Remove Culture Remove Employer Branding Remove Retention Remove Study

Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. Candidate Experience Employer Branding

How a Healthy Company Culture Can Affect Your Employer Brand

Proactive Talent

In today’s strong economy, employers are struggling to set themselves apart from the competition. Companies, now more than ever, need to focus on building a strong workplace culture, which is increasingly more important for job seekers as they weigh their numerous options. In this post, I’ll unpack what company culture means today and how it can help build a strong employer brand. For instance, your company culture goals could be: 1. Retention 2.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

COVID-19 Recovery: Here’s Why Your Employer Brand is Vital

CakeHR

Employer brand is the reputation your organisation has with your own employees and the wider employment market. In real terms, your employer brand brings to life your employee value proposition which facilitates recruiting and retaining talent. .

How To Create Awesome Employer Brand Content Candidates Will Love

Proactive Talent

You need to proactively build your employer brand to attract and influence only the best (and right) talent to apply and work for your company. By sharing employer brand content that paints an authentic, accurate picture of what life is like and the work candidates might be doing if they joined your company, you can help candidates self-select and decide if they are a good fit. But creating effective employer brand content can be pretty hard.

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

How to Use Company Reviews to Enhance Your Employer Brand

CakeHR

For example, would you prefer to join a company with a bad reputation among its employers? In this guide, I’m going to show how you can use company reviews to create and maintain an excellent employer brand. What are Employees looking for in Employers? The term “employer branding” refers to the way how your company is perceived by the public, stakeholders, and, of course, employees. A number of important factors affect employer branding.

Is your culture keeping pace with growth?

JazzHR

Each one is different and has a unique sense of culture during their infancy. But as start-ups grow in revenue and subsequently, size, many start to lose their cultural identity, former practices, and ideologies. If your company is flourishing and you’ve noticed some of the following occurring in your environment, you may be dangerously close to losing your culture: Silos. How to pace culture with growth. The post Is your culture keeping pace with growth?

The 5 Pillars of Employer Branding

Glassdoor for Employers

In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employer brand. We not only help employees find companies they love by publishing reviews and salary information from people “on the inside,” but we also help employers join the conversation and highlight the benefits of working at their companies. In fact, it’s hard to find any literature that simplifies Employer Branding.

Is your culture keeping pace with growth?

JazzHR

Each one is different and has a unique sense of culture during their infancy. But as start-ups grow in revenue and subsequently, size, many start to lose their cultural identity, former practices, and ideologies. If your company is flourishing and you’ve noticed some of the following occurring in your environment, you may be dangerously close to losing your culture: Silos. How to pace culture with growth. The post Is your culture keeping pace with growth?

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Companies can relay their culture and values through blogging, webinars, and social media to name just a few. Is employer branding important? Employer Branding is nothing new.

5 Employer Brand Steps for the Everyday Recruiter

NextWave Hire

Guest blog post by Christina Spadaro, Employer Brand Manager at Workhuman. Today’s workforce cares more about your organization’s mission, culture, and purpose than ever before – making a strong employer brand a key ingredient to attracting the right talent. . The tricky thing about building a strong employer brand is that it’s a long game that does require strategy and effort. Your EVP communicates what sets you apart from other employers.

3 New (And More Accurate) Ways to Calculate the ROI of Employer Branding

Beamery

How do you know your new Employer Brand program is working? How can you actually calculate the ROI of Employer Branding and share it with your team? The value of branding will always be hard to track, but in the long run, creating a brand that candidates remember and identify with will be hugely valuable to your company. Application number is the standard metric by which many Employer Branding programs are judged. Employer Branding

Culture comes first!

Teamtailor

The voting options available were salary, culture, perks and benefits and company vision. Culture was the overwhelming favourite (64%)! However, it’s encouraging (if perhaps not surprising) to see culture coming out on top. Culture-centric recruitment.

5 Quick Ways to Polish Your Company’s Online Employer Brand

Eightfold

Now more than ever, a strong online employer brand is a must. Improving a company’s online brand is a relatively simple task that can be achieved remotely. Decide What Traits Your Brand Will Highlight. Use Your Brand to Find Candidates.

Employer Branding Recruitment Strategy: How to Get It Right

Recruiters Lineup

Studies suggest that not only do businesses with a solid employer branding plan attract 3.5 This, alone, is a good reason for you to read ahead and try to adopt a few employer branding best practices. What Exactly is Employer Branding? All of this information collected will create a picture that leads to a positive or negative employer brand, and you have the power to control this narrative. Developing an Employer Brand Strategy.

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Companies can relay their culture and values through blogging, webinars, and social media to name just a few. Is employer branding important?

Balancing Act Part 2: When Negative Client Employment Brands Complicate Things

The Staffing Stream

In my last post , I discussed the importance of your own employer brand as well as that of your clients. Branding is a way staffing firms can differentiate themselves and create value. What about when a client’s brand is poorly perceived?

How to Screen for Retention in a Recession

Glassdoor for Employers

So it's critical to think about retention as early as when you're interviewing new candidates. Because attrition can have such a profound effect on your bottom line, it makes fiscal sense to prioritize retention.

3 things you need to know about employer branding

Beamery

Employer branding is mission critical to any company taking a strategic approach to hiring. Top talent is off the shelf quicker than ever before, the very best candidates are off the market in 10 days , and as a result it’s essential that every company portrays a strong employer brand to help their hiring efforts. You can find the full article here – Employer Branding: Important or Illusion? Employer branding matters.

Why Employment Brands Struggle With Social Media

SmartRecruiters

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. That is, the brand that companies create to drive value, revenue and reputation. However, we don’t talk nearly as much about “employer brands.” . That is, the brand that companies create to aid and assist in recruiting (and retaining) the best talent in the market. These “employer brands” are damn important, too.

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values. We believe our culture is one of the main reasons employees come to work at TIAA,” Kohli writes. “We We want to protect that culture in any venture that involves bringing a new company into the fold.” . The Shared Characteristics of Ethical Employers. The Importance of Employer Brand .

8 Ways to Improve Your Employer Brand

Recruiting Blogs

Having a poor employer brand can mean your company loses out on hiring the very best talent. But what exactly is an ‘employer brand’? . In this article we discuss eight things you can do to make you more attractive as an employer. What is an ‘employer brand’? Put simply, an employer brand is a company’s reputation as an employer. Why is it important to have a good employer brand? resource/employer-brand.

Talent and HR News Update: Employer Brand and Employee Engagement

exaqueo

Here at exaqueo, we believe that a strategic employer brand is pulled across the entire employee lifecycle, from pre-hire to alumnus. The employer brand not only impacts talent attraction, but influences employee engagement and retention, too. 2) Employers Go Further to Hold Onto Employees from Bloomberg BNA Employers will need to work harder to retain top employees as the labor market tightens, consultants say.

Employer Branding: Everything you need to know

Recruiting Blogs

Employer branding has grown in significance due to changes in job seeker behavior, and increased competition in the war for talent. Because the amount of research has increased so much in the past few years, employer branding strategy has become more and more important within your company’s overall recruitment process. It’s worth noting that employer branding is really geared towards the top tier of talent. Employer brand defined.

Employee Turnover: It’s Time to Focus on Retention

Hireology

Work Institute conducted a study in 2017 and reported that the average cost of turnover per employee is approximately 33% of that employee’s annual salary. These are listed by what contributed the most to an employee leaving an employer in ranked order. .

Why Investing in Your Culture is Worth It

Glassdoor for Employers

Is investing in your company culture worth it? Employee engagement programs can be tough to measure, but, ultimately, investments in your company culture and employer brand lead to recruiting cost and time savings, higher candidate quality, upped productivity levels and increased retention rates. Culture case studies. By investing in its employer brand and company culture initiatives, Expedia, Inc. Does company culture pay off?

Workplace Fairy Tales: Why There’s No Such Thing as “Unlimited” PTO

Fistful of Talent

He said he believes it helps with attraction and retention of employees, whether they are mid-career or just out of college: “If your vacation policy for new hires is two or three weeks, they will wonder, ‘ What if I want more time?’ or 2 times the annual accrual amount, the payout at the end of the employment relationship can still be significant. Not every state, she noted, requires employers to pay out accrued vacation.)”

How To Fix a Crappy Company Culture

Recruiting Daily

Every company these days seems pretty preoccupied with the concept of corporate culture; you can’t simply get away with providing a steady job or living wage for workers, it seems. No, that’s not enough – employers today have to make work the equivalent of a professional playground, replete with ping pong or foosball tables, bean bags and the other accoutrements designed to express the unique vibe and energy at each employer.

4 best tech recruitment and employee retention strategies

Devskiller

Recruitment and employee retention is a key challenge for most tech HR professionals. According to the latest Stack Overflow Developer Survey 2019 , the largest and most comprehensive developer study which surveyed 90,000 respondents around the world, only 6.4% Employee retention is a challenge in tech. In other words, this makes employee retention really difficult. In this article, you will learn 4 best tech recruitment and employee retention strategies. .

Can Robots Predict Employee Retention?

Recruiting Daily

The issue of employee retention and turnover have always been important, but in tighter labor markets, like the one we seem to be entering now, especially for jobs within engineering and technical fields, it becomes paramount. These attrition-predicting algos, built by companies like Culture Amp , Ultimate Software , Brand Amper and Volometrix , among others, ingest and crunch through all of this data, and issue what amount to job-quitting odds for every employee monitored by the software.

Fit Happens: How To Hack Hiring For Culture.

Recruiting Daily

We all understand the inherent importance, and strategic value, of company culture, particularly as relates to recruiting and retention; talking about the inherent importance this amorphous, ambiguous and largely subjective catch-all has become reduced to a tired corporate cliche, and an even more maudlin talent acquisition aphorism. “Culture fit” has become a ubiquitous hiring consideration in today’s world of work. There’s No Accounting for Culture.

5 Biggest Challenges Modern Recruiters Face

Social Talent

In today’s borderless global environment, companies face a vast array of challenges such as social & technological changes, cultural diversity, aging populations and political instability (Brexit!). What you can do: Focus on your employer brand. Your employer branding is the sum-total of what potential employees think of you as an employer and the goal is to create differentiation and preference in the minds of these people.

The Fit Bit: Does Hiring For Culture Fit Matter More Than Recruiting For Skills?

Recruiting Daily

Unlike many HR centered constructs, there is actually a clearly established business case for creating a strong organizational culture, and that hiring for culture fit has a direct impact on a company’s performance and bottom line results. The organization culture helps in measuring limitation to overcome performance measurement. The limitations shows that culture and employee performance shows negative correlation as employee performance is badly affected by it.”

The Perilous Effects of Work-Life Imbalance

Fistful of Talent

Studies have proven that stress adversely impacts the immune system and can worsen the symptoms employees experience from most medical conditions. Striking a healthy work-life balance is a culture shift, and takes a commitment and concerted effort.

How to Show Your Authentic Employee Experience

Rally Recruitment Marketing

Along with boosting your talent attraction strategy, this authenticity also can improve employee retention. A study by the Futurestep division of Korn Ferry revealed that 90% of executives say between 10% and 25% of new employees leave their organizations within the first 6 months. Employee experience vs. company culture. The first thing to know is that the employee experience isn’t the company culture. Employee Storytelling Employer Branding

How To 191

“Turnover” a new leaf with your Employee Retention Rate

Bayard

No doubt this is a crucial piece in the recruitment puzzle, but employers should keep in mind there is also an often-overlooked piece that is more difficult to address: employee turnover. An even more unseen aspect to a high turnover rate is how it affects culture with current employees. Examine your company culture. This will reinforce the employer brand internally and can help companies locate and hire the right people on the front end.

How to Brand Your Candidate and Employee Experience

InFlight

Both your candidate experience and employee experience send a strong message about your employer brand. That is why activating your employer brand across the entire employee lifecycle is crucial to engaging your current employee base. Corteva Case Study.

Why Employee Experience Matters In Talent Attraction

Valuehire

Employers from all industries tend to have the same thing in mind when it comes to recruiting new talent. Unfortunately, not all employers are aware their recruitment efforts are made or broken by their day-to-day interactions with their current employees. In the 90s, when employer branding started getting attention, it was something that came from the top down.”. Employers need to be mindful of just how influential their employees can be.

The 2019 HR Media Study: Hot Topics + Key Insights

Yello

If you’re in the talent acquisition world, you could likely rattle off a few recent hot topics — AI, employer branding, diversity and inclusion and company culture all come to mind. . Yello’s 2019 HR Media Study is a comprehensive look at seven leading HR publications: HR Dive , Recruiting Daily , SHRM , NACE , TLNT , ERE , and Human Resource Executive. Studies and research make up a large majority of HR articles today.

Study 45

The Importance of Flexibility

Valuehire

54% of Recruiters say work flexibility encourages retention. Roy Maurer of SHRM reports a FlexJobs study found 80 percent of employees said they would be more loyal to their employers if they had flexible work options. 51% agree it attracts candidates.

Study 61