5 Lead Magnet Ideas to Attract Better-Qualified Talent
TalentLyft
JULY 4, 2021
In recruitment marketing , a lead magnet is a long-form resource content that employers can offer to prospective employees in exchange for their contact information. The exchange happens during the ‘consideration’ stage of the applicant’s journey. During this period, you persuade candidates to apply for your vacancy, going beyond the usual job description by giving insights into your company’s core principles, values and success.
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