Enough With the Transparency and Authenticity, Already
JWT Inside
JULY 31, 2018
When it comes to brand authenticity and transparency, it’s time to quit talking about it. You ever have THAT dream? You know the one. You’re on stage, in a classroom, a client pitch, a presentation, whatever, and it hits you…”where are my clothes?”. No? Well, bare with me. (See what I did there?). There’s a lot of talk about transparency and authenticity in branding these days.
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