Sat.Nov 20, 2021

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Inside the Mysterious Consumer Decision-Making Process

Lusha

What’s going on in a buyer’s head during the consumer’s buying process? New data says less than 20% of B2B buyers want to be contacted by a salesperson during the awareness stage. Uh oh! Does that mean you should hold off on sending cold or warm calls to prospects? Maybe so. What can you do, then? Is there a way to get prospects the information they need without pushing them away?

B2B 52
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7 Red Flags Your Data Insights Are Worthless

Lusha

What do data insights and cars have in common? They should both be reliable. Toyotas, Hondas, Buicks—these vehicles have been praised for their durability and great mileage, and most people consider them to be extremely dependable. Whether you have a long commute to the office (sorry) or you’re planning an epic cross-country road trip, you can count on them to get you there without breaking down every few weeks.

Data 52
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article thumbnail

Inside the Mysterious Consumer Decision-Making Process

Lusha

What’s going on in a buyer’s head during the consumer’s buying process? New data says less than 20% of B2B buyers want to be contacted by a salesperson during the awareness stage. Uh oh! Does that mean you should hold off on sending cold or warm calls to prospects? Maybe so. What can you do, then? Is there a way to get prospects the information they need without pushing them away?

B2B 52
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What Sales Leaders Get Wrong About Sales Enablement

Lusha

Running a sales enablement program feels like playing tug-of-war. Wait, you mean the children’s game where two teams stand at opposite ends of a rope, and you have to use your team’s strength to get the rope over to your side? Yep, that’s the one! But it turns out this simple schoolyard game might not be as simple as you remembered. Because it isn’t about strength at all.

B2B 52
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Modernizing Hiring: The Rise of Contingent Recruitment in 2024

The job market is changing fast, and to stay ahead, your hiring strategy needs to be flexible. With recent economic shifts, more companies are turning to contingent workers for their adaptability and cost savings. In fact, 32% of businesses are already prioritizing contingent over traditional full-time positions. Curious to learn more? In our new guide, you'll discover: The major benefits of incorporating contingent workers into your team.

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Customer Journey Map: 3 Signs You’re Doing It Right!

Lusha

Do you know what every customer’s experience with your company should be like? Picture this: you’re at your favorite barbershop or hair salon. Every time you walk in, smiles greet you as you’re ushered straight to your favorite stylist. They already know your usual cut, trim, or color preference, and you rest easy knowing you’ll leave the shop looking great and get your money’s worth.

B2B 78