If your business is in the process of launching a new product or service, you might want to team up with a public relations (PR) agency to double your bandwidth. When it comes to getting your company's name out there in the market, there is no substitute for partnering with an organization to help you get as much public exposure as possible in order to educate potential clients and customers about your mission and offerings.
Below, six Forbes Human Resources Council members share how working with a PR firm has improved their organization's brand awareness and grown its bottom line.
Members pictured from left to right.
Photos courtesy of individual members.1. New Audience Connections
A PR agency can play a crucial role in helping a company improve its brand awareness and reach new audiences through targeted and effective public relations efforts. Our PR firm helped IBPROM develop strategic relationships with key media outlets, including Forbes, and influencers to secure coverage and mention of the company's brand in relevant publications and on key platforms. -Joseph Soares, IBPROM Corp.
2. Organic Website Traffic Increases
Partnering with a PR agency significantly improved our brand awareness and profitability. There are various ways to measure this impact. What was most meaningful to me was to review our increase in website traffic, LinkedIn company visits and inbound lead flow for the week after an article was widely released. This was a sound approach to quantify the value of PR to us. - Mark Sinatra, AspenHR
3. Branding And Placement Assistance
I believe public relations firms can assist in the branding and placement of your organization. There are many publications and associations that are unknown to some organizations. Public relations firms typically know the best go-to-market plan to promote your organization and have direct contacts, which will amplify your efforts in a timely manner. - Nakisha Griffin, Neustar Security Services
Forbes Human Resources Council is an invitation-only organization for HR executives across all industries. Do I qualify?
4. Receiving Expert Guidance On Marketing Recommendations
Using a specialist PR firm that understands marketing communications, especially to target segments you have, helps because the agency can make evidence-based recommendations of the right creative content and media that will increase awareness and consideration of your proposition the most. A critical element to watch for is that every message is receiver-centric rather than sender-centric! - Prithvi Singh Shergill, entomo
5. DEI Brand Amplification
Partnering with ClearEdge Marketing to build a proactive, strategic PR program has helped Bridge Partners amplify our brand and messaging related to diversity, equity, inclusion and executive search within media outlets that are of primary importance to our audience. That elevated brand awareness and third-party validation enabled us to influence conversations with clients and grow our business. - Tory Clarke, Bridge Partners
6. A Wider Range Of Publishing Opportunities
Partnering with a PR agency can provide access to valuable publishing opportunities. Posting on the company blog or social media pages will only be seen by those pages’ followers. However, publishing articles in widely read business publications can introduce the company to a new audience, position employees as subject matter experts and generate millions of dollars in publicity value. - John Feldmann, Insperity
