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Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. 3) Get a presence on social media.

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. 3) Get a presence on social media.

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How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. Those that understand the importance of employer branding , but don’t know how to prioritize or build it into their budget. The bigger the company, the bigger the employer brand budget.

Employer Branding Strategies for the COVID Era

Recruiting Daily Advisor

The employer brand is an essential component of your recruiting and talent acquisition process. A company’s brand helps define the type of culture that’s in place and showcases what it’s like to work there. 70% of jobseekers value a commitment to diversity in potential employers.

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

6 Steps Proven To Boost Your Employer Brand

GoodTime

your employer brand… and whether or not they can visualize themselves being part of it. In a world where your reputation as an employer can be discovered in just a few clicks, leveling up is mission-critical. Employer brand starts with employee value proposition.

Glassdoor Employer Branding Summit 2015 Recap

Glassdoor for Employers

The second Glassdoor Employer Branding Summit gathered 200 attendees in San Francisco 2015 and over 7,000 live stream attendees from countries around the world on September 25, 2015. The day was filled with thought-provoking insights and compelling data points that left attendees with the inspiration and motivation to activate and improve employer branding efforts at their own companies. ” Jennifer Johnston , Head of Global Employer Branding at Salesforce.

5 Simple Steps to Employer Branding Best Practices

Recruitee

Modern candidates have the freedom to pick and choose which employers and positions to pursue. There are sites like Glassdoor that offer anonymous employee reviews, social media platforms to post team photos on, and the other various nuances that make it seem hard to adopt employer branding best practices. An example of employer branding best practices is that of Google, voted the best company to work for – seven years in a row as of 2016.

Webinar Recap: Social Media: The “Double-Edged Sword” of Hiring & Recruiting

Hyrell

Social media isn’t going away. In fact during Hyrell’s recent webinar, Social Media: The Double-Edged Sword of Hiring & Recruiting , we speculated that a new social platform might even have been released during our 45-minute discussion. All kidding aside, the constant evolution of social media adds complexity when determining a social recruiting strategy that works for your organization. Don’t violate employment or privacy laws.

How to level up your hiring strategy through anonymous candidate surveys

Workable

Candidate surveys are essential tools for HR and recruiting professionals to gather valuable feedback from candidates and track their progress through key steps of the hiring process. Candidate surveys: what can you track – and how? Diversity, Equity, and Inclusion.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. In this case, instead of reading reviews on Amazon, applicants are turning to social media and to websites like Glassdoor to get the real scoop on companies. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Is employer branding important?

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets. Does every company need an employer branding lead? Too many companies let their corporate brand stand on their own. That’s your person to run employment brand.”

A Complete List of Employer Branding Strategies for Job Descriptions

Ongig

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. Employer Branding on Job Descriptions vs Company Career Page. Companies tend to focus the bulk of their employer branding efforts on their careers page. Why Is Employer Branding Important on Job Descriptions? A List Employer Branding Strategies for Job Descriptions: 1. Job Page Branding. Media.

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. In this case, instead of reading reviews on Amazon, applicants are turning to social media and to websites like Glassdoor to get the real scoop on companies. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see.

How to do a developer-friendly employer brand overhaul for 2020

Stack Overflow

In order to win tech talent over from your competitors, you need to focus on revamping your employer brand to make sure it holds strong appeal to the software engineers you’re hoping to recruit. Here are some key elements of building a developer-friendly employer brand.

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values. The Shared Characteristics of Ethical Employers. Further, 91 percent of Dun & Bradstreet employees surveyed report that they “feel good about the ways we contribute to the community.”. Employees want their employers to care about the societies and environments in which their businesses operate. .

7 Fascinating Recruitment News Stories to Start August – 4th August 2015

Social Talent

New Research Proves Job Ads are the Doorway to Your Employer Brand. The findings from LinkedIn’s latest research study , suggests that if you care about your employer brand – what people think working at your company is like – you should REALLY care about your job postings. That means your job postings are your doorways to your employer brand, as only after a candidate sees the posting will they research the rest of your company.

Employer Branding Content: The Top 10 Topics Candidates Care About

Jibe

Talent acquisition is now coordinating employee-written testimonials, posting updates on social media, and even hiring writers, designers and videographers to produce stories about their employer brand. Survey results from The Talent Board’s 2015 North American Candidate Experience Research Report found that applicants first and foremost want to know if a company shares some of their values and objectives. Diversity-Culture Information (19.6%).

5 Steps to a Successful Employer Branding Strategy

Hundred5

Seeing how it’s one of the most effective ways to get lots of high-quality applicants, here are a few great employer branding strategies you can use for your company, coupled with some examples to get you inspired. Evaluating your current employer brand Before deciding on a strategy for the future, you need to assess where you stand at the moment and find out what it takes to move where you want to be. Make your employer branding strategy into a story.

5 Employer Branding Mistakes to Stop Making Right Now

Jibe

Employer branding, simply put, is the way job seekers perceive a company as a place to work. Of course the structure of employer brand is complex. It’s comprised of many things like employer happiness, your corporate image, your candidate experience —they all play a role. But believe it or not, there are simple actions you can take to improve your employer brand. Diversity/Cultural Information. Like the topic of employer branding?

8 Ways to Improve Your Employer Brand

Recruiting Blogs

Having a poor employer brand can mean your company loses out on hiring the very best talent. But what exactly is an ‘employer brand’? . In this article we discuss eight things you can do to make you more attractive as an employer. What is an ‘employer brand’? Put simply, an employer brand is a company’s reputation as an employer. Why is it important to have a good employer brand? resource/employer-brand.

5 Key Ways You Can Future-Proof Your Employer Brand

MightyRecruiter

Building and protecting your brand should be a priority for every business, and this extends far beyond the advertising, logo design, and social media that most businesses immediately think of when brand is mentioned. These represent what is called corporate brand. But all too often companies forget the other half of brandingemployer branding, which is the way employees and jobseekers feel about working at your organization.

6 Unmissable Recruitment News Stories this Independence Day – 4th July 2016

Social Talent

In an effort to understand what it takes to make candidates jump from one company to another, LinkedIn have conducted one of the largest surveys of professionals globally. But the good news is both of these issues are easily fixable on our end if we start paying more attention to our employer branding efforts at each stage of the candidate decision-making process: 34% of job seekers cite not knowing what it’s really like to work at the company as a stumbling block.

5 Key Ways You Can Future-Proof Your Employer Brand

MightyRecruiter

Building and protecting your brand should be a priority for every business, and this extends far beyond the advertising, logo design, and social media that most businesses immediately think of when brand is mentioned. These represent what is called corporate brand. But all too often companies forget the other half of brandingemployer branding, which is the way employees and jobseekers feel about working at your organization.

5 Noteworthy Pieces of Sourcing News – 13th October 2014

Social Talent

Yep, unlike many other social advertising platforms, Atlas isn’t just an upgraded version of another advertising platform, it’s essentially a total rebuild “from the ground up” which intends to solve the biggest problem facing digital marketers according to Facebook: “the mobile problem” Basically, Facebook aren’t happy about the fact that even though more people are spending more time on their mobiles, marketers are not buying mobile ad space.

3 Trends To Fuel Your Recruitment Strategy For 2017

Social Talent

Social Recruiting FTW! Social recruiting has been on the increase, with job boards no longer having enough range to find quality candidates. For a potential candidate, a job advertised on social media looks far more appealing. When hiring though social media, it allows you to target people based on their area, interests and behaviour. When posting a job advert through social media it’s important you give the candidate a CTA.

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Here’s Where You Need Recruitment Marketing Content — Outside of Your Careers Site

Rally Recruitment Marketing

With social media, paid ads and job boards becoming a larger part of the Recruitment Marketing mix, many job seekers are bypassing companies’ careers sites entirely during their search. Here are 3 places you should incorporate into your Recruitment Marketing content strategy and examples from companies that are succeeding at conveying important information wherever job seekers interact with their employer brand. Social media.

How 10 Companies are Leveraging Odd Perks to Boost Their Employer Brand

MightyRecruiter

How often do you examine your company’s employer brand? On the flip side, in a recent Glassdoor survey , an equal number of respondents indicated that they would apply for a job with a company that actively manages their employer brand. health insurance, 401(k) plans, and vacation/PTO), companies that are offering unique perks and benefits have been getting press in recent years – and the flashier perks, the more media attention they receive.

HR Check In: The Trifecta of Recruiting (Social Recruiting, Candidate Experience, Employer Brand)

Jibe

Your job seekers expect a positive candidate experience, availability and engagement from you on social tools, and the visibility into an attractive employer brand when they look for positions at your company. 4 Social Recruitment Blunders That Can Cost Your Business (HRN Blog). Instead they engage with more modern avenues, such as social media. Studies have shown that more than 90% of recruiters rely on social media throughout the recruitment process.

A 5 Phase Guide to Uncover and Activate Your Employee Value Proposition (Project Plan Included!)

Rally Recruitment Marketing

Getting your employee value proposition defined is also vital because without knowing your employee value proposition, your content won’t resonate as well, and you won’t be able to build an effective employer brand that’s rooted in the reality of your employee’s everyday experiences. These could include elements such as growth opportunities, brand reputation, your inclusive culture, phenomenal perks, challenging work, etc. Employee surveys. External brand surveys.

BUMPER EDITION: 11 Recruitment News Stories to Kick-Off the New Month – 1st February 2016

Social Talent

But this week, Air New Zealand, recipient of a 2014 ERE Recruiting Excellence Award for the best career website, put a HUGE smile on our faces when they released one of the most stunning employer (or should we now say “employee”) branding videos we’ve EVER seen. The first impression that jobseekers give to recruiters is made during the walk from the waiting area into the interview room, during which, according to the survey, the recruiter assesses their characteristics.

Is LinkedIn Really All it’s Cracked up to be When Predicting The Future of Recruitment?

Social Talent

37% of TA leaders consider recruiting more diverse candidates to be one of the most crucial impacts on the future of recruitment. According to Recruitingtrends , 46% of the companies they surveyed have a diversity initiative in place. of the management teams within those companies strongly support diversity in the workplace as a goal. According to a recent Deloitte study, millennials describe diversity and inclusion much differently than previous generations.

8 Recruitment News Stories to Get You Thinking This Week – 27th October 2015

Social Talent

Talent Branding Expands the Candidate Pool by 10X. It’s been 4 months since the launch of the new LinkedIn Pulse app on our iOS and Android devices, but last Tuesday marked a milestone in the app’s history: it’s first appearance on a brand new device, namely the Apple watch. That’s why LinkedIn surveyed 5,000+ millennials across the world – to help you understand what motivates this generation and find out how and why they switch jobs.

The Three Main Components When Building a Company’s EVP. With Mike Beeley | Anwar Khalil

MyRecruitmentPlus

Mike Beeley is the CEO of Lightbox Communications and has spent the last 30 years helping global and local organisations understand their EVP and how to market their employment proposition to their target audiences through traditional and emerging media. If it’s a global business, it can take longer, but the average Australian employer should contain their EVP project to a three to six month period. ’ Most people do like talking about their employment.

5 Biggest Challenges Modern Recruiters Face

Social Talent

In today’s borderless global environment, companies face a vast array of challenges such as social & technological changes, cultural diversity, aging populations and political instability (Brexit!). What you can do: Focus on your employer brand. Your employer branding is the sum-total of what potential employees think of you as an employer and the goal is to create differentiation and preference in the minds of these people.

Diversity and Inclusion Statistics To Transform Your Diversity Recruitment Strategy

Recruiting Blogs

Is your company investing enough in diversity? Well, with the new recruiting season quickly approaching, every company should know best practices of diversity recruiting to attract top talent. Diversity is one trend that companies need to embrace in 2020.

Are You Ready for a Content Partnership? Women in Technology Q&A

Rally Recruitment Marketing

BrandBuilder tool that lets us survey 300 employees each year. We just knew we were spending a lot of money on this, so we wanted to amplify our brand to get more traction at the event. Ashley: A company goal for 2019 was to improve diversity throughout Carbon Black.

5 New Year’s Resolutions for Recruiters

Arya Recruiting Robotics

Embrace social and mobile recruiting. You’ve heard about the importance of social and mobile recruiting, and you’ve been meaning to ramp up your tactics, but…no more excuses! Your first recruiting resolution of 2016 should be to create or enhance your social and mobile recruiting strategies. Now, time to talk social. million Americans on Facebook, 66 million on Twitter, and 122 million on LinkedIn, social media is no longer an area that recruiters can afford to ignore.

4 SMB Recruiting Best Practices for 2017

JazzHR

LinkedIn recently published a recruiting trends report based on survey responses from more than 2,600 corporate talent acquisition leaders at SMBs in 35 countries. Talent leaders want to focus on branding. But recruiters identified “employer branding” as the top area in which they would like to invest more. Employer brand messaging should focus on culture and career growth. Future trends to watch: diversity and screening automation.

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Amazon is coming to town? You ready corporate recruiters?

Advance Human Capital

The FANG companies, a nifty acronym for Facebook, Amazon, Netflix and Google, have been and continue to be leaders in developing new technologies, big data metrics, artificial intelligence and a whole suite of game changing social networks. He calls out the quality of life, our diversity and the fact there have been more high-tech jobs created here than either New York and San Francisco. Find out about their interests, hobbies and how and where they consume media.