social media in recruiting isn’t new — 84 percent of organizations surveyed by the Society for Human Resource Management (SHRM) currently use social recruiting. But social recruiting is no longer limited to screening candidates’ social profiles or connecting with talent on LinkedIn. As technology and social platforms evolve, new opportunities and trends emerge, and employers need to stay on top of them to find the best talent.

6 Unmissable Recruitment News Stories this Independence Day – 4th July 2016

Social Talent

In recruitment news this week: New LinkedIn Report Reveals the Latest Job Seeking Trends. And the findings are very positive from a recruiters perspective! The site asked over 33,000 people around the world about their job seeking habits and this is what they told them: An incredible 90% of global professionals are open to hearing from a recruiter about a new job opportunity. While 30% utilise social networks to find their next role. Not connected with us on social?

5 New Year’s Resolutions for Recruiters

Arya Recruiting Robotics

Here are five New Year’s resolutions that every recruiter should make this year. Embrace social and mobile recruiting. You’ve heard about the importance of social and mobile recruiting, and you’ve been meaning to ramp up your tactics, but…no more excuses! Your first recruiting resolution of 2016 should be to create or enhance your social and mobile recruiting strategies. Let’s talk about mobile recruiting first.

Facebook challenges LinkedIn as top social recruiting platform

Stories Incorporated

Beginning last month, Facebook became LinkedIn’s newest competitor, as the social media giant introduced job postings to its list of services , allowing businesses in the US and Canada to now post job listings on their company Pages. While LinkedIn remains the central hub for business social media, Facebook’s prime differentiator comes in the form of its 1.79 The post Facebook challenges LinkedIn as top social recruiting platform appeared first on Stories Incorporated.

Using “The Other Three” in Social Recruiting

Recruiterbox

Known as the “ Big Three ”: LinkedIn, Twitter and Facebook have led the way in social recruiting. While the Big Three are the place to be, there are new social media hubs popping up on the regular. The Other Three”, Pinterest, Instagram and Vine look to be what’s up next in social recruiting, and here is how the leaders are doing it. They’re kind of killing it when it comes to using funny, thoughtful and compelling images to convey their company culture.

Instagram for Recruiting: Why Instagram Should Be Your Brand’s Secret Weapon

Spark Hire

As recruitment marketing shifts to target a younger demographic, finding candidates becomes even more challenging. For recruiters and brands looking to attract new candidates, it’s incredibly important to not only make a visual impact on new candidates, but also be able to clarify their message and mission in only a few seconds. One of the fastest growing social networks (users surpassed one billion this year), Instagram relies on images to tell a succinct story.

Webinar Q&A: Hard-to-Fill Roles, Fulfilled!

Rally Recruitment Marketing

Kelly is responsible for recruitment, retention and employer branding at Northside Hospital , where she manages a team of 40. Jessica Summerfield, Social Media Specialist. Jessica helps tell the Advocate Aurora Health employer brand story through social media, employee stories, employer ambassador activation, career site strategy and more. Social Recruiting & Content . Do you use Pinterest or Instagram for recruiting?

Social Media Recruitment Strategies That Work

Rally Recruitment Marketing

Social media has become an increasingly valuable tool for job seekers when they’re looking for their next career opportunity. And social media recruiting strategies have become a key way for companies to find and connect with right-fit talent. But it takes a lot more than a social media profile for employers to use these platforms to their full advantage. So why exactly should social media be such a crucial part of your Recruitment Marketing plan?

Textio Helps You Improve Gender Diversity In A Snap

The Searchologist

Diversity is such a hot recruitment topic & pain point It’s also a broad topic, covering ethnicity, gender, age, national origin, disability, sexual orientation, education, and religion. And then there are our diverse perspectives, work experiences, life styles and cultures. Human Resources / Recruitment Tuesday Tools Candidate Attraction Employer Brand Recruitment Social Media Social Recruiting Social Recruitment

The Recruiter’s Guide to Digital Marketing.

Recruiting Daily

This, if anything, should be good news for recruiters and the talent acquisition industry. But if the Royals can turn it around, even after 30 years of futility, trust me: there’s still hope for recruiters. The Farm System: Minor League Recruitment Marketing. But instead of making it happen, recruiters, it seems, would prefer to watch, and wonder, instead. And like batting in baseball, making contact is everything in recruiting.

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BUMPER EDITION: 11 Recruitment News Stories to Kick-Off the New Month – 1st February 2016

Social Talent

In recruitment news this week: The Recruitment Video that Makes You Want to be a Flight Attendant. There is nothing we love better than a fantastic recruitment video here at ST towers, but as you’re well aware, they’re a rare find. When hiring managers and recruiters use their discretion to overrule the results of assessment tests, their hires do less well than workers selected exclusively on the basis of test scores. What Recruiters Want Vs. What Recruiters Get.

The 7 Biggest Social Recruiting Mistakes (And How to Avoid Them)

Beamery

It’s so easy to make social recruiting mistakes that many recruiters don’t even realise where they’re going wrong. Social recruiting has become a key part of almost every top hiring operation. In fact, only 4% of recruiters don’t use social media in the recruiting process. An overwhelming 92% use social media regularly! Great social recruiting is so much more than just finding candidates on social media though.

How to recruit on YouTube

Workable

For recruiters who want to expand their sourcing techniques, YouTube is a channel worth exploring. Here’s a guide to recruiting on YouTube: How to get started with YouTube recruitment. You’ll be prompted to create a Brand Account. Brand Accounts , unlike personal accounts, can have multiple managers. How to build your employer brand on YouTube. Dropbox illustrates its company culture and employee benefits through this puppet-themed video: ?.

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8 Recruitment News Stories to Get You Thinking This Week – 27th October 2015

Social Talent

In the news this week: The Future of Recruiting: Roadmap 2016. Insights derived from LinkedIn’s Talent Connect 2015 event are still pouring onto the site’s Talent blog, the most recent of which is a 2016 Roadmap for the future of recruiting , based on the topics discussed, the findings published and the concerns raised by LinkedIn Influencer, Lou Adler. So, where does he think the future of recruitment is going in 2016? Impact on Corporate and Agency Recruiters.

Recruitment Marketing: The Ultimate Guide

Ongig

Recruitment marketing is vital to talent acquisition. In this guide I share a primer on recruitment marketing with hopefully-helpful tips, including: My definition of recruitment marketing. The 6 stages of the recruiting funnel. 4 recruitment marketing strategies. The 3 major benefits you’ll see from effective recruitment marketing. So if you want to engage more candidates and increase the awareness of your employer brand, you’ll love this.

HR Recruitment Trends to Watch in 2020

ViziRecruiter

Over the past few years, HR trends have shifted focus to creating a positive candidate experience, strengthening employer branding and embracing social recruitment. Consider how candidates interact with your brand in terms of technology and content.