EBOOK: Content marketing best practices for employee engagement and talent brand
Employee stories in content marketing are key to engaging employees and candidates.
Our ebook provides a comprehensive guide to creating an effective employee engagement and talent brand content marketing strategy. By implementing the best practices featured in this ebook, you’ll create an employee stories content marketing flywheel that increases employee engagement and strengthens your talent brand.
In fact, both employee engagement and talent brand are connected by stories told about the employee experience. This means that sharing employee story content in either area helps both of them.
You’ll learn:
- The relationship between employee engagement and talent brand
- Why stories are the gravitational pull that makes culture and talent brand orbit each other
- How stories can drive your content marketing strategy
- Best practices for your story-driven content marketing strategy