Rally Recruitment Marketing

JANUARY 17, 2019

The start of a new year brings new hiring goals, a new Recruitment Marketing budget and a fresh outlook on all the ways we aspire to move our talent acquisition strategies (and our own careers) forward. To help you shape your focus for 2019, I’m sharing the top 5 priorities for Recruitment Marketing this year.

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Rally Recruitment Marketing

NOVEMBER 13, 2020

TikTok has taken off like wildfire, and many companies have taken notice and have started creating Recruitment Marketing content for the platform. That being said, since the platform is new and different from other channels in our typical Recruitment Marketing roster, some employers are still considering how to jump in.

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Stories Incorporated

JANUARY 28, 2021

You CAN deliver fantastic recruitment marketing in 2021. They know your culture has changed and they want to know how. But, we know uncertainty can make culture content planning seem difficult. Are we a few months away from being able to film in our full and buzzing office space, or are we a few quarters away?

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Rally Recruitment Marketing

MAY 31, 2022

These are not people in the Recruitment Marketing and employer brand space, and they represent a variety of backgrounds, orientations and identifications in the age range of 25 to 64. The Note is an OREO short film by Alice Wu telling the story of one boy’s experience coming out to his grandparents. . Kathleen (She/Her).

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Rally Recruitment Marketing

JANUARY 17, 2019

Is it just me, or as Recruitment Marketers have we become pretty comfortable with being torn in ten different directions at once? Often, we have multiple internal stakeholders wanting our “marketing magic” at the same time to improve the way their group attracts, hires and communicates with talent. Enter Recruiter Enablement.

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Rally Recruitment Marketing

NOVEMBER 8, 2020

This shift has major implications for our Recruitment Marketing strategies and how we capture content like employee stories. Employers can use The Muse as a platform to attract and hire talent by providing an authentic look into their company culture, workplace and values through employee storytelling. Katy: Authentic content.

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Rally Recruitment Marketing

JANUARY 16, 2021

The first step in any Recruitment Marketing strategy is to uncover your EVP. While your various offices and locations may have their own culture, your overarching EVP should reflect the common experiences across your company. Solidify your global EVP. This passion might be expressed a bit differently though for each group.

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Rally Recruitment Marketing

FEBRUARY 28, 2022

The post included a quote from the company’s CFO both celebrating the group and explaining its purpose, saying: “The ARISE BRG is a safe space where our Black colleagues, along with allies, collaborate to create a culture where everyone is celebrated, seen, and able to learn from one another during Black History Month and beyond.”

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Rally Recruitment Marketing

FEBRUARY 5, 2021

February is Black History Month — a time when we reflect on all of the contributions Black Americans have made throughout the country’s history, to celebrate Black American culture and achievements, and to acknowledge how much work we still must do to end systemic racism and inequality.

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Stories Incorporated

MAY 5, 2021

Make no mistake, these decisions say a lot about culture. But, your decision about how work will get done and how employees will connect with one another after a global pandemic is rife with insight into your culture, whether you intend it or not. That all adds up to an opportunity for you, talent and culture communicators.

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Stories Incorporated

MARCH 23, 2022

Here’s advice from Shannon on why you need a recruitment marketing agency for content — namely, Stories Incorporated — for your next employer branding and recruitment marketing videos and stories. Recruitment marketing and talent brand practitioners like yourself are always managing multiple projects at once.

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Rally Recruitment Marketing

JULY 27, 2020

PwC has been on a multi-year journey to digitally enable our firm — and this is reflected in changes to our approach to recruiting, too. As the firm has continued to transform digitally, we evaluated our important recruitment marketing content to help attract entry level candidates.

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Rally Recruitment Marketing

APRIL 6, 2024

This is where the power of effective Recruitment Marketing comes into play. So each year, we recognize the Best Recruitment Marketing Campaigns in our prestigious Rally Awards competition. Come honor the winners and celebrate Recruitment Marketing and Employer Branding practitioners everywhere!

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Stories Incorporated

OCTOBER 30, 2023

Reading Time: 6 minutes Smart marketers outsource content creation to reach their recruitment marketing, employer brand, and culture communication goals. According to a 2023 Content Stadium survey , 85% of social recruiting respondents reported that they faced challenges when creating content (images and videos).

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Stories Incorporated

MAY 22, 2023

By focusing on targeted audiences and small but scalable testing, employer brand and recruitment marketing professionals will be able to more easily launch experiments and measure impact. They come to their new role with existing relationships and a headstart on understanding the company culture and how to be successful.

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Stories Incorporated

JANUARY 5, 2022

Whether you were building culture, content, inclusivity and diversity, an employer brand, candidate channels, engagement, awareness, or all of the above, it was a year of non-stop creation amidst constant change. Bonus: This visually-beautiful video was filmed completely virtually via Virtual Story Session. And, don’t stop there.

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Yello

NOVEMBER 7, 2019

When it comes to recruitment, top talent wants to know more about your organization than a job posting can provide. Rather than offer a snapshot, a company culture video immerses potential new hires in the who, why and how of your organization. Culture defines how they get there. Producing your company culture video.

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Stories Incorporated

APRIL 20, 2022

Since 1968, Intel has been changing the world by developing ground-breaking technologies while creating an entrepreneurial culture. As a leading innovator of all things, Intel is one of the first companies to recognize the importance of both employer branding and recruitment marketing.

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VideoMyJob

FEBRUARY 12, 2020

You’ve storyboarded, filmed and edited your first in-house video … now what? Video planning and production is the first step to getting authentic and engaging culture content in front of your ideal candidate. Congratulations! The next step may feel a little daunting, but it’s essential for making sure your video gets found.

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Stories Incorporated

NOVEMBER 16, 2021

This 2021 Story of the Year shows how an encouraging leadership story communicates culture, and how great leaders helps others become great leaders, too. These stories not only reveal a great deal deal about your culture, they humanize your leaders. Kiersten Combs is a leader at AstraZeneca and has worked there for 17 years.

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Stories Incorporated

SEPTEMBER 6, 2018

Creating recruitment marketing content or employer branding for government contractors can be different than creating it for a commercial business. However, you can still tell specific and personal stories in a broad way that demonstrate your innovative culture. For those that work in SCIFs, it’s never possible to film inside.

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Stories Incorporated

FEBRUARY 28, 2023

Reading Time: 7 minutes A day in the life video is a powerful piece of recruitment marketing content. The best day in the life videos are balanced: they are realistic job previews that also show your company’s culture in action. In fact, it’s a best practice to not just market jobs. We like this example from Deloitte.

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Stories Incorporated

NOVEMBER 16, 2021

Filmed via Virtual Story Session , Kiersten began her story with this insight: “Sometimes, we are our worst critics, and sometimes the belief and the opportunity and the potential somebody sees in me can be greater than what I see in myself.” Videos like these also improve the candidate experience.

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Rally Recruitment Marketing

SEPTEMBER 20, 2020

My name is Georgia Smith and I’m a Recruitment Marketing Specialist at Delta Air Lines. I’ve been working in this industry for almost 5 years and today I’m going to share a little bit about my Recruitment Marketing career journey with you all. How I started my Recruitment Marketing career.

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Linkedin Talent Blog

MAY 7, 2020

According to a LinkedIn survey, the number one way candidates want to learn about your company culture is through an office visit. And since the video is filmed from a first-person perspective, it helps candidates visualize working there. Giving candidates a virtual office tour.

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Yello

JANUARY 18, 2018

They can access the company career site, view photos of employees on social media and gain a better understanding of the culture on sites such as Glassdoor. This section should demonstrate your organization’s commitment to the overall culture. Job seekers have multiple opportunities to learn what it’s like to work for your company.

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Yello

JANUARY 3, 2018

This recruiting checklist will help you re-focus your recruitment marketing efforts, improve your company’s candidate experience and make top talent actively pursue your brand. If the hiring manager is unable to memorize the script, secure a printout directly above the camera so he or she can read the lines while filming.

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Rally Recruitment Marketing

SEPTEMBER 13, 2021

To find these technologists, VP of Global Head Employer Brand & Marketing, Liz Gelb-O’Connor worked with top-level leaders to find champions at the leadership level in each location. She then tasked them with getting focus groups together and organizing the talent they would speak to. .

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Recruiting Daily

JUNE 14, 2022

It’s only natural that you want to recruit not just the most skilled professionals but also those who will have a positive impact on your company culture. Attracting the right candidates means showing them you have cultural elements they connect with. Let’s take a look at how to share your company culture when recruiting.

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Recruit CRM

JANUARY 13, 2022

Many companies are now utilising digital marketing strategies to promote their business and attract top candidates to avoid this crisis. These identities consist of values, culture, products or services offered, buyer personas, and many other aspects that all need to be conveyed to create an effective employer brand image.

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Yello

SEPTEMBER 25, 2017

For example, a candidate who applied to a marketing role but was light on brand experience, might be a great client success candidate because of his or her excellent communication skills and great attitude. Regularly updating your careers page will ensure it reflects your current recruitment marketing efforts.

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Stories Incorporated

MARCH 1, 2019

Through team-centric recruitment marketing content, candidates get to know potential team members at the beginning of their recruiting process. This helps candidates understand the culture of the team so they can decide if the team is right for them. s unique culture and what a day on the job looks like.

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Yello

JULY 27, 2017

This recruiting checklist will help you re-focus your recruitment marketing efforts, improve your company’s candidate experience and make top talent actively pursue your brand. If the hiring manager is unable to memorize the script, secure a printout directly above the camera so he or she can read the lines while filming.

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Yello

AUGUST 6, 2019

Your company’s career page is the foundation of every recruitment marketing strategy. Your company culture will help you stand out above the competition. Or, ask hiring managers to film a quick summary video describing open roles and include them in job descriptions. What does your career website say about you?

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Rally Recruitment Marketing

JUNE 28, 2021

Gen Z has begun entering the workforce, and getting their attention as job seekers requires new Recruitment Marketing approaches than you may be using with Boomers, Gen X and Millennials. Film short videos of employees talking about different parts of their day. Topic #8: What does your company culture look like? .

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Rally Recruitment Marketing

JANUARY 10, 2020

People want to consume video content, which is why our Talent Acquisition team is using video marketing to recruit talent from all across North America. At Sonoco, our Recruitment Marketing content strategy includes two types of videos: High production-value videos created in partnership with Stories Inc.

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Rally Recruitment Marketing

NOVEMBER 8, 2020

My team recruits high-level certified and licensed healthcare practitioners and clinicians across the country. To help respond to this emergency, many recruiting and Recruitment Marketing agencies (mine included) jumped in to offer services for free to help where we could.

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