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Six Reasons To Invest In An Employee Survey Tool

Forbes Human Resources Council

If your leadership team is committed to improving employee pain points in the organization, then you may want to start by conducting an anonymous survey that will encourage employees to speak freely about the changes they'd like to see made in the workplace. With so many HR survey tools on the market, how do you know which platform will serve your needs best?

An easy-to-use survey that is built to provide in-depth analysis across various populations is key to uncovering the root of each issue if you want to implement the best solutions that will move your employees forward.

Below, six members from Forbes Human Resources Council share the additional benefits of investing in an HR employee survey tool for your organization.

1. It Identifies Where Improvements Are Needed

There are many survey tools available, but it's important to be able to capture employee feedback at the team level. Doing so helps companies identify what's working, where improvements need to be implemented and which managers may need some coaching. If the teams are scoring high, it enables collaboration among managers and best practice sharing. - Kevin Silva, Voya Financial

2. It's User-Friendly And Anonymous

In order for employees to submit survey responses, the tool needs to be easy to use. If you truly want to get honest feedback, employees also need to know that their responses are confidential and anonymous. Great survey tools also provide guidance on how to follow up on action items. Gathering feedback is step one, but the goal is to act on it. - Katya Daniel, Golden Hippo

3. It Drives Employee Engagement

No two listening strategies are exactly the same. There are survey types, number of questions, benchmarks, frequency of administration and more to be considered. However, what should remain consistent is actually taking action on the insights learned from employee surveys because that's what really drives engagement. For each manager, the survey tool should identify what to focus on, how to improve it and how to hold managers accountable. - Brett Wells, Perceptyx


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4. It Reports Data Across Population Segments

The platform or tool's ability to report on the data is critical. This allows HR to review the data sorted by tenure, geography, age, gender, race, department and more. Receiving feedback at this micro level can reveal the differences in employee engagement and sentiment across various groups in the company and give HR insight if something requires further evaluation. - Laura Giangiuli, CALIBRE Systems, Inc.

5. It Aligns With Company Values And Best Practices

An employee survey tool should be anonymous to help increase openness and employee participation levels. It should also have the capabilities to be tailored to align with the company’s values and best practices. This helps leaders evaluate the company, management and team behaviors based on core beliefs and guides them on any future actions, which can have a significant impact on the company culture. - Niki Jorgensen, Insperity

6. It Enables Managers To Take Action

Is your leadership team committed to action? A survey must be followed by a visible and meaningful response by leaders, otherwise, the result may actually be harmful. Ensure that there is an action taken on the feedback provided and communicate loudly and repeatedly what those actions are. Survey tools should be used cyclically, therefore, each step of the process should strengthen one foundation for the next. - Dedra Ward, Conduent

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