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Social Media For Employer Branding: 7 Tips To Promote Your Employer Brand On LinkedIn

Proactive Talent

With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine. So where do you start with your employer brand on LinkedIn? Encourage Employee To Update Their Profiles An employee’s LinkedIn profile is a great opportunity to promote your company’s employer brand.

Social Media Recruitment Strategies That Work

Rally Recruitment Marketing

Social media has become an increasingly valuable tool for job seekers when they’re looking for their next career opportunity. And social media recruiting strategies have become a key way for companies to find and connect with right-fit talent. But it takes a lot more than a social media profile for employers to use these platforms to their full advantage. So why exactly should social media be such a crucial part of your Recruitment Marketing plan?

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Why Employment Brands Struggle With Social Media

SmartRecruiters

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brandsocial media marketing work. That is, the brand that companies create to drive value, revenue and reputation. However, we don’t talk nearly as much about “employer brands.” . That is, the brand that companies create to aid and assist in recruiting (and retaining) the best talent in the market. These “employer brands” are damn important, too.

3 Easy Employer Brand Ideas

Valuehire

According to studies, about three quarters of job seekers research potential employers before applying for jobs. The answer depends on the strength of your employer brand. What is your company culture like? So how can you improve your employer brand?

3 Important Reasons To Invest In Employer Branding

Valuehire

on Twitter , you will have noticed one of our most recent tweets declares “organizations that invest in employer branding are three times more likely to make a quality hire”. Are you properly investing in employer branding? If you follow Hire Value Inc.

Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

7 Ways to Get Your Employer Brand in Front of Veteran and Military Hires

Rally Recruitment Marketing

Many employers have launched high-profile initiatives and public pledges to hire veterans and military spouses, backed by dedicated recruiting teams and specialized programs from apprenticeships to leadership development. Here are some ways to get your employer brand in front of veteran and military hires: 1. This can be a great place to introduce your employer brand to this demographic. They have a range of employer services to help with veteran hiring.

It’s Time for an Employer Brand Audit in 2020

JazzHR

A happy, healthy employer brand excites and engages jobseekers. But a bad brand? Your employer brand isn’t just your logo. It’s your reputation as a company and as a place to work; it should communicate your employer value proposition (EVP). . Here’s what to look out for and how to realign your brand messaging — and why it matters in 2020. Candidates Take Employer Brands Seriously. Auditing Your Employer Brand.

Social Media in the Workplace: Everything You Need to Know

Firmplay

Learn everything you need to know about social media in the workplace, including: How is social media used in the workplace? Should social media be allowed in the workplace? What are the pros and cons of using social media at work?

How To Convince Your C-Suite That Employer Branding Really Matters

Proactive Talent

Are you having trouble convincing your C-Suite they should be prioritizing your company’s employer brand? If decision-makers at your company are cynical of whether employer branding is really worth the time, we’re going to arm you with some startling facts that will make them realize investing in it now will actually save you money, while increasing the quality of talent your organization can attract. Does Employer Branding Really Matter?

How To Use Social Media for Employee Onboarding

Recruiting Daily

A full 54% of employers recently reported that they currently had open positions for which they have been unable to fill due to their inability to find qualified candidates, according to a recent Harris Poll conducted for CareerBuilder. These aren’t innovative, these aren’t new, but if every employer were doing just the basics of online recruiting, no way would more than half of them still be having a hard time finding candidates.

What Your Employer Brand Really Says To Candidates

Recruiting Daily

candidate vs. employer) and how each stacks up to the competition across the full spectrum of hiring, from sourcing to onboarding and beyond. I mean, sure, people may really love brands to the point of forming an emotional attachment to them, but most of the people I know and interact with daily would really rather get paid. Speaking of trades, sacrificing income for brand affiliation seems like a dud of a deal. Employer Branding Gone Bad.

The 3 Top Social Media Trends in 2016 Translated for Social Recruiting

Proactive Talent

You've probably seen one of the many articles popping up this week covering the major trends emerging in social media as we head into the new year, like this one on socialmediaclub.org , but how do these new trends translate over to talent acquisition in regards to social recruiting? We'll break down the top trends emerging in social media and translate them into recruitment marketing tactics your recruiting teams can start leveraging today to get ahead of the curve in 2016.

Here’s How Building Employer Branding Helps Recruiters

Manatal

And as we all know, branding is a very big aspect of the concept. Branding , by definition, is the unique identity that companies establish to deviate themselves in the market. Study shows that companies with solid employer branding exhibit a decrease in hiring costs by a whopping 43%

How to Monitor Social Media in 10 Minutes a Day

Glassdoor for Employers

More and more, companies around the globe are investing heavily in social media heads and resources to respond to people talking about their brands on platforms including Twitter, Facebook and LinkedIn. Just as you spend time responding to employees on these platforms, it’s equally as important to build Glassdoor into your social media strategy. In just 10 minutes a day, you can start responding to reviews, post Company Updates and build brand ambassadors.

How to build a social media recruitment strategy: An FAQ guide

Workable

Social media sourcing involves using social networks to identify, attract, engage and hire potential candidates. Recruiters use social media sourcing to build talent pipelines for future roles and engage passive candidates who haven’t applied for current openings. Here’s everything you need to know about how to use social recruiting to build a strategy that meets your hiring needs: Intro to social media recruitment: Analyzing the data.

Why Your Employer Brand is More Than Just Job Clicks

Glassdoor for Employers

Lately we’ve been hearing a lot about what makes up a company’s employer brand. Is it the colors and mission statement on your careers page or your social media sites? You can’t measure employer brand on traffic to job listings or even to your company profile. Measuring employer brand by these factors is not only wrong, it means that you’re not leveraging your employer brand effectively to recruit the best talent.

Glassdoor Employer Branding Summit 2015 Recap

Glassdoor for Employers

The second Glassdoor Employer Branding Summit gathered 200 attendees in San Francisco 2015 and over 7,000 live stream attendees from countries around the world on September 25, 2015. The day was filled with thought-provoking insights and compelling data points that left attendees with the inspiration and motivation to activate and improve employer branding efforts at their own companies. The transparent culture at Zillow is demonstrated in Rascoff’s honesty.

Building An Employer Brand To Attract And Retain Talent

Rezoomo

Well, the secret to competing for top talent is by communicating your employer brand and telling your story. Up to 80% of companies go unheard of to candidates because they don’t market their employer brand online. Big brands like Google have a greater opportunity of finding talent because of their employer brand, the way they represent themselves online and it makes them recognizable and they simply attract candidates for that reason alone.

3 Steps to Recruiting Veterans with Social Media

Spark Hire

Social media is a powerful recruitment tool. In fact, more than 70 percent of hiring professionals are increasing their investment into social recruiting. Social media platforms offer an ideal way to showcase your brand and find quality applicants. Recruiting via social networks can also help increase employee referrals and reduce time to hire. When it comes to attracting talented military veterans, social media is an especially effective tool.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. In this case, instead of reading reviews on Amazon, applicants are turning to social media and to websites like Glassdoor to get the real scoop on companies. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. That’s your employer brand.

Instagram Stories: The Employer Branding Tool Every Recruitment Marketer Needs

CKR Interactive

With Stories’ unique features including live video, interactive polling and clickable links, Instagram has outpaced Snap’s 166 million daily active users and is now the all-in-one employer brand platform every recruitment marketer should be using. Let’s take a look at some of the strategies you can leverage to tell your employer brand story on Instagram Stories.

5 Employer Brand Steps for the Everyday Recruiter

NextWave Hire

Guest blog post by Christina Spadaro, Employer Brand Manager at Workhuman. Today’s workforce cares more about your organization’s mission, culture, and purpose than ever before – making a strong employer brand a key ingredient to attracting the right talent. . The tricky thing about building a strong employer brand is that it’s a long game that does require strategy and effort. Your EVP communicates what sets you apart from other employers.

5 Creative Ways to Tell Your Employer Brand Story

Indeed

They browse search engines, social media and career sites to find jobs. This means employers can attract top talent through strong employer branding and compelling job content that showcases the things that make a position impactful and rewarding. As employers, we have to see ourselves as selling career opportunities. Great storytelling separates your employer brand. 5 creative ways to tell your employer brand story. Podcasts.

5 Quick Ways to Polish Your Company’s Online Employer Brand

Eightfold

Now more than ever, a strong online employer brand is a must. A clear, consistent online persona communicates your company’s mission, vision, and values via digital media. Improving a company’s online brand is a relatively simple task that can be achieved remotely.

Employer Branding is The Secret Weapon For Today’s Job Market

GoodTime

Historically, candidates wanted to impress potential employers. Today, candidates want to be impressed by potential employers. They research companies via websites, social media, and employee review sites before submitting resumes. You need truly stellar employer branding.

Millennial Says Marketing Is the Path to a Career in Employer Branding

Recruiting Daily

In this podcast… Lane Sutton is a Marketing and Employer Branding consultant who has worked for HubSpot, Sprinklr and TripAdvisor. Lane started as a social media marketing consultant at age 11 helping seasoned professionals understand how to find their voice on social. He stumbled on Employer Branding and immediately saw how transferable his marketing skills are to the field.

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. In this case, instead of reading reviews on Amazon, applicants are turning to social media and to websites like Glassdoor to get the real scoop on companies. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see.

Employer Branding Recruitment Strategy: How to Get It Right

Recruiters Lineup

Studies suggest that not only do businesses with a solid employer branding plan attract 3.5 This, alone, is a good reason for you to read ahead and try to adopt a few employer branding best practices. What Exactly is Employer Branding? All of this information collected will create a picture that leads to a positive or negative employer brand, and you have the power to control this narrative. Developing an Employer Brand Strategy.

3 things you need to know about employer branding

Beamery

Employer branding is mission critical to any company taking a strategic approach to hiring. Top talent is off the shelf quicker than ever before, the very best candidates are off the market in 10 days , and as a result it’s essential that every company portrays a strong employer brand to help their hiring efforts. You can find the full article here – Employer Branding: Important or Illusion? Employer branding matters.

3 Ways to Measure Your Employer Brand

Indeed

Your employer brand: What people say about working for your company when the boss is not in the room. According to Edelman’s recent study, the word of your peer is trusted over the word of your company’s executive officer. Surveying your employees—both by asking formal questions and observing them in the wild—is a step in the right direction to understand your culture and reveal your employer brand. Remember, there are lots of social lurkers.

5 Creative Ways to Tell Your Employer Brand Story

Indeed

They browse search engines, social media and career sites to find jobs. This means employers can attract top talent through strong employer branding and compelling job content that showcases the things that make a position impactful and rewarding. As employers, we have to see ourselves as selling career opportunities. Great storytelling separates your employer brand. 5 creative ways to tell your employer brand story. Podcasts.

7 Ways to Build Your Employer Brand on Campus

Yello

A study by the National Association of Colleges and Employers found employers consider branding the most important part of their university recruiting programs. These employers know that if students don’t recognize the company at a career fair or aren’t excited by the brand, they are less likely to apply for a job or seek an internship with the organization. Here are the top ways to build your brand on college campuses, to stand out to soon-to-be grads.

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values. We believe our culture is one of the main reasons employees come to work at TIAA,” Kohli writes. “We We want to protect that culture in any venture that involves bringing a new company into the fold.” . The Shared Characteristics of Ethical Employers. The Importance of Employer Brand .

All You Need To Know About A Terrible Employer Brand Through Memes

Spark Hire

In a lot of ways, a company’s employer brand is like a meme. There are countless things that contribute to your employer brand. Everything from the wording in your job descriptions to your social media presence affects what talent thinks about your company as a place to work. A strong employer brand speaks to talent and helps them relate to the organization. It doesn’t take advantage of social media.

Employee Content Is King: Adding Humanity and Purpose to Your Employer Brand

Indeed

At its heart, employer branding is about storytelling. A strong employer brand is built on stories that will define how your organization is perceived, and the messages that you use when sharing information about your company will help attract talent. But in practice employer branding is challenging and complex. Different firms have different stories and take different approaches to making their employer brand more attractive to job seekers.

You’re Hiring? So Is Everyone Else! 4 Employer Brand Tips to Overcome Talent Challenges

exaqueo

Maybe it’s because I work in the industry of employer branding and my eyes are magnets for recruitment marketing. Now Hiring,” “We’re Hiring,” and “Join Our Team” are plastered on the back of trucks and billboards, and displayed across flyers, store windows, sidewalk signs, and social media. Is it truly an organizational challenge or is it the employment experience of one department? If you liked this post, you should check out this one: Employer Branding 2.0:

3 Ways to Measure Your Employer Brand

Indeed

Your employer brand: What people say about working for your company when the boss is not in the room. According to Edelman’s recent study, the word of your peer is trusted over the word of your company’s executive officer. Surveying your employees—both by asking formal questions and observing them in the wild—is a step in the right direction to understand your culture and reveal your employer brand. Remember, there are lots of social lurkers.

How to Use Instagram to Attract & Engage Campus Talent

Rally Recruitment Marketing

In other words, our aim is to recruit co-op and intern students, and have them come back to join as full-time hires once they’ve completed their studies. BMO encourages interns to post about their experiences on social media. From there, we layer in social media theme days.

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