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Companies are increasingly investing in employer branding to attract better candidates, and for good reason: Organizations that invest in employer branding are three times more likely to hire quality candidates. To attract qualified talent today, you know that your company’s reputation as an employer can make or break your hiring goals. What are brand advocacy tools? Here are some of the key features most employer branding advocacy tools offer. MORE
Gen Z and millennials make up 62% of TikTok’s audience , so it is a great channel for reaching and building brand awareness with students, new grads and early career audiences. To help you get started, here are 3 ways that you can use TikTok to boost your employer brand. MORE
In this second post, I’m going to change gears a bit and talk about where my attention has been focused during the first six months or so of my role as Employer Brand & Social Media Specialist for Indellient. This means that employee experience and employer branding go hand in hand. MORE
My name is Carrie Corcoran, and I’m a strategic talent attraction, Recruitment Marketing and employer branding leader experienced in driving organizational transformations and championing alignment between talent, leadership development and operations. Hi, Rally community! MORE
These stories can be communicated through various strategies and channels including media and influencer placements, social media and content marketing, branded events and more. Why is PR useful for advancing your employer brand? Employer Branding Recruitment Marketing MORE
Recruitment marketers, talent acquisition practitioners and employer branding specialists from around the world gathered virtually on May 6, 2020, for the RallyFwd Virtual Conference. 61% of RallyFwd attendees said their CEOs know what an employer brand is but 28% were unsure. MORE
And while it can be hard to have full control over this reputation, you can better frame the narrative by creating an employer branding strategy. . What exactly is employer branding? It’s your reputation as a potential employer coupled with the promise you make — otherwise known as your employer value proposition (EVP) — to candidates and employees. Even if you haven’t actively created a strategy for it, you already have an employer brand! MORE
Too often organizations spend precious time, money and resources on developing their employer brand or an EVP , only for it to just sit there and not get leveraged properly to drive results. Meet the experts: Charlotte Marshall, Global Employer Brand Leader, Danaher. MORE
That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. Candidate Experience Employer Branding MORE
Recently I was a guest on The Employer Brand Shop Talk Podcast and we had a discussion on these very topics — and, maybe even more importantly, where our space is going next. Check out our article with Shavonne Thomas, 7 Actions Employers Must Take Now For Racial Equality. . MORE
In many ways, our roles in Recruitment Marketing and employer branding are more imperative than ever before. How to start measuring your employer brand. Employer review sites, like Glassdoor , kununu , etc. Employer Branding Recruitment Marketing MORE
We learned a lot from these thought leaders, especially our closing keynote speaker— Kathryn Minshew , CEO & Founder of The Muse—who gave us smart advice on how we can stay agile as both professionals and employer brands. Employer Branding Recruitment Marketing MORE
Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. They still have a place in your employer branding. MORE
As employer brand practitioners, the best thing we can do to support our organizations through this time is to send updates and regular communication, even if there is not a lot of new information, and the message is largely personal. Employer Branding Recruitment Marketing MORE
You may think that employer branding only influences candidates in mid-level or entry-level roles, but it also highly affects your ability to attract and recruit executives. Rally: How much do you think a company’s employer brand influences an executive’s decision to join? MORE
Is your email coming from a branded email address? As a general rule, aim to check all of the following boxes for first-contact emails: Send from a branded sender (e.g. As long as you customize these templates to better convey your brand voice, there’s nothing wrong with using them. MORE
My name is Chris Fitzner, I’m the Recruitment Marketing Manager at Appian where under the Employer Brand Team I lead the Recruitment Marketing efforts to attract top talent using a multi channel data driven approach. Chris Fitzner, Recruitment Marketing Manager, Appian. Hi Rally! MORE
Or maybe this reflection has led us to realize we want to switch into a new line of work altogether — perhaps you’re considering making the career move from marketing to Recruitment Marketing or from recruiting to employer branding! MORE
But another reason, we believe, is that the conference theme — Lead With Employer Brand — is on the minds of a lot of HR, talent acquisition and Recruitment Marketing professionals right now. Chloé Rada , Director of Talent Administration, Technology & Branding at Sodexo. MORE
Over the past couple of years I’ve learned a lot more about what it takes to excel as a Recruitment Marketing professional focused on employer branding (I’ve also continued to focus on my fitness goals — I’ve conquered the Atlanta Peachtree Road Race twice now!). . MORE
The Employer Brand team at Cisco is doing something very right when it comes to their Recruitment Marketing strategy! Best Employer Brand Video. Carmen Collins is the Employer Brand & Social Media Lead for Cisco’s Talent Brand team and the WeAreCisco social channels. MORE
As an employer brand professional, you can protect your company’s overall brand reputation and help to manage risk during this crisis. This can only happen though when we shift our mindset and think about employer branding beyond just a recruitment nice-to-have. MORE
As Recruitment Marketing, employer branding, recruiting and HR practitioners, we have an opportunity to seize this moment and lead the way forward. Attract and nurture talent — which strategies to invest in to build your employer brand to influence talent to choose you. MORE
As such, investing in an employer brand (EB) function to nurture candidates and drive brand awareness could be a strong value add now more than ever before. . Employer brand teams can look different in every organization. Employer Branding Recruitment Marketing MORE
Hi Rally community, my name is Joyce Chan, and I’m a Recruitment Marketing & employer branding practitioner for 10+ markets in the Asia Pacific (APAC) region. Employer Branding Recruitment Marketing MORE
Publishing valuable content every week to keep you informed on what’s happening in Recruitment Marketing, employer branding and talent acquisition is really important to us. How to Build an Employer Brand KPI Dashboard (Template Included). MORE
We learned a lot from these thought leaders, in particular our closing keynote speaker — Kathryn Minshew , CEO & Founder of The Muse — who gave us smart advice on how we can stay agile as both professionals and employer brands. Employer Branding RallyFwd MORE
As Recruitment Marketing practitioners, we often focus on producing a high volume of employee stories to raise employer brand awareness, communicate our company culture, and encourage candidates to be a part of our mission. Why customer stories are effective employer brand content. MORE
Prospective candidates are already watching employer brands to determine how they’re treating employees and responding to the COVID-19 crisis. Read more about Charlotte’s session on “Give and Get” Employer Branding and register to attend here. MORE
In their new book, Give & Get Employer Branding , Charlotte Marshall and Bryan Adams introduce the idea that your company’s employer brand should act as a “smart filter” that repels the many and compels the few to want to join your organization. MORE
Our employer brands are most often used to attract external talent to our organizations. However, activating your employer brand internally is just as integral (if not more so!) Stage: Employer Research. Employer Branding Recruitment Marketing MORE
Do you know how important an employer brand is? But did you know there’s one element that you can use to support that employer brand and help make your company an employer of choice? It’s your own personal brand! As a Recruitment Marketing and employer branding practitioner, the way you communicate with potential candidates and applicants through social media, email, events and other formats all goes toward creating a personal brand. MORE
In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employer brand content rather than jobs. Building out a branded programmatic campaign. Employer Branding Recruitment Marketing MORE
Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. They still have a place in your employer branding. MORE
Employer Branding Related Topics Rally Recruitment Marketing
NOVEMBER 13, 2020
Gen Z and millennials make up 62% of TikTok’s audience , so it is a great channel for reaching and building brand awareness with students, new grads and early career audiences. To help you get started, here are 3 ways that you can use TikTok to boost your employer brand.
Rally Recruitment Marketing
MARCH 20, 2021
My name is Carrie Corcoran, and I’m a strategic talent attraction, Recruitment Marketing and employer branding leader experienced in driving organizational transformations and championing alignment between talent, leadership development and operations. Hi, Rally community!
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Rally Recruitment Marketing
MARCH 6, 2021
In their new book, Give & Get Employer Branding , Charlotte Marshall and Bryan Adams introduce the idea that your company’s employer brand should act as a “smart filter” that repels the many and compels the few to want to join your organization.
Rally Recruitment Marketing
MARCH 20, 2021
Too often organizations spend precious time, money and resources on developing their employer brand or an EVP , only for it to just sit there and not get leveraged properly to drive results. Meet the experts: Charlotte Marshall, Global Employer Brand Leader, Danaher.
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Hired surveyed more than 4,000 tech workers to find out which companies rank as their most desirable employers and how other organizations can compete for their attention. Download this report to learn what tech talent values most in a potential employer and how to improve your employer brand.
Rally Recruitment Marketing
APRIL 25, 2021
My name is Chris Fitzner, I’m the Recruitment Marketing Manager at Appian where under the Employer Brand Team I lead the Recruitment Marketing efforts to attract top talent using a multi channel data driven approach. Chris Fitzner, Recruitment Marketing Manager, Appian. Hi Rally!
Rally Recruitment Marketing
JULY 1, 2020
The Employer Brand team at Cisco is doing something very right when it comes to their Recruitment Marketing strategy! Best Employer Brand Video. Carmen Collins is the Employer Brand & Social Media Lead for Cisco’s Talent Brand team and the WeAreCisco social channels.
Rally Recruitment Marketing
SEPTEMBER 26, 2020
That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. Candidate Experience Employer Branding
Rally Recruitment Marketing
FEBRUARY 5, 2020
In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employer brand content rather than jobs. Building out a branded programmatic campaign. Employer Branding Recruitment Marketing
Rally Recruitment Marketing
MAY 1, 2020
As an employer brand professional, you can protect your company’s overall brand reputation and help to manage risk during this crisis. This can only happen though when we shift our mindset and think about employer branding beyond just a recruitment nice-to-have.
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Learn how HR Directors in Enterprise companies can use their career sites as their number one recruiting asset
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Rally Recruitment Marketing
MAY 9, 2020
But another reason, we believe, is that the conference theme — Lead With Employer Brand — is on the minds of a lot of HR, talent acquisition and Recruitment Marketing professionals right now. Chloé Rada , Director of Talent Administration, Technology & Branding at Sodexo.
Rally Recruitment Marketing
FEBRUARY 19, 2020
These stories can be communicated through various strategies and channels including media and influencer placements, social media and content marketing, branded events and more. Why is PR useful for advancing your employer brand? Employer Branding Recruitment Marketing
Rally Recruitment Marketing
APRIL 29, 2020
As such, investing in an employer brand (EB) function to nurture candidates and drive brand awareness could be a strong value add now more than ever before. . Employer brand teams can look different in every organization. Employer Branding Recruitment Marketing
Rally Recruitment Marketing
APRIL 17, 2020
As Recruitment Marketing practitioners, we often focus on producing a high volume of employee stories to raise employer brand awareness, communicate our company culture, and encourage candidates to be a part of our mission. Why customer stories are effective employer brand content.
Speaker: James Ellis, Director of Employer Brand, Universum
While employer branding can play a huge role throughout your company, its first mandate is to help attract talent. You could do that all on your lonesome, or you could get recruiters to become your employer brand foot soldiers. But all too often, recruiters push back on employer branding ideas. Working without recruitment support is like building your brand with one hand tied behind your back, so how can you get them to not only see the value of employer branding, but turn them into supporters and even employer brand champions? In this webinar, you'll learn a better strategy for working with recruiters, as well as a number of projects that can turn a tense relationship into something that benefits you all.
Rally Recruitment Marketing
JUNE 11, 2020
We learned a lot from these thought leaders, in particular our closing keynote speaker — Kathryn Minshew , CEO & Founder of The Muse — who gave us smart advice on how we can stay agile as both professionals and employer brands. Employer Branding RallyFwd
Rally Recruitment Marketing
APRIL 15, 2020
In many ways, our roles in Recruitment Marketing and employer branding are more imperative than ever before. How to start measuring your employer brand. Employer review sites, like Glassdoor , kununu , etc. Employer Branding Recruitment Marketing
Rally Recruitment Marketing
JANUARY 14, 2020
Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. They still have a place in your employer branding.
Rally Recruitment Marketing
OCTOBER 12, 2020
You may think that employer branding only influences candidates in mid-level or entry-level roles, but it also highly affects your ability to attract and recruit executives. Rally: How much do you think a company’s employer brand influences an executive’s decision to join?
Speaker: Iain Hamilton, In-house Consultant & Managing Director, People Traction
Employer branding is often viewed as a project rather than an evergreen way to attract and retain talent. In this webinar we will discuss how to build talent acquisitions funnels using employer branding content and embracing a life-hack mindset.
Rally Recruitment Marketing
MAY 21, 2020
Or maybe this reflection has led us to realize we want to switch into a new line of work altogether — perhaps you’re considering making the career move from marketing to Recruitment Marketing or from recruiting to employer branding!
Rally Recruitment Marketing
FEBRUARY 27, 2020
Over the past couple of years I’ve learned a lot more about what it takes to excel as a Recruitment Marketing professional focused on employer branding (I’ve also continued to focus on my fitness goals — I’ve conquered the Atlanta Peachtree Road Race twice now!). .
Rally Recruitment Marketing
MAY 13, 2020
Recruitment marketers, talent acquisition practitioners and employer branding specialists from around the world gathered virtually on May 6, 2020, for the RallyFwd Virtual Conference. 61% of RallyFwd attendees said their CEOs know what an employer brand is but 28% were unsure.
Rally Recruitment Marketing
JUNE 17, 2020
We learned a lot from these thought leaders, especially our closing keynote speaker— Kathryn Minshew , CEO & Founder of The Muse—who gave us smart advice on how we can stay agile as both professionals and employer brands. Employer Branding Recruitment Marketing
Speaker: Charu Malhotra, Global Head of Talent Attraction and Employer Branding, Ferrero
Employer Branding or employee branding? Charu Malhotra, Global Head of Talent Attraction and Employer Branding for Ferrero will discuss the importance of going beyond just advertising and really gaining employee advocacy to achieve trust.
Rally Recruitment Marketing
JANUARY 14, 2020
Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. They still have a place in your employer branding.
Rally Recruitment Marketing
SEPTEMBER 12, 2019
Companies are increasingly investing in employer branding to attract better candidates, and for good reason: Organizations that invest in employer branding are three times more likely to hire quality candidates. To attract qualified talent today, you know that your company’s reputation as an employer can make or break your hiring goals. What are brand advocacy tools? Here are some of the key features most employer branding advocacy tools offer.
Rally Recruitment Marketing
JANUARY 30, 2021
Our employer brands are most often used to attract external talent to our organizations. However, activating your employer brand internally is just as integral (if not more so!) Stage: Employer Research. Employer Branding Recruitment Marketing
Rally Recruitment Marketing
MARCH 14, 2021
Recently I was a guest on The Employer Brand Shop Talk Podcast and we had a discussion on these very topics — and, maybe even more importantly, where our space is going next. Check out our article with Shavonne Thomas, 7 Actions Employers Must Take Now For Racial Equality. .
Speaker: James Ellis & Elena Valentine
You may not have realized it before two weeks ago, but so much of our understanding of employer brand is based on the assumption that people tend to work in shared offices, sharing physical space dedicated to the company. But suddenly, we're in a remote world, so how do you maintain your employer brand now? While the rest of the world is thinking about how to work and manage teams within a remote world, your task is harder: How can you create and encourage an employer brand narrative that employees will live, promote and advocate for in this new world of work?
Rally Recruitment Marketing
APRIL 9, 2021
As Recruitment Marketing, employer branding, recruiting and HR practitioners, we have an opportunity to seize this moment and lead the way forward. Attract and nurture talent — which strategies to invest in to build your employer brand to influence talent to choose you.
Rally Recruitment Marketing
OCTOBER 30, 2019
And while it can be hard to have full control over this reputation, you can better frame the narrative by creating an employer branding strategy. . What exactly is employer branding? It’s your reputation as a potential employer coupled with the promise you make — otherwise known as your employer value proposition (EVP) — to candidates and employees. Even if you haven’t actively created a strategy for it, you already have an employer brand!
Rally Recruitment Marketing
JANUARY 30, 2020
In this second post, I’m going to change gears a bit and talk about where my attention has been focused during the first six months or so of my role as Employer Brand & Social Media Specialist for Indellient. This means that employee experience and employer branding go hand in hand.
Rally Recruitment Marketing
JUNE 19, 2019
Do you know how important an employer brand is? But did you know there’s one element that you can use to support that employer brand and help make your company an employer of choice? It’s your own personal brand! As a Recruitment Marketing and employer branding practitioner, the way you communicate with potential candidates and applicants through social media, email, events and other formats all goes toward creating a personal brand.
Speaker: Tiffany Lee, Head of Global Employer Brand, HomeAway
Tiffany Lee, Head of Global Employer Brand for HomeAway, will show you how to kick start your employer brand with tips you can implement today.
Rally Recruitment Marketing
APRIL 2, 2020
As employer brand practitioners, the best thing we can do to support our organizations through this time is to send updates and regular communication, even if there is not a lot of new information, and the message is largely personal. Employer Branding Recruitment Marketing
Rally Recruitment Marketing
FEBRUARY 21, 2021
Hi Rally community, my name is Joyce Chan, and I’m a Recruitment Marketing & employer branding practitioner for 10+ markets in the Asia Pacific (APAC) region. Employer Branding Recruitment Marketing
Rally Recruitment Marketing
DECEMBER 20, 2020
Publishing valuable content every week to keep you informed on what’s happening in Recruitment Marketing, employer branding and talent acquisition is really important to us. How to Build an Employer Brand KPI Dashboard (Template Included).
Rally Recruitment Marketing
APRIL 19, 2021
Is your email coming from a branded email address? As a general rule, aim to check all of the following boxes for first-contact emails: Send from a branded sender (e.g. As long as you customize these templates to better convey your brand voice, there’s nothing wrong with using them.
Speaker: Philip Black, Head of Strategy, Omobono
Hear from Head of Strategy at Omobono, Philip Black, about new ways that leading, forward-thinking companies are using Employer Branding in order to differentiate themselves from competition to find the talent they need.
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