Chief Creative Officer at The Game Agency and The Training Arcade - exciting, engaging and educating audiences.
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In 2020, there were an estimated 2.7 billion gamers across the globe; in the U.S., 66% of the population plays games. It’s not just for teenage boys – 17% of gamers are women ages 21 to 35. With so many people into gaming, over the past few years, many corporate educators have prioritized game-based training in the workplace.
Nearly 9 out of 10 respondents to one survey said they are happier at work because of game-based training. Games can make employees less stressed and more motivated, productive and engaged.
What makes game-based training so effective? How can you use it? Let’s dive in.
Why Game-Based Training?
Game-based training is simply more fun than boring lectures. But there’s also more to it than that. In games, reactions can’t be faked. In the process, employees tend to reveal clues to their performance, work ethic, motivation, team cohesion and personality.
Most revealing is personality. Game-based training shows how competitive, collaborative or ambitious employees are. An understanding of personality is crucial to teaching employees in a personalized way.
Let’s explore how personality drives game-based learning.
What Is An Employee Persona?
Personas are created in the world of marketing to understand consumer behavior and create engagement strategies. Instead of looking at their entire audience homogenously, companies segment consumers into groups based on common traits, challenges and desires. This helps personalize messaging to ensure it resonates with each persona.
Personas are equally important in the training world and can include factors such as:
• Age group
• Education
• Tenure as an employee
• Total years of experience
• Career progression during past year
• Stated career goals
• Peer feedback
• Historical job changes
• Career performance metrics
• Workplace challenges
These details can be utilized to categorize employees.
Game-Based Training And The Four Personas
When designing game-based training, I always start with personas. While a personality is a specific person’s pattern of traits and behaviors, a persona is a generalized type of person and a simple way to cater to many needs. Based on the Richard Bartle's taxonomy of players, below are four types of players: socializers, explorers, achievers and fighters.
Let’s examine each more closely.
1. Socializer
Socializers are people-oriented. They like interacting with people over their environment and value relationships, social status and collaboration. I’ve defined three types of socializers:
• Rockstars crave love and recognition. These people can put on a show and smile when you praise them for a job well done.
• Coaches need to be useful. They’re the helpers, mentors and born leaders.
• Philanthropists find purpose in collaboration and giving gifts. The more they give, the more they feel given to.
Socializers need collaborative games. Consider using a partner leading game where one employee is blindfolded and another gives them directions to a predetermined location.
2. Explorer
Explorers like interacting with their environment. They value adventure, novelty, discovery and problem-solving.
• Detectives enjoy solving problems. They’re the thinkers, puzzlers and solution-finders.
• Navigators love discovering new horizons. Adventure is in their veins. Without a change of scenery, navigators easily get bored.
• Free spirits need to be unfettered. They’re creative and thrive on having the freedom to customize and choose their own path.
Scavenger hunts, escape rooms or branching path games are perfect for explorers. Include riddles for detectives, maps for navigators and Easter eggs for free spirits.
3. Achiever
Achievers are known for performance. They like to be challenged, follow a purpose and receive awards.
• Experts strive for skill mastery. They expect to be at the top of the leaderboard and often tell others about what they know.
• Collectors focus on improving themselves. That may include upping their skills, but their focus is broader.
Ideal games for achievers feature quests, levels and a reward system. Let them be the hero of their own story.
4. Fighter
Fighters are highly competitive. While they all love winning, they can go one of two ways:
• Competitors prefer to win fairly. Their joy comes from a fight well fought between evenly matched opponents.
• Terminators win any way they can. They’ll stop at nothing to beat their opponents. They don’t like losing.
Fighters would enjoy sports or a Twitch-style game that tests reaction time.
Personalities First In Corporate Learning
When developing game-based training as a learning and development professional, training manager or HR director, keep personas in mind — but always remember you’re training real people. Personas are simply generalizations that display a dominant personality trait. Best results are achieved when you know the real people you’re designing the training for.
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