Employer Branding: Practice What You Preach to Retain Top Talent
Recruiting Daily Advisor
SEPTEMBER 20, 2019
The candidate-driven market has forced employers to become highly competitive. Companies that want to recruit the very best must be known not only for their product but also as exceptional places to work. The science of carving out an organization’s image as a top employer is known as “employer branding.” But new research reveals that some employers across the country aren’t even sure what their company’s brand is.
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