Cool Tools for Employee Generated Content
Proactive Talent
OCTOBER 7, 2021
Employee Generated Content (EGC) is information generated by employees in the form of videos, images, blogs, et cetera that promotes an employer brand’s values, uniqueness and benefits. Some companies are nervous about EGC because it represents a risk of damage to their employer brand and a lack of control. However, the pros far outweigh the cons. People would sooner buy from a company they believe is authentic over one of their competitors.
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