The Placebo Employment Brand

Fistful of Talent

Organizations are spending millions of dollars creating employment brands that are virtually the same as everyone else’s. ” The one thing we are constantly warned against is to not have a fake employment brand! There’s a ton of research done on placebos.

Does Employer Brand Affect Diversity?

Survale

Does Employer Brand Affect Diversity? Do you know if your employer brand affect diversity levels in your talent pool and, therefore, your employee population? But could the brand itself be a problem? Brand affinity by recruiting stage.

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How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all.

Employer Branding Strategies for the COVID Era

Recruiting Daily Advisor

The employer brand is an essential component of your recruiting and talent acquisition process. A company’s brand helps define the type of culture that’s in place and showcases what it’s like to work there. 70% of jobseekers value a commitment to diversity in potential employers.

Gandhi as Your Employment Brand Writer

Fistful of Talent

We are all authoring our employment brand, and trying to one-up our competitors. The post Gandhi as Your Employment Brand Writer appeared first on Fistful of Talent.

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. They still have a place in your employer branding.

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. They still have a place in your employer branding.

Why you need stories in employer branding right now

Stories Incorporated

At Stories Inc, we are often asked why we focus so intently on stories in employer branding. However, the impact of stories in employer branding and recruitment marketing reveals why stories are our vocation and passion. Reading Time: 6 minutes.

9 Winning Employer Brand Marketing Strategies

Ongig

Today I’m going to show some awesome employer brand marketing strategies. Employer Review Sites. It’s a great way to create and market your employer brand to the masses. Employer Review Site Widgets (Comparably, Glassdoor). Employer Review Sites.

5 Simple Steps to Employer Branding Best Practices

Recruitee

Modern candidates have the freedom to pick and choose which employers and positions to pursue. Employer branding is the process by which a company creates an internal and external face of the company, focusing on a target audience comprised of prospective hires.

Glassdoor Employer Branding Summit 2015 Recap

Glassdoor for Employers

The second Glassdoor Employer Branding Summit gathered 200 attendees in San Francisco 2015 and over 7,000 live stream attendees from countries around the world on September 25, 2015. ” Jennifer Johnston , Head of Global Employer Branding at Salesforce.

How Small Companies Can Compete with Larger Companies’ Employer Brands

Glassdoor for Employers

It would seem, therefore, that small business brands begin their advantage with the sheer hiring power they exude. . Parlaying the advantages of your small-business brand to potential candidates in advance of your need to hire is one way to reinforce your recruiting efforts.

5 Ways To Make Your Employer Branding Video Shine

Social Talent

So, you’ve been tasked with creating an employer branding video and you don’t know where to start. Here are our top 5 tips for creating an employer branding video. Know your brand. Great culture starts with diversity.

How Anyone Can Create A Great Employer Branding Video

Spark Hire

Yet many hiring professionals are still not including videos in their employer branding efforts. This is unfortunate considering how much video can improve your employer brand. Moreover, great branding videos are easy to make — even if you’re not a filmography expert. If you’re wary about recording employer branding videos, we’ve put together a guide that will help you create great content.

How to Use Instagram to Build Your Employer Brand

Glassdoor for Employers

What was a surprise to us, however, was how useful it has been in building our external employment brand. Additionally, here are some tips for your company to better use Instagram to build your employer brand: 1. HubSpot’s employment brand.

Diversity–Are We There Yet?

Fistful of Talent

Though not uncommon, moments like this continue to disrupt my comfort zone, in a good way, because I am reminded that there are miles to go before we reach the diversity promise land. Diversity, what does that even mean? Conceptually, diversity encompasses acceptance and respect.

Bootstrap your Employer Brand

Jibe

Bootstrap your Employer Brand. The emphasis on employer brand is surging as companies realize that the candidate experience can make or break someone’s willingness to apply. Not long ago, employer branding may have been a fraction of a company’s marketing department, an afterthought of targeting buyers and clients. This year in particular, issues core to an employer brand have been brought to the forefront in social movements and political upheaval.

Understanding the Importance of Employment Branding During Uncertain Times

Recruiting Daily Advisor

Employment branding, aka employer branding, refers to influencing how your organization is perceived as an employer. Employers put a lot of effort into ensuring their organization is well positioned and has a good reputation. What Employers Can Do Now.

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets.

Why You Need to Bank on Your Employer Brand

Undercover Recruiter

It’s fair to say talent in most banking institutions are not as diverse as we’d like it to be, so. Why You Need to Bank on Your Employer Brand. Employer Recruiting Citizens Bank Employer Branding Employer Branding Podcast Talent Challenges

What is Employer Branding and Recruitment Marketing?

Stories Incorporated

As candidates are acting more and more like consumers, employers have had to adapt. And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer. What is employer brand?

How to Build Your Employer Brand as a Startup

Smartdreamers

In fact, it’s exactly what a strong employer brand is designed to help you do. Tech Recruiting Diversity and InclusionSometimes as a startup it feels like the only way to accomplish anything is through sheer force of will.

4 Steps to Developing and Maintaining Your Employer Brand

Spark Hire

Having a strong employer brand is critical to not only recruiting top talent – but attracting and retaining talent which is even more important. So how can you build and maintain a strong employer brand? Create a presence on Glassdoor and become an engaged employer.

A Complete List of Employer Branding Strategies for Job Descriptions

Ongig

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. Employer Branding on Job Descriptions vs Company Career Page. Companies tend to focus the bulk of their employer branding efforts on their careers page.

4 Eye-Opening Insights About Employer Branding

Yello

The Employer Brand Manifesto by branding and recruitment marketing expert James Ellis provides a clear vision for the role of employer branding in recruiting, identifies five essential values for employer brand professionals and establishes an 11-point bedrock of employer branding truths.

Be Real About Diversity and Your Employer Brand

exaqueo

Diversity Noun | di·ver·si·ty | də-ˈvər-sə-tē, dī- The condition of having or being composed of differing elements and “the inclusion of different types of people (such as people of different races or cultures) in a group or organization.” As a woman of color, I’ll admit, I cringe whenever I hear the phrase “diversity initiative” -- and I’ve heard it a lot throughout my 20-year career in recruiting and employer branding. Diversity isn’t just checking off the boxes.

How to improve your employer brand

Workable

Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. How companies build strong brands.

How to Activate a Global Employer Brand Strategy

Undercover Recruiter

For companies with diverse global footprints, attracting and retaining the right kind of talent at each location can be a tricky problem to tackle. Imagine trying to strategically plan and execute an employer brand for the world’s largest travel and tourism company with 67,000 employees and 1,600 travel agencies around the world. How to Activate a Global Employer Brand Strategy.

How to improve your employer brand

Workable

Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. See also: What is employer branding ?

Need Help Building Your Employer Brand? Here's Why You Should Hire Proactive Talent Strategies

Proactive Talent

Employer branding is one of the most powerful recruiting and retention tools a company has, but if yours is underdeveloped or unsuccessful, it can actually be more of a curse than a blessing. We’ve seen time and time again that all the elements that make up an employer brand - online presence, reputation, social responsibility, career website - have an enormous impact on candidates’ decisions to apply or accept an offer.

How to Build Your Employer Brand as a Startup

Smartdreamers

In fact, it’s exactly what a strong employer brand is designed to help you do. Tech Recruiting Diversity and InclusionSometimes as a startup it feels like the only way to accomplish anything is through sheer force of will.

4 Ways to Manage a Boring Employer Brand

CareerBuilder

In your role as a talent advisor, you post jobs on the internet and feel bad about your boring company brand. Your brand isn’t bad. Here are some tips to manage job-seeker behaviors and make your conservative employer brand pop. Employment Branding Talent Advisor

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see.

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values. The Shared Characteristics of Ethical Employers. The Importance of Employer Brand .

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. What’s important is that they use employer branding to differentiate themselves from competitors, and give candidates a reason to apply. Is employer branding important?

5 Elements Candidates Want To See In Your Employer Brand

Rezoomo

Any good recruitment team knows employer branding is a key part to a strong hiring strategy. With that comes content marketing and trying to figure out what candidates want when they read about your brand can be difficult. Diversity / Culture .

How to do a developer-friendly employer brand overhaul for 2020

Stack Overflow

In order to win tech talent over from your competitors, you need to focus on revamping your employer brand to make sure it holds strong appeal to the software engineers you’re hoping to recruit. Here are some key elements of building a developer-friendly employer brand.

Need Help Building Your Employer Brand? Here's Why You Should Hire Proactive Talent Strategies

Proactive Talent

Employer branding is one of the most powerful recruiting and retention tools a company has, but if yours is underdeveloped or unsuccessful, it can actually be more of a curse than a blessing. We’ve seen time and time again that all the elements that make up an employer brand - online presence, reputation, social responsibility, career website - have an enormous impact on candidates’ decisions to apply or accept an offer.

How to: Successfully Promote Your Employer Brand on Pinterest

Social Talent

But while some recruiters have discovered the power of Pinterest for sourcing candidates, there are still relatively few companies who are using Pinterest to boost their employer brand. Promoting your Employer Brand on Pinterest.