Marketing matters in the recruiting space because it helps attract and engage top talent, build employer brand, increase candidate pipeline, and differentiate from competitors. With the rise of AI startups recruiters can now benefit from these types of tools for employment branding and other marketing purposes. I’ve been experimenting with these AI tools and I can certainly say that they are game changers within our space.
Why employer branding matters?
Effective marketing strategies help showcase company culture, values, and career opportunities to potential candidates, making it easier to attract and retain the best talent.
How can AI improve marketing?
- Personalizing customer experiences
- Analyzing consumer data to inform strategy
- Automating and optimizing ad targeting
- Improving customer service through chatbots
- Predicting consumer behavior and preferences.
Here’s some tools to use for Employer Branding purposes:
1. Canva (not ai but still awesome)
Canva is a graphic design platform that provides a simple drag-and-drop interface for creating visual content, such as presentations, posters, infographics, and more. It offers a library of templates, images, and design elements for users to choose from and customize.
2. Archive
Archive automatically saves social media posts that your brand is tagged in, including Instagram stories, feed posts, reels, and TikToks (beta). With all your tagged posts in one location, you can easily download, organize, and share them.
3. Jasper AI
Jasper is an AI Content Generator that enables you to create stunning blog posts, art and images, marketing copy, sales emails, SEO content, Facebook ads, web content, love letters, captions, video scripts and more 10 times faster. It helps you and your team overcome creative roadblocks, allowing you to produce original, amazing content efficiently. Use the Jasper Chrome extension to create directly in the social media platform within seconds.
4. Dall-E-2
DALL-E 2 is an artificial intelligence system developed by OpenAI that creates images and art based on textual descriptions given in natural language. It is designed to generate high-quality and diverse images that can be used for various applications.
5. Murf
Murf provides professional voice-overs for your videos and presentations using AI-powered text-to-speech voices that sound 100% natural. Choose from a variety of voices in 20 different languages.
6. Chatbot Live
LiveChat is a powerful customer service platform that lets you chat with your customers in real time. Deliver high-quality customer service and create a positive applicant experience for your company’s career site.
7. Merlin extension
Merlin is a revolutionary new tool that integrates with OpenAI’s ChatGPT. The tool can be used on: Google Search, Gmail, LinkedIn, GitHub and everywhere else you search or write online. Basically, by downloading this extension you can get access to Chatgpt features and save search inquiries all in one place (amazing right?!) Plus, it’s currently free to use for all V1 users.
Want to learn the fundamentals of employment branding and recruitment marketing? I wrote a book that goes into full detail (here)←
Recommended Reading?
- The Art of Context: Why Rushing to Conclusions Can Lead Us Astray - April 25, 2024
- Unlocking the Power of Perplexity AI: Why Recruiters Should Utilize This Revolutionary Tool - February 11, 2024
- Exploring AI Interviewing Assessment Tools: A Comprehensive Review - November 30, 2023