5 Employer Brand Launch Lessons from Rally Award Winners

Rally Recruitment Marketing

More than ever before, it comes down to your employer brand. But if you’re creating your employer brand for the first time, or you’re revamping it, it’s easy to get bogged down in all of the moving pieces. the people you choose to feature your employer brand in action .

Offboarding: The Best Last Impression of Your Employer Brand

Rally Recruitment Marketing

My name is Carrie Corcoran, and I’m a strategic talent attraction, Recruitment Marketing and employer branding leader experienced in driving organizational transformations and championing alignment between talent, leadership development and operations. Hi, Rally community!

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Social Media For Employer Branding: 7 Tips To Promote Your Employer Brand On LinkedIn

Proactive Talent

With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine. So where do you start with your employer brand on LinkedIn? Encourage Employee To Update Their Profiles An employee’s LinkedIn profile is a great opportunity to promote your company’s employer brand.

Leverage Employee Generated Content to Help Your Employer Brand

Rally Recruitment Marketing

Having witnessed major social and economic changes, candidates want to know exactly what they’re signing up for in applying for a job at your organization. . To help you out here, we gathered 6 ways to leverage EGC to influence the candidate journey and elevate your employer brand.

3 Ways to Use TikTok to Boost Your Employer Brand

Rally Recruitment Marketing

Gen Z and millennials make up 62% of TikTok’s audience , so it is a great channel for reaching and building brand awareness with students, new grads and early career audiences. To help you get started, here are 3 ways that you can use TikTok to boost your employer brand.

What Does an Award-Winning Careers Social Media Presence Look Like?

Rally Recruitment Marketing

In this year’s Jobvite Job Seeker Nation Report , 33% of candidates said they get their information about a company’s culture through the employer’s social media accounts. Simple: enhance your social media presence. . ADP’s inclusive culture of belonging.

What Makes the Cisco Employer Brand Team So Successful?

Rally Recruitment Marketing

The Employer Brand team at Cisco is doing something very right when it comes to their Recruitment Marketing strategy! Best Employer Brand Video. Best Use of Organic Social Media. A series of new employer brand videos featuring 120(!!!)

How to Weave Your Employer Brand into Your Candidate and Employee Journey

Rally Recruitment Marketing

Since entering the Recruitment Marketing space, I’ve always used the analogy of a great band or restaurant to remind me of the importance of employer branding. The same can be said for employers. Building our employer brand from the ground up.

How Social Media Fits Into Recruitment Marketing

Valuehire

Ask around and see if you’re able to locate just one person who doesn’t have a single social media account. We’re willing to bet you will either find no one or the odd person who doesn’t require social media to forward his/her career. Here’s a challenge for you.

4 Reasons You Should Focus On Your Employer Branding | ClearCompany

ClearCompany Recruiting

Your employer branding is a culmination of how you market your company to potential job seekers and how your employees review your company as a workplace. Check out these four reasons why you should be focusing on your employer brand in 2021. Hiring Employer Branding

Social media vs. job boards: which is right for you?

ViziRecruiter

Job board and social media recruitment provide advantages to hiring managers when seeking talent. Employer Branding. Creating interest in your brand should be an ongoing priority for your company to actively engage both active and passive candidates.

Social Media Recruiting Strategies

Crelate

Increasingly, on social media. How Is Social Media Used in Recruiting? According to The Muse , 92% of companies are using social media platforms to recruit. There are two very different ways to reach job candidates via social media.

4 Social Media Tips From the 2020 Rally Award Winners

Rally Recruitment Marketing

You’re creating and sharing great Recruitment Marketing content each and every day that provides candidates with authentic insight into your company culture. The Rally Awards exist to celebrate the best employer brand and Recruitment Marketing work in the world.

6 Steps to Build a Killer Employer Branding on Social Media

Jobsoid

To attract the top talent to your company, you need great employer branding. According to the latest surveys, 75 percent of job seekers say they consider an employer’s brand before applying for a job. Employer Brand

Social Media For Employer Branding: 7 Facebook Hacks You Need To Know

Proactive Talent

On Facebook, your employer brand starts with your Facebook page. It’s where you can share with potential candidates real, authentic stories about your company culture, work and people, engage and get them excited about the idea of working for your company, and build a community of top talent ready for hire when a role opens up. Video Storytelling People love watching videos, and they’re dominating social media and the web. Employer Branding Social Recruiting

How Organizations Are Using Social Media To Build Employer Brand

Allegis Global Solutions

Employer brand represents who an organization is and what they stand for. Employer brand can offer a glimpse into company culture and values, and can reinforce employee experience. Today, social media is a key element in building the employer brand. It sets the stage for interactions and expectations that current and future employees will have with the organization regarding what it is like to work there.

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. 3) Get a presence on social media.

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. 3) Get a presence on social media.

Social Media Recruitment Strategies That Work

Rally Recruitment Marketing

Social media has become an increasingly valuable tool for job seekers when they’re looking for their next career opportunity. And social media recruiting strategies have become a key way for companies to find and connect with right-fit talent. But it takes a lot more than a social media profile for employers to use these platforms to their full advantage. So why exactly should social media be such a crucial part of your Recruitment Marketing plan?

How Employer Branding Can Help Manage Risk During a Crisis

Rally Recruitment Marketing

As an employer brand professional, you can protect your company’s overall brand reputation and help to manage risk during this crisis. This can only happen though when we shift our mindset and think about employer branding beyond just a recruitment nice-to-have.

3 Ways for Employer Brands to Stay Agile

Rally Recruitment Marketing

We learned a lot from these thought leaders, in particular our closing keynote speaker — Kathryn Minshew , CEO & Founder of The Muse — who gave us smart advice on how we can stay agile as both professionals and employer brands. Employer Branding RallyFwd

3 Key Features of Employer Branding Advocacy Tools

Rally Recruitment Marketing

Companies are increasingly investing in employer branding to attract better candidates, and for good reason: Organizations that invest in employer branding are three times more likely to hire quality candidates. To attract qualified talent today, you know that your company’s reputation as an employer can make or break your hiring goals. What are brand advocacy tools? They typically revolve around sharing pre-approved content on social networks.

5 Ways PR Can Advance Your Employer Brand

Rally Recruitment Marketing

Additionally, it’s common for people to confuse PR with traditional crisis communications or media relations. However, PR is a field separate from digital marketing, and bigger than either crisis comms or media relations on their own. Why is PR useful for advancing your employer brand?

3 Ways to Supplement Recruitment Marketing With Social Media

Recruitics

In a recent post, we discussed why you should supplement recruitment marketing with social. While you can read that post in its entirety in the link above, the gist is this: Social media presents a powerful tool for recruiters, but it doesn’t necessarily deserve the lion’s share of your recruitment marketing budget. advertising jobs online ), as well as social media. This six degrees of candidate separation is embodied by social media.

3 Predictions for Employer Brands from Kathryn Minshew

Rally Recruitment Marketing

We learned a lot from these thought leaders, especially our closing keynote speaker— Kathryn Minshew , CEO & Founder of The Muse—who gave us smart advice on how we can stay agile as both professionals and employer brands. Employer Branding Recruitment Marketing

16 Employer Branding Statistics We Learned at RallyFwd

Rally Recruitment Marketing

Recruitment marketers, talent acquisition practitioners and employer branding specialists from around the world gathered virtually on May 6, 2020, for the RallyFwd Virtual Conference. 61% of RallyFwd attendees said their CEOs know what an employer brand is but 28% were unsure.

Building a Strong Employer Brand From the Inside Out

Rally Recruitment Marketing

In this second post, I’m going to change gears a bit and talk about where my attention has been focused during the first six months or so of my role as Employer Brand & Social Media Specialist for Indellient. Enhance your employer brand with a Culture Design Canvas.

How to Grow Your Employer Brand With Social Media

Allegis Global Solutions

Love it or hate it, social media is an essential tool for building your brand. The same goes for the way your company is perceived as an employer. Today’s talent expects employers to have a substantial online presence, showcasing job opportunities, company culture and the benefits of working for your organisation. LinkedIn research shows that organisations who invest in their employer brand reduce turnover by an average of 28%.

4 Expert Takes on Employer Branding for Executive Recruiting

Rally Recruitment Marketing

You may think that employer branding only influences candidates in mid-level or entry-level roles, but it also highly affects your ability to attract and recruit executives. Rally: How much do you think a company’s employer brand influences an executive’s decision to join?

Social Media Holidays: The Ultimate List for Recruiting

Rally Recruitment Marketing

Many of these national days have become known as social media holidays, generating a tsunami of content from both individuals and companies to get in on the conversation. These social media holidays can also present practitioners with a prime opportunity to bring awareness to your employer brand, liven up your Recruitment Marketing content and encourage employee engagement. Social Media Holidays for Recruiting.

21 Ways to Lead With Your Employer Brand Now (RallyFwd Recap)

Rally Recruitment Marketing

But another reason, we believe, is that the conference theme — Lead With Employer Brand — is on the minds of a lot of HR, talent acquisition and Recruitment Marketing professionals right now. Chloé Rada , Director of Talent Administration, Technology & Branding at Sodexo.

Social Media At Workplace: Everything To Know 2021

CuteHR

In today’s society, social media has dramatically changed the way we communicate, be it in our home or at work. But letting your employees use social media at workplace may sound counterproductive, doesn’t it? Why Do Employees Use Social Media At Workplace?

14 Employer Brand Opportunities in the Candidate and Employee Journey

Rally Recruitment Marketing

Our employer brands are most often used to attract external talent to our organizations. However, activating your employer brand internally is just as integral (if not more so!) Stage: Employer Research. Employer Branding Recruitment Marketing

Tips for Using Social Media in Recruiting

Recruiting Daily Advisor

Social media can be a simple and cost-effective way to connect with potential job candidates. Most employers today use social media in some capacity, but not all use it for recruiting. Using Social Media in Recruiting: Do’s. Here are some tips: If using social media as part of the background-screening process, consider using a third party to reduce the risk of finding information that should not be used in hiring.

What Role Does Social Media Play in Employer Brand?

Undercover Recruiter

Social media and employer branding go hand in hand nowadays. It affords businesses of all sizes the ability to showcase their culture, their people, and more importantly, their employer brand. Here are 10 of the best employer branding practitioners around to explain why social media is imperative to your employer brand strategy! What Role Does Social Media Play in Employer Brand?

Building an Employer Brand on LinkedIn

RecruitLoop

Building an employer brand on Linkedin is a cost-effective and powerful way to recruit the best professionals in your industry. Building Culture Employer branding Recruitment Social Media Talent acquisitionRead below for five tips on how best to use LinkedIn as a driver of your business’s recruitment strategy.

Why Employment Brands Struggle With Social Media

SmartRecruiters

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brandsocial media marketing work. That is, the brand that companies create to drive value, revenue and reputation. However, we don’t talk nearly as much about “employer brands.” . That is, the brand that companies create to aid and assist in recruiting (and retaining) the best talent in the market. These “employer brands” are damn important, too.

Your Guide to Social Media Recruiting

Manatal

Social media recruiting should be integrated into your hiring strategy. What is Social Media Recruiting? Importance of Social Media in Recruitment. According to Forbes , 73% of workers from 18 to 34 years old found their job through social media.

Social Media Are Recruiters’ Strongest Allies When Attracting Top Talent

Recruiting Daily Advisor

And with so many opportunities for talent, it’s now the candidate who gets to choose the employer he or she wants to work with. If organizations want to attract top-level talent, social media should be their initial and primary destination. Social Links.

GUIDE: Social media for employer branding — best practices and 2021 tips

Stories Incorporated

Are you regularly sharing your employee stories on your social channels? Content that you may have siloed for your career site or recruitment marketing platforms is ideal content for social! That’s why we developed a guide to social media for employer branding.