getty
In the quest to foster a diverse and inclusive workforce, organizations are turning to the power of video content to attract a wide array of potential new hires to their career pages. With the digital landscape becoming ever more dynamic, video content has emerged as a compelling medium to engage job seekers and convey an authentic and transparent company culture.
Below, 10 Forbes Human Resources Council members share innovative ways businesses can effectively utilize video content on their websites and social media platforms to entice diverse talent pools. Organizations can create a lasting impact on candidates and forge connections that transcend traditional recruitment methods, making way for a more vibrant and inclusive workforce.
1. Share Realistic Job Previews
Video testimonials and realistic job previews can enhance diversity hiring; they can be used to provide a prospective employee with a view of what a job entails. Some candidates don’t realize that a job isn’t the right fit until after they have been hired. Using recruitment videos can help candidates to know what to expect which will also increase new hire confidence and first-year retention. - MJ Vigil, DispatchHealth
2. Highlight The Things That Need Visuals
Video adds value in this context when it’s more than just radio plus a talking head. Use video to do things audio or text can’t. That means showing product demos, joyous team meetings, office tours, lunch spots near the office or public transit how-tos. You don’t need Hollywood gloss but do focus on delivering a spatial, colorful sense of what it’s like to work with you. - Graham Glass, CYPHER LEARNING
3. Create A Video DEI Value Proposition
Career pages today often have inauthentic and corporate diversity statements that feel performative to candidates who truly care about diversity, equity and inclusion (DEI). One way to combat that is by creating a DEI value proposition (DVP), that conveys the authentic DEI initiatives and climate at your company. Best told through leader and employee video stories, a video DVP is a real differentiator. - Nicole Fernandes, Blu Ivy Group
4. Display Success Stories
In both short- and long-form, we capture the success stories of diverse talent, as well as “expert spotlights” of our own staff so that prospective talent and clients can visualize themselves working at—or with—our company. The aim is to demonstrate that we practice what we preach —that everyone deserves an equal opportunity for meaningful work. - Hugo Malan, Kelly
5. Customize Video Content For Candidates
At my company, we need to highly personalize our job postings for each candidate. Using an AI-empowered platform allows us to customize video content for every candidate, and the videos work on any device with the responsive career website. Video content allows a candidate to experience our company, mission and brand firsthand. Now the candidate can make an informed decision every time. - Jess Elmquist, Phenom
Forbes Human Resources Council is an invitation-only organization for HR executives across all industries. Do I qualify?
6. Showcase Company Culture
Produce videos showcasing the company's culture, values, social events, team-building activities and employee celebrations. Emphasize inclusivity, collaboration and a sense of belonging. It's crucial to ensure authenticity and genuine representation of the make-up of the workforce from a diversity standpoint, reflecting commitments to creating an inclusive environment for all potential hires. - Chad MacRae, Tinder
7. Provide Consistent Video Content
Each month, we host "Career Connect Live," a talk-show-style LinkedIn Live event. In each episode, we cover a different topic of interest to employees or job seekers that we take from a current blog, article or news story. By promoting our career page and providing value to employees and job seekers even when they’re not looking for it, we position ourselves as a go-to resource when they are. - John Feldmann, Insperity
8. Highlight Opportunities For Growth
Videos on career pages can showcase inclusive workplace culture, and diverse team members, and highlight the opportunities for growth and development within your organization. By leveraging the power of visual storytelling, you can aim to inspire and resonate with individuals from various backgrounds, fostering a sense of belonging and encouraging them to explore career opportunities with you. - Joseph Soares, IBPROM Corp.
9. Share The Company's Wins And Losses
We share the company’s external and internal achievements, especially as it promotes diversity, equity, inclusion and belonging. We look at a multitude of areas that would attract physical diversity and diversity of thought. We share our wins and losses—we want our prospective employees to know they're working for an organization that values innovation—win or lose. - Nakisha Dixon, Vercara
10. Display Brand Videos
We post brand videos so people understand what our company does and who we are. We also use worker testimonials and include workers from a variety of backgrounds or locations so potential candidates can get a feel of what the company is like and what they value. We also post pictures from events, meet-ups, conferences and other activities to show candidates what we do. - Erin ImHof, CertiK
