How to Map your Employer Brand
Beamery
JUNE 13, 2018
Imagine if employer branding was kind of like sticking a pin on a map. Guess what, it can be exactly like that. One of the most powerful tools in branding is the perceptual map, or the positioning map. It is called perceptual because it is built using the perception of users or customers, and places all the brands in a particular space on the same map.
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