What is Social Proof? and Why it’s Essential for Recruitment Agencies
Undercover Recruiter
MAY 31, 2019
Wikipedia describes social proof as: “A psychological phenomenon wherein people copy the actions of others in an attempt to reflect correct behavior for a given situation.” Robert Cialdini, the Professor of Psychology & Marketing who coined the term, goes on to say that social proof “is driven by the assumption that the surrounding people possess more knowledge about.
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