Sat.Nov 20, 2021

Should Sales Reps Rebrand as Thought Leaders?

Lusha

Throughout history, thought leaders have held a lot of power. Take Guy de Chauliac , for example. He was a French physician who in the 1300s spoke out against another physician named Theodoric Borgoganoni. What did he speak out against? Cleaning wounds.

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7 Red Flags Your Data Insights Are Worthless

Lusha

What do data insights and cars have in common? They should both be reliable. Toyotas, Hondas, Buicks—these vehicles have been praised for their durability and great mileage, and most people consider them to be extremely dependable.

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Inside the Mysterious Consumer Decision-Making Process

Lusha

What’s going on in a buyer’s head during the consumer’s buying process? New data says less than 20% of B2B buyers want to be contacted by a salesperson during the awareness stage. Uh oh! Does that mean you should hold off on sending cold or warm calls to prospects? Maybe so. What can you do, then?

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What Sales Leaders Get Wrong About Sales Enablement

Lusha

Running a sales enablement program feels like playing tug-of-war. Wait, you mean the children’s game where two teams stand at opposite ends of a rope, and you have to use your team’s strength to get the rope over to your side? Yep, that’s the one!

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Remote Rule #1: People First

Speaker: Kim Shepherd, Author, Keynote Speaker, Entrepreneur, Former CEO

For HR professionals, figuring out how to keep employees engaged, while working independently in a remote setting might seem daunting at first. Kim Shepherd will share how utilizing a clever combination of tried-and-true culture-building strategies.

Customer Journey Map: 3 Signs You’re Doing It Right!

Lusha

Do you know what every customer’s experience with your company should be like? Picture this: you’re at your favorite barbershop or hair salon. Every time you walk in, smiles greet you as you’re ushered straight to your favorite stylist.

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