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Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. Check out Job Grader for this.

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. Check out Job Grader for this.


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A Complete List of Employer Branding Strategies for Job Descriptions


Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. So if you’re looking to build powerful, converting job postings you’ll really enjoy this list. Employer Branding on Job Descriptions vs Company Career Page. A lot of your candidates are coming from job boards like Indeed, Glassdoor and LinkedIn. Why Is Employer Branding Important on Job Descriptions?

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

6 Steps Proven To Boost Your Employer Brand


Great compensation alone no longer tops the list of “must-haves” for job seekers. your employer brand… and whether or not they can visualize themselves being part of it. Employer brand starts with employee value proposition.

What is the difference between Employer Branding and Recruitment Marketing?

Stories Incorporated

Reading Time: 7 minutes The way to attract talent has changed, and the key lies in understanding what is employer branding. And so, employer branding and recruitment marketing were born. . What is an employer brand? The official brand your company creates.

5 Simple Steps to Employer Branding Best Practices


Modern candidates have the freedom to pick and choose which employers and positions to pursue. There are sites like Glassdoor that offer anonymous employee reviews, social media platforms to post team photos on, and the other various nuances that make it seem hard to adopt employer branding best practices. Employer branding is the process by which a company creates an internal and external face of the company, focusing on a target audience comprised of prospective hires.

How to level up your hiring strategy through anonymous candidate surveys


Candidate surveys are essential tools for HR and recruiting professionals to gather valuable feedback from candidates and track their progress through key steps of the hiring process. Candidate surveys: what can you track – and how? Diversity, Equity, and Inclusion.

Employer Branding: Fad or Future? The Expert Review


Branding building has been part and parcel of the marketing process for years. Job applications are starting to receive the same scrutiny as any other purchasing decision. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Is employer branding important? Employer Branding is nothing new.

What is Employer Branding and Recruitment Marketing?

Stories Incorporated

As candidates are acting more and more like consumers, employers have had to adapt. And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer. What is employer brand? Employer brand is the company’s identity as an employer. Several factors go into your employer brand: . Larger industry trends can affect your employer brand, too.

Employer branding: important or illusion? The expert review


Branding building has been part and parcel of the marketing process for years. Job applications are starting to receive the same scrutiny as any other purchasing decision. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Is employer branding important? “Employer Branding is nothing new.

How to do a developer-friendly employer brand overhaul for 2020

Stack Overflow

While there are more than 223,000 open job listings for software developers in the United States alone, only 35,000 computer science majors are graduating from U.S. Here are some key elements of building a developer-friendly employer brand. Building trust in your brand.

How to Write a Job Description


But, on the other side of the hiring equation, job seekers are scrolling through dozens of job descriptions at lightning speed. On average, a job seeker spends 11 hours a week looking for a new job: reading career sites, clicking on open positions, and evaluating job descriptions. Formulaic job descriptions cause companies to miss out on top talent. Job descriptions aren’t generating excitement about the open roles.

5 Easy Ways to Remove LGBTQ Bias from Your Job Descriptions


Do the words in your job descriptions contain LGBTQ bias? If you’re hiring 100+ people per year, it’s more likely than not that your job descriptions contain LGBTQ bias, according to Ongig’s Text Analyzer job description software. According to a GLAAD/Harris poll of 2,037 adults , here’s the breakdown of people who identify as LGBTQ by age group: source: GLAAD/Harris Survey of 2,037 adults in the U.S.

Does Your Hiring Process Impact Diversity Recruiting?


Whether your hiring process impacts your diversity recruiting results is a question every recruiting leader is, or should be, asking themselves these days. Is your talent pool diversity reduced because of how diverse candidates experience your recruiting process?

Here’s Where You Need Recruitment Marketing Content — Outside of Your Careers Site

Rally Recruitment Marketing

You likely put a lot of your time and effort as a practitioner into ensuring the site includes relevant information for job seekers, is frequently updated with content about your company and provides an excellent experience for candidates. With social media, paid ads and job boards becoming a larger part of the Recruitment Marketing mix, many job seekers are bypassing companies’ careers sites entirely during their search. Employer Branding Recruitment Marketing

Why Starting Your Job Postings with “About Us” is Usually a Mistake


Where should your “About Us” section go in a job posting? An informal survey of job postings on Indeed, Glassdoor and Google for Jobs shows that 53.8% of employers start their postings with About Us. The next most common placement (26.9%) of job postings have the About Us somewhere in the middle (often in the 2nd or 3rd paragraph). Why Beginning Your Job Postings with “About Us” is Often a Mistake.

A 5 Phase Guide to Uncover and Activate Your Employee Value Proposition (Project Plan Included!)

Rally Recruitment Marketing

Getting your employee value proposition defined is also vital because without knowing your employee value proposition, your content won’t resonate as well, and you won’t be able to build an effective employer brand that’s rooted in the reality of your employee’s everyday experiences. These could include elements such as growth opportunities, brand reputation, your inclusive culture, phenomenal perks, challenging work, etc. Employee surveys. External brand surveys.

7 Fascinating Recruitment News Stories to Start August – 4th August 2015

Social Talent

Also in the works are refinements to the job and candidate referral. New Research Proves Job Ads are the Doorway to Your Employer Brand. The findings from LinkedIn’s latest research study , suggests that if you care about your employer brand – what people think working at your company is like – you should REALLY care about your job postings. Pinterest is Working with a Startup Called “Paradigm” to Foster Diversity.

5 Recruiting Tips To Increase Diversity In the Workplace


A new Deloitte survey finds companies’ interest in diversity in the workplace is focused on bias in recruiting and the use of new tools to reduce this bias. 68% of companies they surveyed measure and monitor diversity and inclusion in their recruiting. The appeal of diversity in the workplace is recognized by both sides of the recruiting equation. Diversity and inclusion in the workplace: A definition. The benefits of diversity in the workplace.

Diversity and Inclusion Statistics To Transform Your Diversity Recruitment Strategy

Recruiting Blogs

Is your company investing enough in diversity? Well, with the new recruiting season quickly approaching, every company should know best practices of diversity recruiting to attract top talent. Diversity is one trend that companies need to embrace in 2020.

5 Biggest Challenges Modern Recruiters Face

Social Talent

In today’s borderless global environment, companies face a vast array of challenges such as social & technological changes, cultural diversity, aging populations and political instability (Brexit!). What you can do: Focus on your employer brand. Your employer branding is the sum-total of what potential employees think of you as an employer and the goal is to create differentiation and preference in the minds of these people.

5 New Year’s Resolutions for Recruiters

Arya Recruiting Robotics

million , and 90 percent of these tech-savvy Americans will search for jobs on their phones. Of that 90 percent, about 44 percent will apply to jobs directly from their phones. Recruiting Trends Report indicated that LinkedIn has surpassed online job boards, corporate career websites and referrals as the best place to find quality hires. Strive for diversity. Overall, diverse groups have been found to complete tasks better than non-diverse groups do.

4 Ways to Build a Consistent Company Brand


According to a survey by Harris Interactive , six in 10 American workers say they’ve found aspects of a new job different from what they expected, indicating they may have felt misled during the hiring process. Although there’s no silver bullet for keeping everyone on the same page, here are four best practices for creating and communicating a consistent employer brand : Follow the 70/30 Rule.

Dice 191

Are You Ready for a Content Partnership? Women in Technology Q&A

Rally Recruitment Marketing

The duo previously shared how they uncovered the unique EVP for women in technical jobs and creating messaging that resonates with VMware’s #SecureWomen campaign. As far as the offering goes: Profile on The Muse and job postings. Check out our Job Grader for this.

How to Create a Strong Diversity Recruiting Strategy


What Is a Diversity Recruitment Strategy? A diversity recruitment strategy defines goals, accountabilities, action items and success measures for attracting, engaging, assessing and hiring diverse talent to drive business success. A diversity recruitment strategy can help. .

Checklist: Employer Branding Tools and Tactics Every Modern Recruiter Should Know

Linkedin Talent Blog

I just landed a new job running recruiting and innovation at NPR. This was my introduction to modern Employer Branding. . The field of Employer Branding had evolved into the fastest growing area of recruiting. 62% of global talent leaders say Employer Brand is their biggest priority for 2016. Many companies are building dedicated employer brand teams to help them shape and steer their employer brand narratives.

Your Applicant Tracking System May Be Hurting Your Recruitment Efforts


However, for many job seekers, an ATS makes the task of applying for a job more difficult. According to Sean Pomeroy on , an Appcast study found that a whopping 90 percent of job seekers abandon the application process due to a frustrating ATS. Putting job seekers through long and drawn-out application processes without any promises of even getting job interviews is a sure way to turn candidates away.

The Importance of Inclusive Recruitment


Diversity and Inclusion are terms often grouped together in the workplace, meant to encompass a company’s efforts toward a more equitable workforce and employee experience. Having a diverse team should absolutely be the goal of your organization, but diversity doesn’t exist without inclusion.

A Diversity Hiring Platform's CEO Shares 4 Tactics for Building More Diverse Teams

Linkedin Talent Blog

Like many others, Porter Braswell has a diversity challenge at his company. We need to do a better job of hiring white individuals,” Porter says. But, building truly diverse companies isn't easy. In fact, LinkedIn’s Global Recruiting Trends 2018 shows diversity to be the No. His nearly four-year-old company has helped firms such as Pfizer, Morgan Stanley, Bloomberg, and the PGA of America expand their diversity pipelines. Diversity is not a one-year mission.

10 Ways to Attract and Hire Diverse Candidates

Recruiting Blogs

Here are 10 easy ways to attract and hire diverse candidates and make by making your recruiting process more inclusive! Diversity hiring: Employers’ top priority in 2018. Achieving workplace diversity was the top priority for employers in 2018. The first step in building a diverse workforce is to hire more diversified candidates. Diversity hiring in 2019. 10 ways to attract and hire diverse candidates. Recruit from diverse talent pools.

Amazon is coming to town? You ready corporate recruiters?

Advance Human Capital

Those in STEM (Science, Technology, Engineering and Math) fields, fled the GTA and Canada at large for what they believed were the best of the best jobs. He calls out the quality of life, our diversity and the fact there have been more high-tech jobs created here than either New York and San Francisco. You need to be well positioned as an employer of choice if you’re going to entice the best and brightest to join your organization.

Rockstar Recruiter Series: Cisco

Glassdoor for Employers

I’m impressed when a recruiter: Presents well-written job descriptions with a little punch. When recruiters reach out to headhunt me, I’m captivated when a job description is a little different. I also think the best recruiters know how to sell – both the job and the organization. I am part of the Professional Development Talent Acquisition team, but I’m lucky to have job rotated and gained experience hiring in the Graduate University Talent Acquisition team.

Social Recruiting Strategy: from Good to Great


It makes sense- candidates trust a human voice more than a corporate logo, and learn more about a company through social media than through careers pages and job descriptions. And unless you are a household brand or a hot, up-and-coming tech unicorn, you might not expect more of your own social pages. And is it mostly job posts and general company updates? It will impact every marketing decision you make, starting with your employer brand.

Comparably: The New Glassdoor Alternative


Comparably CEO Jason Nazar (pictured) answers Rob Kelly’s questions about employer branding, recruitment marketing, Glassdoor alternatives and more. If you’re a recruitment marketing or employer branding leader, you probably have tons of energy around company review sites like Glassdoor. I spent some time with Comparably CEO Jason Nazar to dig in on this important new part of the employer branding space. We give an unlimited number of jobs.

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Why Events Are the Backbone of Any Diversity and Inclusion Strategy


Even though events are a well-known strategy for some roles, such as recruiting programmers or recent graduates, they are somehow overlooked for other TA challenges like sourcing diverse talent. There is growing consensus worldwide that workforce diversity and inclusivity (D&I) drive company performance. The idea that diversity improves decision-making, operation, and results is leading companies to seek talent with diverse experiences in various areas, like veteran status.

We asked recruiters to give their biggest pains in tech recruitment


Talking with candidates about the details of the job offer. Employer marketing. Understanding the job description. Unstable job market. Form of employment. Finding candidates that fit the job opening. Job portals internal/external. Diversity.

How to Adjust Your Talent Acquisition Strategies for a Diversifying Candidate Pool

Spark Hire

In recent years, it has shifted to become increasingly diverse. While many professionals are focusing their talent acquisition strategies on hiring a more diverse workforce, it’s challenging to actually prepare for an already diverse market. Write inclusive job posts.

5 Keys To Creating Compelling Candidate Communications (Without Boring Them To Death)

Recruiting Daily

This means, more and more, the best candidates expect enough information from prospective employers at the start of the process to make an informed decision about their relative interest in your company and careers before ever actually applying. Candidate Communication: What Job Seekers Want To Know. In their most recent survey, “What Makes Companies Attractive to Candidates?,” Glassdoor’s survey, however, shows that they might care about more than you think.

5 Tips for Creating a Company Career Blog That Recruits For You


Programs and Initiative — Diversity, Women in Tech, Internships. Employer BrandingEmployer of Choice Awards. Not just a job: a talk with Sandra Hamdi, from AXA Assistance France. Job descriptions/Job Pages. If you have day in the life content about software engineers, put them on software engineer job postings. Your early career advice content should be on your entry level job pages. Site Survey, January 2015).