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Companies are increasingly investing in employer branding to attract better candidates, and for good reason: Organizations that invest in employer branding are three times more likely to hire quality candidates. To attract qualified talent today, you know that your company’s reputation as an employer can make or break your hiring goals. What are brand advocacy tools? Here are some of the key features most employer branding advocacy tools offer. MORE
Gen Z and millennials make up 62% of TikTok’s audience , so it is a great channel for reaching and building brand awareness with students, new grads and early career audiences. To help you get started, here are 3 ways that you can use TikTok to boost your employer brand. MORE
In this second post, I’m going to change gears a bit and talk about where my attention has been focused during the first six months or so of my role as Employer Brand & Social Media Specialist for Indellient. This means that employee experience and employer branding go hand in hand. Conversely, having a strong employee experience can fuel your Recruitment Marketing efforts, as it can bring out great stories and turn your employees into brand champions. . MORE
2021 brings an opportunity to help our companies grow again by embracing the latest talent acquisition, Recruitment Marketing and employer branding strategies. TalentNet is an annual conference that focuses on HR, recruitment and employer brand best practices. MORE
They give candidates a picture of what it’s like on the inside of a company, and allow you to define and share your brand story, while supporting your business and hiring goals. This has helped us build brand awareness and support our ongoing recruitment goals. MORE
Presented by Macy Andrews, Senior Director, Global University Recruiting and Employer Branding at Cisco, Madigan Cochran, Content Marketing Strategist at Capital One, and moderated by Rally Founder Lori Sylvia. MORE
These stories can be communicated through various strategies and channels including media and influencer placements, social media and content marketing, branded events and more. Why is PR useful for advancing your employer brand? PR is useful to consider from an employer brand perspective because of what PR professionals are looking to achieve. As a result, if you’re looking to build more employer brand awareness, PR might be a great way to do so. MORE
And while it can be hard to have full control over this reputation, you can better frame the narrative by creating an employer branding strategy. . What exactly is employer branding? It’s your reputation as a potential employer coupled with the promise you make — otherwise known as your employer value proposition (EVP) — to candidates and employees. Even if you haven’t actively created a strategy for it, you already have an employer brand! MORE
Recruitment marketers, talent acquisition practitioners and employer branding specialists from around the world gathered virtually on May 6, 2020, for the RallyFwd Virtual Conference. Together, we learned from industry thought leaders and employer brand mentors on how to navigate uncertainty during the COVID-19 crisis and still thrive. The majority of attendees said their CEO knows what an Employer Brand is, but 28% said that they weren’t sure. MORE
That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. Candidate Experience Employer Branding MORE
In many ways, our roles in Recruitment Marketing and employer branding are more imperative than ever before. There is so much visibility around how employers are responding to the COVID-19 crisis, and we need to help manage our company’s reputation and candidate experience so that we can thrive long term as employers and businesses. How to start measuring your employer brand. Employer review sites, like Glassdoor , kununu , etc. MORE
We learned a lot from these thought leaders, especially our closing keynote speaker— Kathryn Minshew , CEO & Founder of The Muse—who gave us smart advice on how we can stay agile as both professionals and employer brands. And after pouring through Kathryn’s talk in depth once again, the Rally team has identified 3 top takeaways from her session, “The Agile Employer Brand: Preparing for Whatever Comes Next.” Employer Branding Recruitment Marketing MORE
While you can create local versions of your EVP to achieve this, that approach can be a time-consuming and costly process if you have a presence in a significant number of markets, and it may create a disconnect with your global employer brand. Candidate Experience Employer Branding MORE
Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? We talked with VMware Carbon Black’s Ashley Perez, Senior Talent Brand Ambassador, and Maritza Gamboa, Diversity & Inclusion Program Manager, about creating messages that resonate on a personal and professional level with female talent. Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. MORE
At Rally, we’ve observed this first-hand: In the past, most Recruitment Marketing teams have kept their employer brand and job advertising strategies separate. Over the past year, however, we’ve noticed that more and more leading practitioners are starting to combine their employer brand and job advertising approach to see better overall results. Trend one: Sharing employer brand-led content to attract talent to jobs. MORE
You may think that employer branding only influences candidates in mid-level or entry-level roles, but it also highly affects your ability to attract and recruit executives. Rally: How much do you think a company’s employer brand influences an executive’s decision to join? MORE
Or maybe this reflection has led us to realize we want to switch into a new line of work altogether — perhaps you’re considering making the career move from marketing to Recruitment Marketing or from recruiting to employer branding! Otherwise, we risk being insensitive or inauthentic, which can have a negative impact on our employer brands and our talent attraction and employee engagement efforts. Lesson #3: Speak up for yourself and for your employer brand. MORE
Let’s say you’ve put a ton of effort into shaping your organization’s EVP or building your employer brand. Employee advocacy is the activities that employees do to advocate for your brand, products or services with their networks. Employee Storytelling Employer Branding MORE
But another reason, we believe, is that the conference theme — Lead With Employer Brand — is on the minds of a lot of HR, talent acquisition and Recruitment Marketing professionals right now. We all know that our employer brands are being defined (or redefined) by the way our companies and leaders are responding to this pandemic, and we’re looking for strategies to navigate through this. Leading with your employer brand and redefining your role takes courage. MORE
Over the past couple of years I’ve learned a lot more about what it takes to excel as a Recruitment Marketing professional focused on employer branding (I’ve also continued to focus on my fitness goals — I’ve conquered the Atlanta Peachtree Road Race twice now!). . For me, it’s incredible to look back and see my growth from a relative “newbie” in employer branding to now having several years of experience in this discipline. Employer Branding Recruitment Marketing MORE
The Employer Brand team at Cisco is doing something very right when it comes to their Recruitment Marketing strategy! Best Employer Brand Video. To learn Cisco’s secret sauce to employer branding and Recruitment Marketing success, the Rally team interviewed Carmen Collins, Employer Brand & Social Media Lead at Cisco. A series of new employer brand videos featuring 120(!!!) Best Employer Brand Video. MORE
As an employer brand professional, you can protect your company’s overall brand reputation and help to manage risk during this crisis. This can only happen though when we shift our mindset and think about employer branding beyond just a recruitment nice-to-have. Employer brand teams can help during a crisis because we are uniquely positioned between the internal and external realms of the company. How your employer brand team can help manage risk. MORE
Hi Rally community, my name is Joyce Chan, and I’m a Recruitment Marketing & employer branding practitioner for 10+ markets in the Asia Pacific (APAC) region. Employer Branding Recruitment Marketing MORE
As such, investing in an employer brand (EB) function to nurture candidates and drive brand awareness could be a strong value add now more than ever before. . Building a brand-new function, especially one that is still seemingly novel in the Talent Acquisition world, at first was a little overwhelming ( in the best way possible ). Employer brand teams can look different in every organization. How much time does your employer branding touch points take? MORE
Publishing valuable content every week to keep you informed on what’s happening in Recruitment Marketing, employer branding and talent acquisition is really important to us. How to Build an Employer Brand KPI Dashboard (Template Included). MORE
Over the past couple of years I’ve learned a lot more about what it takes to excel as a Recruitment Marketing professional focused on employer branding (I’ve also continued to focus on my fitness goals — I’ve conquered the Atlanta Peachtree Road Race twice now!). . For me, it’s incredible to look back and see my growth from a relative “newbie” in employer branding to now having several years of experience in this discipline. Employer Branding Recruitment Marketing MORE
We learned a lot from these thought leaders, in particular our closing keynote speaker — Kathryn Minshew , CEO & Founder of The Muse — who gave us smart advice on how we can stay agile as both professionals and employer brands. Rally note: If you’d like to hear Kathryn’s full keynote, “The Agile Employer Brand: Preparing for Whatever Comes Next,” watch RallyFwd On Demand. Yet, currently, only one quarter of employers are leveraging employee-generated content (EGC). MORE
So I was delighted when I had the chance to kill three birds with one stone by attending GSMI’s Employer Branding Strategies Conference – more affectionately known as EBrandCon – in San Diego earlier in May. But what I came away with was incredibly valuable insight from some of the top employer branding and Recruitment Marketing practitioners that I cannot wait to put to the test in my own work. Want to generate awareness about your employer brand? MORE
As Recruitment Marketing practitioners, we often focus on producing a high volume of employee stories to raise employer brand awareness, communicate our company culture, and encourage candidates to be a part of our mission. At Asana , we’ve been including this type of content throughout our employer brand for a long time because it aligns with our company mission, to help humanity thrive by enabling the world’s teams to work together effortlessly. MORE
Prospective candidates are already watching employer brands to determine how they’re treating employees and responding to the COVID-19 crisis. Right after posting this Resse story yesterday, I received more than one text like this: Companies who force their employees to choose between their health and their job will face higher turnover and a diminished employer brand. Employer Branding Recruitment Marketing MORE
Our employer brands are most often used to attract external talent to our organizations. However, activating your employer brand internally is just as integral (if not more so!) Stage: Employer Research. Employer Branding Recruitment Marketing MORE
Do you know how important an employer brand is? But did you know there’s one element that you can use to support that employer brand and help make your company an employer of choice? It’s your own personal brand! As a Recruitment Marketing and employer branding practitioner, the way you communicate with potential candidates and applicants through social media, email, events and other formats all goes toward creating a personal brand. MORE
In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employer brand content rather than jobs. Distributing brand ads rather than job ads can be a really effective approach if you’re looking to build employer brand awareness or market for a series of roles instead of just one specific position. Building out a branded programmatic campaign. Employer Branding Recruitment Marketing MORE
Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? We talked with VMware Carbon Black’s Ashley Perez, Senior Talent Brand Ambassador, and Maritza Gamboa, Diversity & Inclusion Program Manager, about creating messages that resonate on a personal and professional level with female talent. Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. MORE
Employer Branding Related Topics Rally Recruitment Marketing
NOVEMBER 13, 2020
Gen Z and millennials make up 62% of TikTok’s audience , so it is a great channel for reaching and building brand awareness with students, new grads and early career audiences. To help you get started, here are 3 ways that you can use TikTok to boost your employer brand.
Rally Recruitment Marketing
SEPTEMBER 26, 2020
That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. Candidate Experience Employer Branding
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Rally Recruitment Marketing
JANUARY 30, 2021
Our employer brands are most often used to attract external talent to our organizations. However, activating your employer brand internally is just as integral (if not more so!) Stage: Employer Research. Employer Branding Recruitment Marketing
Rally Recruitment Marketing
OCTOBER 12, 2020
You may think that employer branding only influences candidates in mid-level or entry-level roles, but it also highly affects your ability to attract and recruit executives. Rally: How much do you think a company’s employer brand influences an executive’s decision to join?
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Hired surveyed more than 4,000 tech workers to find out which companies rank as their most desirable employers and how other organizations can compete for their attention. Download this report to learn what tech talent values most in a potential employer and how to improve your employer brand.
Rally Recruitment Marketing
JULY 1, 2020
The Employer Brand team at Cisco is doing something very right when it comes to their Recruitment Marketing strategy! Best Employer Brand Video. To learn Cisco’s secret sauce to employer branding and Recruitment Marketing success, the Rally team interviewed Carmen Collins, Employer Brand & Social Media Lead at Cisco. A series of new employer brand videos featuring 120(!!!) Best Employer Brand Video.
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Rally Recruitment Marketing
APRIL 2, 2020
Prospective candidates are already watching employer brands to determine how they’re treating employees and responding to the COVID-19 crisis. Right after posting this Resse story yesterday, I received more than one text like this: Companies who force their employees to choose between their health and their job will face higher turnover and a diminished employer brand. Employer Branding Recruitment Marketing
Rally Recruitment Marketing
FEBRUARY 5, 2020
In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employer brand content rather than jobs. Distributing brand ads rather than job ads can be a really effective approach if you’re looking to build employer brand awareness or market for a series of roles instead of just one specific position. Building out a branded programmatic campaign. Employer Branding Recruitment Marketing
Rally Recruitment Marketing
MAY 1, 2020
As an employer brand professional, you can protect your company’s overall brand reputation and help to manage risk during this crisis. This can only happen though when we shift our mindset and think about employer branding beyond just a recruitment nice-to-have. Employer brand teams can help during a crisis because we are uniquely positioned between the internal and external realms of the company. How your employer brand team can help manage risk.
Rally Recruitment Marketing
MAY 9, 2020
But another reason, we believe, is that the conference theme — Lead With Employer Brand — is on the minds of a lot of HR, talent acquisition and Recruitment Marketing professionals right now. We all know that our employer brands are being defined (or redefined) by the way our companies and leaders are responding to this pandemic, and we’re looking for strategies to navigate through this. Leading with your employer brand and redefining your role takes courage.
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Learn how HR Directors in Enterprise companies can use their career sites as their number one recruiting asset
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Rally Recruitment Marketing
SEPTEMBER 12, 2019
Companies are increasingly investing in employer branding to attract better candidates, and for good reason: Organizations that invest in employer branding are three times more likely to hire quality candidates. To attract qualified talent today, you know that your company’s reputation as an employer can make or break your hiring goals. What are brand advocacy tools? Here are some of the key features most employer branding advocacy tools offer.
Rally Recruitment Marketing
FEBRUARY 19, 2020
These stories can be communicated through various strategies and channels including media and influencer placements, social media and content marketing, branded events and more. Why is PR useful for advancing your employer brand? PR is useful to consider from an employer brand perspective because of what PR professionals are looking to achieve. As a result, if you’re looking to build more employer brand awareness, PR might be a great way to do so.
Rally Recruitment Marketing
APRIL 29, 2020
As such, investing in an employer brand (EB) function to nurture candidates and drive brand awareness could be a strong value add now more than ever before. . Building a brand-new function, especially one that is still seemingly novel in the Talent Acquisition world, at first was a little overwhelming ( in the best way possible ). Employer brand teams can look different in every organization. How much time does your employer branding touch points take?
Rally Recruitment Marketing
JUNE 11, 2020
We learned a lot from these thought leaders, in particular our closing keynote speaker — Kathryn Minshew , CEO & Founder of The Muse — who gave us smart advice on how we can stay agile as both professionals and employer brands. Rally note: If you’d like to hear Kathryn’s full keynote, “The Agile Employer Brand: Preparing for Whatever Comes Next,” watch RallyFwd On Demand. Yet, currently, only one quarter of employers are leveraging employee-generated content (EGC).
Speaker: James Ellis, Director of Employer Brand, Universum
While employer branding can play a huge role throughout your company, its first mandate is to help attract talent. You could do that all on your lonesome, or you could get recruiters to become your employer brand foot soldiers. But all too often, recruiters push back on employer branding ideas. Working without recruitment support is like building your brand with one hand tied behind your back, so how can you get them to not only see the value of employer branding, but turn them into supporters and even employer brand champions? In this webinar, you'll learn a better strategy for working with recruiters, as well as a number of projects that can turn a tense relationship into something that benefits you all.
Rally Recruitment Marketing
APRIL 15, 2020
In many ways, our roles in Recruitment Marketing and employer branding are more imperative than ever before. There is so much visibility around how employers are responding to the COVID-19 crisis, and we need to help manage our company’s reputation and candidate experience so that we can thrive long term as employers and businesses. How to start measuring your employer brand. Employer review sites, like Glassdoor , kununu , etc.
Rally Recruitment Marketing
APRIL 17, 2020
As Recruitment Marketing practitioners, we often focus on producing a high volume of employee stories to raise employer brand awareness, communicate our company culture, and encourage candidates to be a part of our mission. At Asana , we’ve been including this type of content throughout our employer brand for a long time because it aligns with our company mission, to help humanity thrive by enabling the world’s teams to work together effortlessly.
Rally Recruitment Marketing
OCTOBER 30, 2019
And while it can be hard to have full control over this reputation, you can better frame the narrative by creating an employer branding strategy. . What exactly is employer branding? It’s your reputation as a potential employer coupled with the promise you make — otherwise known as your employer value proposition (EVP) — to candidates and employees. Even if you haven’t actively created a strategy for it, you already have an employer brand!
Rally Recruitment Marketing
JANUARY 14, 2020
Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? We talked with VMware Carbon Black’s Ashley Perez, Senior Talent Brand Ambassador, and Maritza Gamboa, Diversity & Inclusion Program Manager, about creating messages that resonate on a personal and professional level with female talent. Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets.
Speaker: Iain Hamilton, In-house Consultant & Managing Director, People Traction
Employer branding is often viewed as a project rather than an evergreen way to attract and retain talent. In this webinar we will discuss how to build talent acquisitions funnels using employer branding content and embracing a life-hack mindset.
Rally Recruitment Marketing
FEBRUARY 5, 2021
Presented by Macy Andrews, Senior Director, Global University Recruiting and Employer Branding at Cisco, Madigan Cochran, Content Marketing Strategist at Capital One, and moderated by Rally Founder Lori Sylvia.
Rally Recruitment Marketing
JUNE 19, 2019
Do you know how important an employer brand is? But did you know there’s one element that you can use to support that employer brand and help make your company an employer of choice? It’s your own personal brand! As a Recruitment Marketing and employer branding practitioner, the way you communicate with potential candidates and applicants through social media, email, events and other formats all goes toward creating a personal brand.
Rally Recruitment Marketing
DECEMBER 20, 2020
Publishing valuable content every week to keep you informed on what’s happening in Recruitment Marketing, employer branding and talent acquisition is really important to us. How to Build an Employer Brand KPI Dashboard (Template Included).
Rally Recruitment Marketing
MAY 21, 2020
Or maybe this reflection has led us to realize we want to switch into a new line of work altogether — perhaps you’re considering making the career move from marketing to Recruitment Marketing or from recruiting to employer branding! Otherwise, we risk being insensitive or inauthentic, which can have a negative impact on our employer brands and our talent attraction and employee engagement efforts. Lesson #3: Speak up for yourself and for your employer brand.
Speaker: Charu Malhotra, Global Head of Talent Attraction and Employer Branding, Ferrero
Employer Branding or employee branding? Charu Malhotra, Global Head of Talent Attraction and Employer Branding for Ferrero will discuss the importance of going beyond just advertising and really gaining employee advocacy to achieve trust.
Rally Recruitment Marketing
MAY 13, 2020
Recruitment marketers, talent acquisition practitioners and employer branding specialists from around the world gathered virtually on May 6, 2020, for the RallyFwd Virtual Conference. Together, we learned from industry thought leaders and employer brand mentors on how to navigate uncertainty during the COVID-19 crisis and still thrive. The majority of attendees said their CEO knows what an Employer Brand is, but 28% said that they weren’t sure.
Rally Recruitment Marketing
FEBRUARY 27, 2020
Over the past couple of years I’ve learned a lot more about what it takes to excel as a Recruitment Marketing professional focused on employer branding (I’ve also continued to focus on my fitness goals — I’ve conquered the Atlanta Peachtree Road Race twice now!). . For me, it’s incredible to look back and see my growth from a relative “newbie” in employer branding to now having several years of experience in this discipline. Employer Branding Recruitment Marketing
Rally Recruitment Marketing
JUNE 17, 2020
We learned a lot from these thought leaders, especially our closing keynote speaker— Kathryn Minshew , CEO & Founder of The Muse—who gave us smart advice on how we can stay agile as both professionals and employer brands. And after pouring through Kathryn’s talk in depth once again, the Rally team has identified 3 top takeaways from her session, “The Agile Employer Brand: Preparing for Whatever Comes Next.” Employer Branding Recruitment Marketing
Rally Recruitment Marketing
JANUARY 14, 2020
Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? We talked with VMware Carbon Black’s Ashley Perez, Senior Talent Brand Ambassador, and Maritza Gamboa, Diversity & Inclusion Program Manager, about creating messages that resonate on a personal and professional level with female talent. Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets.
Speaker: James Ellis & Elena Valentine
You may not have realized it before two weeks ago, but so much of our understanding of employer brand is based on the assumption that people tend to work in shared offices, sharing physical space dedicated to the company. But suddenly, we're in a remote world, so how do you maintain your employer brand now? While the rest of the world is thinking about how to work and manage teams within a remote world, your task is harder: How can you create and encourage an employer brand narrative that employees will live, promote and advocate for in this new world of work?
Rally Recruitment Marketing
AUGUST 14, 2020
They give candidates a picture of what it’s like on the inside of a company, and allow you to define and share your brand story, while supporting your business and hiring goals. This has helped us build brand awareness and support our ongoing recruitment goals.
Rally Recruitment Marketing
AUGUST 15, 2020
Let’s say you’ve put a ton of effort into shaping your organization’s EVP or building your employer brand. Employee advocacy is the activities that employees do to advocate for your brand, products or services with their networks. Employee Storytelling Employer Branding
Rally Recruitment Marketing
FEBRUARY 27, 2020
Over the past couple of years I’ve learned a lot more about what it takes to excel as a Recruitment Marketing professional focused on employer branding (I’ve also continued to focus on my fitness goals — I’ve conquered the Atlanta Peachtree Road Race twice now!). . For me, it’s incredible to look back and see my growth from a relative “newbie” in employer branding to now having several years of experience in this discipline. Employer Branding Recruitment Marketing
Rally Recruitment Marketing
JANUARY 16, 2021
While you can create local versions of your EVP to achieve this, that approach can be a time-consuming and costly process if you have a presence in a significant number of markets, and it may create a disconnect with your global employer brand. Candidate Experience Employer Branding
Speaker: Tiffany Lee, Head of Global Employer Brand, HomeAway
Tiffany Lee, Head of Global Employer Brand for HomeAway, will show you how to kick start your employer brand with tips you can implement today.
Rally Recruitment Marketing
MAY 22, 2019
So I was delighted when I had the chance to kill three birds with one stone by attending GSMI’s Employer Branding Strategies Conference – more affectionately known as EBrandCon – in San Diego earlier in May. But what I came away with was incredibly valuable insight from some of the top employer branding and Recruitment Marketing practitioners that I cannot wait to put to the test in my own work. Want to generate awareness about your employer brand?
Rally Recruitment Marketing
FEBRUARY 5, 2021
2021 brings an opportunity to help our companies grow again by embracing the latest talent acquisition, Recruitment Marketing and employer branding strategies. TalentNet is an annual conference that focuses on HR, recruitment and employer brand best practices.
Rally Recruitment Marketing
JANUARY 30, 2020
In this second post, I’m going to change gears a bit and talk about where my attention has been focused during the first six months or so of my role as Employer Brand & Social Media Specialist for Indellient. This means that employee experience and employer branding go hand in hand. Conversely, having a strong employee experience can fuel your Recruitment Marketing efforts, as it can bring out great stories and turn your employees into brand champions. .
Rally Recruitment Marketing
MARCH 6, 2019
At Rally, we’ve observed this first-hand: In the past, most Recruitment Marketing teams have kept their employer brand and job advertising strategies separate. Over the past year, however, we’ve noticed that more and more leading practitioners are starting to combine their employer brand and job advertising approach to see better overall results. Trend one: Sharing employer brand-led content to attract talent to jobs.
Speaker: Philip Black, Head of Strategy, Omobono
Hear from Head of Strategy at Omobono, Philip Black, about new ways that leading, forward-thinking companies are using Employer Branding in order to differentiate themselves from competition to find the talent they need.
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